The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Literacy Store Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential / Installations
SolarAd Charger Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Innovation in Print / Print
Human Printing Press Agency: Wieden+Kennedy / Amsterdam Client: Nike Turkey Category: Innovation in Print / Print
Phone Stack Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile / Branded Content
Guinness Draught in a Bottle Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Series
If only for a second Agency: Leo Burnett France / Saint-Denis Client: Mimi Foundation Category: Online Films & Video / Long Form - Single
A Ticket to Visit Mum Agency: Ogilvy / New York Client: British Airways Category: Online Films & Video / Long Form - Single
Easy Way Subtitles Agency: LDC / São Paulo Client: Easy Way Language Center Category: User Experience Design - Web / Cross-Channel Integration
World Wide Maze Agency: PARTY / Tokyo Client: Google Japan Category: User Experience Design - Web / Cross-Channel Integration
A Ticket to Visit Mum Agency: Ogilvy / New York Client: British Airways Category: Craft / Technique / Best Direction
Auto-Tune Agency: Ogilvy & Mather / London Client: Unilever Category: Radio Craft / Scriptwriting
Every tree has a story - Auschwitz Agency: Ogilvy Germany / Duesseldorf + StudioFunk / Duesseldorf Client: Oro Verde Category: Radio Craft / Scriptwriting
4 Year old Bucket List Agency: DDB / New York Client: WATERisLIFE Category: Documentaries / Film
123w meets fiverr Agency: One Twenty Three West / Vancouver Client: One Twenty Three West Category: Websites / Self-Promotion
Wonderfilled Lock Up Agency: The Martin Agency / Richmond Client: Mondelez International Category: Brand Identity / Logo Design
Sorry, I was eating a Milky Way - Wife Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Auto-Tune Agency: Ogilvy & Mather / London Client: Unilever Category: Radio / Consumer - Single
Live Test Series Integrated Campaign Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Integrated Branding / Integrated Branding Campaign - Online
Recipeace Peace Kit Agency: Leo Burnett / Chicago Client: Peace One Day Category: Public Service / Promotional Items
Gravity Mode on DOTS Agency: Betaworks / New York Client: GE Category: Advertising on Mobile Devices / In-App
MAN Agency: BORGHI/LOWE / Sao Paulo Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single
4 Year old Bucket List Agency: DDB / New York Client: WATERisLIFE Category: Film / Branded Content
Perfect Pop Agency: Deutsch / Los Angeles Client: Pop Secret Category: Mobile Applications/Sites / Services/Utilities
bookly Agency: NATIVE VML / South Africa Client: Modjaji Books Category: Mobile Applications/Sites / Services/Utilities
Hello Again Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: Websites / Durable Goods
Trojan Mailing Agency: Jung von Matt / Stuttgart Client: DHL Category: Online / Short-Form
Days Of Hope Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Public Service Integrated Branding / Public Service Integrated Campaign
rice-code Agency: HAKUHODO / Tokyo Client: Inakadate Village Category: Spatial Design / Outdoor Spaces
Hands Agency: Wieden+Kennedy / London Client: Honda Category: Cinema Advertising / Long Form - Over :90 - Single
The Modern Frontiier Agency: Levi Strauss & Co. / San Francisco + The Custom Family / New York Client: Levi Strauss & Co. Category: Broadcast and Moving Image / Short Films and Videos
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Broadcast and Moving Image / Short Films and Videos
Travel Yourself Interesting Agency: Ogilvy & Mather / London Client: Expedia Category: Consumer Television / :30/:25 - Campaign
Life is Electric Agency: DENTSU / Tokyo Client: Panasonic Corporation Category: Collateral Design / Booklets and Brochures
Skit happens! Agency: DDB Tribal Group / Hamburg Client: IKEA Category: Magazine / Full Page or Spread - Campaign
Backseat Driver Agency: PARTY / Tokyo Client: Toyota Motor Sales & Marketing Corporation Category: Intellectual Property & Products / Digital Product
Heart of the Artic Agency: Cossette / Montreal Client: Royal Canadian Mint Category: Websites / Other Consumer Goods
Labyrinth by Mark Wallinger Agency: Rose / London + Art On The Underground / London + Mark Wallinger / London Client: Art On The Underground Category: Public Service / Brand Identity - Campaign
Days Of Hope Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Public Service Experiential Advertising / Experiential
Newspaper Sticks Agency: Leo Burnett / Frankfurt Client: Reporters Without Borders Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Dolina Agency: Moruba / Spain Client: Brebajes del Norte SL Category: Package Design / Single or Series
The Sharing Can Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore Client: Coca-Cola Category: Package Design / Single or Series
KAMIWAZA -Paper Craft Awards- Agency: 6D-K co.,Ltd / Tokyo Client: Tokusyu Tokai Paper Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion Agency: Kigi / Tokyo Client: Kigi Category: Craft / Printing and Paper Craft - Single or Series
Verso Skincare Agency: The Studio / Stockholm Client: Selego Category: Package Design / Product Line
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made Agency: Droga5 / New York + Smuggler / New York Client: Newcastle Category: Video Craft / Scriptwriting
Renovated Billboards Agency: Jung von Matt / Hamburg Client: OBI GmbH & Co. Deutschland KG Category: Collateral Design / Outdoor - Series
Enablis effect Agency: Cossette / Montreal Client: Enablis Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
140th Agency: DENTSU / Tokyo Client: Taisei corporation Category: Collateral Design / Posters - Series
The Beautiful Black List Agency: DENTSU / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
The Pencil - Architecture Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Newspaper / Full Page or Spread - Single

2014 Branded Entertainment Silver Pencil

Leo Burnett / Chicago + Arc Worldwide / Chicago

McDonald's

Literacy Store

Experiential / Installations

140643E

2014 Advertising Silver Pencil

FCB Brasil / Sao Paulo

Nivea

SolarAd Charger

Innovation in Print / Print

140415A

2014 Advertising Silver Pencil

Wieden+Kennedy / Amsterdam

Nike Turkey

Human Printing Press

Innovation in Print / Print

141249A

2014 Branded Entertainment Silver Pencil

BBDO Proximity Malaysia / Kuala Lumpur

KFC

Phone Stack

Mobile / Branded Content

140143E

2014 Design Silver Pencil

BBDO / Singapore

Asia Pacific Breweries Singapore

Guinness Draught in a Bottle

Collateral Design / Point of Purchase and In-Store - Series

140128D

2014 Interactive Silver Pencil

Leo Burnett France / Saint-Denis

Mimi Foundation

If only for a second

Online Films & Video / Long Form - Single

140677N

2014 Interactive Silver Pencil

Ogilvy / New York

British Airways

A Ticket to Visit Mum

Online Films & Video / Long Form - Single

140956N

2014 Interactive Silver Pencil

LDC / São Paulo

Easy Way Language Center

Easy Way Subtitles

User Experience Design - Web / Cross-Channel Integration

140746N

2014 Interactive Silver Pencil

PARTY / Tokyo

Google Japan

World Wide Maze

User Experience Design - Web / Cross-Channel Integration

141018N

2014 Branded Entertainment Silver Pencil

Ogilvy / New York

British Airways

A Ticket to Visit Mum

Craft / Technique / Best Direction

140953E

2014 Advertising Silver Pencil

Ogilvy & Mather / London

Unilever

Auto-Tune

Radio Craft / Scriptwriting

140885A

2014 Advertising Silver Pencil

Ogilvy Germany / Duesseldorf + StudioFunk / Duesseldorf

Oro Verde

Every tree has a story - Auschwitz

Radio Craft / Scriptwriting

140937A

2014 Branded Entertainment Silver Pencil

DDB / New York

WATERisLIFE

4 Year old Bucket List

Documentaries / Film

140274E

2014 Interactive Silver Pencil

One Twenty Three West / Vancouver

One Twenty Three West

123w meets fiverr

Websites / Self-Promotion

141007N

2014 Design Silver Pencil

The Martin Agency / Richmond

Mondelez International

Wonderfilled Lock Up

Brand Identity / Logo Design

141202D

2014 Advertising Silver Pencil

DDB / Chicago

Mars, Inc./Milky Way

Sorry, I was eating a Milky Way - Wife

Radio / Consumer - Single

140269A

2014 Advertising Silver Pencil

Ogilvy & Mather / London

Unilever

Auto-Tune

Radio / Consumer - Single

140884A

2014 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Live Test Series Integrated Campaign

Integrated Branding / Integrated Branding Campaign - Online

140436N

2014 Design Silver Pencil

Leo Burnett / Chicago

Peace One Day

Recipeace Peace Kit

Public Service / Promotional Items

140644D

2014 Interactive Silver Pencil

Betaworks / New York

GE

Gravity Mode on DOTS

Advertising on Mobile Devices / In-App

140167N

2014 Advertising Silver Pencil

BORGHI/LOWE / Sao Paulo

BOEHRINGER INGELHEIM DO BRASIL

MAN

Consumer Television / :30/:25 - Single

140181A

2014 Branded Entertainment Silver Pencil

DDB / New York

WATERisLIFE

4 Year old Bucket List

Film / Branded Content

140273E

2014 Interactive Silver Pencil

Deutsch / Los Angeles

Pop Secret

Perfect Pop

Mobile Applications/Sites / Services/Utilities

140343N

2014 Interactive Silver Pencil

NATIVE VML / South Africa

Modjaji Books

bookly

Mobile Applications/Sites / Services/Utilities

140858N

2014 Interactive Silver Pencil

Hudson Rouge / New York

The Lincoln Motor Company

Hello Again

Websites / Durable Goods

140555N

2014 Branded Entertainment Silver Pencil

Jung von Matt / Stuttgart

DHL

Trojan Mailing

Online / Short-Form

140604E

2014 Advertising Silver Pencil

Saatchi & Saatchi Germany / Berlin

Diakonie Frankfurt

Days Of Hope

Public Service Integrated Branding / Public Service Integrated Campaign

141105A

2014 Design Silver Pencil

HAKUHODO / Tokyo

Inakadate Village

rice-code

Spatial Design / Outdoor Spaces

140514D

2014 Advertising Silver Pencil

Wieden+Kennedy / London

Honda

Hands

Cinema Advertising / Long Form - Over :90 - Single

141252A

2014 Design Silver Pencil

Levi Strauss & Co. / San Francisco + The Custom Family / New York

Levi Strauss & Co.

The Modern Frontiier

Broadcast and Moving Image / Short Films and Videos

140732D

2014 Design Silver Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Broadcast and Moving Image / Short Films and Videos

140954D

2014 Advertising Silver Pencil

Ogilvy & Mather / London

Expedia

Travel Yourself Interesting

Consumer Television / :30/:25 - Campaign

140883A

2014 Design Silver Pencil

DENTSU / Tokyo

Panasonic Corporation

Life is Electric

Collateral Design / Booklets and Brochures

140327D

2014 Advertising Silver Pencil

DDB Tribal Group / Hamburg

IKEA

Skit happens!

Magazine / Full Page or Spread - Campaign

140316A

2014 Intellectual Property Silver Pencil

PARTY / Tokyo

Toyota Motor Sales & Marketing Corporation

Backseat Driver

Intellectual Property & Products / Digital Product

141016P

2014 Interactive Silver Pencil

Cossette / Montreal

Royal Canadian Mint

Heart of the Artic

Websites / Other Consumer Goods

140239N

2014 Design Silver Pencil

Rose / London + Art On The Underground / London + Mark Wallinger / London

Art On The Underground

Labyrinth by Mark Wallinger

Public Service / Brand Identity - Campaign

141093D

2014 Advertising Silver Pencil

Saatchi & Saatchi Germany / Berlin

Diakonie Frankfurt

Days Of Hope

Public Service Experiential Advertising / Experiential

141104A

2014 Advertising Silver Pencil

Leo Burnett / Frankfurt

Reporters Without Borders

Newspaper Sticks

Public Service / Political - Print / Newspaper or Magazine - Campaign

140655A

2014 Design Silver Pencil

Moruba / Spain

Brebajes del Norte SL

Dolina

Package Design / Single or Series

140829D

2014 Design Silver Pencil

Ogilvy / Paris + Ogilvy & Mather / Singapore

Coca-Cola

The Sharing Can

Package Design / Single or Series

140995D

2014 Design Silver Pencil

6D-K co.,Ltd / Tokyo

Tokusyu Tokai Paper

KAMIWAZA -Paper Craft Awards-

Craft / Printing and Paper Craft - Single or Series

140011D

2014 Design Silver Pencil

Kigi / Tokyo

Kigi

Implosion - Explosion

Craft / Printing and Paper Craft - Single or Series

140627D

2014 Design Silver Pencil

The Studio / Stockholm

Selego

Verso Skincare

Package Design / Product Line

141217D

2014 Advertising Silver Pencil

Droga5 / New York + Smuggler / New York

Newcastle

Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made

Video Craft / Scriptwriting

140366A

2014 Design Silver Pencil

Jung von Matt / Hamburg

OBI GmbH & Co. Deutschland KG

Renovated Billboards

Collateral Design / Outdoor - Series

140599D

2014 Design Silver Pencil

Cossette / Montreal

Enablis

Enablis effect

Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)

140238D

2014 Design Silver Pencil

DENTSU / Tokyo

Taisei corporation

140th

Collateral Design / Posters - Series

140325D

2014 Design Silver Pencil

DENTSU / Tokyo

Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo

The Beautiful Black List

Collateral Design / Posters - Series

140326D

2014 Advertising Silver Pencil

Leo Burnett / Hong Kong

Staedtler

The Pencil - Architecture

Newspaper / Full Page or Spread - Single

140658A

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