The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bloomberg Industry Leaderboard
Agency: Bloomberg Visual Data / New York
Client: Bloomberg Category: Data and Human Experience / Online Data Visualization & Info Graphics
Small World Machines
Agency: Leo Burnett / Sydney
Client: Coca-Cola Category: Other Digital Solutions
Donor Cable
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Clube Sangue Bom Category: Other Digital Solutions
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Mobile Applications/Sites / Branded Games
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: Websites / Services
Written in the Stars
Agency: AKQA / New York
Client: AKQA Category: Mobile Applications/Sites / Self-Promotion
Milk Carton 2.0
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Branded Social Campaign
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Social Media / Branded Social Campaign
The Rolex Daytona Experience
Agency: Firstborn / New York
Client: Rolex Category: User Experience Design - Mobile / Design Craft
A Journey Through Middle-earth
Agency: North Kingdom / Skelleftea
Client: Google & Warner Bros. Category: User Experience Design - Mobile / Design Craft
Verso Skincare
Agency: The Studio / Stockholm
Client: Selego Category: Package Design / Product Line
Facebook 1914
Agency: DDB / Paris
Client: Musee de la Grande Guerre Category: Social Media / Best Social Media Page by a Brand
The Chase
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Technique / Best Editing
LAX - IMMERSIVE MULTIMEDIA ARCHITECTURE
Agency: Moment Factory / Montreal + MRA International / Baltimore + Sardi Design / Baltimore + Digital Kitchen / Los Angeles
Client: Los Angeles World Airports Category: Spatial Design / Indoor Spaces
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt Category: Public Service Integrated Branding / Public Service Integrated Campaign
Celeb Grammar Cops
Agency: Ogilvy Brasil / Sao Paulo
Client: Red Balloon Category: Social Media / Best Use of A Social Network
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways Category: Craft / Technique / Best Direction
Passion Project
Agency: DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York
Client: American Express Category: Social Media / Best Integrated Campaign Led by Social
No Bollocks
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle Category: Social Media / Best Integrated Campaign Led by Social
Human Is Beautiful
Agency: Nippon Design Center / Tokyo
Client: The Tokyo Ballet Category: Brand Identity / Brand Identity - Campaign
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center Category: Design for the Greater Good / For-Profit Initiated
Distraction
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Cinema Advertising / Short Form - :90 and Under - Single
Points - The most advanced directional sign on Earth
Agency: BREAKFAST / Brooklyn
Client: BREAKFAST Category: Intellectual Property & Products / Integrated Digital & Physical Products
Toyota FV2 / Concept Car & Interactive Exhibition
Agency: PARTY / Tokyo
Client: Toyota Marketing Japan Corporation Category: Intellectual Property & Products / Integrated Digital & Physical Products
Misunderstood
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / Over 60 second - Single
Pick Them Back Up
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola Category: Collateral Design / Promotional Items - Single or Series
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt Category: Public Service Experiential Advertising / Experiential
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Public Service / Political - Video / Non-Broadcast
Live On
Agency: TBWA / Kuala Lumpur
Client: Malaysian Society of Transplantation Category: Public Service / Political - Video / Non-Broadcast
Backseat Driver
Agency: PARTY / Tokyo
Client: Toyota Motor Sales & Marketing Corporation Category: Intellectual Property & Products / Digital Product
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: User Generated Content / Short-Form
Rescue Radio, The Rescue Continues - Filipino Pop Singer
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio Craft / Music and/or Sound Design
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver
Client: Dodge Category: Gaming / Branded Content
Wonderfilled Lock Up
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Brand Identity / Logo Design
Pelikan Word Finder
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Pelikan Americas Category: Use of Technology / Augmented Experience
Labyrinth by Mark Wallinger
Agency: Rose / London + Art On The Underground / London + Mark Wallinger / London
Client: Art On The Underground Category: Public Service / Brand Identity - Campaign
Thunderclap
Agency: Droga5 / New York + De-De / New York
Client: De-De Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Lifesaver
Agency: UNIT9 / London
Client: Resuscitation Council UK Category: User Experience Design - Mobile / Utility
WILLIAM SHAKESPEARE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Collateral / Posters - Single
MARK TWAIN
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Collateral / Posters - Single
rice-code
Agency: Hakuhodo Inc. / Tokyo
Client: Inakadate Village Category: Spatial Design / Outdoor Spaces
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Online Films & Video / Short Form - Single
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple Category: User Experience Design - Web / User Experience
Hello Again
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company Category: User Experience Design - Web / User Experience
Liking Isn't Helping - Earthquake
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
140th
Agency: DENTSU / Tokyo
Client: Taisei corporation Category: Collateral Design / Posters - Series
Award:
2014 Interactive Silver Pencil
Agency:
Bloomberg Visual Data / New York
Client:
Bloomberg
Title:
Bloomberg Industry Leaderboard
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Annual ID:
140176N
Award:
2014 Interactive Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
Coca-Cola
Title:
Small World Machines
Category:
Other Digital Solutions
Annual ID:
140663N
Award:
2014 Interactive Silver Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Clube Sangue Bom
Title:
Donor Cable
Category:
Other Digital Solutions
Annual ID:
140712N
Award:
2014 Interactive Silver Pencil
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
Phone Stack
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
140137N
Award:
2014 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
Websites / Services
Annual ID:
140745N
Award:
2014 Interactive Silver Pencil
Agency:
AKQA / New York
Client:
AKQA
Title:
Written in the Stars
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
140050N
Award:
2014 Interactive Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
Milk Carton 2.0
Category:
Social Media / Branded Social Campaign
Annual ID:
140486N
Award:
2014 Interactive Silver Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Social Media / Branded Social Campaign
Annual ID:
140711N
Award:
2014 Interactive Silver Pencil
Agency:
Firstborn / New York
Client:
Rolex
Title:
The Rolex Daytona Experience
Category:
User Experience Design - Mobile / Design Craft
Annual ID:
140426N
Award:
2014 Interactive Silver Pencil
Agency:
North Kingdom / Skelleftea
Client:
Google & Warner Bros.
Title:
A Journey Through Middle-earth
Category:
User Experience Design - Mobile / Design Craft
Annual ID:
140873N
Award:
2014 Design Silver Pencil
Agency:
The Studio / Stockholm
Client:
Selego
Title:
Verso Skincare
Category:
Package Design / Product Line
Annual ID:
141217D
Award:
2014 Interactive Silver Pencil
Agency:
DDB / Paris
Client:
Musee de la Grande Guerre
Title:
Facebook 1914
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
140283N
Award:
2014 Advertising Silver Pencil
Agency:
MJZ / London + AMV BBDO / London
Client:
Guinness
Title:
Sapeurs
Category:
Video Craft / Direction
Annual ID:
140074A
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Jung von Matt / Stuttgart
Client:
DHL
Title:
Trojan Mailing
Category:
Online / Short-Form
Annual ID:
140604E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Chase
Category:
Craft / Technique / Best Editing
Annual ID:
140435E
Award:
2014 Design Silver Pencil
Agency:
Moment Factory / Montreal + MRA International / Baltimore + Sardi Design / Baltimore + Digital Kitchen / Los Angeles
Client:
Los Angeles World Airports
Title:
LAX - IMMERSIVE MULTIMEDIA ARCHITECTURE
Category:
Spatial Design / Indoor Spaces
Annual ID:
140825D
Award:
2014 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Germany / Berlin
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Annual ID:
141105A
Award:
2014 Interactive Silver Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Red Balloon
Title:
Celeb Grammar Cops
Category:
Social Media / Best Use of A Social Network
Annual ID:
140930N
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Ogilvy / New York
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Craft / Technique / Best Direction
Annual ID:
140953E
Award:
2014 Interactive Silver Pencil
Agency:
DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York
Client:
American Express
Title:
Passion Project
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140350N
Award:
2014 Interactive Silver Pencil
Agency:
Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client:
Newcastle
Title:
No Bollocks
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140369N
Award:
2014 Design Silver Pencil
Agency:
Nippon Design Center / Tokyo
Client:
The Tokyo Ballet
Title:
Human Is Beautiful
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140865D
Award:
2014 Design Silver Pencil
Agency:
JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140610D
Award:
2014 Advertising Silver Pencil
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
Distraction
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Annual ID:
140056A
Award:
2014 Intellectual Property Silver Pencil
Agency:
BREAKFAST / Brooklyn
Client:
BREAKFAST
Title:
Points - The most advanced directional sign on Earth
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
140189P
Award:
2014 Intellectual Property Silver Pencil
Agency:
PARTY / Tokyo
Client:
Toyota Marketing Japan Corporation
Title:
Toyota FV2 / Concept Car & Interactive Exhibition
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
141017P
Award:
2014 Advertising Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Misunderstood
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141193A
Award:
2014 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Pick Them Back Up
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141262A
Award:
2014 Design Silver Pencil
Agency:
Ogilvy / Paris + Ogilvy & Mather / Singapore
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140994D
Award:
2014 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Germany / Berlin
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
141104A
Award:
2014 Advertising Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140808A
Award:
2014 Advertising Silver Pencil
Agency:
TBWA / Kuala Lumpur
Client:
Malaysian Society of Transplantation
Title:
Live On
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
141171A
Award:
2014 Intellectual Property Silver Pencil
Agency:
PARTY / Tokyo
Client:
Toyota Motor Sales & Marketing Corporation
Title:
Backseat Driver
Category:
Intellectual Property & Products / Digital Product
Annual ID:
141016P
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Mullen / Boston
Client:
Airbnb
Title:
Hollywood & Vines
Category:
User Generated Content / Short-Form
Annual ID:
140845E
Award:
2014 Advertising Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Filipino Pop Singer
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
140810A
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Gaming / Branded Content
Annual ID:
140980E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy / Portland + Legwork / Denver
Client:
Dodge
Title:
Hands On Ron Burgundy Game
Category:
Gaming / Branded Content
Annual ID:
141263E
Award:
2014 Design Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Wonderfilled Lock Up
Category:
Brand Identity / Logo Design
Annual ID:
141202D
Award:
2014 Interactive Silver Pencil
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
Pelikan Americas
Title:
Pelikan Word Finder
Category:
Use of Technology / Augmented Experience
Annual ID:
140896N
Award:
2014 Design Silver Pencil
Agency:
Rose / London + Art On The Underground / London + Mark Wallinger / London
Client:
Art On The Underground
Title:
Labyrinth by Mark Wallinger
Category:
Public Service / Brand Identity - Campaign
Annual ID:
141093D
Award:
2014 Intellectual Property Silver Pencil
Agency:
Droga5 / New York + De-De / New York
Client:
De-De
Title:
Thunderclap
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
140368P
Award:
2014 Interactive Silver Pencil
Agency:
UNIT9 / London
Client:
Resuscitation Council UK
Title:
Lifesaver
Category:
User Experience Design - Mobile / Utility
Annual ID:
141228N
Award:
2014 Advertising Silver Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Penguin Group (India)
Title:
WILLIAM SHAKESPEARE
Category:
Collateral / Posters - Single
Annual ID:
140780A
Award:
2014 Advertising Silver Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Penguin Group (India)
Title:
MARK TWAIN
Category:
Collateral / Posters - Single
Annual ID:
140781A
Award:
2014 Design Silver Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Inakadate Village
Title:
rice-code
Category:
Spatial Design / Outdoor Spaces
Annual ID:
140514D
Award:
2014 Interactive Silver Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Online Films & Video / Short Form - Single
Annual ID:
140955N
Award:
2014 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client:
Apple
Title:
30 Years of Mac
Category:
User Experience Design - Web / User Experience
Annual ID:
140078N
Award:
2014 Interactive Silver Pencil
Agency:
Hudson Rouge / New York
Client:
The Lincoln Motor Company
Title:
Hello Again
Category:
User Experience Design - Web / User Experience
Annual ID:
140556N
Award:
2014 Advertising Silver Pencil
Agency:
Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Earthquake
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141055A
Award:
2014 Design Silver Pencil
Agency:
DENTSU / Tokyo
Client:
Taisei corporation
Title:
140th
Category:
Collateral Design / Posters - Series
Annual ID:
140325D
