The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Mistakes Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema
Pelikan Word Finder Agency: Ogilvy & Mather Guatemala / Guatemala Client: Pelikan Americas Category: Use of Technology / Augmented Experience
Letters: F, N, R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service / Collateral Design
TAMABI Agency: MR_DESIGN / Tokyo Client: Tama Art University Category: Public Service / Collateral Design
Hands Agency: Wieden+Kennedy / London Client: Honda Category: Cinema Advertising / Long Form - Over :90 - Single
Documenting the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Documentaries / Television
The Will to Win Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Documentaries / Television
For the Love of Music Agency: VML / Kansas City Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television
Stories For Every Journey Agency: Droga5 Australia / Sydney Client: Qantas Loyalty Category: Direct Marketing / Dimensional Mailing
A campaign in pieces Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Direct Marketing / Dimensional Mailing
The World's First Really Live Pig Feed Agency: Elvis Communications / London Client: Compassion In World Farming Category: Experiential Advertising / Installations
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Experiential Advertising / Installations
From One Second to the Next Agency: BBDO / New York Client: AT&T Category: Online / Long-Form
The "Born Friends" Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online / Long-Form
The Impossible Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online / Long-Form
Working Not Working Agency: Working Not Working / New York Client: Working Not Working Category: Websites / Social Networks/Community
Foursquare Time Machine Agency: B-Reel / New York Client: Foursquare Category: Data and Human Experience / Online Data Visualization & Info Graphics
Bloomberg Industry Leaderboard Agency: Bloomberg Visual Data / New York Client: Bloomberg Category: Data and Human Experience / Online Data Visualization & Info Graphics
Sound of Honda / Ayrton Senna 1989 Agency: DENTSU / Tokyo Client: Honda Category: Data and Human Experience / Online Data Visualization & Info Graphics
IBM Datagrams Agency: Ogilvy / New York Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics
Project English Agency: Joe Public / Johannesburg Client: One School at a Time Category: Radio / Public Service - Campaign
Rescue Radio, The Rescue Continues Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Campaign
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Single
4 Emotions' Eye Agency: 601bisang / Seoul Client: Gallery IANG Category: Collateral Design / Posters - Series
Rolling Eggs Agency: CREATIVE POWER UNIT / Tokyo Client: Shiga Art School Category: Collateral Design / Posters - Series
140th Agency: DENTSU / Tokyo Client: Taisei corporation Category: Collateral Design / Posters - Series
The Beautiful Black List Agency: DENTSU / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
Guinness Draught in a Bottle Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Series
Cityscapes Agency: FCB / Chicago Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series
Smellcome To Manhood Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Opposites Agency: DDB Group / Singapore Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
Literacy Store Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential / Installations
A Loja Vazia Agency: LDC / São Paulo Client: Shopping VillaLobos Category: Experiential / Installations
Cityscapes Agency: FCB / Chicago Client: Valspar Category: Collateral / Posters - Campaign
Letters: F, N, R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Campaign
Bellies Agency: Red Urban / Toronto Client: Volkswagen Category: Consumer Television / :20 and Under - Single
Tree :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Really Friends ? Agency: Publicis Conseil / Paris Client: Nescafe Category: Online Films & Video / Long Form - Series/Episodes
Attention-Powered Car Agency: Finch / Sydney + JWT / Sydney Client: Royal Automobile Club of Western Australia Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
The Beck's Edison Bottle Agency: Shine Limited / Auckland + Gyro Constructivists / Auckland Client: Lion Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Box Agency: Bot & Dolly / San Francisco Client: Bot & Dolly Category: Craft / Video / Direction
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Gaming / Branded Content
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Gaming / Branded Content
Nike Run The City Agency: PostVisual / Seoul Client: Nike Category: Gaming / Branded Content
Hands On Ron Burgundy Game Agency: Wieden+Kennedy / Portland + Legwork / Denver Client: Dodge Category: Gaming / Branded Content
Deforested Field Agency: Grey Brasil / Sao Paulo Client: WWF Category: Public Service / Political - Video / Television - Single
Deforested Field Agency: Grey Brasil / Sao Paulo Client: WWF Category: Public Service / Political - Video / Television - Single
Newspaper Sticks Agency: Leo Burnett / Frankfurt Client: Reporters Without Borders Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
The Autocomplete Truth Agency: Memac Ogilvy / Dubai Client: UN Women Category: Public Service / Political - Print / Newspaper or Magazine - Campaign

2014 Advertising Gold Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Mistakes

Public Service / Political - Video / Cinema

140218A

2014 Interactive Silver Pencil

Ogilvy & Mather Guatemala / Guatemala

Pelikan Americas

Pelikan Word Finder

Use of Technology / Augmented Experience

140896N

2014 Design Silver Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F, N, R

Public Service / Collateral Design

140710D

2014 Design Silver Pencil

MR_DESIGN / Tokyo

Tama Art University

TAMABI

Public Service / Collateral Design

140839D

2014 Advertising Silver Pencil

Wieden+Kennedy / London

Honda

Hands

Cinema Advertising / Long Form - Over :90 - Single

141252A

2014 Branded Entertainment Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Documenting the 12th Man

Documentaries / Television

140822E

2014 Branded Entertainment Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

The Will to Win

Documentaries / Television

141164E

2014 Branded Entertainment Gold Pencil

VML / Kansas City

Nashville Convention and Visitors Corporation

For the Love of Music

Documentaries / Television

141237E

2014 Advertising Silver Pencil

Droga5 Australia / Sydney

Qantas Loyalty

Stories For Every Journey

Direct Marketing / Dimensional Mailing

140386A

2014 Advertising Bronze Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

A campaign in pieces

Direct Marketing / Dimensional Mailing

140879A

2014 Advertising Bronze Pencil

Elvis Communications / London

Compassion In World Farming

The World's First Really Live Pig Feed

Experiential Advertising / Installations

140391A

2014 Advertising Gold Pencil

Ogilvy / Paris

IBM

Smarter Outdoor

Experiential Advertising / Installations

140973A

2014 Branded Entertainment Silver Pencil

BBDO / New York

AT&T

From One Second to the Next

Online / Long-Form

140109E

2014 Branded Entertainment Gold Pencil

Pereira & O'Dell / San Francisco

Skype

The "Born Friends" Family Portrait

Online / Long-Form

141025E

2014 Branded Entertainment Bronze Pencil

Pereira & O'Dell / San Francisco

Skype

The Impossible Family Portrait

Online / Long-Form

141026E

2014 Interactive Bronze Pencil

Working Not Working / New York

Working Not Working

Working Not Working

Websites / Social Networks/Community

141280N

2014 Interactive Bronze Pencil

B-Reel / New York

Foursquare

Foursquare Time Machine

Data and Human Experience / Online Data Visualization & Info Graphics

140090N

2014 Interactive Silver Pencil

Bloomberg Visual Data / New York

Bloomberg

Bloomberg Industry Leaderboard

Data and Human Experience / Online Data Visualization & Info Graphics

140176N

2014 Interactive Gold Pencil

DENTSU / Tokyo

Honda

Sound of Honda / Ayrton Senna 1989

Data and Human Experience / Online Data Visualization & Info Graphics

140323N

2014 Interactive Gold Pencil

Ogilvy / New York

IBM

IBM Datagrams

Data and Human Experience / Online Data Visualization & Info Graphics

140952N

2014 Advertising Gold Pencil

Joe Public / Johannesburg

One School at a Time

Project English

Radio / Public Service - Campaign

140592A

2014 Advertising Silver Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues

Radio / Public Service - Campaign

140809A

2014 Advertising Gold Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Sri Lankan Health Spa

Radio / Public Service - Single

140806A

2014 Design Gold Pencil

601bisang / Seoul

Gallery IANG

4 Emotions' Eye

Collateral Design / Posters - Series

140009D

2014 Design Bronze Pencil

CREATIVE POWER UNIT / Tokyo

Shiga Art School

Rolling Eggs

Collateral Design / Posters - Series

140258D

2014 Design Silver Pencil

DENTSU / Tokyo

Taisei corporation

140th

Collateral Design / Posters - Series

140325D

2014 Design Silver Pencil

DENTSU / Tokyo

Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo

The Beautiful Black List

Collateral Design / Posters - Series

140326D

2014 Design Silver Pencil

BBDO / Singapore

Asia Pacific Breweries Singapore

Guinness Draught in a Bottle

Collateral Design / Point of Purchase and In-Store - Series

140128D

2014 Design Bronze Pencil

FCB / Chicago

Valspar

Cityscapes

Collateral Design / Point of Purchase and In-Store - Series

140410D

2014 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Smellcome To Manhood

Consumer Television / Commercials of Var. Length - Campaign

141260A

2014 Advertising Bronze Pencil

DDB Group / Singapore

Selleys

Opposites

Collateral / P.O.P. and In-store - Campaign

140286A

2014 Branded Entertainment Silver Pencil

Leo Burnett / Chicago + Arc Worldwide / Chicago

McDonald's

Literacy Store

Experiential / Installations

140643E

2014 Branded Entertainment Bronze Pencil

LDC / São Paulo

Shopping VillaLobos

A Loja Vazia

Experiential / Installations

140747E

2014 Advertising Bronze Pencil

FCB / Chicago

Valspar

Cityscapes

Collateral / Posters - Campaign

140409A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F, N, R

Collateral / Posters - Campaign

140708A

2014 Advertising Silver Pencil

Red Urban / Toronto

Volkswagen

Bellies

Consumer Television / :20 and Under - Single

141083A

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Tree :15

Consumer Television / :20 and Under - Single

141265A

2014 Interactive Bronze Pencil

Publicis Conseil / Paris

Nescafe

Really Friends ?

Online Films & Video / Long Form - Series/Episodes

141045N

2014 Intellectual Property Bronze Pencil

Finch / Sydney + JWT / Sydney

Royal Automobile Club of Western Australia

Attention-Powered Car

Intellectual Property & Products / Experimental / Internal Projects / R&D

140613P

2014 Intellectual Property Silver Pencil

Shine Limited / Auckland + Gyro Constructivists / Auckland

Lion

The Beck's Edison Bottle

Intellectual Property & Products / Experimental / Internal Projects / R&D

141132P

2014 Intellectual Property Gold Pencil

The Ebeling Group/ Not Impossible Labs / Venice

Not Impossible Labs

Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan

Intellectual Property & Products / Experimental / Internal Projects / R&D

141201P

2014 Interactive Silver Pencil

Bot & Dolly / San Francisco

Bot & Dolly

Box

Craft / Video / Direction

140187N

2014 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Gaming / Branded Content

140250E

2014 Branded Entertainment Silver Pencil

Ogilvy / Paris

Scrabble

Scrabble WiFi

Gaming / Branded Content

140980E

2014 Branded Entertainment Bronze Pencil

PostVisual / Seoul

Nike

Nike Run The City

Gaming / Branded Content

141035E

2014 Branded Entertainment Silver Pencil

Wieden+Kennedy / Portland + Legwork / Denver

Dodge

Hands On Ron Burgundy Game

Gaming / Branded Content

141263E

2014 Advertising Bronze Pencil

Grey Brasil / Sao Paulo

WWF

Deforested Field

Public Service / Political - Video / Television - Single

140483A

2014 Advertising Green

Grey Brasil / Sao Paulo

WWF

Deforested Field

Public Service / Political - Video / Television - Single

140483A

2014 Advertising Silver Pencil

Leo Burnett / Frankfurt

Reporters Without Borders

Newspaper Sticks

Public Service / Political - Print / Newspaper or Magazine - Campaign

140655A

2014 Advertising Bronze Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth

Public Service / Political - Print / Newspaper or Magazine - Campaign

140811A

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