The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Small World Machines
Agency: Leo Burnett / Sydney
Client: Coca-Cola Category: Other Digital Solutions


Donor Cable
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Clube Sangue Bom Category: Other Digital Solutions


Written in the Stars
Agency: AKQA / New York
Client: AKQA Category: Mobile Applications/Sites / Self-Promotion


Thunderclap
Agency: Droga5 / New York + De-De / New York
Client: De-De Category: Intellectual Property & Products / Software, Services, Programs & Platforms


Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Outdoor / Billboards and Transit - Campaign


The Part In The Story Where We Lost Count Of The Days.
Agency: H55 / Singapore
Client: Heman Chong / Art Asia Pacific Category: Publication Design / Book Layout Design


Iris Garden
Agency: Hans Seeger / Wauwatosa
Client: Little Brown Mushroom Category: Publication Design / Book Layout Design


LAX - IMMERSIVE MULTIMEDIA ARCHITECTURE
Agency: Moment Factory / Montreal + MRA International / Baltimore + Sardi Design / Baltimore + Digital Kitchen / Los Angeles
Client: Los Angeles World Airports Category: Spatial Design / Indoor Spaces


The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola Category: Product Design / Single or Series


Travel Yourself Interesting
Agency: Ogilvy & Mather / London
Client: Expedia Category: Consumer Television / :30/:25 - Campaign


Backseat Driver
Agency: PARTY / Tokyo
Client: Toyota Motor Sales & Marketing Corporation Category: Intellectual Property & Products / Digital Product


140th
Agency: DENTSU / Tokyo
Client: Taisei corporation Category: Collateral Design / Posters - Series


The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series


Labyrinth by Mark Wallinger
Agency: Rose / London + Art On The Underground / London + Mark Wallinger / London
Client: Art On The Underground Category: Public Service / Brand Identity - Campaign


KAMIWAZA -Paper Craft Awards-
Agency: 6D-K co.,Ltd / Tokyo
Client: Tokusyu Tokai Paper Category: Craft / Printing and Paper Craft - Single or Series


Implosion - Explosion
Agency: Kigi / Tokyo
Client: Kigi Category: Craft / Printing and Paper Craft - Single or Series


rice-code
Agency: HAKUHODO / Tokyo
Client: Inakadate Village Category: Spatial Design / Outdoor Spaces


A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways Category: Craft / Technique / Best Direction


PETA '98% Human'
Agency: BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York
Client: PETA Category: Craft / Technique / Best Animation


Pelikan Word Finder
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Pelikan Americas Category: Use of Technology / Augmented Experience


Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM Category: Outdoor / Outdoor Installations and Ambient - Campaign


Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: User Experience Design - Web / Cross-Channel Integration


World Wide Maze
Agency: PARTY / Tokyo
Client: Google Japan Category: User Experience Design - Web / Cross-Channel Integration


Enablis effect
Agency: Cossette / Montreal
Client: Enablis Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)


Perfect Pop
Agency: Deutsch / Los Angeles
Client: Pop Secret Category: Mobile Applications/Sites / Services/Utilities


bookly
Agency: NATIVE VML / South Africa
Client: Modjaji Books Category: Mobile Applications/Sites / Services/Utilities


Step Forward. Music is Waiting.
Agency: VITRO / San Diego
Client: Taylor Guitars Category: Trade / Full Page or Spread - Campaign


Life Raft :45
Agency: Wieden+Kennedy / Portland
Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single


Milk Carton 2.0
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Branded Social Campaign


Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Social Media / Branded Social Campaign


Sensitive
Agency: LOWE / Singapore
Client: Unilever Category: Print Craft / Art Direction - Single or Campaign


Angel VS Demon
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Print Craft / Art Direction - Single or Campaign


30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple Category: User Experience Design - Web / User Experience


Hello Again
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company Category: User Experience Design - Web / User Experience


Points - The most advanced directional sign on Earth
Agency: BREAKFAST / Brooklyn
Client: BREAKFAST Category: Intellectual Property & Products / Integrated Digital & Physical Products


Toyota FV2 / Concept Car & Interactive Exhibition
Agency: PARTY / Tokyo
Client: Toyota Marketing Japan Corporation Category: Intellectual Property & Products / Integrated Digital & Physical Products


If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation Category: Online Films & Video / Long Form - Single


A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways Category: Online Films & Video / Long Form - Single


Skit happens!
Agency: DDB Tribal Group / Hamburg
Client: IKEA Category: Magazine / Full Page or Spread - Campaign


Facebook 1914
Agency: DDB / Paris
Client: Musee de la Grande Guerre Category: Social Media / Best Social Media Page by a Brand


Manhunt
Agency: The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London
Client: HBO Documentary Films Category: Broadcast and Moving Image / Title Sequences


Lifesaver
Agency: UNIT9 / London
Client: Resuscitation Council UK Category: User Experience Design - Mobile / Utility


ZZZ RADIO
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G PHILIPPINES Category: Innovation in Radio / Radio


Freedom is Knowing
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Mail&Guardian Category: Newspaper / Full Page or Spread - Campaign


Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Non-Broadcast / Online


WILLIAM SHAKESPEARE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Collateral / Posters - Single


Award:
2014 Interactive Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
Coca-Cola
Title:
Small World Machines
Category:
Other Digital Solutions
Annual ID:
140663N

Award:
2014 Interactive Silver Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Clube Sangue Bom
Title:
Donor Cable
Category:
Other Digital Solutions
Annual ID:
140712N

Award:
2014 Interactive Silver Pencil
Agency:
AKQA / New York
Client:
AKQA
Title:
Written in the Stars
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
140050N

Award:
2014 Intellectual Property Silver Pencil
Agency:
Droga5 / New York + De-De / New York
Client:
De-De
Title:
Thunderclap
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
140368P

Award:
2014 Advertising Silver Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140929A

Award:
2014 Branded Entertainment Silver Pencil
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Film / Branded Content
Annual ID:
140273E

Award:
2014 Design Silver Pencil
Agency:
H55 / Singapore
Client:
Heman Chong / Art Asia Pacific
Title:
The Part In The Story Where We Lost Count Of The Days.
Category:
Publication Design / Book Layout Design
Annual ID:
140512D

Award:
2014 Design Silver Pencil
Agency:
Hans Seeger / Wauwatosa
Client:
Little Brown Mushroom
Title:
Iris Garden
Category:
Publication Design / Book Layout Design
Annual ID:
140523D

Award:
2014 Design Silver Pencil
Agency:
Moment Factory / Montreal + MRA International / Baltimore + Sardi Design / Baltimore + Digital Kitchen / Los Angeles
Client:
Los Angeles World Airports
Title:
LAX - IMMERSIVE MULTIMEDIA ARCHITECTURE
Category:
Spatial Design / Indoor Spaces
Annual ID:
140825D

Award:
2014 Design Silver Pencil
Agency:
Ogilvy / Paris + Ogilvy & Mather / Singapore
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Product Design / Single or Series
Annual ID:
140996D

Award:
2014 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Travel Yourself Interesting
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140883A

Award:
2014 Intellectual Property Silver Pencil
Agency:
PARTY / Tokyo
Client:
Toyota Motor Sales & Marketing Corporation
Title:
Backseat Driver
Category:
Intellectual Property & Products / Digital Product
Annual ID:
141016P

Award:
2014 Design Silver Pencil
Agency:
DENTSU / Tokyo
Client:
Taisei corporation
Title:
140th
Category:
Collateral Design / Posters - Series
Annual ID:
140325D

Award:
2014 Design Silver Pencil
Agency:
DENTSU / Tokyo
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Collateral Design / Posters - Series
Annual ID:
140326D

Award:
2014 Branded Entertainment Silver Pencil
Agency:
Mullen / Boston
Client:
Century 21
Title:
Breaking Bad
Category:
Custom Content
Annual ID:
140844E

Award:
2014 Design Silver Pencil
Agency:
Rose / London + Art On The Underground / London + Mark Wallinger / London
Client:
Art On The Underground
Title:
Labyrinth by Mark Wallinger
Category:
Public Service / Brand Identity - Campaign
Annual ID:
141093D

Award:
2014 Design Silver Pencil
Agency:
6D-K co.,Ltd / Tokyo
Client:
Tokusyu Tokai Paper
Title:
KAMIWAZA -Paper Craft Awards-
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140011D

Award:
2014 Design Silver Pencil
Agency:
Kigi / Tokyo
Client:
Kigi
Title:
Implosion - Explosion
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140627D

Award:
2014 Design Silver Pencil
Agency:
HAKUHODO / Tokyo
Client:
Inakadate Village
Title:
rice-code
Category:
Spatial Design / Outdoor Spaces
Annual ID:
140514D

Award:
2014 Branded Entertainment Silver Pencil
Agency:
Ogilvy / New York
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Craft / Technique / Best Direction
Annual ID:
140953E

Award:
2014 Branded Entertainment Silver Pencil
Agency:
BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York
Client:
PETA
Title:
PETA '98% Human'
Category:
Craft / Technique / Best Animation
Annual ID:
140110E

Award:
2014 Interactive Silver Pencil
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
Pelikan Americas
Title:
Pelikan Word Finder
Category:
Use of Technology / Augmented Experience
Annual ID:
140896N

Award:
2014 Advertising Silver Pencil
Agency:
Ogilvy / Paris
Client:
IBM
Title:
Smarter Outdoor
Category:
Outdoor / Outdoor Installations and Ambient - Campaign
Annual ID:
140978A

Award:
2014 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140746N

Award:
2014 Interactive Silver Pencil
Agency:
PARTY / Tokyo
Client:
Google Japan
Title:
World Wide Maze
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
141018N

Award:
2014 Design Silver Pencil
Agency:
Cossette / Montreal
Client:
Enablis
Title:
Enablis effect
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
140238D

Award:
2014 Interactive Silver Pencil
Agency:
Deutsch / Los Angeles
Client:
Pop Secret
Title:
Perfect Pop
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140343N

Award:
2014 Interactive Silver Pencil
Agency:
NATIVE VML / South Africa
Client:
Modjaji Books
Title:
bookly
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140858N

Award:
2014 Interactive Silver Pencil
Agency:
Bot & Dolly / San Francisco
Client:
Bot & Dolly
Title:
Box
Category:
Craft / Video / Direction
Annual ID:
140187N

Award:
2014 Advertising Silver Pencil
Agency:
VITRO / San Diego
Client:
Taylor Guitars
Title:
Step Forward. Music is Waiting.
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
141235A

Award:
2014 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Mondelez + OREO
Title:
Life Raft :45
Category:
Consumer Television / 60 Second - Single
Annual ID:
141261A

Award:
2014 Interactive Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
Milk Carton 2.0
Category:
Social Media / Branded Social Campaign
Annual ID:
140486N

Award:
2014 Interactive Silver Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Social Media / Branded Social Campaign
Annual ID:
140711N

Award:
2014 Advertising Silver Pencil
Agency:
LOWE / Singapore
Client:
Unilever
Title:
Sensitive
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140752A

Award:
2014 Advertising Silver Pencil
Agency:
TBWA / Kuala Lumpur
Client:
Newell Rubbermaid
Title:
Angel VS Demon
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
141170A

Award:
2014 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client:
Apple
Title:
30 Years of Mac
Category:
User Experience Design - Web / User Experience
Annual ID:
140078N

Award:
2014 Interactive Silver Pencil
Agency:
Hudson Rouge / New York
Client:
The Lincoln Motor Company
Title:
Hello Again
Category:
User Experience Design - Web / User Experience
Annual ID:
140556N

Award:
2014 Intellectual Property Silver Pencil
Agency:
BREAKFAST / Brooklyn
Client:
BREAKFAST
Title:
Points - The most advanced directional sign on Earth
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
140189P

Award:
2014 Intellectual Property Silver Pencil
Agency:
PARTY / Tokyo
Client:
Toyota Marketing Japan Corporation
Title:
Toyota FV2 / Concept Car & Interactive Exhibition
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
141017P

Award:
2014 Interactive Silver Pencil
Agency:
Leo Burnett France / Saint-Denis
Client:
Mimi Foundation
Title:
If only for a second
Category:
Online Films & Video / Long Form - Single
Annual ID:
140677N

Award:
2014 Interactive Silver Pencil
Agency:
Ogilvy / New York
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Online Films & Video / Long Form - Single
Annual ID:
140956N

Award:
2014 Advertising Silver Pencil
Agency:
MJZ / London + AMV BBDO / London
Client:
Guinness
Title:
Sapeurs
Category:
Video Craft / Direction
Annual ID:
140074A

Award:
2014 Advertising Silver Pencil
Agency:
DDB Tribal Group / Hamburg
Client:
IKEA
Title:
Skit happens!
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140316A

Award:
2014 Interactive Silver Pencil
Agency:
DDB / Paris
Client:
Musee de la Grande Guerre
Title:
Facebook 1914
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
140283N

Award:
2014 Design Silver Pencil
Agency:
The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London
Client:
HBO Documentary Films
Title:
Manhunt
Category:
Broadcast and Moving Image / Title Sequences
Annual ID:
141211D

Award:
2014 Interactive Silver Pencil
Agency:
UNIT9 / London
Client:
Resuscitation Council UK
Title:
Lifesaver
Category:
User Experience Design - Mobile / Utility
Annual ID:
141228N

Award:
2014 Advertising Silver Pencil
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
P&G PHILIPPINES
Title:
ZZZ RADIO
Category:
Innovation in Radio / Radio
Annual ID:
140034A

Award:
2014 Advertising Silver Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Mail&Guardian
Title:
Freedom is Knowing
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
141185A

Award:
2014 Advertising Silver Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Sorry I Spent it on Myself
Category:
Non-Broadcast / Online
Annual ID:
140040A
