The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

NEWS BOTTLE! Agency: DENTSU / Tokyo Client: The Mainichi Newspapers Category: Package Design / Single or Series
SolarAd Charger Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Direct Marketing / Flat Mailing
Personal Extinction Prevention Book Agency: Y&R / Dubai Client: Land Rover Category: Direct Marketing / Flat Mailing
Lip-Game Agency: BBDO Proximity / Duesseldorf Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Social Media / Best Use of A Social Network
World's Most Valuable Check-In Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Best Use of A Social Network
Chameleon Cabin Agency: Happy F&B / Gothenburg Client: Goteborgstryckeriet Category: Collateral Design / Promotional Items - Single or Series
Canadian CEO Olympic Invite Agency: Leo Burnett / Toronto Client: Bell Category: Collateral Design / Promotional Items - Single or Series
A Loja Vazia Agency: LDC / São Paulo Client: Shopping VillaLobos Category: Experiential / Installations
Sorry I Spent it on Myself Agency: adam&eveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Frozen Bullets Agency: shineworks / shanghai Client: Peace One Day Category: Spatial Design / Not-for-Profit
The Most Powerful Arm Ever Invented Agency: Havas Worldwide Australia / Sydney Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
The Hornbach Hammer Agency: Heimat / Berlin Client: Hornbach Category: Social Media / Best Integrated Campaign Led by Social
The Most Powerful Arm Ever Invented Agency: Reactive / Sydney Client: Save Our Sons Category: Social Media / Best Integrated Campaign Led by Social
Project Drive-in Agency: RPA / Santa Monica Client: American Honda Motor Co., Inc Category: Social Media / Best Integrated Campaign Led by Social
Deforested Field Agency: Grey Brasil / Sao Paulo Client: WWF Category: Television / Branded Content
Opposites Agency: DDB Group / Singapore Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
Boat Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
BATTLESHIP/AIRCRAFT/TANK Agency: Creative Juice / Bangkok Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Magazine / Full Page or Spread - Campaign
Stamping down on poaching Agency: guertlerbachmann / Hamburg Client: Pro Wildlife e.V. Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
The Nike SB App - Tilt Control Agency: R/GA / New York Client: Nike Category: Intellectual Property & Products / Digital Product
Network Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Newspaper / Full Page or Spread - Single
Headless Chickens Agency: adam&eveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
Points Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Print Craft / Art Direction - Single or Campaign
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Slender Vender Agency: Ogilvy / Paris Client: Diet Coke Category: Outdoor / Outdoor Installations and Ambient - Single
Beck Reimagine David Bowie's "Sound and Vision" Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: Online Films & Video / Music Videos
Instagram Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Social Media / Best Social Media Page by a Brand
Cityscapes Agency: FCB / Chicago Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series
Tree :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
The Inevitable News Agency: john st. / Toronto Client: WWF Category: Social Media / Branded Social Campaign
Tiny Costumes: A Sour Patch Kids Halloween Agency: Mother / New York Client: Mondelez International Category: Social Media / Branded Social Campaign
Pretzel Bacon Cheeseburger Love Songs Agency: VML / Kansas City Client: Wendy's Category: Social Media / Branded Social Campaign
NFL Campaign: Unnecessary Freshness Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Liking Isn't Helping - Flood Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Online Films & Video / Long Form - Single
Mailbooks For Good Agency: BMF / Sydney Client: The Footpath Library / Random House Australia Category: Design for the Greater Good / Government/Non-profit Initiated
Light Poles Projectors Agency: Dim&Canzian / Sao Paulo Client: AES Eletropaulo Category: Intellectual Property & Products / Physical Product
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Experiential / Events
Stylescape: Phillip Lim for Target Agency: Mother / New York Client: Target Category: Experiential / Events
Really Friends ? Agency: Publicis Conseil / Paris Client: Nescafe Category: Online Films & Video / Long Form - Series/Episodes
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Integrated Branding / Integrated Branding Campaign - 360
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Integrated Branding Campaign - 360
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Integrated Branding / Integrated Branding Campaign - 360
Ron Burgundy Integrated Agency: Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360
Hydrant Agency: BBH India / Mumbai Client: Skoda Rapid Leisure Category: Broadcast and Moving Image / Craft Animation
Bucharest not Budapest Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners
Mind and Movement Agency: Magpie Studio / London Client: Wayne McGregor & The Wellcome Trust Category: Public Service / Brand Identity - Campaign
Devondale Dairy Soft - Stepdad Steve Agency: DDB / Melbourne Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single

2014 Design Bronze Pencil

DENTSU / Tokyo

The Mainichi Newspapers

NEWS BOTTLE!

Package Design / Single or Series

140331D

2014 Advertising Bronze Pencil

FCB Brasil / Sao Paulo

Nivea

SolarAd Charger

Direct Marketing / Flat Mailing

140418A

2014 Advertising Bronze Pencil

Y&R / Dubai

Land Rover

Personal Extinction Prevention Book

Direct Marketing / Flat Mailing

141287A

2014 Interactive Bronze Pencil

BBDO Proximity / Duesseldorf

Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.

Lip-Game

Social Media / Best Use of A Social Network

140138N

2014 Interactive Bronze Pencil

Colenso BBDO/Proximity New Zealand / Auckland

Amnesty International

Trial by Timeline

Social Media / Best Use of A Social Network

140227N

2014 Interactive Bronze Pencil

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Check-In

Social Media / Best Use of A Social Network

140487N

2014 Design Bronze Pencil

Happy F&B / Gothenburg

Goteborgstryckeriet

Chameleon Cabin

Collateral Design / Promotional Items - Single or Series

140525D

2014 Design Bronze Pencil

Leo Burnett / Toronto

Bell

Canadian CEO Olympic Invite

Collateral Design / Promotional Items - Single or Series

140724D

2014 Branded Entertainment Bronze Pencil

LDC / São Paulo

Shopping VillaLobos

A Loja Vazia

Experiential / Installations

140747E

2014 Advertising Bronze Pencil

adam&eveDDB / London

Harvey Nichols

Sorry I Spent it on Myself

Integrated Branding / Consumer Campaign

140042A

2014 Design Bronze Pencil

shineworks / shanghai

Peace One Day

Frozen Bullets

Spatial Design / Not-for-Profit

141133D

2014 Advertising Bronze Pencil

Havas Worldwide Australia / Sydney

Save Our Sons + Duchenne Foundation

The Most Powerful Arm Ever Invented

Digital Direct Marketing / Social Media & Viral Marketing

140530A

2014 Interactive Bronze Pencil

Heimat / Berlin

Hornbach

The Hornbach Hammer

Social Media / Best Integrated Campaign Led by Social

140537N

2014 Interactive Bronze Pencil

Reactive / Sydney

Save Our Sons

The Most Powerful Arm Ever Invented

Social Media / Best Integrated Campaign Led by Social

141080N

2014 Interactive Bronze Pencil

RPA / Santa Monica

American Honda Motor Co., Inc

Project Drive-in

Social Media / Best Integrated Campaign Led by Social

141098N

2014 Branded Entertainment Bronze Pencil

Grey Brasil / Sao Paulo

WWF

Deforested Field

Television / Branded Content

140484E

2014 Advertising Bronze Pencil

DDB Group / Singapore

Selleys

Opposites

Collateral / P.O.P. and In-store - Campaign

140286A

2014 Advertising Bronze Pencil

Leo Burnett France / Saint-Denis

Jeep

Boat

Magazine / Full Page or Spread - Single

140678A

2014 Advertising Bronze Pencil

Creative Juice / Bangkok

Siam Tamiya

BATTLESHIP/AIRCRAFT/TANK

Newspaper / Full Page or Spread - Campaign

140257A

2014 Advertising Bronze Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Magazine / Full Page or Spread - Campaign

140931A

2014 Advertising Bronze Pencil

guertlerbachmann / Hamburg

Pro Wildlife e.V.

Stamping down on poaching

Public Service / Political - Print / Promotional Materials - Single or Campaign

140505A

2014 Intellectual Property Bronze Pencil

R/GA / New York

Nike

The Nike SB App - Tilt Control

Intellectual Property & Products / Digital Product

141068P

2014 Advertising Bronze Pencil

FCB Brasil / Sao Paulo

Sharpie

Network

Newspaper / Full Page or Spread - Single

140416A

2014 Advertising Bronze Pencil

adam&eveDDB / London

Harvey Nichols

Headless Chickens

Newspaper / Small Space Print - Campaign

140041A

2014 Advertising Bronze Pencil

FCB Brasil / Sao Paulo

Sharpie

Points

Print Craft / Art Direction - Single or Campaign

140417A

2014 Advertising Bronze Pencil

Leo Burnett / Sydney + Leo Burnett / Chicago

Coca-Cola

Small World Machines

Outdoor / Outdoor Installations and Ambient - Single

140670A

2014 Advertising Bronze Pencil

Ogilvy / Paris

Diet Coke

Slender Vender

Outdoor / Outdoor Installations and Ambient - Single

140981A

2014 Interactive Bronze Pencil

Hudson Rouge / New York

The Lincoln Motor Company

Beck Reimagine David Bowie's "Sound and Vision"

Online Films & Video / Music Videos

140557N

2014 Interactive Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Instagram

Social Media / Best Social Media Page by a Brand

141268N

2014 Design Bronze Pencil

FCB / Chicago

Valspar

Cityscapes

Collateral Design / Point of Purchase and In-Store - Series

140410D

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Tree :15

Consumer Television / :20 and Under - Single

141265A

2014 Interactive Bronze Pencil

john st. / Toronto

WWF

The Inevitable News

Social Media / Branded Social Campaign

140595N

2014 Interactive Bronze Pencil

Mother / New York

Mondelez International

Tiny Costumes: A Sour Patch Kids Halloween

Social Media / Branded Social Campaign

140834N

2014 Interactive Bronze Pencil

VML / Kansas City

Wendy's

Pretzel Bacon Cheeseburger Love Songs

Social Media / Branded Social Campaign

141238N

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

NFL Campaign: Unnecessary Freshness

Consumer Television / :20 and Under - Campaign

141266A

2014 Advertising Bronze Pencil

Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore

Crisis Relief Singapore

Liking Isn't Helping - Flood

Public Service / Political - Print / Newspaper or Magazine - Single

141056A

2014 Interactive Bronze Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Online Films & Video / Long Form - Single

140932N

2014 Design Bronze Pencil

BMF / Sydney

The Footpath Library / Random House Australia

Mailbooks For Good

Design for the Greater Good / Government/Non-profit Initiated

140179D

2014 Intellectual Property Bronze Pencil

Dim&Canzian / Sao Paulo

AES Eletropaulo

Light Poles Projectors

Intellectual Property & Products / Physical Product

140353P

2014 Branded Entertainment Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Experiential / Events

140373E

2014 Branded Entertainment Bronze Pencil

Mother / New York

Target

Stylescape: Phillip Lim for Target

Experiential / Events

140833E

2014 Interactive Bronze Pencil

Publicis Conseil / Paris

Nescafe

Really Friends ?

Online Films & Video / Long Form - Series/Episodes

141045N

2014 Interactive Bronze Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Integrated Branding / Integrated Branding Campaign - 360

140099N

2014 Interactive Bronze Pencil

Droga5 / New York

Newcastle

If We Made It

Integrated Branding / Integrated Branding Campaign - 360

140374N

2014 Interactive Bronze Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Integrated Branding / Integrated Branding Campaign - 360

141053N

2014 Interactive Bronze Pencil

Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver

Dodge

Ron Burgundy Integrated

Integrated Branding / Integrated Branding Campaign - 360

141267N

2014 Design Bronze Pencil

BBH India / Mumbai

Skoda Rapid Leisure

Hydrant

Broadcast and Moving Image / Craft Animation

140154D

2014 Advertising Bronze Pencil

Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest

Kandia Dulce

Bucharest not Budapest

Digital Direct Marketing / Websites, Microsites & Banners

140195A

2014 Design Bronze Pencil

Magpie Studio / London

Wayne McGregor & The Wellcome Trust

Mind and Movement

Public Service / Brand Identity - Campaign

140767D

2014 Advertising Bronze Pencil

DDB / Melbourne

Murray Goulburn Co-Operative Ltd

Devondale Dairy Soft - Stepdad Steve

Consumer Television / :30/:25 - Single

140272A

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