The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Life Raft :45 Agency: Wieden+Kennedy / Portland Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single
The Sharing Can Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore Client: Coca-Cola Category: Product Design / Single or Series
Stories For Every Journey Agency: Droga5 Australia / Sydney Client: Qantas Loyalty Category: Direct Marketing / Dimensional Mailing
From One Second to the Next Agency: BBDO / New York Client: AT&T Category: Online / Long-Form
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Outdoor / Billboards and Transit - Single
Written in the Stars Agency: AKQA / New York Client: AKQA Category: Mobile Applications/Sites / Self-Promotion
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made Agency: Droga5 / New York + Smuggler / New York Client: Newcastle Category: Video Craft / Scriptwriting
rice-code Agency: Hakuhodo Inc. / Tokyo Client: Inakadate Village Category: Spatial Design / Outdoor Spaces
Rescue Radio, The Rescue Continues Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Campaign
Trojan Mailing Agency: Jung von Matt / Stuttgart Client: DHL Category: Online / Short-Form
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Outdoor / Billboards and Transit - Campaign
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Use of Technology / Product & Mobile Integration
The Poster Exam Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting Category: Public Service / Political - Print / Collateral - Single
Box Agency: Bot & Dolly / San Francisco Client: Bot & Dolly Category: Craft / Video / Direction
PAPER CUTS LIFE Agency: Saatchi & Saatchi / Shanghai Client: Greenpeace Category: Public Service / Political - Print / Collateral - Campaign
Phone Stack Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile / Branded Content
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Craft / Animation/Motion Graphics
Easy Way Subtitles Agency: LDC / São Paulo Client: Easy Way Language Center Category: User Experience Design - Web / Cross-Channel Integration
World Wide Maze Agency: PARTY / Tokyo Client: Google Japan Category: User Experience Design - Web / Cross-Channel Integration
Newspaper Sticks Agency: Leo Burnett / Frankfurt Client: Reporters Without Borders Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Step Forward. Music is Waiting. Agency: VITRO / San Diego Client: Taylor Guitars Category: Trade / Full Page or Spread - Campaign
Tissue Animals Agency: DENTSU / Tokyo Client: Oji Nepia Co. Category: Broadcast and Moving Image / Craft Animation
Wonderfilled Anthem Agency: The Martin Agency / Richmond Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
The 3rd? Korea International Poster Biennale! Agency: 601bisang / Seoul Client: Korean Society of Typography Category: Collateral Design / Posters - Single
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Gaming / Branded Content
Hands On Ron Burgundy Game Agency: Wieden+Kennedy / Portland + Legwork / Denver Client: Dodge Category: Gaming / Branded Content
Easy Way Subtitles Agency: LDC / São Paulo Client: Easy Way Language Center Category: Websites / Services
140th Agency: DENTSU / Tokyo Client: Taisei corporation Category: Collateral Design / Posters - Series
The Beautiful Black List Agency: DENTSU / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
Sorry, I was eating a Milky Way - Wife Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Auto-Tune Agency: Ogilvy & Mather / London Client: Unilever Category: Radio / Consumer - Single
Verso Skincare Agency: The Studio / Stockholm Client: Selego Category: Package Design / Product Line
Recipeace Peace Kit Agency: Leo Burnett / Chicago Client: Peace One Day Category: Public Service / Promotional Items
4 Year old Bucket List Agency: DDB / New York Client: WATERisLIFE Category: Documentaries / Film
Wonderfilled Lock Up Agency: The Martin Agency / Richmond Client: Mondelez International Category: Brand Identity / Logo Design
30 Years of Mac Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica Client: Apple Category: User Experience Design - Web / User Experience
Hello Again Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: User Experience Design - Web / User Experience
Superformula to fight cancer Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo Client: A.C.Camargo Cancer Center Category: Design for the Greater Good / For-Profit Initiated
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Digital Direct Marketing / Social Media & Viral Marketing
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Digital Direct Marketing / Social Media & Viral Marketing
Dolina Agency: Moruba / Spain Client: Brebajes del Norte SL Category: Package Design / Single or Series
The Sharing Can Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore Client: Coca-Cola Category: Package Design / Single or Series
Heart of the Arctic Agency: Cossette / Montreal Client: Royal Canadian Mint Category: Websites / Other Consumer Goods
Skol Design - Armchair Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Skol Category: Intellectual Property & Products / Physical Product
Hands On Ron Burgundy Game Agency: Wieden+Kennedy / Portland + Legwork / Denver Client: Dodge Category: Websites / Branded Games
LAX - IMMERSIVE MULTIMEDIA ARCHITECTURE Agency: Moment Factory / Montreal + MRA International / Baltimore + Sardi Design / Baltimore + Digital Kitchen / Los Angeles Client: Los Angeles World Airports Category: Spatial Design / Indoor Spaces
If only for a second Agency: Leo Burnett France / Saint-Denis Client: Mimi Foundation Category: Online Films & Video / Long Form - Single
A Ticket to Visit Mum Agency: Ogilvy / New York Client: British Airways Category: Online Films & Video / Long Form - Single
Celeb Grammar Cops Agency: Ogilvy Brasil / Sao Paulo Client: Red Balloon Category: Social Media / Best Use of A Social Network
Perfect Pop Agency: Deutsch / Los Angeles Client: Pop Secret Category: Mobile Applications/Sites / Services/Utilities

2014 Advertising Silver Pencil

Wieden+Kennedy / Portland

Mondelez + OREO

Life Raft :45

Consumer Television / 60 Second - Single

141261A

2014 Design Silver Pencil

Ogilvy / Paris + Ogilvy & Mather / Singapore

Coca-Cola

The Sharing Can

Product Design / Single or Series

140996D

2014 Advertising Silver Pencil

Droga5 Australia / Sydney

Qantas Loyalty

Stories For Every Journey

Direct Marketing / Dimensional Mailing

140386A

2014 Branded Entertainment Silver Pencil

BBDO / New York

AT&T

From One Second to the Next

Online / Long-Form

140109E

2014 Advertising Silver Pencil

OgilvyOne / London

British Airways

Magic of Flying

Outdoor / Billboards and Transit - Single

141000A

2014 Interactive Silver Pencil

AKQA / New York

AKQA

Written in the Stars

Mobile Applications/Sites / Self-Promotion

140050N

2014 Advertising Silver Pencil

Droga5 / New York + Smuggler / New York

Newcastle

Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made

Video Craft / Scriptwriting

140366A

2014 Design Silver Pencil

Hakuhodo Inc. / Tokyo

Inakadate Village

rice-code

Spatial Design / Outdoor Spaces

140514D

2014 Advertising Silver Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues

Radio / Public Service - Campaign

140809A

2014 Branded Entertainment Silver Pencil

Jung von Matt / Stuttgart

DHL

Trojan Mailing

Online / Short-Form

140604E

2014 Advertising Silver Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Outdoor / Billboards and Transit - Campaign

140929A

2014 Interactive Silver Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Use of Technology / Product & Mobile Integration

141052N

2014 Advertising Silver Pencil

George Patterson Y&R / Melbourne

Defence Force Recruiting

The Poster Exam

Public Service / Political - Print / Collateral - Single

140450A

2014 Interactive Silver Pencil

Bot & Dolly / San Francisco

Bot & Dolly

Box

Craft / Video / Direction

140187N

2014 Advertising Silver Pencil

Saatchi & Saatchi / Shanghai

Greenpeace

PAPER CUTS LIFE

Public Service / Political - Print / Collateral - Campaign

141110A

2014 Branded Entertainment Silver Pencil

BBDO Proximity Malaysia / Kuala Lumpur

KFC

Phone Stack

Mobile / Branded Content

140143E

2014 Interactive Silver Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Craft / Animation/Motion Graphics

140253N

2014 Interactive Silver Pencil

LDC / São Paulo

Easy Way Language Center

Easy Way Subtitles

User Experience Design - Web / Cross-Channel Integration

140746N

2014 Interactive Silver Pencil

PARTY / Tokyo

Google Japan

World Wide Maze

User Experience Design - Web / Cross-Channel Integration

141018N

2014 Advertising Silver Pencil

Leo Burnett / Frankfurt

Reporters Without Borders

Newspaper Sticks

Public Service / Political - Print / Newspaper or Magazine - Campaign

140655A

2014 Advertising Silver Pencil

VITRO / San Diego

Taylor Guitars

Step Forward. Music is Waiting.

Trade / Full Page or Spread - Campaign

141235A

2014 Design Silver Pencil

DENTSU / Tokyo

Oji Nepia Co.

Tissue Animals

Broadcast and Moving Image / Craft Animation

140328D

2014 Design Silver Pencil

The Martin Agency / Richmond

Mondelez International

Wonderfilled Anthem

Broadcast and Moving Image / Craft Animation

141203D

2014 Design Silver Pencil

601bisang / Seoul

Korean Society of Typography

The 3rd? Korea International Poster Biennale!

Collateral Design / Posters - Single

140010D

2014 Branded Entertainment Silver Pencil

Ogilvy / Paris

Scrabble

Scrabble WiFi

Gaming / Branded Content

140980E

2014 Branded Entertainment Silver Pencil

Wieden+Kennedy / Portland + Legwork / Denver

Dodge

Hands On Ron Burgundy Game

Gaming / Branded Content

141263E

2014 Interactive Silver Pencil

LDC / São Paulo

Easy Way Language Center

Easy Way Subtitles

Websites / Services

140745N

2014 Design Silver Pencil

DENTSU / Tokyo

Taisei corporation

140th

Collateral Design / Posters - Series

140325D

2014 Design Silver Pencil

DENTSU / Tokyo

Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo

The Beautiful Black List

Collateral Design / Posters - Series

140326D

2014 Advertising Silver Pencil

DDB / Chicago

Mars, Inc./Milky Way

Sorry, I was eating a Milky Way - Wife

Radio / Consumer - Single

140269A

2014 Advertising Silver Pencil

Ogilvy & Mather / London

Unilever

Auto-Tune

Radio / Consumer - Single

140884A

2014 Design Silver Pencil

The Studio / Stockholm

Selego

Verso Skincare

Package Design / Product Line

141217D

2014 Design Silver Pencil

Leo Burnett / Chicago

Peace One Day

Recipeace Peace Kit

Public Service / Promotional Items

140644D

2014 Branded Entertainment Silver Pencil

DDB / New York

WATERisLIFE

4 Year old Bucket List

Documentaries / Film

140274E

2014 Design Silver Pencil

The Martin Agency / Richmond

Mondelez International

Wonderfilled Lock Up

Brand Identity / Logo Design

141202D

2014 Interactive Silver Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica

Apple

30 Years of Mac

User Experience Design - Web / User Experience

140078N

2014 Interactive Silver Pencil

Hudson Rouge / New York

The Lincoln Motor Company

Hello Again

User Experience Design - Web / User Experience

140556N

2014 Design Silver Pencil

JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo

A.C.Camargo Cancer Center

Superformula to fight cancer

Design for the Greater Good / For-Profit Initiated

140610D

2014 Advertising Silver Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Digital Direct Marketing / Social Media & Viral Marketing

140108A

2014 Advertising Silver Pencil

OgilvyOne / London

British Airways

Magic of Flying

Digital Direct Marketing / Social Media & Viral Marketing

141001A

2014 Design Silver Pencil

Moruba / Spain

Brebajes del Norte SL

Dolina

Package Design / Single or Series

140829D

2014 Design Silver Pencil

Ogilvy / Paris + Ogilvy & Mather / Singapore

Coca-Cola

The Sharing Can

Package Design / Single or Series

140995D

2014 Interactive Silver Pencil

Cossette / Montreal

Royal Canadian Mint

Heart of the Arctic

Websites / Other Consumer Goods

140239N

2014 Intellectual Property Silver Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Skol

Skol Design - Armchair

Intellectual Property & Products / Physical Product

140398P

2014 Interactive Silver Pencil

Wieden+Kennedy / Portland + Legwork / Denver

Dodge

Hands On Ron Burgundy Game

Websites / Branded Games

141264N

2014 Design Silver Pencil

Moment Factory / Montreal + MRA International / Baltimore + Sardi Design / Baltimore + Digital Kitchen / Los Angeles

Los Angeles World Airports

LAX - IMMERSIVE MULTIMEDIA ARCHITECTURE

Spatial Design / Indoor Spaces

140825D

2014 Interactive Silver Pencil

Leo Burnett France / Saint-Denis

Mimi Foundation

If only for a second

Online Films & Video / Long Form - Single

140677N

2014 Interactive Silver Pencil

Ogilvy / New York

British Airways

A Ticket to Visit Mum

Online Films & Video / Long Form - Single

140956N

2014 Interactive Silver Pencil

Ogilvy Brasil / Sao Paulo

Red Balloon

Celeb Grammar Cops

Social Media / Best Use of A Social Network

140930N

2014 Interactive Silver Pencil

Deutsch / Los Angeles

Pop Secret

Perfect Pop

Mobile Applications/Sites / Services/Utilities

140343N

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