The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
NEWS BOTTLE!
Agency: DENTSU / Tokyo
Client: The Mainichi Newspapers Category: Package Design / Single or Series
SolarAd Charger
Agency: FCB Brasil / Sao Paulo
Client: Nivea Category: Direct Marketing / Flat Mailing
Personal Extinction Prevention Book
Agency: Y&R / Dubai
Client: Land Rover Category: Direct Marketing / Flat Mailing
Lip-Game
Agency: BBDO Proximity / Duesseldorf
Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International Category: Social Media / Best Use of A Social Network
World's Most Valuable Check-In
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Best Use of A Social Network
Chameleon Cabin
Agency: Happy F&B / Gothenburg
Client: Goteborgstryckeriet Category: Collateral Design / Promotional Items - Single or Series
Canadian CEO Olympic Invite
Agency: Leo Burnett / Toronto
Client: Bell Category: Collateral Design / Promotional Items - Single or Series
A Loja Vazia
Agency: LDC / São Paulo
Client: Shopping VillaLobos Category: Experiential / Installations
Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Frozen Bullets
Agency: shineworks / shanghai
Client: Peace One Day Category: Spatial Design / Not-for-Profit
The Most Powerful Arm Ever Invented
Agency: Havas Worldwide Australia / Sydney
Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
The Hornbach Hammer
Agency: Heimat / Berlin
Client: Hornbach Category: Social Media / Best Integrated Campaign Led by Social
The Most Powerful Arm Ever Invented
Agency: Reactive / Sydney
Client: Save Our Sons Category: Social Media / Best Integrated Campaign Led by Social
Project Drive-in
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc Category: Social Media / Best Integrated Campaign Led by Social
Opposites
Agency: DDB Group / Singapore
Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
Boat
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
BATTLESHIP/AIRCRAFT/TANK
Agency: Creative Juice / Bangkok
Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Magazine / Full Page or Spread - Campaign
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V. Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
The Nike SB App - Tilt Control
Agency: R/GA / New York
Client: Nike Category: Intellectual Property & Products / Digital Product
Network
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Newspaper / Full Page or Spread - Single
Headless Chickens
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Print Craft / Art Direction - Single or Campaign
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Slender Vender
Agency: Ogilvy / Paris
Client: Diet Coke Category: Outdoor / Outdoor Installations and Ambient - Single
Beck Reimagine David Bowie's "Sound and Vision"
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company Category: Online Films & Video / Music Videos
Instagram
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Social Media / Best Social Media Page by a Brand
Cityscapes
Agency: FCB / Chicago
Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series
Tree :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
The Inevitable News
Agency: john st. / Toronto
Client: WWF Category: Social Media / Branded Social Campaign
Tiny Costumes: A Sour Patch Kids Halloween
Agency: Mother / New York
Client: Mondelez International Category: Social Media / Branded Social Campaign
Pretzel Bacon Cheeseburger Love Songs
Agency: VML / Kansas City
Client: Wendy's Category: Social Media / Branded Social Campaign
NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Liking Isn't Helping - Flood
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Online Films & Video / Long Form - Single
Mailbooks For Good
Agency: BMF / Sydney
Client: The Footpath Library / Random House Australia Category: Design for the Greater Good / Government/Non-profit Initiated
Light Poles Projectors
Agency: Dim&Canzian / Sao Paulo
Client: AES Eletropaulo Category: Intellectual Property & Products / Physical Product
Stylescape: Phillip Lim for Target
Agency: Mother / New York
Client: Target Category: Experiential / Events
Really Friends ?
Agency: Publicis Conseil / Paris
Client: Nescafe Category: Online Films & Video / Long Form - Series/Episodes
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Integrated Branding / Integrated Branding Campaign - 360
If We Made It
Agency: Droga5 / New York
Client: Newcastle Category: Integrated Branding / Integrated Branding Campaign - 360
Citi Bike
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Integrated Branding / Integrated Branding Campaign - 360
Ron Burgundy Integrated
Agency: Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver
Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360
Hydrant
Agency: BBH India / Mumbai
Client: Skoda Rapid Leisure Category: Broadcast and Moving Image / Craft Animation
Bucharest not Budapest
Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest
Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners
Mind and Movement
Agency: Magpie Studio / London
Client: Wayne McGregor & The Wellcome Trust Category: Public Service / Brand Identity - Campaign
Devondale Dairy Soft - Stepdad Steve
Agency: DDB / Melbourne
Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single
Award:
2014 Design Bronze Pencil
Agency:
DENTSU / Tokyo
Client:
The Mainichi Newspapers
Title:
NEWS BOTTLE!
Category:
Package Design / Single or Series
Annual ID:
140331D
Award:
2014 Advertising Bronze Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Nivea
Title:
SolarAd Charger
Category:
Direct Marketing / Flat Mailing
Annual ID:
140418A
Award:
2014 Advertising Bronze Pencil
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Personal Extinction Prevention Book
Category:
Direct Marketing / Flat Mailing
Annual ID:
141287A
Award:
2014 Interactive Bronze Pencil
Agency:
BBDO Proximity / Duesseldorf
Client:
Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.
Title:
Lip-Game
Category:
Social Media / Best Use of A Social Network
Annual ID:
140138N
Award:
2014 Interactive Bronze Pencil
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Social Media / Best Use of A Social Network
Annual ID:
140227N
Award:
2014 Interactive Bronze Pencil
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Check-In
Category:
Social Media / Best Use of A Social Network
Annual ID:
140487N
Award:
2014 Design Bronze Pencil
Agency:
Happy F&B / Gothenburg
Client:
Goteborgstryckeriet
Title:
Chameleon Cabin
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140525D
Award:
2014 Design Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Bell
Title:
Canadian CEO Olympic Invite
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140724D
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
LDC / São Paulo
Client:
Shopping VillaLobos
Title:
A Loja Vazia
Category:
Experiential / Installations
Annual ID:
140747E
Award:
2014 Advertising Bronze Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Sorry I Spent it on Myself
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140042A
Award:
2014 Design Bronze Pencil
Agency:
shineworks / shanghai
Client:
Peace One Day
Title:
Frozen Bullets
Category:
Spatial Design / Not-for-Profit
Annual ID:
141133D
Award:
2014 Advertising Bronze Pencil
Agency:
Havas Worldwide Australia / Sydney
Client:
Save Our Sons + Duchenne Foundation
Title:
The Most Powerful Arm Ever Invented
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140530A
Award:
2014 Interactive Bronze Pencil
Agency:
Heimat / Berlin
Client:
Hornbach
Title:
The Hornbach Hammer
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140537N
Award:
2014 Interactive Bronze Pencil
Agency:
Reactive / Sydney
Client:
Save Our Sons
Title:
The Most Powerful Arm Ever Invented
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
141080N
Award:
2014 Interactive Bronze Pencil
Agency:
RPA / Santa Monica
Client:
American Honda Motor Co., Inc
Title:
Project Drive-in
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
141098N
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Grey Brasil / Sao Paulo
Client:
WWF
Title:
Deforested Field
Category:
Television / Branded Content
Annual ID:
140484E
Award:
2014 Advertising Bronze Pencil
Agency:
DDB Group / Singapore
Client:
Selleys
Title:
Opposites
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140286A
Award:
2014 Advertising Bronze Pencil
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Boat
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140678A
Award:
2014 Advertising Bronze Pencil
Agency:
Creative Juice / Bangkok
Client:
Siam Tamiya
Title:
BATTLESHIP/AIRCRAFT/TANK
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140257A
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140931A
Award:
2014 Advertising Bronze Pencil
Agency:
guertlerbachmann / Hamburg
Client:
Pro Wildlife e.V.
Title:
Stamping down on poaching
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Annual ID:
140505A
Award:
2014 Intellectual Property Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
The Nike SB App - Tilt Control
Category:
Intellectual Property & Products / Digital Product
Annual ID:
141068P
Award:
2014 Advertising Bronze Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Network
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140416A
Award:
2014 Advertising Bronze Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Headless Chickens
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
140041A
Award:
2014 Advertising Bronze Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Points
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140417A
Award:
2014 Advertising Bronze Pencil
Agency:
Leo Burnett / Sydney + Leo Burnett / Chicago
Client:
Coca-Cola
Title:
Small World Machines
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
140670A
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy / Paris
Client:
Diet Coke
Title:
Slender Vender
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
140981A
Award:
2014 Interactive Bronze Pencil
Agency:
Hudson Rouge / New York
Client:
The Lincoln Motor Company
Title:
Beck Reimagine David Bowie's "Sound and Vision"
Category:
Online Films & Video / Music Videos
Annual ID:
140557N
Award:
2014 Interactive Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Instagram
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
141268N
Award:
2014 Design Bronze Pencil
Agency:
FCB / Chicago
Client:
Valspar
Title:
Cityscapes
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
140410D
Award:
2014 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Tree :15
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141265A
Award:
2014 Interactive Bronze Pencil
Agency:
john st. / Toronto
Client:
WWF
Title:
The Inevitable News
Category:
Social Media / Branded Social Campaign
Annual ID:
140595N
Award:
2014 Interactive Bronze Pencil
Agency:
Mother / New York
Client:
Mondelez International
Title:
Tiny Costumes: A Sour Patch Kids Halloween
Category:
Social Media / Branded Social Campaign
Annual ID:
140834N
Award:
2014 Interactive Bronze Pencil
Agency:
VML / Kansas City
Client:
Wendy's
Title:
Pretzel Bacon Cheeseburger Love Songs
Category:
Social Media / Branded Social Campaign
Annual ID:
141238N
Award:
2014 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
NFL Campaign: Unnecessary Freshness
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
141266A
Award:
2014 Advertising Bronze Pencil
Agency:
Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Flood
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141056A
Award:
2014 Interactive Bronze Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Online Films & Video / Long Form - Single
Annual ID:
140932N
Award:
2014 Design Bronze Pencil
Agency:
BMF / Sydney
Client:
The Footpath Library / Random House Australia
Title:
Mailbooks For Good
Category:
Design for the Greater Good / Government/Non-profit Initiated
Annual ID:
140179D
Award:
2014 Intellectual Property Bronze Pencil
Agency:
Dim&Canzian / Sao Paulo
Client:
AES Eletropaulo
Title:
Light Poles Projectors
Category:
Intellectual Property & Products / Physical Product
Annual ID:
140353P
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Droga5 / New York
Client:
New Museum
Title:
Recalling 1993
Category:
Experiential / Events
Annual ID:
140373E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Mother / New York
Client:
Target
Title:
Stylescape: Phillip Lim for Target
Category:
Experiential / Events
Annual ID:
140833E
Award:
2014 Interactive Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Nescafe
Title:
Really Friends ?
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
141045N
Award:
2014 Interactive Bronze Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
350 Action
Title:
Climate Name Change
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140099N
Award:
2014 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
Newcastle
Title:
If We Made It
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140374N
Award:
2014 Interactive Bronze Pencil
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Citi Bike
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
141053N
Award:
2014 Interactive Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver
Client:
Dodge
Title:
Ron Burgundy Integrated
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
141267N
Award:
2014 Design Bronze Pencil
Agency:
BBH India / Mumbai
Client:
Skoda Rapid Leisure
Title:
Hydrant
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140154D
Award:
2014 Advertising Bronze Pencil
Agency:
Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest
Client:
Kandia Dulce
Title:
Bucharest not Budapest
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
140195A
Award:
2014 Design Bronze Pencil
Agency:
Magpie Studio / London
Client:
Wayne McGregor & The Wellcome Trust
Title:
Mind and Movement
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140767D
Award:
2014 Advertising Bronze Pencil
Agency:
DDB / Melbourne
Client:
Murray Goulburn Co-Operative Ltd
Title:
Devondale Dairy Soft - Stepdad Steve
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140272A
