The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Supergeil Agency: Jung von Matt / Hamburg Client: EDEKA Zentrale AG & Co. KG Category: Music / Creative Use of Music Supporting A Brand
Days Of Hope Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Public Service Integrated Branding / Public Service Integrated Campaign
Easy Way Subtitles Agency: LDC / São Paulo Client: Easy Way Language Center Category: Websites / Services
Pelikan Word Finder Agency: Ogilvy & Mather Guatemala / Guatemala Client: Pelikan Americas Category: Use of Technology / Augmented Experience
Skol Design - Armchair Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Skol Category: Intellectual Property & Products / Physical Product
CHRISTMAS IN A DAY Agency: Abbott Mead Vickers BBDO / London Client: Sainsnury's Category: User Generated Content / Long-Form
Heart of the Artic Agency: Cossette / Montreal Client: Royal Canadian Mint Category: Websites / Other Consumer Goods
PAPER CUTS LIFE Agency: Saatchi & Saatchi / Shanghai Client: Greenpeace Category: Public Service / Political - Print / Collateral - Campaign
Milk Carton 2.0 Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Branded Social Campaign
Bentley Burial Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Social Media / Branded Social Campaign
The Modern Frontiier Agency: Levi Strauss & Co. / San Francisco + The Custom Family / New York Client: Levi Strauss & Co. Category: Broadcast and Moving Image / Short Films and Videos
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Broadcast and Moving Image / Short Films and Videos
4 Year old Bucket List Agency: DDB / New York Client: WATERisLIFE Category: Documentaries / Film
Labyrinth by Mark Wallinger Agency: Rose / London + Art On The Underground / London + Mark Wallinger / London Client: Art On The Underground Category: Public Service / Brand Identity - Campaign
Manhunt Agency: The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London Client: HBO Documentary Films Category: Broadcast and Moving Image / Title Sequences
Points - The most advanced directional sign on Earth Agency: BREAKFAST / Brooklyn Client: BREAKFAST Category: Intellectual Property & Products / Integrated Digital & Physical Products
Toyota FV2 / Concept Car & Interactive Exhibition Agency: PARTY / Tokyo Client: Toyota Marketing Japan Corporation Category: Intellectual Property & Products / Integrated Digital & Physical Products
If only for a second Agency: Leo Burnett France / Saint-Denis Client: Mimi Foundation Category: Online Films & Video / Long Form - Single
A Ticket to Visit Mum Agency: Ogilvy / New York Client: British Airways Category: Online Films & Video / Long Form - Single
Life is Electric Agency: DENTSU / Tokyo Client: Panasonic Corporation Category: Collateral Design / Booklets and Brochures
The Part In The Story Where We Lost Count Of The Days. Agency: H55 / Singapore Client: Heman Chong / Art Asia Pacific Category: Publication Design / Book Layout Design
Iris Garden Agency: Hans Seeger / Wauwatosa Client: Little Brown Mushroom Category: Publication Design / Book Layout Design
Distraction Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Cinema Advertising / Short Form - :90 and Under - Single
Liking Isn't Helping - Earthquake Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Sapeurs Agency: MJZ / London + AMV BBDO / London Client: Guinness Category: Video Craft / Direction
Life Raft :45 Agency: Wieden+Kennedy / Portland Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single
From One Second to the Next Agency: BBDO / New York Client: AT&T Category: Online / Long-Form
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made Agency: Droga5 / New York + Smuggler / New York Client: Newcastle Category: Video Craft / Scriptwriting
Punk Corporate Identity Agency: King James Group / Punk / Cape Town Client: Punk Category: Craft / Typography
NFC Charity Stickers Agency: Cheil / Hong Kong Client: Unicef Category: Mobile Applications/Sites / Public Service/Non-Profit
TXTBKS Agency: DDB DM9JaymeSyfu/Digit / Makati Client: Smart Communications Category: Mobile Applications/Sites / Public Service/Non-Profit
Sorry, I was eating a Milky Way Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Campaign
Rescue Radio, The Rescue Continues Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Campaign
Sensitive Agency: LOWE / Singapore Client: Unilever Category: Print Craft / Art Direction - Single or Campaign
Angel VS Demon Agency: TBWA / Kuala Lumpur Client: Newell Rubbermaid Category: Print Craft / Art Direction - Single or Campaign
The Rolex Daytona Experience Agency: Firstborn / New York Client: Rolex Category: User Experience Design - Mobile / Design Craft
A Journey Through Middle-earth Agency: North Kingdom / Skelleftea Client: Google & Warner Bros. Category: User Experience Design - Mobile / Design Craft
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Online Films & Video / Short Form - Single
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Innovation in Outdoor / Outdoor
Celeb Grammar Cops Agency: Ogilvy Brasil / Sao Paulo Client: Red Balloon Category: Social Media / Best Use of A Social Network
Hands Agency: Wieden+Kennedy / London Client: Honda Category: Cinema Advertising / Long Form - Over :90 - Single
The 3rd? Korea International Poster Biennale! Agency: 601bisang / Seoul Client: Korean Society of Typography Category: Collateral Design / Posters - Single
PETA '98% Human' Agency: BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York Client: PETA Category: Craft / Technique / Best Animation
Tissue Animals Agency: DENTSU / Tokyo Client: Oji Nepia Co. Category: Broadcast and Moving Image / Craft Animation
Wonderfilled Anthem Agency: The Martin Agency / Richmond Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
123w meets fiverr Agency: One Twenty Three West / Vancouver Client: One Twenty Three West Category: Websites / Self-Promotion
The Chase Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Craft / Technique / Best Editing
Enablis effect Agency: Cossette / Montreal Client: Enablis Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Auto-Tune Agency: Ogilvy & Mather / London Client: Unilever Category: Radio Craft / Scriptwriting
Every tree has a story - Auschwitz Agency: Ogilvy Germany / Duesseldorf + StudioFunk / Duesseldorf Client: Oro Verde Category: Radio Craft / Scriptwriting

2014 Branded Entertainment Silver Pencil

Jung von Matt / Hamburg

EDEKA Zentrale AG & Co. KG

Supergeil

Music / Creative Use of Music Supporting A Brand

140598E

2014 Advertising Silver Pencil

Saatchi & Saatchi Germany / Berlin

Diakonie Frankfurt

Days Of Hope

Public Service Integrated Branding / Public Service Integrated Campaign

141105A

2014 Interactive Silver Pencil

LDC / São Paulo

Easy Way Language Center

Easy Way Subtitles

Websites / Services

140745N

2014 Interactive Silver Pencil

Ogilvy & Mather Guatemala / Guatemala

Pelikan Americas

Pelikan Word Finder

Use of Technology / Augmented Experience

140896N

2014 Intellectual Property Silver Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Skol

Skol Design - Armchair

Intellectual Property & Products / Physical Product

140398P

2014 Branded Entertainment Silver Pencil

Abbott Mead Vickers BBDO / London

Sainsnury's

CHRISTMAS IN A DAY

User Generated Content / Long-Form

140023E

2014 Interactive Silver Pencil

Cossette / Montreal

Royal Canadian Mint

Heart of the Artic

Websites / Other Consumer Goods

140239N

2014 Advertising Silver Pencil

Saatchi & Saatchi / Shanghai

Greenpeace

PAPER CUTS LIFE

Public Service / Political - Print / Collateral - Campaign

141110A

2014 Interactive Silver Pencil

Grey Canada / Toronto

Missing Children Society of Canada

Milk Carton 2.0

Social Media / Branded Social Campaign

140486N

2014 Interactive Silver Pencil

Leo Burnett Tailor Made / Sao Paulo

Brazilian Association of Organ Transplantation

Bentley Burial

Social Media / Branded Social Campaign

140711N

2014 Design Silver Pencil

Levi Strauss & Co. / San Francisco + The Custom Family / New York

Levi Strauss & Co.

The Modern Frontiier

Broadcast and Moving Image / Short Films and Videos

140732D

2014 Design Silver Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Broadcast and Moving Image / Short Films and Videos

140954D

2014 Branded Entertainment Silver Pencil

DDB / New York

WATERisLIFE

4 Year old Bucket List

Documentaries / Film

140274E

2014 Design Silver Pencil

Rose / London + Art On The Underground / London + Mark Wallinger / London

Art On The Underground

Labyrinth by Mark Wallinger

Public Service / Brand Identity - Campaign

141093D

2014 Design Silver Pencil

The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London

HBO Documentary Films

Manhunt

Broadcast and Moving Image / Title Sequences

141211D

2014 Intellectual Property Silver Pencil

BREAKFAST / Brooklyn

BREAKFAST

Points - The most advanced directional sign on Earth

Intellectual Property & Products / Integrated Digital & Physical Products

140189P

2014 Intellectual Property Silver Pencil

PARTY / Tokyo

Toyota Marketing Japan Corporation

Toyota FV2 / Concept Car & Interactive Exhibition

Intellectual Property & Products / Integrated Digital & Physical Products

141017P

2014 Interactive Silver Pencil

Leo Burnett France / Saint-Denis

Mimi Foundation

If only for a second

Online Films & Video / Long Form - Single

140677N

2014 Interactive Silver Pencil

Ogilvy / New York

British Airways

A Ticket to Visit Mum

Online Films & Video / Long Form - Single

140956N

2014 Design Silver Pencil

DENTSU / Tokyo

Panasonic Corporation

Life is Electric

Collateral Design / Booklets and Brochures

140327D

2014 Design Silver Pencil

H55 / Singapore

Heman Chong / Art Asia Pacific

The Part In The Story Where We Lost Count Of The Days.

Publication Design / Book Layout Design

140512D

2014 Design Silver Pencil

Hans Seeger / Wauwatosa

Little Brown Mushroom

Iris Garden

Publication Design / Book Layout Design

140523D

2014 Advertising Silver Pencil

AlmapBBDO / Sao Paulo

Volkswagen Do Brasil

Distraction

Cinema Advertising / Short Form - :90 and Under - Single

140056A

2014 Advertising Silver Pencil

Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore

Crisis Relief Singapore

Liking Isn't Helping - Earthquake

Public Service / Political - Print / Newspaper or Magazine - Single

141055A

2014 Advertising Silver Pencil

MJZ / London + AMV BBDO / London

Guinness

Sapeurs

Video Craft / Direction

140074A

2014 Advertising Silver Pencil

Wieden+Kennedy / Portland

Mondelez + OREO

Life Raft :45

Consumer Television / 60 Second - Single

141261A

2014 Branded Entertainment Silver Pencil

BBDO / New York

AT&T

From One Second to the Next

Online / Long-Form

140109E

2014 Advertising Silver Pencil

Droga5 / New York + Smuggler / New York

Newcastle

Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made

Video Craft / Scriptwriting

140366A

2014 Interactive Silver Pencil

King James Group / Punk / Cape Town

Punk

Punk Corporate Identity

Craft / Typography

140632N

2014 Interactive Silver Pencil

Cheil / Hong Kong

Unicef

NFC Charity Stickers

Mobile Applications/Sites / Public Service/Non-Profit

140198N

2014 Interactive Silver Pencil

DDB DM9JaymeSyfu/Digit / Makati

Smart Communications

TXTBKS

Mobile Applications/Sites / Public Service/Non-Profit

140302N

2014 Advertising Silver Pencil

DDB / Chicago

Mars, Inc./Milky Way

Sorry, I was eating a Milky Way

Radio / Consumer - Campaign

140270A

2014 Advertising Silver Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues

Radio / Public Service - Campaign

140809A

2014 Advertising Silver Pencil

LOWE / Singapore

Unilever

Sensitive

Print Craft / Art Direction - Single or Campaign

140752A

2014 Advertising Silver Pencil

TBWA / Kuala Lumpur

Newell Rubbermaid

Angel VS Demon

Print Craft / Art Direction - Single or Campaign

141170A

2014 Interactive Silver Pencil

Firstborn / New York

Rolex

The Rolex Daytona Experience

User Experience Design - Mobile / Design Craft

140426N

2014 Interactive Silver Pencil

North Kingdom / Skelleftea

Google & Warner Bros.

A Journey Through Middle-earth

User Experience Design - Mobile / Design Craft

140873N

2014 Interactive Silver Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Online Films & Video / Short Form - Single

140955N

2014 Advertising Silver Pencil

Ogilvy / Paris

IBM

Smarter Outdoor

Innovation in Outdoor / Outdoor

140979A

2014 Interactive Silver Pencil

Ogilvy Brasil / Sao Paulo

Red Balloon

Celeb Grammar Cops

Social Media / Best Use of A Social Network

140930N

2014 Advertising Silver Pencil

Wieden+Kennedy / London

Honda

Hands

Cinema Advertising / Long Form - Over :90 - Single

141252A

2014 Design Silver Pencil

601bisang / Seoul

Korean Society of Typography

The 3rd? Korea International Poster Biennale!

Collateral Design / Posters - Single

140010D

2014 Branded Entertainment Silver Pencil

BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York

PETA

PETA '98% Human'

Craft / Technique / Best Animation

140110E

2014 Design Silver Pencil

DENTSU / Tokyo

Oji Nepia Co.

Tissue Animals

Broadcast and Moving Image / Craft Animation

140328D

2014 Design Silver Pencil

The Martin Agency / Richmond

Mondelez International

Wonderfilled Anthem

Broadcast and Moving Image / Craft Animation

141203D

2014 Interactive Silver Pencil

One Twenty Three West / Vancouver

One Twenty Three West

123w meets fiverr

Websites / Self-Promotion

141007N

2014 Branded Entertainment Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Chase

Craft / Technique / Best Editing

140435E

2014 Design Silver Pencil

Cossette / Montreal

Enablis

Enablis effect

Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)

140238D

2014 Advertising Silver Pencil

Ogilvy & Mather / London

Unilever

Auto-Tune

Radio Craft / Scriptwriting

140885A

2014 Advertising Silver Pencil

Ogilvy Germany / Duesseldorf + StudioFunk / Duesseldorf

Oro Verde

Every tree has a story - Auschwitz

Radio Craft / Scriptwriting

140937A

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