The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Beck's Edison Bottle Agency: Shine Limited / Auckland + Gyro Constructivists / Auckland Client: Lion Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
The Poster Exam Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting Category: Public Service / Political - Print / Collateral - Single
Small World Machines Agency: Leo Burnett / Sydney Client: Coca-Cola Category: Other Digital Solutions
Donor Cable Agency: Leo Burnett Tailor Made / Sao Paulo Client: Clube Sangue Bom Category: Other Digital Solutions
Distraction Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Cinema Advertising / Short Form - :90 and Under - Single
A Ticket to Visit Mum Agency: Ogilvy / New York Client: British Airways Category: Craft / Technique / Best Direction
Written in the Stars Agency: AKQA / New York Client: AKQA Category: Mobile Applications/Sites / Self-Promotion
Travel Yourself Interesting Agency: Ogilvy & Mather / London Client: Expedia Category: Consumer Television / :30/:25 - Campaign
Days Of Hope Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Public Service Experiential Advertising / Experiential
Breaking Bad Agency: Mullen / Boston Client: Century 21 Category: Custom Content
Auto-Tune Agency: Ogilvy & Mather / London Client: Unilever Category: Radio Craft / Scriptwriting
Every tree has a story - Auschwitz Agency: Ogilvy Germany / Duesseldorf + StudioFunk / Duesseldorf Client: Oro Verde Category: Radio Craft / Scriptwriting
Newspaper Sticks Agency: Leo Burnett / Frankfurt Client: Reporters Without Borders Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Freedom is Knowing Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Mail&Guardian Category: Newspaper / Full Page or Spread - Campaign
adidas All Blacks all undefeated in 2013 Agency: Iris Worldwide / Sydney Client: Adidas Category: Social Media / Branded Social Post
Eli's BMW Agency: kbs+ / New York Client: BMW Category: Social Media / Branded Social Post
Sensitive Agency: LOWE / Singapore Client: Unilever Category: Print Craft / Art Direction - Single or Campaign
Angel VS Demon Agency: TBWA / Kuala Lumpur Client: Newell Rubbermaid Category: Print Craft / Art Direction - Single or Campaign
The Chase Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Craft / Technique / Best Editing
The 3rd? Korea International Poster Biennale! Agency: 601bisang / Seoul Client: Korean Society of Typography Category: Collateral Design / Posters - Single
Stories For Every Journey Agency: Droga5 Australia / Sydney Client: Qantas Loyalty Category: Direct Marketing / Dimensional Mailing
Pelikan Word Finder Agency: Ogilvy & Mather Guatemala / Guatemala Client: Pelikan Americas Category: Use of Technology / Augmented Experience
Rescue Radio, The Rescue Continues Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Campaign
Gravity Mode on DOTS Agency: Betaworks / New York Client: GE Category: Advertising on Mobile Devices / In-App
The Sharing Can Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore Client: Coca-Cola Category: Collateral Design / Promotional Items - Single or Series
Literacy Store Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential / Installations
123w meets fiverr Agency: One Twenty Three West / Vancouver Client: One Twenty Three West Category: Websites / Self-Promotion
The Modern Frontiier Agency: Levi Strauss & Co. / San Francisco + The Custom Family / New York Client: Levi Strauss & Co. Category: Broadcast and Moving Image / Short Films and Videos
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Broadcast and Moving Image / Short Films and Videos
Air Rescue Agency: MediaCom / Sydney Client: Westpac Category: Television / Branded Content
Human Is Beautiful Agency: Nippon Design Center / Tokyo Client: The Tokyo Ballet Category: Brand Identity / Brand Identity - Campaign
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Outdoor / Outdoor Installations and Ambient - Campaign
LAX - IMMERSIVE MULTIMEDIA ARCHITECTURE Agency: Moment Factory / Montreal + MRA International / Baltimore + Sardi Design / Baltimore + Digital Kitchen / Los Angeles Client: Los Angeles World Airports Category: Spatial Design / Indoor Spaces
Newspaper Sticks Agency: Leo Burnett / Frankfurt Client: Reporters Without Borders Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
The Sharing Can Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore Client: Coca-Cola Category: Product Design / Single or Series
rice-code Agency: HAKUHODO / Tokyo Client: Inakadate Village Category: Spatial Design / Outdoor Spaces
Celeb Grammar Cops Agency: Ogilvy Brasil / Sao Paulo Client: Red Balloon Category: Social Media / Best Use of A Social Network
Backseat Driver Agency: PARTY / Tokyo Client: Toyota Motor Sales & Marketing Corporation Category: Intellectual Property & Products / Digital Product
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Consumer Campaign
30 Years of Mac Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica Client: Apple Category: User Experience Design - Web / User Experience
Hello Again Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: User Experience Design - Web / User Experience
Recipeace Peace Kit Agency: Leo Burnett / Chicago Client: Peace One Day Category: Public Service / Promotional Items
Live Test Series Integrated Campaign Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Integrated Branding / Integrated Branding Campaign - Online
The Autocomplete Truth Agency: Memac Ogilvy / Dubai Client: UN Women Category: Public Service / Political - Video / Non-Broadcast
Live On Agency: TBWA / Kuala Lumpur Client: Malaysian Society of Transplantation Category: Public Service / Political - Video / Non-Broadcast
Supergeil Agency: Jung von Matt / Hamburg Client: EDEKA Zentrale AG & Co. KG Category: Music / Creative Use of Music Supporting A Brand
PAPER CUTS LIFE Agency: Saatchi & Saatchi / Shanghai Client: Greenpeace Category: Public Service / Political - Print / Collateral - Campaign
Sorry, I was eating a Milky Way Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Campaign
Manhunt Agency: The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London Client: HBO Documentary Films Category: Broadcast and Moving Image / Title Sequences
Sorry, I was eating a Milky Way - Wife Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single

2014 Intellectual Property Silver Pencil

Shine Limited / Auckland + Gyro Constructivists / Auckland

Lion

The Beck's Edison Bottle

Intellectual Property & Products / Experimental / Internal Projects / R&D

141132P

2014 Advertising Silver Pencil

George Patterson Y&R / Melbourne

Defence Force Recruiting

The Poster Exam

Public Service / Political - Print / Collateral - Single

140450A

2014 Interactive Silver Pencil

Leo Burnett / Sydney

Coca-Cola

Small World Machines

Other Digital Solutions

140663N

2014 Interactive Silver Pencil

Leo Burnett Tailor Made / Sao Paulo

Clube Sangue Bom

Donor Cable

Other Digital Solutions

140712N

2014 Advertising Silver Pencil

AlmapBBDO / Sao Paulo

Volkswagen Do Brasil

Distraction

Cinema Advertising / Short Form - :90 and Under - Single

140056A

2014 Branded Entertainment Silver Pencil

Ogilvy / New York

British Airways

A Ticket to Visit Mum

Craft / Technique / Best Direction

140953E

2014 Interactive Silver Pencil

AKQA / New York

AKQA

Written in the Stars

Mobile Applications/Sites / Self-Promotion

140050N

2014 Advertising Silver Pencil

Ogilvy & Mather / London

Expedia

Travel Yourself Interesting

Consumer Television / :30/:25 - Campaign

140883A

2014 Advertising Silver Pencil

Saatchi & Saatchi Germany / Berlin

Diakonie Frankfurt

Days Of Hope

Public Service Experiential Advertising / Experiential

141104A

2014 Branded Entertainment Silver Pencil

Mullen / Boston

Century 21

Breaking Bad

Custom Content

140844E

2014 Advertising Silver Pencil

Ogilvy & Mather / London

Unilever

Auto-Tune

Radio Craft / Scriptwriting

140885A

2014 Advertising Silver Pencil

Ogilvy Germany / Duesseldorf + StudioFunk / Duesseldorf

Oro Verde

Every tree has a story - Auschwitz

Radio Craft / Scriptwriting

140937A

2014 Advertising Silver Pencil

Leo Burnett / Frankfurt

Reporters Without Borders

Newspaper Sticks

Public Service / Political - Print / Promotional Materials - Single or Campaign

140656A

2014 Advertising Silver Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Mail&Guardian

Freedom is Knowing

Newspaper / Full Page or Spread - Campaign

141185A

2014 Interactive Silver Pencil

Iris Worldwide / Sydney

Adidas

adidas All Blacks all undefeated in 2013

Social Media / Branded Social Post

140584N

2014 Interactive Silver Pencil

kbs+ / New York

BMW

Eli's BMW

Social Media / Branded Social Post

140623N

2014 Advertising Silver Pencil

LOWE / Singapore

Unilever

Sensitive

Print Craft / Art Direction - Single or Campaign

140752A

2014 Advertising Silver Pencil

TBWA / Kuala Lumpur

Newell Rubbermaid

Angel VS Demon

Print Craft / Art Direction - Single or Campaign

141170A

2014 Branded Entertainment Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Chase

Craft / Technique / Best Editing

140435E

2014 Design Silver Pencil

601bisang / Seoul

Korean Society of Typography

The 3rd? Korea International Poster Biennale!

Collateral Design / Posters - Single

140010D

2014 Advertising Silver Pencil

Droga5 Australia / Sydney

Qantas Loyalty

Stories For Every Journey

Direct Marketing / Dimensional Mailing

140386A

2014 Interactive Silver Pencil

Ogilvy & Mather Guatemala / Guatemala

Pelikan Americas

Pelikan Word Finder

Use of Technology / Augmented Experience

140896N

2014 Advertising Silver Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues

Radio / Public Service - Campaign

140809A

2014 Interactive Silver Pencil

Betaworks / New York

GE

Gravity Mode on DOTS

Advertising on Mobile Devices / In-App

140167N

2014 Design Silver Pencil

Ogilvy / Paris + Ogilvy & Mather / Singapore

Coca-Cola

The Sharing Can

Collateral Design / Promotional Items - Single or Series

140994D

2014 Branded Entertainment Silver Pencil

Leo Burnett / Chicago + Arc Worldwide / Chicago

McDonald's

Literacy Store

Experiential / Installations

140643E

2014 Interactive Silver Pencil

One Twenty Three West / Vancouver

One Twenty Three West

123w meets fiverr

Websites / Self-Promotion

141007N

2014 Design Silver Pencil

Levi Strauss & Co. / San Francisco + The Custom Family / New York

Levi Strauss & Co.

The Modern Frontiier

Broadcast and Moving Image / Short Films and Videos

140732D

2014 Design Silver Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Broadcast and Moving Image / Short Films and Videos

140954D

2014 Branded Entertainment Silver Pencil

MediaCom / Sydney

Westpac

Air Rescue

Television / Branded Content

140805E

2014 Design Silver Pencil

Nippon Design Center / Tokyo

The Tokyo Ballet

Human Is Beautiful

Brand Identity / Brand Identity - Campaign

140865D

2014 Advertising Silver Pencil

Ogilvy / Paris

IBM

Smarter Outdoor

Outdoor / Outdoor Installations and Ambient - Campaign

140978A

2014 Design Silver Pencil

Moment Factory / Montreal + MRA International / Baltimore + Sardi Design / Baltimore + Digital Kitchen / Los Angeles

Los Angeles World Airports

LAX - IMMERSIVE MULTIMEDIA ARCHITECTURE

Spatial Design / Indoor Spaces

140825D

2014 Advertising Silver Pencil

Leo Burnett / Frankfurt

Reporters Without Borders

Newspaper Sticks

Public Service / Political - Print / Newspaper or Magazine - Campaign

140655A

2014 Design Silver Pencil

Ogilvy / Paris + Ogilvy & Mather / Singapore

Coca-Cola

The Sharing Can

Product Design / Single or Series

140996D

2014 Design Silver Pencil

HAKUHODO / Tokyo

Inakadate Village

rice-code

Spatial Design / Outdoor Spaces

140514D

2014 Interactive Silver Pencil

Ogilvy Brasil / Sao Paulo

Red Balloon

Celeb Grammar Cops

Social Media / Best Use of A Social Network

140930N

2014 Intellectual Property Silver Pencil

PARTY / Tokyo

Toyota Motor Sales & Marketing Corporation

Backseat Driver

Intellectual Property & Products / Digital Product

141016P

2014 Advertising Silver Pencil

Droga5 / New York

Newcastle

If We Made It

Integrated Branding / Consumer Campaign

140367A

2014 Interactive Silver Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica

Apple

30 Years of Mac

User Experience Design - Web / User Experience

140078N

2014 Interactive Silver Pencil

Hudson Rouge / New York

The Lincoln Motor Company

Hello Again

User Experience Design - Web / User Experience

140556N

2014 Design Silver Pencil

Leo Burnett / Chicago

Peace One Day

Recipeace Peace Kit

Public Service / Promotional Items

140644D

2014 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Live Test Series Integrated Campaign

Integrated Branding / Integrated Branding Campaign - Online

140436N

2014 Advertising Silver Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth

Public Service / Political - Video / Non-Broadcast

140808A

2014 Advertising Silver Pencil

TBWA / Kuala Lumpur

Malaysian Society of Transplantation

Live On

Public Service / Political - Video / Non-Broadcast

141171A

2014 Branded Entertainment Silver Pencil

Jung von Matt / Hamburg

EDEKA Zentrale AG & Co. KG

Supergeil

Music / Creative Use of Music Supporting A Brand

140598E

2014 Advertising Silver Pencil

Saatchi & Saatchi / Shanghai

Greenpeace

PAPER CUTS LIFE

Public Service / Political - Print / Collateral - Campaign

141110A

2014 Advertising Silver Pencil

DDB / Chicago

Mars, Inc./Milky Way

Sorry, I was eating a Milky Way

Radio / Consumer - Campaign

140270A

2014 Design Silver Pencil

The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London

HBO Documentary Films

Manhunt

Broadcast and Moving Image / Title Sequences

141211D

2014 Advertising Silver Pencil

DDB / Chicago

Mars, Inc./Milky Way

Sorry, I was eating a Milky Way - Wife

Radio / Consumer - Single

140269A

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