The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Wonderfilled Lock Up Agency: The Martin Agency / Richmond Client: Mondelez International Category: Brand Identity / Logo Design
Sensitive Agency: LOWE / Singapore Client: Unilever Category: Print Craft / Art Direction - Single or Campaign
Angel VS Demon Agency: TBWA / Kuala Lumpur Client: Newell Rubbermaid Category: Print Craft / Art Direction - Single or Campaign
Milk Carton 2.0 Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Branded Social Campaign
Bentley Burial Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Social Media / Branded Social Campaign
The Chase Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Craft / Technique / Best Editing
Superformula to fight cancer Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo Client: A.C.Camargo Cancer Center Category: Design for the Greater Good / For-Profit Initiated
ZZZ RADIO Agency: Ace Saatchi & Saatchi Manila / Makati Client: P&G PHILIPPINES Category: Innovation in Radio / Radio
Days Of Hope Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Public Service / Political - Video / Television - Campaign
The Sharing Can Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore Client: Coca-Cola Category: Product Design / Single or Series
Literacy Store Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential / Installations
Step Forward. Music is Waiting. Agency: VITRO / San Diego Client: Taylor Guitars Category: Trade / Full Page or Spread - Campaign
Manhunt Agency: The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London Client: HBO Documentary Films Category: Broadcast and Moving Image / Title Sequences
Guinness Draught in a Bottle Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Series
Bloomberg Industry Leaderboard Agency: Bloomberg Visual Data / New York Client: Bloomberg Category: Data and Human Experience / Online Data Visualization & Info Graphics
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Consumer Campaign
Points - The most advanced directional sign on Earth Agency: BREAKFAST / Brooklyn Client: BREAKFAST Category: Intellectual Property & Products / Integrated Digital & Physical Products
Toyota FV2 / Concept Car & Interactive Exhibition Agency: PARTY / Tokyo Client: Toyota Marketing Japan Corporation Category: Intellectual Property & Products / Integrated Digital & Physical Products
Liking Isn't Helping - Earthquake Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Easy Way Subtitles Agency: LDC / São Paulo Client: Easy Way Language Center Category: Websites / Services
Distraction Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Cinema Advertising / Short Form - :90 and Under - Single
Air Rescue Agency: MediaCom / Sydney Client: Westpac Category: Television / Branded Content
123w meets fiverr Agency: One Twenty Three West / Vancouver Client: One Twenty Three West Category: Websites / Self-Promotion
Hello Again Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: Websites / Durable Goods
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Digital Direct Marketing / Social Media & Viral Marketing
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Digital Direct Marketing / Social Media & Viral Marketing
If only for a second Agency: Leo Burnett France / Saint-Denis Client: Mimi Foundation Category: Online Films & Video / Long Form - Single
A Ticket to Visit Mum Agency: Ogilvy / New York Client: British Airways Category: Online Films & Video / Long Form - Single
The Pencil - Architecture Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Newspaper / Full Page or Spread - Single
PAPER CUTS LIFE Agency: Saatchi & Saatchi / Shanghai Client: Greenpeace Category: Public Service / Political - Print / Collateral - Campaign
Bellies Agency: Red Urban / Toronto Client: Volkswagen Category: Consumer Television / :20 and Under - Single
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made Agency: Droga5 / New York + Smuggler / New York Client: Newcastle Category: Video Craft / Scriptwriting
4 Year old Bucket List Agency: DDB / New York Client: WATERisLIFE Category: Film / Branded Content
Human Is Beautiful Agency: Nippon Design Center / Tokyo Client: The Tokyo Ballet Category: Brand Identity / Brand Identity - Campaign
Newspaper Sticks Agency: Leo Burnett / Frankfurt Client: Reporters Without Borders Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Sorry I Spent it on Myself Agency: adam&eveDDB / London Client: Harvey Nichols Category: Non-Broadcast / Online
Days Of Hope Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Public Service Experiential Advertising / Experiential
The Rolex Daytona Experience Agency: Firstborn / New York Client: Rolex Category: User Experience Design - Mobile / Design Craft
A Journey Through Middle-earth Agency: North Kingdom / Skelleftea Client: Google & Warner Bros. Category: User Experience Design - Mobile / Design Craft
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Innovation in Outdoor / Outdoor
Misunderstood Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / Over 60 second - Single
Pick Them Back Up Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single
Lifesaver Agency: UNIT9 / London Client: Resuscitation Council UK Category: User Experience Design - Mobile / Utility
MAN Agency: BORGHI/LOWE / Sao Paulo Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single
Renovated Billboards Agency: Jung von Matt / Hamburg Client: OBI GmbH & Co. Deutschland KG Category: Collateral Design / Outdoor - Series
Phone Stack Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile / Branded Content
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Craft / Animation/Motion Graphics
The Part In The Story Where We Lost Count Of The Days. Agency: H55 / Singapore Client: Heman Chong / Art Asia Pacific Category: Publication Design / Book Layout Design
Iris Garden Agency: Hans Seeger / Wauwatosa Client: Little Brown Mushroom Category: Publication Design / Book Layout Design
rice-code Agency: HAKUHODO / Tokyo Client: Inakadate Village Category: Spatial Design / Outdoor Spaces

2014 Design Silver Pencil

The Martin Agency / Richmond

Mondelez International

Wonderfilled Lock Up

Brand Identity / Logo Design

141202D

2014 Advertising Silver Pencil

LOWE / Singapore

Unilever

Sensitive

Print Craft / Art Direction - Single or Campaign

140752A

2014 Advertising Silver Pencil

TBWA / Kuala Lumpur

Newell Rubbermaid

Angel VS Demon

Print Craft / Art Direction - Single or Campaign

141170A

2014 Interactive Silver Pencil

Grey Canada / Toronto

Missing Children Society of Canada

Milk Carton 2.0

Social Media / Branded Social Campaign

140486N

2014 Interactive Silver Pencil

Leo Burnett Tailor Made / Sao Paulo

Brazilian Association of Organ Transplantation

Bentley Burial

Social Media / Branded Social Campaign

140711N

2014 Branded Entertainment Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Chase

Craft / Technique / Best Editing

140435E

2014 Design Silver Pencil

JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo

A.C.Camargo Cancer Center

Superformula to fight cancer

Design for the Greater Good / For-Profit Initiated

140610D

2014 Advertising Silver Pencil

Ace Saatchi & Saatchi Manila / Makati

P&G PHILIPPINES

ZZZ RADIO

Innovation in Radio / Radio

140034A

2014 Advertising Silver Pencil

Saatchi & Saatchi Germany / Berlin

Diakonie Frankfurt

Days Of Hope

Public Service / Political - Video / Television - Campaign

141103A

2014 Design Silver Pencil

Ogilvy / Paris + Ogilvy & Mather / Singapore

Coca-Cola

The Sharing Can

Product Design / Single or Series

140996D

2014 Branded Entertainment Silver Pencil

Leo Burnett / Chicago + Arc Worldwide / Chicago

McDonald's

Literacy Store

Experiential / Installations

140643E

2014 Advertising Silver Pencil

VITRO / San Diego

Taylor Guitars

Step Forward. Music is Waiting.

Trade / Full Page or Spread - Campaign

141235A

2014 Design Silver Pencil

The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London

HBO Documentary Films

Manhunt

Broadcast and Moving Image / Title Sequences

141211D

2014 Design Silver Pencil

BBDO / Singapore

Asia Pacific Breweries Singapore

Guinness Draught in a Bottle

Collateral Design / Point of Purchase and In-Store - Series

140128D

2014 Interactive Silver Pencil

Bloomberg Visual Data / New York

Bloomberg

Bloomberg Industry Leaderboard

Data and Human Experience / Online Data Visualization & Info Graphics

140176N

2014 Advertising Silver Pencil

Droga5 / New York

Newcastle

If We Made It

Integrated Branding / Consumer Campaign

140367A

2014 Intellectual Property Silver Pencil

BREAKFAST / Brooklyn

BREAKFAST

Points - The most advanced directional sign on Earth

Intellectual Property & Products / Integrated Digital & Physical Products

140189P

2014 Intellectual Property Silver Pencil

PARTY / Tokyo

Toyota Marketing Japan Corporation

Toyota FV2 / Concept Car & Interactive Exhibition

Intellectual Property & Products / Integrated Digital & Physical Products

141017P

2014 Advertising Silver Pencil

Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore

Crisis Relief Singapore

Liking Isn't Helping - Earthquake

Public Service / Political - Print / Newspaper or Magazine - Single

141055A

2014 Interactive Silver Pencil

LDC / São Paulo

Easy Way Language Center

Easy Way Subtitles

Websites / Services

140745N

2014 Advertising Silver Pencil

AlmapBBDO / Sao Paulo

Volkswagen Do Brasil

Distraction

Cinema Advertising / Short Form - :90 and Under - Single

140056A

2014 Branded Entertainment Silver Pencil

MediaCom / Sydney

Westpac

Air Rescue

Television / Branded Content

140805E

2014 Interactive Silver Pencil

One Twenty Three West / Vancouver

One Twenty Three West

123w meets fiverr

Websites / Self-Promotion

141007N

2014 Interactive Silver Pencil

Hudson Rouge / New York

The Lincoln Motor Company

Hello Again

Websites / Durable Goods

140555N

2014 Advertising Silver Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Digital Direct Marketing / Social Media & Viral Marketing

140108A

2014 Advertising Silver Pencil

OgilvyOne / London

British Airways

Magic of Flying

Digital Direct Marketing / Social Media & Viral Marketing

141001A

2014 Interactive Silver Pencil

Leo Burnett France / Saint-Denis

Mimi Foundation

If only for a second

Online Films & Video / Long Form - Single

140677N

2014 Interactive Silver Pencil

Ogilvy / New York

British Airways

A Ticket to Visit Mum

Online Films & Video / Long Form - Single

140956N

2014 Advertising Silver Pencil

Leo Burnett / Hong Kong

Staedtler

The Pencil - Architecture

Newspaper / Full Page or Spread - Single

140658A

2014 Advertising Silver Pencil

Saatchi & Saatchi / Shanghai

Greenpeace

PAPER CUTS LIFE

Public Service / Political - Print / Collateral - Campaign

141110A

2014 Advertising Silver Pencil

Red Urban / Toronto

Volkswagen

Bellies

Consumer Television / :20 and Under - Single

141083A

2014 Advertising Silver Pencil

Droga5 / New York + Smuggler / New York

Newcastle

Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made

Video Craft / Scriptwriting

140366A

2014 Branded Entertainment Silver Pencil

DDB / New York

WATERisLIFE

4 Year old Bucket List

Film / Branded Content

140273E

2014 Design Silver Pencil

Nippon Design Center / Tokyo

The Tokyo Ballet

Human Is Beautiful

Brand Identity / Brand Identity - Campaign

140865D

2014 Advertising Silver Pencil

Leo Burnett / Frankfurt

Reporters Without Borders

Newspaper Sticks

Public Service / Political - Print / Newspaper or Magazine - Campaign

140655A

2014 Advertising Silver Pencil

adam&eveDDB / London

Harvey Nichols

Sorry I Spent it on Myself

Non-Broadcast / Online

140040A

2014 Advertising Silver Pencil

Saatchi & Saatchi Germany / Berlin

Diakonie Frankfurt

Days Of Hope

Public Service Experiential Advertising / Experiential

141104A

2014 Interactive Silver Pencil

Firstborn / New York

Rolex

The Rolex Daytona Experience

User Experience Design - Mobile / Design Craft

140426N

2014 Interactive Silver Pencil

North Kingdom / Skelleftea

Google & Warner Bros.

A Journey Through Middle-earth

User Experience Design - Mobile / Design Craft

140873N

2014 Advertising Silver Pencil

Ogilvy / Paris

IBM

Smarter Outdoor

Innovation in Outdoor / Outdoor

140979A

2014 Advertising Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Misunderstood

Consumer Television / Over 60 second - Single

141193A

2014 Advertising Silver Pencil

Wieden+Kennedy / Portland

Procter & Gamble

Pick Them Back Up

Consumer Television / Over 60 second - Single

141262A

2014 Interactive Silver Pencil

UNIT9 / London

Resuscitation Council UK

Lifesaver

User Experience Design - Mobile / Utility

141228N

2014 Advertising Silver Pencil

BORGHI/LOWE / Sao Paulo

BOEHRINGER INGELHEIM DO BRASIL

MAN

Consumer Television / :30/:25 - Single

140181A

2014 Design Silver Pencil

Jung von Matt / Hamburg

OBI GmbH & Co. Deutschland KG

Renovated Billboards

Collateral Design / Outdoor - Series

140599D

2014 Branded Entertainment Silver Pencil

BBDO Proximity Malaysia / Kuala Lumpur

KFC

Phone Stack

Mobile / Branded Content

140143E

2014 Interactive Silver Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Craft / Animation/Motion Graphics

140253N

2014 Design Silver Pencil

H55 / Singapore

Heman Chong / Art Asia Pacific

The Part In The Story Where We Lost Count Of The Days.

Publication Design / Book Layout Design

140512D

2014 Design Silver Pencil

Hans Seeger / Wauwatosa

Little Brown Mushroom

Iris Garden

Publication Design / Book Layout Design

140523D

2014 Design Silver Pencil

HAKUHODO / Tokyo

Inakadate Village

rice-code

Spatial Design / Outdoor Spaces

140514D

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