The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Barnes Sisters Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single
Paper Pencile Agency: 6D-K / Tokyo Client: 6D-K Category: Craft / Printing and Paper Craft - Single or Series
The Beautiful Black List Agency: DENTSU / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single or Series
Melbourne Remote Control Tourist Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne Client: Tourism Victoria Category: Websites / Travel, Entertainment & Leisure
Write it in your own voice Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Tiger Brands Category: Radio / Consumer - Campaign
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Magazine / Full Page or Spread - Campaign
Kit Kat Tic Tac Tweet Agency: JWT / London Client: Nestle Category: Social Media / Branded Social Post
The World's First Really Live Pig Feed Agency: Elvis Communications / London Client: Compassion In World Farming Category: Experiential Advertising / Installations
Cityscapes Agency: FCB / Chicago Client: Valspar Category: Collateral / Posters - Campaign
Sorry I Spent it on Myself Agency: adam&eveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Stamping down on poaching Agency: guertlerbachmann / Hamburg Client: Pro Wildlife e.V. Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
SolarAd Charger Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Direct Marketing / Flat Mailing
Personal Extinction Prevention Book Agency: Y&R / Dubai Client: Land Rover Category: Direct Marketing / Flat Mailing
Endless Energy Agency: Grey Group / Singapore Client: Procter & Gamble Category: Outdoor / Billboards and Transit - Campaign
Camera Shy Agency: Ogilvy & Mather / London Client: Unilever Category: Consumer Television / 60 Second - Single
mt ex awashima Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co. Category: Spatial Design / Outdoor Spaces
The Walking Dead Chop Shop Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Mobile / Branded Content
Mind and Movement Agency: Magpie Studio / London Client: Wayne McGregor & The Wellcome Trust Category: Public Service / Brand Identity - Campaign
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York Client: Chipotle Mexican Grill Category: Video Craft / Direction
Pick Them Back Up Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland Client: Procter & Gamble Category: Video Craft / Direction
A campaign in pieces Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Direct Marketing / Dimensional Mailing
Information is Ammunition Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Political - Print / Collateral - Campaign
LEGO. BLIND ART PROJECT Agency: serviceplan / Munich Client: LEGO Category: Design for the Greater Good / For-Profit Initiated
Foursquare Time Machine Agency: B-Reel / New York Client: Foursquare Category: Data and Human Experience / Online Data Visualization & Info Graphics
Opposites Agency: DDB Group / Singapore Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
Deforested Field Agency: Grey Brasil / Sao Paulo Client: WWF Category: Television / Branded Content
Frozen Bullets Agency: shineworks / shanghai Client: Peace One Day Category: Spatial Design / Not-for-Profit
Kigo Kitchen Branding Agency: Creature / Seattle Client: Kigo Kitchen Category: Brand Identity / Brand Identity - Campaign
Instagram Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Social Media / Best Social Media Page by a Brand
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Public Service / Political - Video / Non-Broadcast
New Beginnings Agency: DDB / New York Client: NYC Ballet Category: Online / Short-Form
Searching for hearts Agency: Mayo DraftFCB / Lima Client: Peruvian Cancer Foundation Category: Online / Short-Form
A Loja Vazia Agency: LDC / São Paulo Client: Shopping VillaLobos Category: Experiential / Installations
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Integrated Branding / Integrated Branding Campaign - 360
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Integrated Branding Campaign - 360
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Integrated Branding / Integrated Branding Campaign - 360
Ron Burgundy Integrated Agency: Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360
Tools for the Modern Frontier: Reinventing vintage devices to inspire global creativity Agency: AKQA / San Francisco Client: Levi Strauss & Co. Category: Other Digital Solutions
Digital Newspaper Holder Agency: Jung von Matt / Limmat / Zurich Client: Neue Zuercher Zeitung Category: Other Digital Solutions
THE HAND - GIRL Agency: Herezie / Paris Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - War Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Use of Technology / Location-Based Services or Proximity Marketing
Light Poles Projectors Agency: Dim&Canzian / Sao Paulo Client: AES Eletropaulo Category: Intellectual Property & Products / Physical Product
If We Made It Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Brand Transformation / Single
The Most Powerful Arm Ever Invented Agency: Havas Worldwide Australia / Sydney Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
Moto X Interactive Print Agency: Digitas / New York Client: Motorola Category: Innovation in Print / Print
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Short Films and Videos
Blazed Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
FIRST TRACKS Agency: Forsman & Bodenfors / Gothenburg Client: Helly Hansen Category: Mobile Applications/Sites / Consumer Goods
Tree :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single

2014 Advertising Bronze Pencil

BBDO / New York

Diageo / Guinness

Barnes Sisters

Consumer Television / Under $80K Budget - Single

140111A

2014 Design Bronze Pencil

6D-K / Tokyo

6D-K

Paper Pencile

Craft / Printing and Paper Craft - Single or Series

140012D

2014 Design Bronze Pencil

DENTSU / Tokyo

Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo

The Beautiful Black List

Craft / Printing and Paper Craft - Single or Series

140329D

2014 Interactive Bronze Pencil

Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne

Tourism Victoria

Melbourne Remote Control Tourist

Websites / Travel, Entertainment & Leisure

140207N

2014 Advertising Bronze Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Tiger Brands

Write it in your own voice

Radio / Consumer - Campaign

141186A

2014 Advertising Bronze Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Magazine / Full Page or Spread - Campaign

140931A

2014 Interactive Bronze Pencil

JWT / London

Nestle

Kit Kat Tic Tac Tweet

Social Media / Branded Social Post

140617N

2014 Advertising Bronze Pencil

Elvis Communications / London

Compassion In World Farming

The World's First Really Live Pig Feed

Experiential Advertising / Installations

140391A

2014 Advertising Bronze Pencil

FCB / Chicago

Valspar

Cityscapes

Collateral / Posters - Campaign

140409A

2014 Advertising Bronze Pencil

adam&eveDDB / London

Harvey Nichols

Sorry I Spent it on Myself

Integrated Branding / Consumer Campaign

140042A

2014 Advertising Bronze Pencil

guertlerbachmann / Hamburg

Pro Wildlife e.V.

Stamping down on poaching

Public Service / Political - Print / Promotional Materials - Single or Campaign

140505A

2014 Advertising Bronze Pencil

FCB Brasil / Sao Paulo

Nivea

SolarAd Charger

Direct Marketing / Flat Mailing

140418A

2014 Advertising Bronze Pencil

Y&R / Dubai

Land Rover

Personal Extinction Prevention Book

Direct Marketing / Flat Mailing

141287A

2014 Advertising Bronze Pencil

Grey Group / Singapore

Procter & Gamble

Endless Energy

Outdoor / Billboards and Transit - Campaign

140478A

2014 Advertising Bronze Pencil

Ogilvy & Mather / London

Unilever

Camera Shy

Consumer Television / 60 Second - Single

140886A

2014 Design Bronze Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi Co.

mt ex awashima

Spatial Design / Outdoor Spaces

140586D

2014 Branded Entertainment Bronze Pencil

INNOCEAN USA / Huntington Beach

Hyundai Motor America

The Walking Dead Chop Shop

Mobile / Branded Content

140568E

2014 Design Bronze Pencil

Magpie Studio / London

Wayne McGregor & The Wellcome Trust

Mind and Movement

Public Service / Brand Identity - Campaign

140767D

2014 Advertising Bronze Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York

Chipotle Mexican Grill

The Scarecrow

Video Craft / Direction

140256A

2014 Advertising Bronze Pencil

Park Pictures / NY & LA + Wieden + Kennedy / Portland

Procter & Gamble

Pick Them Back Up

Video Craft / Direction

141258A

2014 Advertising Bronze Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

A campaign in pieces

Direct Marketing / Dimensional Mailing

140879A

2014 Advertising Bronze Pencil

Juniper Park / Toronto

Canadian Journalists for Free Expression

Information is Ammunition

Public Service / Political - Print / Collateral - Campaign

140606A

2014 Design Bronze Pencil

serviceplan / Munich

LEGO

LEGO. BLIND ART PROJECT

Design for the Greater Good / For-Profit Initiated

141127D

2014 Interactive Bronze Pencil

B-Reel / New York

Foursquare

Foursquare Time Machine

Data and Human Experience / Online Data Visualization & Info Graphics

140090N

2014 Advertising Bronze Pencil

DDB Group / Singapore

Selleys

Opposites

Collateral / P.O.P. and In-store - Campaign

140286A

2014 Branded Entertainment Bronze Pencil

Grey Brasil / Sao Paulo

WWF

Deforested Field

Television / Branded Content

140484E

2014 Design Bronze Pencil

shineworks / shanghai

Peace One Day

Frozen Bullets

Spatial Design / Not-for-Profit

141133D

2014 Design Bronze Pencil

Creature / Seattle

Kigo Kitchen

Kigo Kitchen Branding

Brand Identity / Brand Identity - Campaign

140261D

2014 Interactive Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Instagram

Social Media / Best Social Media Page by a Brand

141268N

2014 Advertising Bronze Pencil

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Public Service / Political - Video / Non-Broadcast

140982A

2014 Branded Entertainment Bronze Pencil

DDB / New York

NYC Ballet

New Beginnings

Online / Short-Form

140275E

2014 Branded Entertainment Bronze Pencil

Mayo DraftFCB / Lima

Peruvian Cancer Foundation

Searching for hearts

Online / Short-Form

140774E

2014 Branded Entertainment Bronze Pencil

LDC / São Paulo

Shopping VillaLobos

A Loja Vazia

Experiential / Installations

140747E

2014 Interactive Bronze Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Integrated Branding / Integrated Branding Campaign - 360

140099N

2014 Interactive Bronze Pencil

Droga5 / New York

Newcastle

If We Made It

Integrated Branding / Integrated Branding Campaign - 360

140374N

2014 Interactive Bronze Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Integrated Branding / Integrated Branding Campaign - 360

141053N

2014 Interactive Bronze Pencil

Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver

Dodge

Ron Burgundy Integrated

Integrated Branding / Integrated Branding Campaign - 360

141267N

2014 Interactive Bronze Pencil

AKQA / San Francisco

Levi Strauss & Co.

Tools for the Modern Frontier: Reinventing vintage devices to inspire global creativity

Other Digital Solutions

140052N

2014 Interactive Bronze Pencil

Jung von Matt / Limmat / Zurich

Neue Zuercher Zeitung

Digital Newspaper Holder

Other Digital Solutions

140601N

2014 Advertising Bronze Pencil

Herezie / Paris

INNOCENCE EN DANGER

THE HAND - GIRL

Public Service - Outdoor / Outdoor - Single

140547A

2014 Advertising Bronze Pencil

Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore

Crisis Relief Singapore

Liking Isn't Helping - War

Public Service - Outdoor / Outdoor - Single

141057A

2014 Interactive Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Use of Technology / Location-Based Services or Proximity Marketing

140375N

2014 Intellectual Property Bronze Pencil

Dim&Canzian / Sao Paulo

AES Eletropaulo

Light Poles Projectors

Intellectual Property & Products / Physical Product

140353P

2014 Advertising Bronze Pencil

Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Newcastle

If We Made It

Brand Transformation / Single

140372A

2014 Advertising Bronze Pencil

Havas Worldwide Australia / Sydney

Save Our Sons + Duchenne Foundation

The Most Powerful Arm Ever Invented

Digital Direct Marketing / Social Media & Viral Marketing

140530A

2014 Advertising Bronze Pencil

Digitas / New York

Motorola

Moto X Interactive Print

Innovation in Print / Print

140351A

2014 Design Bronze Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Broadcast and Moving Image / Short Films and Videos

140254D

2014 Advertising Bronze Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Blazed

Video Craft / Scriptwriting

140219A

2014 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Helly Hansen

FIRST TRACKS

Mobile Applications/Sites / Consumer Goods

140439N

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Tree :15

Consumer Television / :20 and Under - Single

141265A

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