The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Sound of Honda / Ayrton Senna 1989 Agency: DENTSU / Tokyo Client: Honda Category: Data and Human Experience / Online Data Visualization & Info Graphics
IBM Datagrams Agency: Ogilvy / New York Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics
Birdseye Agency: De-De / New York Client: De-De Category: Mobile Applications/Sites / Services/Utilities
The Nike SB App Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services/Utilities
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Video Craft / Direction
Hands Agency: Wieden+Kennedy / London Client: Honda Category: Video Craft / Direction
Birdseye Agency: Droga5 / New York Client: De-De Category: Intellectual Property & Products / Digital Product
peace Agency: Tsushima Design / Hiroshima Client: Japan Graphic Designers Association Inc Hiroshima Category: Collateral Design / Posters - Single
Project English Agency: Joe Public / Johannesburg Client: One School at a Time Category: Radio / Public Service - Campaign
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service Integrated Branding / Public Service Integrated Campaign
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Innovation in Video / Video
Memory gaps Agency: Paprika / Montreal Client: Societe du Village Category: Spatial Design / Outdoor Spaces
D Rose Jumpstore Agency: TBWA / London Client: Adidas Category: Experiential Advertising / Events and Competitions
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network
Run That Town Agency: Leo Burnett / Sydney Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Branded Games
For the Love of Music Agency: VML / Kansas City Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television
The Nike SB App Agency: R/GA / New York Client: Nike Category: User Experience Design - Mobile / User Experience
Box Agency: Bot & Dolly / San Francisco Client: Bot & Dolly Category: Broadcast and Moving Image / Short Films and Videos
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Craft Animation
Ichihara Lakeside Museum identity Agency: Nippon Design Center / Tokyo Client: Ichihara City Category: Public Service / Brand Identity - Campaign
UNIQLO RECIPE Agency: Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York Client: Uniqlo Category: User Experience Design - Mobile / Design Craft
The 27th Architecture and Environment Design Competition Agency: FLAME / Tokyo Client: Tokyo Gas Category: Craft / Typography - Single or Series
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Mobile / Branded Content
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Intellectual Property & Products / Integrated Digital & Physical Products
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Digital Direct Marketing / Social Media & Viral Marketing
Nanking Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Global Alliance Asia-Pacific Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Smellcome To Manhood Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Non-Broadcast / Online
Letters: F Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Letters: N Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Letters: R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
The OREO Blackout Tweet Agency: 360i / New York Client: Mondelez International + OREO Category: Social Media / Branded Social Post
Breaking Bad Agency: Mullen / Boston Client: Century 21 Category: Social Media / Branded Social Post
ASOBERU-T ("Playable T-Shirts") Agency: DENTSU / Tokyo Client: BEAMS Category: Use of Technology / Product & Mobile Integration
Brand Identity Campaign for Bergen International Festival (Festspillene i Bergen) Agency: Anti / Bergen Client: Bergen International Festival Category: Brand Identity / Brand Identity - Campaign
The "Born Friends" Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online / Long-Form
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Collateral Design / Outdoor - Series
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Consumer Television / Over 60 second - Single
Hands Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Over 60 second - Single
Project English Agency: Joe Public / Johannesburg Client: One School at a Time Category: Innovation in Radio / Radio
Rescue Radio, The Rescue Continues Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Innovation in Radio / Radio
Author Headphones Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Campaign
Driver Fatigue Technology Agency: DDB / Sydney Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Craft / Technique / Best Direction
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Stories For Every Journey Agency: Droga5 Australia / Sydney Client: Qantas Loyalty Category: Publication Design / Book Cover Design
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Use of Technology / Location-Based Services or Proximity Marketing
Back to Vinyl - The Office Turntable Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt Client: Kontor Records Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Jay Z Magna Carta Holy Grail App Agency: R/GA / New York + 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure

2014 Interactive Gold Pencil

DENTSU / Tokyo

Honda

Sound of Honda / Ayrton Senna 1989

Data and Human Experience / Online Data Visualization & Info Graphics

140323N

2014 Interactive Gold Pencil

Ogilvy / New York

IBM

IBM Datagrams

Data and Human Experience / Online Data Visualization & Info Graphics

140952N

2014 Interactive Gold Pencil

De-De / New York

De-De

Birdseye

Mobile Applications/Sites / Services/Utilities

140365N

2014 Interactive Gold Pencil

R/GA / New York

Nike

The Nike SB App

Mobile Applications/Sites / Services/Utilities

141067N

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Video Craft / Direction

140430A

2014 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Hands

Video Craft / Direction

140863A

2014 Intellectual Property Gold Pencil

Droga5 / New York

De-De

Birdseye

Intellectual Property & Products / Digital Product

140362P

2014 Design Gold Pencil

Tsushima Design / Hiroshima

Japan Graphic Designers Association Inc Hiroshima

peace

Collateral Design / Posters - Single

141222D

2014 Advertising Gold Pencil

Joe Public / Johannesburg

One School at a Time

Project English

Radio / Public Service - Campaign

140592A

2014 Advertising Gold Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Public Service Integrated Branding / Public Service Integrated Campaign

140098A

2014 Advertising Gold Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Innovation in Video / Video

140951A

2014 Design Gold Pencil

Paprika / Montreal

Societe du Village

Memory gaps

Spatial Design / Outdoor Spaces

141012D

2014 Advertising Gold Pencil

TBWA / London

Adidas

D Rose Jumpstore

Experiential Advertising / Events and Competitions

141190A

2014 Interactive Gold Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Best Use of A Social Network

140107N

2014 Interactive Gold Pencil

Leo Burnett / Sydney

Australian Bureau of Statistics

Run That Town

Mobile Applications/Sites / Branded Games

140662N

2014 Branded Entertainment Gold Pencil

VML / Kansas City

Nashville Convention and Visitors Corporation

For the Love of Music

Documentaries / Television

141237E

2014 Interactive Gold Pencil

R/GA / New York

Nike

The Nike SB App

User Experience Design - Mobile / User Experience

141065N

2014 Design Gold Pencil

Bot & Dolly / San Francisco

Bot & Dolly

Box

Broadcast and Moving Image / Short Films and Videos

140186D

2014 Design Gold Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Broadcast and Moving Image / Craft Animation

140252D

2014 Design Gold Pencil

Nippon Design Center / Tokyo

Ichihara City

Ichihara Lakeside Museum identity

Public Service / Brand Identity - Campaign

140864D

2014 Interactive Gold Pencil

Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York

Uniqlo

UNIQLO RECIPE

User Experience Design - Mobile / Design Craft

141037N

2014 Design Gold Pencil

FLAME / Tokyo

Tokyo Gas

The 27th Architecture and Environment Design Competition

Craft / Typography - Single or Series

140428D

2014 Branded Entertainment Gold Pencil

Ogilvy / Paris

Scrabble

Scrabble WiFi

Mobile / Branded Content

140974E

2014 Intellectual Property Gold Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Intellectual Property & Products / Integrated Digital & Physical Products

141051P

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Digital Direct Marketing / Social Media & Viral Marketing

140927A

2014 Advertising Gold Pencil

Ogilvy & Mather Vietnam / Ho Chi Minh

Global Alliance Asia-Pacific

Nanking

Public Service / Political - Print / Newspaper or Magazine - Campaign

140917A

2014 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Smellcome To Manhood

Consumer Television / Commercials of Var. Length - Campaign

141260A

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Non-Broadcast / Online

140925A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F

Collateral / Posters - Single

140705A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: N

Collateral / Posters - Single

140706A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: R

Collateral / Posters - Single

140707A

2014 Interactive Gold Pencil

360i / New York

Mondelez International + OREO

The OREO Blackout Tweet

Social Media / Branded Social Post

140008N

2014 Interactive Gold Pencil

Mullen / Boston

Century 21

Breaking Bad

Social Media / Branded Social Post

140842N

2014 Interactive Gold Pencil

DENTSU / Tokyo

BEAMS

ASOBERU-T ("Playable T-Shirts")

Use of Technology / Product & Mobile Integration

140324N

2014 Design Gold Pencil

Anti / Bergen

Bergen International Festival

Brand Identity Campaign for Bergen International Festival (Festspillene i Bergen)

Brand Identity / Brand Identity - Campaign

140076D

2014 Branded Entertainment Gold Pencil

Pereira & O'Dell / San Francisco

Skype

The "Born Friends" Family Portrait

Online / Long-Form

141025E

2014 Design Gold Pencil

Ogilvy / Paris

IBM

Smarter Outdoor

Collateral Design / Outdoor - Series

140975D

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Consumer Television / Over 60 second - Single

140924A

2014 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Hands

Consumer Television / Over 60 second - Single

141251A

2014 Advertising Gold Pencil

Joe Public / Johannesburg

One School at a Time

Project English

Innovation in Radio / Radio

140593A

2014 Advertising Gold Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues

Innovation in Radio / Radio

140807A

2014 Advertising Gold Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

Author Headphones

Newspaper / Full Page or Spread - Campaign

140777A

2014 Advertising Gold Pencil

DDB / Sydney

Volkswagen Group Australia

Driver Fatigue Technology

Radio / Consumer - Campaign

140291A

2014 Branded Entertainment Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Craft / Technique / Best Direction

140433E

2014 Interactive Gold Pencil

Leo Burnett / Sydney + Leo Burnett / Chicago

Coca-Cola

Small World Machines

Banners & Interactive Advertising / Environmental/Experiential - Single

140668N

2014 Design Gold Pencil

Droga5 Australia / Sydney

Qantas Loyalty

Stories For Every Journey

Publication Design / Book Cover Design

140385D

2014 Advertising Gold Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Public Service / Political - Video / Non-Broadcast

140097A

2014 Interactive Gold Pencil

Ogilvy / Paris

Scrabble

Scrabble WiFi

Use of Technology / Location-Based Services or Proximity Marketing

140977N

2014 Interactive Gold Pencil

Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt

Kontor Records

Back to Vinyl - The Office Turntable

Mobile Applications/Sites / Media, Entertainment & Leisure

140936N

2014 Interactive Gold Pencil

R/GA / New York + 72andSunny / Los Angeles

Samsung Telecommunications America

Jay Z Magna Carta Holy Grail App

Mobile Applications/Sites / Media, Entertainment & Leisure

141066N

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