The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Foursquare Time Machine
Agency: B-Reel / New York
Client: Foursquare Category: Data and Human Experience / Online Data Visualization & Info Graphics
Tools for the Modern Frontier: Reinventing vintage devices to inspire global creativity
Agency: AKQA / San Francisco
Client: Levi Strauss & Co. Category: Other Digital Solutions
Digital Newspaper Holder
Agency: Jung von Matt / Limmat / Zurich
Client: Neue Zuercher Zeitung Category: Other Digital Solutions
The Inevitable News
Agency: john st. / Toronto
Client: WWF Category: Social Media / Branded Social Campaign
Tiny Costumes: A Sour Patch Kids Halloween
Agency: Mother / New York
Client: Mondelez International Category: Social Media / Branded Social Campaign
Pretzel Bacon Cheeseburger Love Songs
Agency: VML / Kansas City
Client: Wendy's Category: Social Media / Branded Social Campaign
Get Back, Tohoku.
Agency: DENTSU / Tokyo
Client: East Japan Railway Company Category: Craft / Photography - Single or Series
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: Experiential Advertising / Installations
Documenting the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Documentaries / Television
The Will to Win
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Documentaries / Television
Opposites
Agency: DDB Group / Singapore
Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
Instagram
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Social Media / Best Social Media Page by a Brand
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York
Client: Chipotle Mexican Grill Category: Video Craft / Direction
Pick Them Back Up
Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland
Client: Procter & Gamble Category: Video Craft / Direction
Searching for hearts
Agency: Mayo DraftFCB / Lima
Client: Peruvian Cancer Foundation Category: Online / Short-Form
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF Category: Public Service / Political - Video / Television - Single
Mailbooks For Good
Agency: BMF / Sydney
Client: The Footpath Library / Random House Australia Category: Design for the Greater Good / Government/Non-profit Initiated
Unique Breeds
Agency: GarnierBBDO / San Jose
Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign
Lip-Game
Agency: BBDO Proximity / Duesseldorf
Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International Category: Social Media / Best Use of A Social Network
World's Most Valuable Check-In
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Best Use of A Social Network
The Hornbach Hammer
Agency: HEIMAT / Berlin
Client: Hornbach Category: Social Media / Best Integrated Campaign Led by Social
The Most Powerful Arm Ever Invented
Agency: Reactive / Sydney
Client: Save Our Sons Category: Social Media / Best Integrated Campaign Led by Social
Project Drive-in
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc Category: Social Media / Best Integrated Campaign Led by Social
Kigo Kitchen Branding
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Brand Identity / Brand Identity - Campaign
LEGO. BLIND ART PROJECT
Agency: serviceplan / Munich
Client: LEGO Category: Design for the Greater Good / For-Profit Initiated
Honda Illusions
Agency: mcgarrybowen / London
Client: Honda Category: Cinema Advertising / Short Form - :90 and Under - Single
Chameleon Cabin
Agency: Happy F&B / Gothenburg
Client: Goteborgstryckeriet Category: Collateral Design / Promotional Items - Single or Series
Canadian CEO Olympic Invite
Agency: Leo Burnett / Toronto
Client: Bell Category: Collateral Design / Promotional Items - Single or Series
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Public Service Experiential Advertising / Experiential
Boat
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Public Service / Political - Video / Non-Broadcast
The Nike SB App - Tilt Control
Agency: R/GA / New York
Client: Nike Category: Intellectual Property & Products / Digital Product
Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The AdCouncil Category: User Generated Content / Short-Form
Mikon Drywall
Agency: Leo Burnett / Toronto
Client: Mikon Drywall Category: Brand Identity / Logo Design
New logo for the Montréal Olympic Park
Agency: lg2boutique / Montreal
Client: Parc Olympique Category: Brand Identity / Logo Design
Mind and Movement
Agency: Magpie Studio / London
Client: Wayne McGregor & The Wellcome Trust Category: Public Service / Brand Identity - Campaign
FIRST TRACKS
Agency: Forsman & Bodenfors / Gothenburg
Client: Helly Hansen Category: Mobile Applications/Sites / Consumer Goods
OMOTE 3D SHASHIN KAN
Agency: PARTY / Tokyo
Client: IJET Category: Intellectual Property & Products / Software, Services, Programs & Platforms
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo
Client: Puma Japan Category: User Experience Design - Mobile / Utility
Headless Chickens
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
HOT WHEELS SAFARI SERIES
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Collateral / Posters - Single
mt ex awashima
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co. Category: Spatial Design / Outdoor Spaces
The Developer
Agency: Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles
Client: Samsung Category: Online Films & Video / Short Form - Single
The Born Friends Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online Films & Video / Short Form - Single
Liking Isn't Helping - Flood
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Working Not Working
Agency: Working Not Working / New York
Client: Working Not Working Category: Websites / Social Networks/Community
THE HAND - GIRL
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
Award:
2014 Interactive Bronze Pencil
Agency:
B-Reel / New York
Client:
Foursquare
Title:
Foursquare Time Machine
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Annual ID:
140090N
Award:
2014 Interactive Bronze Pencil
Agency:
AKQA / San Francisco
Client:
Levi Strauss & Co.
Title:
Tools for the Modern Frontier: Reinventing vintage devices to inspire global creativity
Category:
Other Digital Solutions
Annual ID:
140052N
Award:
2014 Interactive Bronze Pencil
Agency:
Jung von Matt / Limmat / Zurich
Client:
Neue Zuercher Zeitung
Title:
Digital Newspaper Holder
Category:
Other Digital Solutions
Annual ID:
140601N
Award:
2014 Interactive Bronze Pencil
Agency:
john st. / Toronto
Client:
WWF
Title:
The Inevitable News
Category:
Social Media / Branded Social Campaign
Annual ID:
140595N
Award:
2014 Interactive Bronze Pencil
Agency:
Mother / New York
Client:
Mondelez International
Title:
Tiny Costumes: A Sour Patch Kids Halloween
Category:
Social Media / Branded Social Campaign
Annual ID:
140834N
Award:
2014 Interactive Bronze Pencil
Agency:
VML / Kansas City
Client:
Wendy's
Title:
Pretzel Bacon Cheeseburger Love Songs
Category:
Social Media / Branded Social Campaign
Annual ID:
141238N
Award:
2014 Design Bronze Pencil
Agency:
DENTSU / Tokyo
Client:
East Japan Railway Company
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Series
Annual ID:
140330D
Award:
2014 Advertising Bronze Pencil
Agency:
Elvis Communications / London
Client:
Compassion In World Farming
Title:
The World's First Really Live Pig Feed
Category:
Experiential Advertising / Installations
Annual ID:
140391A
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
C.S Hammam-Lif
Title:
Documenting the 12th Man
Category:
Documentaries / Television
Annual ID:
140822E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
The Will to Win
Category:
Documentaries / Television
Annual ID:
141164E
Award:
2014 Advertising Bronze Pencil
Agency:
DDB Group / Singapore
Client:
Selleys
Title:
Opposites
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140286A
Award:
2014 Interactive Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Instagram
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
141268N
Award:
2014 Advertising Bronze Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Video Craft / Direction
Annual ID:
140256A
Award:
2014 Advertising Bronze Pencil
Agency:
Park Pictures / NY & LA + Wieden + Kennedy / Portland
Client:
Procter & Gamble
Title:
Pick Them Back Up
Category:
Video Craft / Direction
Annual ID:
141258A
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
DDB / New York
Client:
NYC Ballet
Title:
New Beginnings
Category:
Online / Short-Form
Annual ID:
140275E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Mayo DraftFCB / Lima
Client:
Peruvian Cancer Foundation
Title:
Searching for hearts
Category:
Online / Short-Form
Annual ID:
140774E
Award:
2014 Advertising Bronze Pencil
Agency:
Grey Brasil / Sao Paulo
Client:
WWF
Title:
Deforested Field
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140483A
Award:
2014 Design Bronze Pencil
Agency:
BMF / Sydney
Client:
The Footpath Library / Random House Australia
Title:
Mailbooks For Good
Category:
Design for the Greater Good / Government/Non-profit Initiated
Annual ID:
140179D
Award:
2014 Advertising Bronze Pencil
Agency:
GarnierBBDO / San Jose
Client:
Territorio de Zaguates
Title:
Unique Breeds
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Annual ID:
140448A
Award:
2014 Interactive Bronze Pencil
Agency:
BBDO Proximity / Duesseldorf
Client:
Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.
Title:
Lip-Game
Category:
Social Media / Best Use of A Social Network
Annual ID:
140138N
Award:
2014 Interactive Bronze Pencil
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Social Media / Best Use of A Social Network
Annual ID:
140227N
Award:
2014 Interactive Bronze Pencil
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Check-In
Category:
Social Media / Best Use of A Social Network
Annual ID:
140487N
Award:
2014 Interactive Bronze Pencil
Agency:
HEIMAT / Berlin
Client:
Hornbach
Title:
The Hornbach Hammer
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140537N
Award:
2014 Interactive Bronze Pencil
Agency:
Reactive / Sydney
Client:
Save Our Sons
Title:
The Most Powerful Arm Ever Invented
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
141080N
Award:
2014 Interactive Bronze Pencil
Agency:
RPA / Santa Monica
Client:
American Honda Motor Co., Inc
Title:
Project Drive-in
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
141098N
Award:
2014 Design Bronze Pencil
Agency:
Creature / Seattle
Client:
Kigo Kitchen
Title:
Kigo Kitchen Branding
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140261D
Award:
2014 Design Bronze Pencil
Agency:
serviceplan / Munich
Client:
LEGO
Title:
LEGO. BLIND ART PROJECT
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
141127D
Award:
2014 Advertising Bronze Pencil
Agency:
mcgarrybowen / London
Client:
Honda
Title:
Honda Illusions
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Annual ID:
140801A
Award:
2014 Design Bronze Pencil
Agency:
Happy F&B / Gothenburg
Client:
Goteborgstryckeriet
Title:
Chameleon Cabin
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140525D
Award:
2014 Design Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Bell
Title:
Canadian CEO Olympic Invite
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140724D
Award:
2014 Advertising Bronze Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140713A
Award:
2014 Advertising Bronze Pencil
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Boat
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140678A
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140982A
Award:
2014 Intellectual Property Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
The Nike SB App - Tilt Control
Category:
Intellectual Property & Products / Digital Product
Annual ID:
141068P
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
McCann-Erickson / New York
Client:
The AdCouncil
Title:
Greatest Action Movie Ever
Category:
User Generated Content / Short-Form
Annual ID:
140790E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
PostVisual / Seoul
Client:
Nike
Title:
Nike Run The City
Category:
Gaming / Branded Content
Annual ID:
141035E
Award:
2014 Design Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Mikon Drywall
Title:
Mikon Drywall
Category:
Brand Identity / Logo Design
Annual ID:
140725D
Award:
2014 Design Bronze Pencil
Agency:
lg2boutique / Montreal
Client:
Parc Olympique
Title:
New logo for the Montréal Olympic Park
Category:
Brand Identity / Logo Design
Annual ID:
140741D
Award:
2014 Design Bronze Pencil
Agency:
Magpie Studio / London
Client:
Wayne McGregor & The Wellcome Trust
Title:
Mind and Movement
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140767D
Award:
2014 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Helly Hansen
Title:
FIRST TRACKS
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
140439N
Award:
2014 Intellectual Property Bronze Pencil
Agency:
PARTY / Tokyo
Client:
IJET
Title:
OMOTE 3D SHASHIN KAN
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
141019P
Award:
2014 Interactive Bronze Pencil
Agency:
Beacon/Leo Burnett / Tokyo
Client:
Puma Japan
Title:
RUN NAVI
Category:
User Experience Design - Mobile / Utility
Annual ID:
140156N
Award:
2014 Advertising Bronze Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Headless Chickens
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
140041A
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
Mattel
Title:
HOT WHEELS SAFARI SERIES
Category:
Collateral / Posters - Single
Annual ID:
140905A
Award:
2014 Design Bronze Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co.
Title:
mt ex awashima
Category:
Spatial Design / Outdoor Spaces
Annual ID:
140586D
Award:
2014 Interactive Bronze Pencil
Agency:
Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles
Client:
Samsung
Title:
The Developer
Category:
Online Films & Video / Short Form - Single
Annual ID:
140646N
Award:
2014 Interactive Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
The Born Friends Family Portrait
Category:
Online Films & Video / Short Form - Single
Annual ID:
141027N
Award:
2014 Advertising Bronze Pencil
Agency:
Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Flood
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141056A
Award:
2014 Interactive Bronze Pencil
Agency:
Working Not Working / New York
Client:
Working Not Working
Title:
Working Not Working
Category:
Websites / Social Networks/Community
Annual ID:
141280N
Award:
2014 Advertising Bronze Pencil
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - GIRL
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140547A
