The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Chameleon Cabin Agency: Happy F&B / Gothenburg Client: Goteborgstryckeriet Category: Collateral Design / Promotional Items - Single or Series
Canadian CEO Olympic Invite Agency: Leo Burnett / Toronto Client: Bell Category: Collateral Design / Promotional Items - Single or Series
NEWS BOTTLE! Agency: DENTSU / Tokyo Client: The Mainichi Newspapers Category: Package Design / Single or Series
Tree :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Bucharest not Budapest Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners
Camera Shy Agency: Ogilvy & Mather / London Client: Unilever Category: Consumer Television / 60 Second - Single
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Online Films & Video / Long Form - Single
Honda Illusions Agency: mcgarrybowen / London Client: Honda Category: Cinema Advertising / Short Form - :90 and Under - Single
The Impossible Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online / Long-Form
Hydrant Agency: BBH India / Mumbai Client: Skoda Rapid Leisure Category: Broadcast and Moving Image / Craft Animation
Bentley Burial Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Public Service Experiential Advertising / Experiential
Mind and Movement Agency: Magpie Studio / London Client: Wayne McGregor & The Wellcome Trust Category: Public Service / Brand Identity - Campaign
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Experiential / Events
Stylescape: Phillip Lim for Target Agency: Mother / New York Client: Target Category: Experiential / Events
If We Made It Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Brand Transformation / Single
Foursquare Time Machine Agency: B-Reel / New York Client: Foursquare Category: Data and Human Experience / Online Data Visualization & Info Graphics
Nike+ Training Club app Agency: AKQA / London Client: Nike Category: User Experience Design - Mobile / User Experience
Instagram Time Machine Agency: Cossette / Toronto Client: Toronto Silent Film Festival Category: User Experience Design - Mobile / User Experience
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Public Service Experiential Advertising / Ambient and Guerilla
Frozen Bullets Agency: shineworks / shanghai Client: Peace One Day Category: Spatial Design / Not-for-Profit
MySmartEye Agency: DDB Group / Singapore Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
The Hamster Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Non-Broadcast / Online
ZYRTEC AllergyCast App With Symptom Tracker Agency: JWT / New York Client: Johnson & Johnson Category: Mobile Applications/Sites / Services/Utilities
Chipotle Ordering App Agency: Rokkan / New York Client: Chipotle Mexican Grill Category: Mobile Applications/Sites / Services/Utilities
The Inevitable News Agency: john st. / Toronto Client: WWF Category: Social Media / Branded Social Campaign
Tiny Costumes: A Sour Patch Kids Halloween Agency: Mother / New York Client: Mondelez International Category: Social Media / Branded Social Campaign
Pretzel Bacon Cheeseburger Love Songs Agency: VML / Kansas City Client: Wendy's Category: Social Media / Branded Social Campaign
A Loja Vazia Agency: LDC / São Paulo Client: Shopping VillaLobos Category: Experiential / Installations
Network Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Newspaper / Full Page or Spread - Single
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Short Films and Videos
Graffiti General Agency: BETC Digital / Paris Client: BETC Category: User Experience Design - Web / Design Craft
HOT WHEELS SAFARI SERIES Agency: Ogilvy & Mather / Mumbai Client: Mattel Category: Collateral / Posters - Single
The World's First Really Live Pig Feed Agency: Elvis Communications / London Client: Compassion In World Farming Category: Experiential Advertising / Installations
Enablis effect Agency: Cossette / Montreal Client: Enablis Category: Collateral Design / Booklets and Brochures
MOTHER BOOK Agency: DENTSU / Nagoya Client: KISHOKAI Medical Corporation Category: Collateral Design / Booklets and Brochures
Boat Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Mikon Drywall Agency: Leo Burnett / Toronto Client: Mikon Drywall Category: Brand Identity / Logo Design
New logo for the Montréal Olympic Park Agency: lg2boutique / Montreal Client: Parc Olympique Category: Brand Identity / Logo Design
The Developer Agency: Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles Client: Samsung Category: Online Films & Video / Short Form - Single
The Born Friends Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online Films & Video / Short Form - Single
Tools for the Modern Frontier: Reinventing vintage devices to inspire global creativity Agency: AKQA / San Francisco Client: Levi Strauss & Co. Category: Other Digital Solutions
Digital Newspaper Holder Agency: Jung von Matt / Limmat / Zurich Client: Neue Zuercher Zeitung Category: Other Digital Solutions
The Beer Fridge Agency: Rethink / Toronto Client: Molson Canadian Category: Banners & Interactive Advertising / Other Interactive Media - Single
Instagram Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Social Media / Best Social Media Page by a Brand
Liking Isn't Helping - Flood Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
New Beginnings Agency: DDB / New York Client: NYC Ballet Category: Online / Short-Form
Searching for hearts Agency: Mayo DraftFCB / Lima Client: Peruvian Cancer Foundation Category: Online / Short-Form
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Innovation in Outdoor / Outdoor
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Use of Technology / Location-Based Services or Proximity Marketing
Points Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Print Craft / Art Direction - Single or Campaign

2014 Design Bronze Pencil

Happy F&B / Gothenburg

Goteborgstryckeriet

Chameleon Cabin

Collateral Design / Promotional Items - Single or Series

140525D

2014 Design Bronze Pencil

Leo Burnett / Toronto

Bell

Canadian CEO Olympic Invite

Collateral Design / Promotional Items - Single or Series

140724D

2014 Design Bronze Pencil

DENTSU / Tokyo

The Mainichi Newspapers

NEWS BOTTLE!

Package Design / Single or Series

140331D

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Tree :15

Consumer Television / :20 and Under - Single

141265A

2014 Advertising Bronze Pencil

Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest

Kandia Dulce

Bucharest not Budapest

Digital Direct Marketing / Websites, Microsites & Banners

140195A

2014 Advertising Bronze Pencil

Ogilvy & Mather / London

Unilever

Camera Shy

Consumer Television / 60 Second - Single

140886A

2014 Interactive Bronze Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Online Films & Video / Long Form - Single

140932N

2014 Advertising Bronze Pencil

mcgarrybowen / London

Honda

Honda Illusions

Cinema Advertising / Short Form - :90 and Under - Single

140801A

2014 Branded Entertainment Bronze Pencil

Pereira & O'Dell / San Francisco

Skype

The Impossible Family Portrait

Online / Long-Form

141026E

2014 Design Bronze Pencil

BBH India / Mumbai

Skoda Rapid Leisure

Hydrant

Broadcast and Moving Image / Craft Animation

140154D

2014 Advertising Bronze Pencil

Leo Burnett Tailor Made / Sao Paulo

Brazilian Association of Organ Transplantation

Bentley Burial

Public Service Experiential Advertising / Experiential

140713A

2014 Design Bronze Pencil

Magpie Studio / London

Wayne McGregor & The Wellcome Trust

Mind and Movement

Public Service / Brand Identity - Campaign

140767D

2014 Branded Entertainment Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Experiential / Events

140373E

2014 Branded Entertainment Bronze Pencil

Mother / New York

Target

Stylescape: Phillip Lim for Target

Experiential / Events

140833E

2014 Advertising Bronze Pencil

Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Newcastle

If We Made It

Brand Transformation / Single

140372A

2014 Interactive Bronze Pencil

B-Reel / New York

Foursquare

Foursquare Time Machine

Data and Human Experience / Online Data Visualization & Info Graphics

140090N

2014 Interactive Bronze Pencil

AKQA / London

Nike

Nike+ Training Club app

User Experience Design - Mobile / User Experience

140049N

2014 Interactive Bronze Pencil

Cossette / Toronto

Toronto Silent Film Festival

Instagram Time Machine

User Experience Design - Mobile / User Experience

140245N

2014 Advertising Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Public Service Experiential Advertising / Ambient and Guerilla

140371A

2014 Design Bronze Pencil

shineworks / shanghai

Peace One Day

Frozen Bullets

Spatial Design / Not-for-Profit

141133D

2014 Interactive Bronze Pencil

DDB Group / Singapore

StarHub

MySmartEye

Mobile Applications/Sites / Public Service/Non-Profit

140287N

2014 Advertising Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Hamster

Non-Broadcast / Online

140437A

2014 Interactive Bronze Pencil

JWT / New York

Johnson & Johnson

ZYRTEC AllergyCast App With Symptom Tracker

Mobile Applications/Sites / Services/Utilities

140618N

2014 Interactive Bronze Pencil

Rokkan / New York

Chipotle Mexican Grill

Chipotle Ordering App

Mobile Applications/Sites / Services/Utilities

141092N

2014 Interactive Bronze Pencil

john st. / Toronto

WWF

The Inevitable News

Social Media / Branded Social Campaign

140595N

2014 Interactive Bronze Pencil

Mother / New York

Mondelez International

Tiny Costumes: A Sour Patch Kids Halloween

Social Media / Branded Social Campaign

140834N

2014 Interactive Bronze Pencil

VML / Kansas City

Wendy's

Pretzel Bacon Cheeseburger Love Songs

Social Media / Branded Social Campaign

141238N

2014 Branded Entertainment Bronze Pencil

LDC / São Paulo

Shopping VillaLobos

A Loja Vazia

Experiential / Installations

140747E

2014 Advertising Bronze Pencil

FCB Brasil / Sao Paulo

Sharpie

Network

Newspaper / Full Page or Spread - Single

140416A

2014 Design Bronze Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Broadcast and Moving Image / Short Films and Videos

140254D

2014 Interactive Bronze Pencil

BETC Digital / Paris

BETC

Graffiti General

User Experience Design - Web / Design Craft

140168N

2014 Advertising Bronze Pencil

Ogilvy & Mather / Mumbai

Mattel

HOT WHEELS SAFARI SERIES

Collateral / Posters - Single

140905A

2014 Advertising Bronze Pencil

Elvis Communications / London

Compassion In World Farming

The World's First Really Live Pig Feed

Experiential Advertising / Installations

140391A

2014 Design Bronze Pencil

Cossette / Montreal

Enablis

Enablis effect

Collateral Design / Booklets and Brochures

140240D

2014 Design Bronze Pencil

DENTSU / Nagoya

KISHOKAI Medical Corporation

MOTHER BOOK

Collateral Design / Booklets and Brochures

140322D

2014 Advertising Bronze Pencil

Leo Burnett France / Saint-Denis

Jeep

Boat

Magazine / Full Page or Spread - Single

140678A

2014 Design Bronze Pencil

Leo Burnett / Toronto

Mikon Drywall

Mikon Drywall

Brand Identity / Logo Design

140725D

2014 Design Bronze Pencil

lg2boutique / Montreal

Parc Olympique

New logo for the Montréal Olympic Park

Brand Identity / Logo Design

140741D

2014 Interactive Bronze Pencil

Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles

Samsung

The Developer

Online Films & Video / Short Form - Single

140646N

2014 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

Skype

The Born Friends Family Portrait

Online Films & Video / Short Form - Single

141027N

2014 Interactive Bronze Pencil

AKQA / San Francisco

Levi Strauss & Co.

Tools for the Modern Frontier: Reinventing vintage devices to inspire global creativity

Other Digital Solutions

140052N

2014 Interactive Bronze Pencil

Jung von Matt / Limmat / Zurich

Neue Zuercher Zeitung

Digital Newspaper Holder

Other Digital Solutions

140601N

2014 Interactive Bronze Pencil

Rethink / Toronto

Molson Canadian

The Beer Fridge

Banners & Interactive Advertising / Other Interactive Media - Single

141086N

2014 Interactive Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Instagram

Social Media / Best Social Media Page by a Brand

141268N

2014 Advertising Bronze Pencil

Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore

Crisis Relief Singapore

Liking Isn't Helping - Flood

Public Service / Political - Print / Newspaper or Magazine - Single

141056A

2014 Branded Entertainment Bronze Pencil

DDB / New York

NYC Ballet

New Beginnings

Online / Short-Form

140275E

2014 Branded Entertainment Bronze Pencil

Mayo DraftFCB / Lima

Peruvian Cancer Foundation

Searching for hearts

Online / Short-Form

140774E

2014 Advertising Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Innovation in Outdoor / Outdoor

140370A

2014 Interactive Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Use of Technology / Location-Based Services or Proximity Marketing

140375N

2014 Advertising Bronze Pencil

FCB Brasil / Sao Paulo

Sharpie

Points

Print Craft / Art Direction - Single or Campaign

140417A

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