The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Kit Kat Tic Tac Tweet
Agency: JWT / London
Client: Nestle Category: Social Media / Branded Social Post
Cityscapes
Agency: FCB / Chicago
Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series
Boat
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF Category: Public Service / Political - Video / Television - Single
The Impossible Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online / Long-Form
Get Back, Tohoku.
Agency: DENTSU / Tokyo
Client: East Japan Railway Company Category: Craft / Photography - Single or Series
Working Not Working
Agency: Working Not Working / New York
Client: Working Not Working Category: Websites / Social Networks/Community
Really Friends ?
Agency: Publicis Conseil / Paris
Client: Nescafe Category: Online Films & Video / Long Form - Series/Episodes
Frozen Bullets
Agency: shineworks / shanghai
Client: Peace One Day Category: Spatial Design / Not-for-Profit
ZYRTEC AllergyCast App With Symptom Tracker
Agency: JWT / New York
Client: Johnson & Johnson Category: Mobile Applications/Sites / Services/Utilities
Chipotle Ordering App
Agency: Rokkan / New York
Client: Chipotle Mexican Grill Category: Mobile Applications/Sites / Services/Utilities
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Direct Marketing / Dimensional Mailing
Unique Breeds
Agency: GarnierBBDO / San Jose
Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign
The Beer Fridge
Agency: Rethink / Toronto
Client: Molson Canadian Category: Banners & Interactive Advertising / Other Interactive Media - Single
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Film / Branded Content
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Print Craft / Art Direction - Single or Campaign
A Loja Vazia
Agency: LDC / São Paulo
Client: Shopping VillaLobos Category: Experiential / Installations
Instagram
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Social Media / Best Social Media Page by a Brand
NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Liking Isn't Helping - Flood
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
The Most Powerful Arm Ever Invented
Agency: Havas Worldwide Australia / Sydney
Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
THE GOOD GUYS CHRISTMAS
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Political - Video / Television - Campaign
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Online Films & Video / Long Form - Single
Mind and Movement
Agency: Magpie Studio / London
Client: Wayne McGregor & The Wellcome Trust Category: Public Service / Brand Identity - Campaign
Ping Pong
Agency: Hans Seeger / Wauwatosa
Client: Little Brown Mushroom Category: Publication Design / Book Layout Design
Recalling 1993
Agency: Droga5 / New York
Client: New Museum Category: Use of Technology / Location-Based Services or Proximity Marketing
Opposites
Agency: DDB Group / Singapore
Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
MySmartEye
Agency: DDB Group / Singapore
Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Bucharest not Budapest
Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest
Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners
Stylescape: Phillip Lim for Target
Agency: Mother / New York
Client: Target Category: Experiential / Events
Nike+ Training Club app
Agency: AKQA / London
Client: Nike Category: User Experience Design - Mobile / User Experience
Instagram Time Machine
Agency: Cossette / Toronto
Client: Toronto Silent Film Festival Category: User Experience Design - Mobile / User Experience
Blazed
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Harden Soul Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Music / Creative Use of Music Supporting A Brand
BATTLESHIP/AIRCRAFT/TANK
Agency: Creative Juice / Bangkok
Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V. Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Retrospektive Heinz Beier
Agency: beierarbeit / Bielefeld
Client: Haus Wellensiek Category: Collateral Design / Posters - Single
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: Experiential Advertising / Installations
Light Poles Projectors
Agency: Dim&Canzian / Sao Paulo
Client: AES Eletropaulo Category: Intellectual Property & Products / Physical Product
Enjoy Your Privacy
Agency: Leo Burnett / Chicago
Client: Norton by Symantec Category: Websites / Other Consumer Goods
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York
Client: Chipotle Mexican Grill Category: Video Craft / Direction
Pick Them Back Up
Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland
Client: Procter & Gamble Category: Video Craft / Direction
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Magazine / Full Page or Spread - Campaign
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Craft / Technique / Best Animation
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Slender Vender
Agency: Ogilvy / Paris
Client: Diet Coke Category: Outdoor / Outdoor Installations and Ambient - Single
Mailbooks For Good
Agency: BMF / Sydney
Client: The Footpath Library / Random House Australia Category: Design for the Greater Good / Government/Non-profit Initiated