The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Light Poles Projectors
Agency: Dim&Canzian / Sao Paulo
Client: AES Eletropaulo Category: Intellectual Property & Products / Physical Product
The Hornbach Hammer
Agency: HEIMAT / Berlin
Client: Hornbach Category: Social Media / Best Integrated Campaign Led by Social
The Most Powerful Arm Ever Invented
Agency: Reactive / Sydney
Client: Save Our Sons Category: Social Media / Best Integrated Campaign Led by Social
Project Drive-in
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc Category: Social Media / Best Integrated Campaign Led by Social
ZYRTEC AllergyCast App With Symptom Tracker
Agency: JWT / New York
Client: Johnson & Johnson Category: Mobile Applications/Sites / Services/Utilities
Chipotle Ordering App
Agency: Rokkan / New York
Client: Chipotle Mexican Grill Category: Mobile Applications/Sites / Services/Utilities
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo
Client: Puma Japan Category: User Experience Design - Mobile / Utility
Mind and Movement
Agency: Magpie Studio / London
Client: Wayne McGregor & The Wellcome Trust Category: Public Service / Brand Identity - Campaign
The Nike SB App - Tilt Control
Agency: R/GA / New York
Client: Nike Category: Intellectual Property & Products / Digital Product
Moto X Interactive Print
Agency: Digitas / New York
Client: Motorola Category: Innovation in Print / Print
Enablis effect
Agency: Cossette / Montreal
Client: Enablis Category: Collateral Design / Booklets and Brochures
MOTHER BOOK
Agency: DENTSU / Nagoya
Client: KISHOKAI Medical Corporation Category: Collateral Design / Booklets and Brochures
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Direct Marketing / Dimensional Mailing
Blazed
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Information is Ammunition
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Political - Print / Collateral - Campaign
TAMABI
Agency: MR_DESIGN / Tokyo
Client: Tama Art University Category: Craft / Typography - Single or Series
The Hamster
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo
Client: Shiga Art School Category: Collateral Design / Posters - Series
Kigo Kitchen Branding
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Brand Identity / Brand Identity - Campaign
Instagram
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Social Media / Best Social Media Page by a Brand
If We Made It
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle Category: Brand Transformation / Single
The Beer Fridge
Agency: Rethink / Toronto
Client: Molson Canadian Category: Banners & Interactive Advertising / Other Interactive Media - Single
Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The AdCouncil Category: User Generated Content / Short-Form
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: Online Films & Video / User Generated Content
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York
Client: Chipotle Mexican Grill Category: Video Craft / Direction
Pick Them Back Up
Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland
Client: Procter & Gamble Category: Video Craft / Direction
Devondale Dairy Soft - Stepdad Steve
Agency: DDB / Melbourne
Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single
NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Really Friends ?
Agency: Publicis Conseil / Paris
Client: Nescafe Category: Online Films & Video / Long Form - Series/Episodes
Beck Reimagine David Bowie's "Sound and Vision"
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company Category: Online Films & Video / Music Videos
The Impossible Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online / Long-Form
MySmartEye
Agency: DDB Group / Singapore
Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
Win the Hour
Agency: R/GA / New York
Client: Nike Category: Use of Technology / Product & Mobile Integration
Attention-Powered Car
Agency: Finch / Sydney + JWT / Sydney
Client: Royal Automobile Club of Western Australia Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Short Films and Videos
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: Experiential Advertising / Installations
Bucharest not Budapest
Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest
Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Craft / Sound Design
Write it in your own voice
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands Category: Radio / Consumer - Campaign
The Developer
Agency: Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles
Client: Samsung Category: Online Films & Video / Short Form - Single
The Born Friends Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online Films & Video / Short Form - Single
Headless Chickens
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
HOT WHEELS SAFARI SERIES
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Collateral / Posters - Single
Nike+ Training Club app
Agency: AKQA / London
Client: Nike Category: User Experience Design - Mobile / User Experience
Instagram Time Machine
Agency: Cossette / Toronto
Client: Toronto Silent Film Festival Category: User Experience Design - Mobile / User Experience
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client: Tourism Victoria Category: Websites / Travel, Entertainment & Leisure
Chameleon Cabin
Agency: Happy F&B / Gothenburg
Client: Goteborgstryckeriet Category: Collateral Design / Promotional Items - Single or Series
Canadian CEO Olympic Invite
Agency: Leo Burnett / Toronto
Client: Bell Category: Collateral Design / Promotional Items - Single or Series
FIRST TRACKS
Agency: Forsman & Bodenfors / Gothenburg
Client: Helly Hansen Category: Mobile Applications/Sites / Consumer Goods