The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt Category: Public Service Experiential Advertising / Experiential
Punk Corporate Identity
Agency: King James Group / Punk / Cape Town
Client: Punk Category: Craft / Typography
Perfect Pop
Agency: Deutsch / Los Angeles
Client: Pop Secret Category: Mobile Applications/Sites / Services/Utilities
bookly
Agency: NATIVE VML / South Africa
Client: Modjaji Books Category: Mobile Applications/Sites / Services/Utilities
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Mobile Applications/Sites / Branded Games
The Chase
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Technique / Best Editing
MAN
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single
PAPER CUTS LIFE
Agency: Saatchi & Saatchi / Shanghai
Client: Greenpeace Category: Public Service / Political - Print / Collateral - Campaign
Tissue Animals
Agency: DENTSU / Tokyo
Client: Oji Nepia Co. Category: Broadcast and Moving Image / Craft Animation
Wonderfilled Anthem
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
PETA '98% Human'
Agency: BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York
Client: PETA Category: Craft / Technique / Best Animation
Passion Project
Agency: DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York
Client: American Express Category: Social Media / Best Integrated Campaign Led by Social
No Bollocks
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle Category: Social Media / Best Integrated Campaign Led by Social
Liking Isn't Helping - Earthquake
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Citi Bike
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Use of Technology / Product & Mobile Integration
KAMIWAZA -Paper Craft Awards-
Agency: 6D-K co.,Ltd / Tokyo
Client: Tokusyu Tokai Paper Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion
Agency: Kigi / Tokyo
Client: Kigi Category: Craft / Printing and Paper Craft - Single or Series
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Mobile / Branded Content
Life is Electric
Agency: DENTSU / Tokyo
Client: Panasonic Corporation Category: Collateral Design / Booklets and Brochures
Enablis effect
Agency: Cossette / Montreal
Client: Enablis Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways Category: Craft / Technique / Best Direction
Bellies
Agency: Red Urban / Toronto
Client: Volkswagen Category: Consumer Television / :20 and Under - Single
Wonderfilled Lock Up
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Brand Identity / Logo Design
Step Forward. Music is Waiting.
Agency: VITRO / San Diego
Client: Taylor Guitars Category: Trade / Full Page or Spread - Campaign
Every tree has a story - Auschwitz
Agency: Ogilvy Germany / Duesseldorf + StudioFunk / Duesseldorf
Client: Oro Verde Category: Radio Craft / Scriptwriting
Human Printing Press
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Turkey Category: Innovation in Print / Print
Small World Machines
Agency: Leo Burnett / Sydney
Client: Coca-Cola Category: Other Digital Solutions
Donor Cable
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Clube Sangue Bom Category: Other Digital Solutions
140th
Agency: DENTSU / Tokyo
Client: Taisei corporation Category: Collateral Design / Posters - Series
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
ZZZ RADIO
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G PHILIPPINES Category: Innovation in Radio / Radio
Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Non-Broadcast / Online
Lifesaver
Agency: UNIT9 / London
Client: Resuscitation Council UK Category: User Experience Design - Mobile / Utility
The 3rd? Korea International Poster Biennale!
Agency: 601bisang / Seoul
Client: Korean Society of Typography Category: Collateral Design / Posters - Single
Skol Design - Armchair
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol Category: Intellectual Property & Products / Physical Product
Hands
Agency: Wieden+Kennedy / London
Client: Honda Category: Cinema Advertising / Long Form - Over :90 - Single
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: Websites / Services
Names for Change
Agency: McKinney / Durham
Client: Urban Ministries of Durham Category: User Experience Design - Web / Design Craft
LIFE SIZE MESSI
Agency: Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland
Client: ELECTRONIC ARTS Category: User Experience Design - Web / Design Craft
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: User Experience Design - Web / Cross-Channel Integration
World Wide Maze
Agency: PARTY / Tokyo
Client: Google Japan Category: User Experience Design - Web / Cross-Channel Integration
Hudnotts
Agency: Taxi Studio Ltd / Bristol
Client: Kate Hudnott Category: Craft / Typography - Single or Series
NFC Charity Stickers
Agency: Cheil / Hong Kong
Client: Unicef Category: Mobile Applications/Sites / Public Service/Non-Profit
TXTBKS
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: Smart Communications Category: Mobile Applications/Sites / Public Service/Non-Profit
Award:
2014 Advertising Silver Pencil
Agency:
Leo Burnett / Frankfurt
Client:
Reporters Without Borders
Title:
Newspaper Sticks
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Annual ID:
140656A
Award:
2014 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Germany / Berlin
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
141104A
Award:
2014 Interactive Silver Pencil
Agency:
King James Group / Punk / Cape Town
Client:
Punk
Title:
Punk Corporate Identity
Category:
Craft / Typography
Annual ID:
140632N
Award:
2014 Interactive Silver Pencil
Agency:
Deutsch / Los Angeles
Client:
Pop Secret
Title:
Perfect Pop
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140343N
Award:
2014 Interactive Silver Pencil
Agency:
NATIVE VML / South Africa
Client:
Modjaji Books
Title:
bookly
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140858N
Award:
2014 Interactive Silver Pencil
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
Phone Stack
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
140137N
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Chase
Category:
Craft / Technique / Best Editing
Annual ID:
140435E
Award:
2014 Advertising Silver Pencil
Agency:
BORGHI/LOWE / Sao Paulo
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
MAN
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140181A
Award:
2014 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Shanghai
Client:
Greenpeace
Title:
PAPER CUTS LIFE
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
141110A
Award:
2014 Design Silver Pencil
Agency:
DENTSU / Tokyo
Client:
Oji Nepia Co.
Title:
Tissue Animals
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140328D
Award:
2014 Design Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Wonderfilled Anthem
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
141203D
Award:
2014 Branded Entertainment Silver Pencil
Agency:
BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York
Client:
PETA
Title:
PETA '98% Human'
Category:
Craft / Technique / Best Animation
Annual ID:
140110E
Award:
2014 Interactive Silver Pencil
Agency:
DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York
Client:
American Express
Title:
Passion Project
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140350N
Award:
2014 Interactive Silver Pencil
Agency:
Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client:
Newcastle
Title:
No Bollocks
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140369N
Award:
2014 Advertising Silver Pencil
Agency:
Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Earthquake
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141055A
Award:
2014 Interactive Silver Pencil
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Citi Bike
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
141052N
Award:
2014 Design Silver Pencil
Agency:
6D-K co.,Ltd / Tokyo
Client:
Tokusyu Tokai Paper
Title:
KAMIWAZA -Paper Craft Awards-
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140011D
Award:
2014 Design Silver Pencil
Agency:
Kigi / Tokyo
Client:
Kigi
Title:
Implosion - Explosion
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140627D
Award:
2014 Advertising Silver Pencil
Agency:
MJZ / London + AMV BBDO / London
Client:
Guinness
Title:
Sapeurs
Category:
Video Craft / Direction
Annual ID:
140074A
Award:
2014 Branded Entertainment Silver Pencil
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
Phone Stack
Category:
Mobile / Branded Content
Annual ID:
140143E
Award:
2014 Design Silver Pencil
Agency:
DENTSU / Tokyo
Client:
Panasonic Corporation
Title:
Life is Electric
Category:
Collateral Design / Booklets and Brochures
Annual ID:
140327D
Award:
2014 Design Silver Pencil
Agency:
Cossette / Montreal
Client:
Enablis
Title:
Enablis effect
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
140238D
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Ogilvy / New York
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Craft / Technique / Best Direction
Annual ID:
140953E
Award:
2014 Advertising Silver Pencil
Agency:
Red Urban / Toronto
Client:
Volkswagen
Title:
Bellies
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141083A
Award:
2014 Design Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Wonderfilled Lock Up
Category:
Brand Identity / Logo Design
Annual ID:
141202D
Award:
2014 Advertising Silver Pencil
Agency:
VITRO / San Diego
Client:
Taylor Guitars
Title:
Step Forward. Music is Waiting.
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
141235A
Award:
2014 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Auto-Tune
Category:
Radio Craft / Scriptwriting
Annual ID:
140885A
Award:
2014 Advertising Silver Pencil
Agency:
Ogilvy Germany / Duesseldorf + StudioFunk / Duesseldorf
Client:
Oro Verde
Title:
Every tree has a story - Auschwitz
Category:
Radio Craft / Scriptwriting
Annual ID:
140937A
Award:
2014 Advertising Silver Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Nivea
Title:
SolarAd Charger
Category:
Innovation in Print / Print
Annual ID:
140415A
Award:
2014 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Turkey
Title:
Human Printing Press
Category:
Innovation in Print / Print
Annual ID:
141249A
Award:
2014 Branded Entertainment Silver Pencil
Agency:
MediaCom / Sydney
Client:
Westpac
Title:
Air Rescue
Category:
Television / Branded Content
Annual ID:
140805E
Award:
2014 Interactive Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
Coca-Cola
Title:
Small World Machines
Category:
Other Digital Solutions
Annual ID:
140663N
Award:
2014 Interactive Silver Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Clube Sangue Bom
Title:
Donor Cable
Category:
Other Digital Solutions
Annual ID:
140712N
Award:
2014 Design Silver Pencil
Agency:
DENTSU / Tokyo
Client:
Taisei corporation
Title:
140th
Category:
Collateral Design / Posters - Series
Annual ID:
140325D
Award:
2014 Design Silver Pencil
Agency:
DENTSU / Tokyo
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Collateral Design / Posters - Series
Annual ID:
140326D
Award:
2014 Advertising Silver Pencil
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
P&G PHILIPPINES
Title:
ZZZ RADIO
Category:
Innovation in Radio / Radio
Annual ID:
140034A
Award:
2014 Advertising Silver Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Sorry I Spent it on Myself
Category:
Non-Broadcast / Online
Annual ID:
140040A
Award:
2014 Interactive Silver Pencil
Agency:
UNIT9 / London
Client:
Resuscitation Council UK
Title:
Lifesaver
Category:
User Experience Design - Mobile / Utility
Annual ID:
141228N
Award:
2014 Design Silver Pencil
Agency:
601bisang / Seoul
Client:
Korean Society of Typography
Title:
The 3rd? Korea International Poster Biennale!
Category:
Collateral Design / Posters - Single
Annual ID:
140010D
Award:
2014 Intellectual Property Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Skol
Title:
Skol Design - Armchair
Category:
Intellectual Property & Products / Physical Product
Annual ID:
140398P
Award:
2014 Advertising Silver Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Hands
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
141252A
Award:
2014 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
Websites / Services
Annual ID:
140745N
Award:
2014 Interactive Silver Pencil
Agency:
McKinney / Durham
Client:
Urban Ministries of Durham
Title:
Names for Change
Category:
User Experience Design - Web / Design Craft
Annual ID:
140804N
Award:
2014 Interactive Silver Pencil
Agency:
Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland
Client:
ELECTRONIC ARTS
Title:
LIFE SIZE MESSI
Category:
User Experience Design - Web / Design Craft
Annual ID:
141250N
Award:
2014 Advertising Silver Pencil
Agency:
Leo Burnett / Frankfurt
Client:
Reporters Without Borders
Title:
Newspaper Sticks
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
140655A
Award:
2014 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140746N
Award:
2014 Interactive Silver Pencil
Agency:
PARTY / Tokyo
Client:
Google Japan
Title:
World Wide Maze
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
141018N
Award:
2014 Design Silver Pencil
Agency:
Taxi Studio Ltd / Bristol
Client:
Kate Hudnott
Title:
Hudnotts
Category:
Craft / Typography - Single or Series
Annual ID:
141161D
Award:
2014 Interactive Silver Pencil
Agency:
Cheil / Hong Kong
Client:
Unicef
Title:
NFC Charity Stickers
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140198N
Award:
2014 Interactive Silver Pencil
Agency:
DDB DM9JaymeSyfu/Digit / Makati
Client:
Smart Communications
Title:
TXTBKS
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140302N
