The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Branded Social Campaign
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle Category: Social Media / Branded Social Campaign
Racer: A Chrome Experiment
Agency: Google Creative Lab / New York
Client: Google Category: Craft / Sound Design
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Print Craft / Art Direction - Single or Campaign
Author Headphones
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Print Craft / Art Direction - Single or Campaign
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Print Craft / Art Direction - Single or Campaign
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Mobile Applications/Sites / Social Networks/Community
Share My Dabba
Agency: McCann Worldgroup India / Mumbai
Client: Happy Life Welfare & Dabbawala Foundation Category: Design for the Greater Good / Designer Initiated
ASOBERU-T ("Playable T-Shirts")
Agency: DENTSU / Tokyo
Client: BEAMS Category: Use of Technology / Product & Mobile Integration
Author Headphones
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Campaign
Squarespace Logo
Agency: Squarespace / New York
Client: Squarespace Category: User Experience Design - Web / Utility
Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty Category: Publication Design / Book Cover Design
Into the Arctic
Agency: Hello Monday / Aarhus
Client: Greenpeace Category: User Experience Design - Web / Design Craft
Killing Kennedy
Agency: Mullen / Boston
Client: National Geographic Category: User Experience Design - Web / Design Craft
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple Category: User Experience Design - Web / Design Craft
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Digital Direct Marketing / Social Media & Viral Marketing
Project English
Agency: Joe Public / Johannesburg
Client: One School at a Time Category: Radio / Public Service - Campaign
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Data and Human Experience / Online Data Visualization & Info Graphics
IBM Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics
The "Born Friends" Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online / Long-Form
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
D Rose Jumpstore
Agency: TBWA / London
Client: Adidas Category: Experiential Advertising / Events and Competitions
Cut to Build
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Olfa Cutter Category: Spatial Design / Indoor Spaces
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Best Use of A Social Network
MOTHER BOOK
Agency: DENTSU / Nagoya
Client: KISHOKAI Medical Corporation Category: Craft / Printing and Paper Craft - Single or Series
KIKUCHI NARUYOSHI : JAZZ
Agency: Hakuhodo Inc. / Tokyo
Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
Like a Rolling Stone - Interactive Music Video
Agency: Interlude / New York City
Client: Sony Legacy Category: Online Films & Video / Interactive Video
Birdseye
Agency: Droga5 / New York
Client: De-De Category: Intellectual Property & Products / Digital Product
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Public Service Integrated Branding / Public Service Integrated Campaign
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble Category: Use of Technology / Location-Based Services or Proximity Marketing
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Campaign
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Gaming / Branded Content
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Online Films & Video / Event or Live Webcast - Single
Brand Identity Campaign for Bergen International Festival (Festspillene i Bergen)
Agency: Anti / Bergen
Client: Bergen International Festival Category: Brand Identity / Brand Identity - Campaign
UNIQLO RECIPE
Agency: Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York
Client: Uniqlo Category: User Experience Design - Mobile / Design Craft
4 Emotions' Eye
Agency: 601bisang / Seoul
Client: Gallery IANG Category: Collateral Design / Posters - Series
Budweiser Red Lights
Agency: Anomaly / Toronto + Labatt Breweries of Canada / Toronto
Client: Labatt Breweries of Canada Category: Other Digital Solutions
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Other Digital Solutions
General Social
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle Category: Social Media / Best Social Media Page by a Brand
Memory gaps
Agency: Paprika / Montreal
Client: Societe du Village Category: Spatial Design / Outdoor Spaces
Ichihara Lakeside Museum identity
Agency: Nippon Design Center / Tokyo
Client: Ichihara City Category: Public Service / Brand Identity - Campaign
Citi Bike
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Intellectual Property & Products / Integrated Digital & Physical Products
Momsong :60
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single