The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

adidas All Blacks all undefeated in 2013 Agency: Iris Worldwide / Sydney Client: Adidas Category: Social Media / Branded Social Post
Eli's BMW Agency: kbs+ / New York Client: BMW Category: Social Media / Branded Social Post
Literacy Store Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential / Installations
Hello Again Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: Websites / Durable Goods
Hands Agency: Wieden+Kennedy / London Client: Honda Category: Cinema Advertising / Long Form - Over :90 - Single
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Outdoor / Billboards and Transit - Single
Sorry, I was eating a Milky Way - Wife Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Auto-Tune Agency: Ogilvy & Mather / London Client: Unilever Category: Radio / Consumer - Single
Easy Way Subtitles Agency: LDC / São Paulo Client: Easy Way Language Center Category: User Experience Design - Web / Cross-Channel Integration
World Wide Maze Agency: PARTY / Tokyo Client: Google Japan Category: User Experience Design - Web / Cross-Channel Integration
Punk Corporate Identity Agency: King James Group / Punk / Cape Town Client: Punk Category: Craft / Typography
WILLIAM SHAKESPEARE Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Collateral / Posters - Single
MARK TWAIN Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Collateral / Posters - Single
Air Rescue Agency: MediaCom / Sydney Client: Westpac Category: Television / Branded Content
The 3rd? Korea International Poster Biennale! Agency: 601bisang / Seoul Client: Korean Society of Typography Category: Collateral Design / Posters - Single
A Ticket to Visit Mum Agency: Ogilvy / New York Client: British Airways Category: Craft / Technique / Best Direction
Supergeil Agency: Jung von Matt / Hamburg Client: EDEKA Zentrale AG & Co. KG Category: Music / Creative Use of Music Supporting A Brand
Days Of Hope Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Public Service / Political - Video / Television - Campaign
Wonderfilled Lock Up Agency: The Martin Agency / Richmond Client: Mondelez International Category: Brand Identity / Logo Design
Auto-Tune Agency: Ogilvy & Mather / London Client: Unilever Category: Radio Craft / Scriptwriting
Every tree has a story - Auschwitz Agency: Ogilvy Germany / Duesseldorf + StudioFunk / Duesseldorf Client: Oro Verde Category: Radio Craft / Scriptwriting
The Autocomplete Truth Agency: Memac Ogilvy / Dubai Client: UN Women Category: Public Service / Political - Video / Non-Broadcast
Live On Agency: TBWA / Kuala Lumpur Client: Malaysian Society of Transplantation Category: Public Service / Political - Video / Non-Broadcast
Life Raft :45 Agency: Wieden+Kennedy / Portland Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single
Written in the Stars Agency: AKQA / New York Client: AKQA Category: Mobile Applications/Sites / Self-Promotion
Celeb Grammar Cops Agency: Ogilvy Brasil / Sao Paulo Client: Red Balloon Category: Social Media / Best Use of A Social Network
Travel Yourself Interesting Agency: Ogilvy & Mather / London Client: Expedia Category: Consumer Television / :30/:25 - Campaign
The Modern Frontiier Agency: Levi Strauss & Co. / San Francisco + The Custom Family / New York Client: Levi Strauss & Co. Category: Broadcast and Moving Image / Short Films and Videos
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Broadcast and Moving Image / Short Films and Videos
Live Test Series Integrated Campaign Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Integrated Branding / Integrated Branding Campaign - Online
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Innovation in Outdoor / Outdoor
Phone Stack Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile / Branded Content
30 Years of Mac Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica Client: Apple Category: User Experience Design - Web / User Experience
Hello Again Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: User Experience Design - Web / User Experience
Superformula to fight cancer Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo Client: A.C.Camargo Cancer Center Category: Design for the Greater Good / For-Profit Initiated
Misunderstood Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / Over 60 second - Single
Pick Them Back Up Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single
Step Forward. Music is Waiting. Agency: VITRO / San Diego Client: Taylor Guitars Category: Trade / Full Page or Spread - Campaign
Rescue Radio, The Rescue Continues Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Campaign
140th Agency: DENTSU / Tokyo Client: Taisei corporation Category: Collateral Design / Posters - Series
The Beautiful Black List Agency: DENTSU / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
Newspaper Sticks Agency: Leo Burnett / Frankfurt Client: Reporters Without Borders Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Names for Change Agency: McKinney / Durham Client: Urban Ministries of Durham Category: User Experience Design - Web / Design Craft
LIFE SIZE MESSI Agency: Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland Client: ELECTRONIC ARTS Category: User Experience Design - Web / Design Craft
The Beck's Edison Bottle Agency: Shine Limited / Auckland + Gyro Constructivists / Auckland Client: Lion Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Renovated Billboards Agency: Jung von Matt / Hamburg Client: OBI GmbH & Co. Deutschland KG Category: Collateral Design / Outdoor - Series
Phone Stack Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile Applications/Sites / Branded Games
SolarAd Charger Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Innovation in Print / Print
Human Printing Press Agency: Wieden+Kennedy / Amsterdam Client: Nike Turkey Category: Innovation in Print / Print
Pelikan Word Finder Agency: Ogilvy & Mather Guatemala / Guatemala Client: Pelikan Americas Category: Use of Technology / Augmented Experience

2014 Interactive Silver Pencil

Iris Worldwide / Sydney

Adidas

adidas All Blacks all undefeated in 2013

Social Media / Branded Social Post

140584N

2014 Interactive Silver Pencil

kbs+ / New York

BMW

Eli's BMW

Social Media / Branded Social Post

140623N

2014 Branded Entertainment Silver Pencil

Leo Burnett / Chicago + Arc Worldwide / Chicago

McDonald's

Literacy Store

Experiential / Installations

140643E

2014 Interactive Silver Pencil

Hudson Rouge / New York

The Lincoln Motor Company

Hello Again

Websites / Durable Goods

140555N

2014 Advertising Silver Pencil

Wieden+Kennedy / London

Honda

Hands

Cinema Advertising / Long Form - Over :90 - Single

141252A

2014 Advertising Silver Pencil

OgilvyOne / London

British Airways

Magic of Flying

Outdoor / Billboards and Transit - Single

141000A

2014 Advertising Silver Pencil

DDB / Chicago

Mars, Inc./Milky Way

Sorry, I was eating a Milky Way - Wife

Radio / Consumer - Single

140269A

2014 Advertising Silver Pencil

Ogilvy & Mather / London

Unilever

Auto-Tune

Radio / Consumer - Single

140884A

2014 Interactive Silver Pencil

LDC / São Paulo

Easy Way Language Center

Easy Way Subtitles

User Experience Design - Web / Cross-Channel Integration

140746N

2014 Interactive Silver Pencil

PARTY / Tokyo

Google Japan

World Wide Maze

User Experience Design - Web / Cross-Channel Integration

141018N

2014 Interactive Silver Pencil

King James Group / Punk / Cape Town

Punk

Punk Corporate Identity

Craft / Typography

140632N

2014 Advertising Silver Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

WILLIAM SHAKESPEARE

Collateral / Posters - Single

140780A

2014 Advertising Silver Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

MARK TWAIN

Collateral / Posters - Single

140781A

2014 Branded Entertainment Silver Pencil

MediaCom / Sydney

Westpac

Air Rescue

Television / Branded Content

140805E

2014 Design Silver Pencil

601bisang / Seoul

Korean Society of Typography

The 3rd? Korea International Poster Biennale!

Collateral Design / Posters - Single

140010D

2014 Branded Entertainment Silver Pencil

Ogilvy / New York

British Airways

A Ticket to Visit Mum

Craft / Technique / Best Direction

140953E

2014 Branded Entertainment Silver Pencil

Jung von Matt / Hamburg

EDEKA Zentrale AG & Co. KG

Supergeil

Music / Creative Use of Music Supporting A Brand

140598E

2014 Advertising Silver Pencil

Saatchi & Saatchi Germany / Berlin

Diakonie Frankfurt

Days Of Hope

Public Service / Political - Video / Television - Campaign

141103A

2014 Design Silver Pencil

The Martin Agency / Richmond

Mondelez International

Wonderfilled Lock Up

Brand Identity / Logo Design

141202D

2014 Advertising Silver Pencil

Ogilvy & Mather / London

Unilever

Auto-Tune

Radio Craft / Scriptwriting

140885A

2014 Advertising Silver Pencil

Ogilvy Germany / Duesseldorf + StudioFunk / Duesseldorf

Oro Verde

Every tree has a story - Auschwitz

Radio Craft / Scriptwriting

140937A

2014 Advertising Silver Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth

Public Service / Political - Video / Non-Broadcast

140808A

2014 Advertising Silver Pencil

TBWA / Kuala Lumpur

Malaysian Society of Transplantation

Live On

Public Service / Political - Video / Non-Broadcast

141171A

2014 Advertising Silver Pencil

Wieden+Kennedy / Portland

Mondelez + OREO

Life Raft :45

Consumer Television / 60 Second - Single

141261A

2014 Interactive Silver Pencil

AKQA / New York

AKQA

Written in the Stars

Mobile Applications/Sites / Self-Promotion

140050N

2014 Interactive Silver Pencil

Ogilvy Brasil / Sao Paulo

Red Balloon

Celeb Grammar Cops

Social Media / Best Use of A Social Network

140930N

2014 Advertising Silver Pencil

Ogilvy & Mather / London

Expedia

Travel Yourself Interesting

Consumer Television / :30/:25 - Campaign

140883A

2014 Design Silver Pencil

Levi Strauss & Co. / San Francisco + The Custom Family / New York

Levi Strauss & Co.

The Modern Frontiier

Broadcast and Moving Image / Short Films and Videos

140732D

2014 Design Silver Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Broadcast and Moving Image / Short Films and Videos

140954D

2014 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Live Test Series Integrated Campaign

Integrated Branding / Integrated Branding Campaign - Online

140436N

2014 Advertising Silver Pencil

Ogilvy / Paris

IBM

Smarter Outdoor

Innovation in Outdoor / Outdoor

140979A

2014 Branded Entertainment Silver Pencil

BBDO Proximity Malaysia / Kuala Lumpur

KFC

Phone Stack

Mobile / Branded Content

140143E

2014 Interactive Silver Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica

Apple

30 Years of Mac

User Experience Design - Web / User Experience

140078N

2014 Interactive Silver Pencil

Hudson Rouge / New York

The Lincoln Motor Company

Hello Again

User Experience Design - Web / User Experience

140556N

2014 Design Silver Pencil

JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo

A.C.Camargo Cancer Center

Superformula to fight cancer

Design for the Greater Good / For-Profit Initiated

140610D

2014 Advertising Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Misunderstood

Consumer Television / Over 60 second - Single

141193A

2014 Advertising Silver Pencil

Wieden+Kennedy / Portland

Procter & Gamble

Pick Them Back Up

Consumer Television / Over 60 second - Single

141262A

2014 Advertising Silver Pencil

VITRO / San Diego

Taylor Guitars

Step Forward. Music is Waiting.

Trade / Full Page or Spread - Campaign

141235A

2014 Advertising Silver Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues

Radio / Public Service - Campaign

140809A

2014 Design Silver Pencil

DENTSU / Tokyo

Taisei corporation

140th

Collateral Design / Posters - Series

140325D

2014 Design Silver Pencil

DENTSU / Tokyo

Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo

The Beautiful Black List

Collateral Design / Posters - Series

140326D

2014 Advertising Silver Pencil

Leo Burnett / Frankfurt

Reporters Without Borders

Newspaper Sticks

Public Service / Political - Print / Newspaper or Magazine - Campaign

140655A

2014 Interactive Silver Pencil

McKinney / Durham

Urban Ministries of Durham

Names for Change

User Experience Design - Web / Design Craft

140804N

2014 Interactive Silver Pencil

Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland

ELECTRONIC ARTS

LIFE SIZE MESSI

User Experience Design - Web / Design Craft

141250N

2014 Intellectual Property Silver Pencil

Shine Limited / Auckland + Gyro Constructivists / Auckland

Lion

The Beck's Edison Bottle

Intellectual Property & Products / Experimental / Internal Projects / R&D

141132P

2014 Design Silver Pencil

Jung von Matt / Hamburg

OBI GmbH & Co. Deutschland KG

Renovated Billboards

Collateral Design / Outdoor - Series

140599D

2014 Interactive Silver Pencil

BBDO Proximity Malaysia / Kuala Lumpur

KFC

Phone Stack

Mobile Applications/Sites / Branded Games

140137N

2014 Advertising Silver Pencil

FCB Brasil / Sao Paulo

Nivea

SolarAd Charger

Innovation in Print / Print

140415A

2014 Advertising Silver Pencil

Wieden+Kennedy / Amsterdam

Nike Turkey

Human Printing Press

Innovation in Print / Print

141249A

2014 Interactive Silver Pencil

Ogilvy & Mather Guatemala / Guatemala

Pelikan Americas

Pelikan Word Finder

Use of Technology / Augmented Experience

140896N

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