The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Frozen Bullets Agency: shineworks / shanghai Client: Peace One Day Category: Spatial Design / Not-for-Profit
Bucharest not Budapest Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners
Ping Pong Agency: Hans Seeger / Wauwatosa Client: Little Brown Mushroom Category: Publication Design / Book Layout Design
The Nike SB App - Tilt Control Agency: R/GA / New York Client: Nike Category: Intellectual Property & Products / Digital Product
FIRST TRACKS Agency: Forsman & Bodenfors / Gothenburg Client: Helly Hansen Category: Mobile Applications/Sites / Consumer Goods
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Magazine / Full Page or Spread - Campaign
Really Friends ? Agency: Publicis Conseil / Paris Client: Nescafe Category: Online Films & Video / Long Form - Series/Episodes
MySmartEye Agency: DDB Group / Singapore Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
Unique Breeds Agency: GarnierBBDO / San Jose Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign
Moto X Interactive Print Agency: Digitas / New York Client: Motorola Category: Innovation in Print / Print
Graffiti General Agency: BETC Digital / Paris Client: BETC Category: User Experience Design - Web / Design Craft
Mailbooks For Good Agency: BMF / Sydney Client: The Footpath Library / Random House Australia Category: Design for the Greater Good / Government/Non-profit Initiated
Rolling Eggs Agency: CREATIVE POWER UNIT / Tokyo Client: Shiga Art School Category: Collateral Design / Posters - Series
Kit Kat Tic Tac Tweet Agency: JWT / London Client: Nestle Category: Social Media / Branded Social Post
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: Online Films & Video / User Generated Content
Sound of Honda / Ayrton Senna 1989 Agency: DENTSU / Tokyo Client: Honda Category: Craft / Sound Design
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Short Films and Videos
OMOTE 3D SHASHIN KAN Agency: PARTY / Tokyo Client: IJET Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Retrospektive Heinz Beier Agency: beierarbeit / Bielefeld Client: Haus Wellensiek Category: Collateral Design / Posters - Single
Points Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Print Craft / Art Direction - Single or Campaign
BATTLESHIP/AIRCRAFT/TANK Agency: Creative Juice / Bangkok Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
The Walking Dead Chop Shop Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Mobile / Branded Content
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York Client: Chipotle Mexican Grill Category: Video Craft / Direction
Pick Them Back Up Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland Client: Procter & Gamble Category: Video Craft / Direction
SolarAd Charger Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Direct Marketing / Flat Mailing
Personal Extinction Prevention Book Agency: Y&R / Dubai Client: Land Rover Category: Direct Marketing / Flat Mailing
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Integrated Branding / Integrated Branding Campaign - 360
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Integrated Branding Campaign - 360
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Integrated Branding / Integrated Branding Campaign - 360
Ron Burgundy Integrated Agency: Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360
Enablis effect Agency: Cossette / Montreal Client: Enablis Category: Collateral Design / Booklets and Brochures
MOTHER BOOK Agency: DENTSU / Nagoya Client: KISHOKAI Medical Corporation Category: Collateral Design / Booklets and Brochures
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Film / Branded Content
Attention-Powered Car Agency: Finch / Sydney + JWT / Sydney Client: Royal Automobile Club of Western Australia Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
If We Made It Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Brand Transformation / Single
THE GOOD GUYS CHRISTMAS Agency: Forsman & Bodenfors / Gothenburg Client: Unicef Category: Public Service / Political - Video / Television - Campaign
Information is Ammunition Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Political - Print / Collateral - Campaign
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Craft / Technique / Best Animation
The Autocomplete Truth Agency: Memac Ogilvy / Dubai Client: UN Women Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
UNIQLO HairDo Agency: Projector / New York + White / Tokyo + mini title / London + smallgiants inc. / New York Client: Uniqlo Category: Websites / Footwear, Clothing and Accessories
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Experiential / Events
Stylescape: Phillip Lim for Target Agency: Mother / New York Client: Target Category: Experiential / Events
Nike Run The City Agency: PostVisual / Seoul Client: Nike Category: Gaming / Branded Content
Lip-Game Agency: BBDO Proximity / Duesseldorf Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Social Media / Best Use of A Social Network
World's Most Valuable Check-In Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Best Use of A Social Network
Bentley Burial Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Public Service Experiential Advertising / Experiential
The Developer Agency: Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles Client: Samsung Category: Online Films & Video / Short Form - Single
The Born Friends Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online Films & Video / Short Form - Single

2014 Design Bronze Pencil

shineworks / shanghai

Peace One Day

Frozen Bullets

Spatial Design / Not-for-Profit

141133D

2014 Advertising Bronze Pencil

Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest

Kandia Dulce

Bucharest not Budapest

Digital Direct Marketing / Websites, Microsites & Banners

140195A

2014 Design Bronze Pencil

Hans Seeger / Wauwatosa

Little Brown Mushroom

Ping Pong

Publication Design / Book Layout Design

140524D

2014 Intellectual Property Bronze Pencil

R/GA / New York

Nike

The Nike SB App - Tilt Control

Intellectual Property & Products / Digital Product

141068P

2014 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Helly Hansen

FIRST TRACKS

Mobile Applications/Sites / Consumer Goods

140439N

2014 Advertising Bronze Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Magazine / Full Page or Spread - Campaign

140931A

2014 Interactive Bronze Pencil

Publicis Conseil / Paris

Nescafe

Really Friends ?

Online Films & Video / Long Form - Series/Episodes

141045N

2014 Interactive Bronze Pencil

DDB Group / Singapore

StarHub

MySmartEye

Mobile Applications/Sites / Public Service/Non-Profit

140287N

2014 Advertising Bronze Pencil

GarnierBBDO / San Jose

Territorio de Zaguates

Unique Breeds

Public Service Integrated Branding / Public Service Integrated Campaign

140448A

2014 Advertising Bronze Pencil

Digitas / New York

Motorola

Moto X Interactive Print

Innovation in Print / Print

140351A

2014 Interactive Bronze Pencil

BETC Digital / Paris

BETC

Graffiti General

User Experience Design - Web / Design Craft

140168N

2014 Design Bronze Pencil

BMF / Sydney

The Footpath Library / Random House Australia

Mailbooks For Good

Design for the Greater Good / Government/Non-profit Initiated

140179D

2014 Design Bronze Pencil

CREATIVE POWER UNIT / Tokyo

Shiga Art School

Rolling Eggs

Collateral Design / Posters - Series

140258D

2014 Interactive Bronze Pencil

JWT / London

Nestle

Kit Kat Tic Tac Tweet

Social Media / Branded Social Post

140617N

2014 Interactive Bronze Pencil

Mullen / Boston

Airbnb

Hollywood & Vines

Online Films & Video / User Generated Content

140846N

2014 Interactive Bronze Pencil

DENTSU / Tokyo

Honda

Sound of Honda / Ayrton Senna 1989

Craft / Sound Design

140332N

2014 Design Bronze Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Broadcast and Moving Image / Short Films and Videos

140254D

2014 Intellectual Property Bronze Pencil

PARTY / Tokyo

IJET

OMOTE 3D SHASHIN KAN

Intellectual Property & Products / Software, Services, Programs & Platforms

141019P

2014 Interactive Bronze Pencil

OgilvyOne / London

British Airways

Magic of Flying

Banners & Interactive Advertising / Environmental/Experiential - Single

141002N

2014 Design Bronze Pencil

beierarbeit / Bielefeld

Haus Wellensiek

Retrospektive Heinz Beier

Collateral Design / Posters - Single

140160D

2014 Advertising Bronze Pencil

FCB Brasil / Sao Paulo

Sharpie

Points

Print Craft / Art Direction - Single or Campaign

140417A

2014 Advertising Bronze Pencil

Creative Juice / Bangkok

Siam Tamiya

BATTLESHIP/AIRCRAFT/TANK

Newspaper / Full Page or Spread - Campaign

140257A

2014 Branded Entertainment Bronze Pencil

INNOCEAN USA / Huntington Beach

Hyundai Motor America

The Walking Dead Chop Shop

Mobile / Branded Content

140568E

2014 Advertising Bronze Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York

Chipotle Mexican Grill

The Scarecrow

Video Craft / Direction

140256A

2014 Advertising Bronze Pencil

Park Pictures / NY & LA + Wieden + Kennedy / Portland

Procter & Gamble

Pick Them Back Up

Video Craft / Direction

141258A

2014 Advertising Bronze Pencil

FCB Brasil / Sao Paulo

Nivea

SolarAd Charger

Direct Marketing / Flat Mailing

140418A

2014 Advertising Bronze Pencil

Y&R / Dubai

Land Rover

Personal Extinction Prevention Book

Direct Marketing / Flat Mailing

141287A

2014 Interactive Bronze Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Integrated Branding / Integrated Branding Campaign - 360

140099N

2014 Interactive Bronze Pencil

Droga5 / New York

Newcastle

If We Made It

Integrated Branding / Integrated Branding Campaign - 360

140374N

2014 Interactive Bronze Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Integrated Branding / Integrated Branding Campaign - 360

141053N

2014 Interactive Bronze Pencil

Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver

Dodge

Ron Burgundy Integrated

Integrated Branding / Integrated Branding Campaign - 360

141267N

2014 Design Bronze Pencil

Cossette / Montreal

Enablis

Enablis effect

Collateral Design / Booklets and Brochures

140240D

2014 Design Bronze Pencil

DENTSU / Nagoya

KISHOKAI Medical Corporation

MOTHER BOOK

Collateral Design / Booklets and Brochures

140322D

2014 Branded Entertainment Bronze Pencil

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Film / Branded Content

140983E

2014 Intellectual Property Bronze Pencil

Finch / Sydney + JWT / Sydney

Royal Automobile Club of Western Australia

Attention-Powered Car

Intellectual Property & Products / Experimental / Internal Projects / R&D

140613P

2014 Advertising Bronze Pencil

Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Newcastle

If We Made It

Brand Transformation / Single

140372A

2014 Advertising Bronze Pencil

Forsman & Bodenfors / Gothenburg

Unicef

THE GOOD GUYS CHRISTMAS

Public Service / Political - Video / Television - Campaign

140438A

2014 Advertising Bronze Pencil

Juniper Park / Toronto

Canadian Journalists for Free Expression

Information is Ammunition

Public Service / Political - Print / Collateral - Campaign

140606A

2014 Branded Entertainment Bronze Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Craft / Technique / Best Animation

140957E

2014 Advertising Bronze Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth

Public Service / Political - Print / Newspaper or Magazine - Campaign

140811A

2014 Interactive Bronze Pencil

Projector / New York + White / Tokyo + mini title / London + smallgiants inc. / New York

Uniqlo

UNIQLO HairDo

Websites / Footwear, Clothing and Accessories

141038N

2014 Branded Entertainment Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Experiential / Events

140373E

2014 Branded Entertainment Bronze Pencil

Mother / New York

Target

Stylescape: Phillip Lim for Target

Experiential / Events

140833E

2014 Branded Entertainment Bronze Pencil

PostVisual / Seoul

Nike

Nike Run The City

Gaming / Branded Content

141035E

2014 Interactive Bronze Pencil

BBDO Proximity / Duesseldorf

Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.

Lip-Game

Social Media / Best Use of A Social Network

140138N

2014 Interactive Bronze Pencil

Colenso BBDO/Proximity New Zealand / Auckland

Amnesty International

Trial by Timeline

Social Media / Best Use of A Social Network

140227N

2014 Interactive Bronze Pencil

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Check-In

Social Media / Best Use of A Social Network

140487N

2014 Advertising Bronze Pencil

Leo Burnett Tailor Made / Sao Paulo

Brazilian Association of Organ Transplantation

Bentley Burial

Public Service Experiential Advertising / Experiential

140713A

2014 Interactive Bronze Pencil

Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles

Samsung

The Developer

Online Films & Video / Short Form - Single

140646N

2014 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

Skype

The Born Friends Family Portrait

Online Films & Video / Short Form - Single

141027N

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