The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Mikon Drywall Agency: Leo Burnett / Toronto Client: Mikon Drywall Category: Brand Identity / Logo Design
New logo for the Montréal Olympic Park Agency: lg2boutique / Montreal Client: Parc Olympique Category: Brand Identity / Logo Design
Network Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Newspaper / Full Page or Spread - Single
Moto X Interactive Print Agency: Digitas / New York Client: Motorola Category: Innovation in Print / Print
Graffiti General Agency: BETC Digital / Paris Client: BETC Category: User Experience Design - Web / Design Craft
Mobilizing the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Digital Direct Marketing / Mobile
The Hornbach Hammer Agency: Heimat / Berlin Client: Hornbach Category: Social Media / Best Integrated Campaign Led by Social
The Most Powerful Arm Ever Invented Agency: Reactive / Sydney Client: Save Our Sons Category: Social Media / Best Integrated Campaign Led by Social
Project Drive-in Agency: RPA / Santa Monica Client: American Honda Motor Co., Inc Category: Social Media / Best Integrated Campaign Led by Social
Information is Ammunition Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Political - Print / Collateral - Campaign
Honda Illusions Agency: mcgarrybowen / London Client: Honda Category: Cinema Advertising / Short Form - :90 and Under - Single
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Short Films and Videos
Kigo Kitchen Branding Agency: Creature / Seattle Client: Kigo Kitchen Category: Brand Identity / Brand Identity - Campaign
Deforested Field Agency: Grey Brasil / Sao Paulo Client: WWF Category: Public Service / Political - Video / Television - Single
Wee You-Things Blocks Agency: Office / San Francisco Client: Wee Society Category: Product Design / Single or Series
HOT WHEELS SAFARI SERIES Agency: Ogilvy & Mather / Mumbai Client: Mattel Category: Collateral / Posters - Single
Chameleon Cabin Agency: Happy F&B / Gothenburg Client: Goteborgstryckeriet Category: Collateral Design / Promotional Items - Single or Series
Canadian CEO Olympic Invite Agency: Leo Burnett / Toronto Client: Bell Category: Collateral Design / Promotional Items - Single or Series
MySmartEye Agency: DDB Group / Singapore Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
Sound of Honda / Ayrton Senna 1989 Agency: DENTSU / Tokyo Client: Honda Category: Craft / Sound Design
Frozen Bullets Agency: shineworks / shanghai Client: Peace One Day Category: Spatial Design / Not-for-Profit
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Banners & Interactive Advertising / Environmental/Experiential - Single
THE GOOD GUYS CHRISTMAS Agency: Forsman & Bodenfors / Gothenburg Client: Unicef Category: Public Service / Political - Video / Television - Campaign
Bucharest not Budapest Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners
The Inevitable News Agency: john st. / Toronto Client: WWF Category: Social Media / Branded Social Campaign
Tiny Costumes: A Sour Patch Kids Halloween Agency: Mother / New York Client: Mondelez International Category: Social Media / Branded Social Campaign
Pretzel Bacon Cheeseburger Love Songs Agency: VML / Kansas City Client: Wendy's Category: Social Media / Branded Social Campaign
Hydrant Agency: BBH India / Mumbai Client: Skoda Rapid Leisure Category: Broadcast and Moving Image / Craft Animation
Unique Breeds Agency: GarnierBBDO / San Jose Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Integrated Branding / Integrated Branding Campaign - 360
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Integrated Branding Campaign - 360
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Integrated Branding / Integrated Branding Campaign - 360
Ron Burgundy Integrated Agency: Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360
Burberry Kisses: A Google Art, Copy & Code Project Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View Client: Google, Burberry Category: Websites / Cosmetics, Toiletries and Personal Care
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Online Films & Video / Long Form - Single
Ping Pong Agency: Hans Seeger / Wauwatosa Client: Little Brown Mushroom Category: Publication Design / Book Layout Design
Nike+ Training Club app Agency: AKQA / London Client: Nike Category: User Experience Design - Mobile / User Experience
Instagram Time Machine Agency: Cossette / Toronto Client: Toronto Silent Film Festival Category: User Experience Design - Mobile / User Experience
Unplug + Play Agency: Leo Burnett / Toronto Client: Leo Burnett, Toronto Category: Self-Promotion / Single or Series
BATTLESHIP/AIRCRAFT/TANK Agency: Creative Juice / Bangkok Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
Lip-Game Agency: BBDO Proximity / Duesseldorf Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Social Media / Best Use of A Social Network
World's Most Valuable Check-In Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Best Use of A Social Network
Enablis effect Agency: Cossette / Montreal Client: Enablis Category: Collateral Design / Booklets and Brochures
MOTHER BOOK Agency: DENTSU / Nagoya Client: KISHOKAI Medical Corporation Category: Collateral Design / Booklets and Brochures
The Hamster Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Non-Broadcast / Online
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York Client: Chipotle Mexican Grill Category: Video Craft / Direction
Pick Them Back Up Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland Client: Procter & Gamble Category: Video Craft / Direction
Sorry I Spent it on Myself Agency: adam&eveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Use of Technology / Location-Based Services or Proximity Marketing

2014 Design Bronze Pencil

Leo Burnett / Toronto

Mikon Drywall

Mikon Drywall

Brand Identity / Logo Design

140725D

2014 Design Bronze Pencil

lg2boutique / Montreal

Parc Olympique

New logo for the Montréal Olympic Park

Brand Identity / Logo Design

140741D

2014 Advertising Bronze Pencil

FCB Brasil / Sao Paulo

Sharpie

Network

Newspaper / Full Page or Spread - Single

140416A

2014 Advertising Bronze Pencil

Digitas / New York

Motorola

Moto X Interactive Print

Innovation in Print / Print

140351A

2014 Interactive Bronze Pencil

BETC Digital / Paris

BETC

Graffiti General

User Experience Design - Web / Design Craft

140168N

2014 Advertising Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Mobilizing the 12th Man

Digital Direct Marketing / Mobile

140821A

2014 Interactive Bronze Pencil

Heimat / Berlin

Hornbach

The Hornbach Hammer

Social Media / Best Integrated Campaign Led by Social

140537N

2014 Interactive Bronze Pencil

Reactive / Sydney

Save Our Sons

The Most Powerful Arm Ever Invented

Social Media / Best Integrated Campaign Led by Social

141080N

2014 Interactive Bronze Pencil

RPA / Santa Monica

American Honda Motor Co., Inc

Project Drive-in

Social Media / Best Integrated Campaign Led by Social

141098N

2014 Advertising Bronze Pencil

Juniper Park / Toronto

Canadian Journalists for Free Expression

Information is Ammunition

Public Service / Political - Print / Collateral - Campaign

140606A

2014 Advertising Bronze Pencil

mcgarrybowen / London

Honda

Honda Illusions

Cinema Advertising / Short Form - :90 and Under - Single

140801A

2014 Design Bronze Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Broadcast and Moving Image / Short Films and Videos

140254D

2014 Design Bronze Pencil

Creature / Seattle

Kigo Kitchen

Kigo Kitchen Branding

Brand Identity / Brand Identity - Campaign

140261D

2014 Advertising Bronze Pencil

Grey Brasil / Sao Paulo

WWF

Deforested Field

Public Service / Political - Video / Television - Single

140483A

2014 Design Bronze Pencil

Office / San Francisco

Wee Society

Wee You-Things Blocks

Product Design / Single or Series

140875D

2014 Advertising Bronze Pencil

Ogilvy & Mather / Mumbai

Mattel

HOT WHEELS SAFARI SERIES

Collateral / Posters - Single

140905A

2014 Design Bronze Pencil

Happy F&B / Gothenburg

Goteborgstryckeriet

Chameleon Cabin

Collateral Design / Promotional Items - Single or Series

140525D

2014 Design Bronze Pencil

Leo Burnett / Toronto

Bell

Canadian CEO Olympic Invite

Collateral Design / Promotional Items - Single or Series

140724D

2014 Interactive Bronze Pencil

DDB Group / Singapore

StarHub

MySmartEye

Mobile Applications/Sites / Public Service/Non-Profit

140287N

2014 Interactive Bronze Pencil

DENTSU / Tokyo

Honda

Sound of Honda / Ayrton Senna 1989

Craft / Sound Design

140332N

2014 Design Bronze Pencil

shineworks / shanghai

Peace One Day

Frozen Bullets

Spatial Design / Not-for-Profit

141133D

2014 Interactive Bronze Pencil

OgilvyOne / London

British Airways

Magic of Flying

Banners & Interactive Advertising / Environmental/Experiential - Single

141002N

2014 Advertising Bronze Pencil

Forsman & Bodenfors / Gothenburg

Unicef

THE GOOD GUYS CHRISTMAS

Public Service / Political - Video / Television - Campaign

140438A

2014 Advertising Bronze Pencil

Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest

Kandia Dulce

Bucharest not Budapest

Digital Direct Marketing / Websites, Microsites & Banners

140195A

2014 Interactive Bronze Pencil

john st. / Toronto

WWF

The Inevitable News

Social Media / Branded Social Campaign

140595N

2014 Interactive Bronze Pencil

Mother / New York

Mondelez International

Tiny Costumes: A Sour Patch Kids Halloween

Social Media / Branded Social Campaign

140834N

2014 Interactive Bronze Pencil

VML / Kansas City

Wendy's

Pretzel Bacon Cheeseburger Love Songs

Social Media / Branded Social Campaign

141238N

2014 Design Bronze Pencil

BBH India / Mumbai

Skoda Rapid Leisure

Hydrant

Broadcast and Moving Image / Craft Animation

140154D

2014 Advertising Bronze Pencil

GarnierBBDO / San Jose

Territorio de Zaguates

Unique Breeds

Public Service Integrated Branding / Public Service Integrated Campaign

140448A

2014 Interactive Bronze Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Integrated Branding / Integrated Branding Campaign - 360

140099N

2014 Interactive Bronze Pencil

Droga5 / New York

Newcastle

If We Made It

Integrated Branding / Integrated Branding Campaign - 360

140374N

2014 Interactive Bronze Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Integrated Branding / Integrated Branding Campaign - 360

141053N

2014 Interactive Bronze Pencil

Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver

Dodge

Ron Burgundy Integrated

Integrated Branding / Integrated Branding Campaign - 360

141267N

2014 Interactive Bronze Pencil

Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View

Google, Burberry

Burberry Kisses: A Google Art, Copy & Code Project

Websites / Cosmetics, Toiletries and Personal Care

140496N

2014 Interactive Bronze Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Online Films & Video / Long Form - Single

140932N

2014 Design Bronze Pencil

Hans Seeger / Wauwatosa

Little Brown Mushroom

Ping Pong

Publication Design / Book Layout Design

140524D

2014 Interactive Bronze Pencil

AKQA / London

Nike

Nike+ Training Club app

User Experience Design - Mobile / User Experience

140049N

2014 Interactive Bronze Pencil

Cossette / Toronto

Toronto Silent Film Festival

Instagram Time Machine

User Experience Design - Mobile / User Experience

140245N

2014 Design Bronze Pencil

Leo Burnett / Toronto

Leo Burnett, Toronto

Unplug + Play

Self-Promotion / Single or Series

140726D

2014 Advertising Bronze Pencil

Creative Juice / Bangkok

Siam Tamiya

BATTLESHIP/AIRCRAFT/TANK

Newspaper / Full Page or Spread - Campaign

140257A

2014 Interactive Bronze Pencil

BBDO Proximity / Duesseldorf

Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.

Lip-Game

Social Media / Best Use of A Social Network

140138N

2014 Interactive Bronze Pencil

Colenso BBDO/Proximity New Zealand / Auckland

Amnesty International

Trial by Timeline

Social Media / Best Use of A Social Network

140227N

2014 Interactive Bronze Pencil

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Check-In

Social Media / Best Use of A Social Network

140487N

2014 Design Bronze Pencil

Cossette / Montreal

Enablis

Enablis effect

Collateral Design / Booklets and Brochures

140240D

2014 Design Bronze Pencil

DENTSU / Nagoya

KISHOKAI Medical Corporation

MOTHER BOOK

Collateral Design / Booklets and Brochures

140322D

2014 Advertising Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Hamster

Non-Broadcast / Online

140437A

2014 Advertising Bronze Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York

Chipotle Mexican Grill

The Scarecrow

Video Craft / Direction

140256A

2014 Advertising Bronze Pencil

Park Pictures / NY & LA + Wieden + Kennedy / Portland

Procter & Gamble

Pick Them Back Up

Video Craft / Direction

141258A

2014 Advertising Bronze Pencil

adam&eveDDB / London

Harvey Nichols

Sorry I Spent it on Myself

Integrated Branding / Consumer Campaign

140042A

2014 Interactive Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Use of Technology / Location-Based Services or Proximity Marketing

140375N

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