The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Blazed Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Documenting the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Documentaries / Television
The Will to Win Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Documentaries / Television
THE HAND - GIRL Agency: Herezie / Paris Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - War Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
Deforested Field Agency: Grey Brasil / Sao Paulo Client: WWF Category: Television / Branded Content
The Beer Fridge Agency: Rethink / Toronto Client: Molson Canadian Category: Banners & Interactive Advertising / Other Interactive Media - Single
Frozen Bullets Agency: shineworks / shanghai Client: Peace One Day Category: Spatial Design / Not-for-Profit
Cityscapes Agency: FCB / Chicago Client: Valspar Category: Collateral / Posters - Campaign
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Integrated Branding / Integrated Branding Campaign - 360
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Integrated Branding Campaign - 360
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Integrated Branding / Integrated Branding Campaign - 360
Ron Burgundy Integrated Agency: Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360
Information is Ammunition Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Political - Print / Collateral - Campaign
Harden Soul Integrated Campaign Agency: BBDO / New York Client: Foot Locker Category: Music / Creative Use of Music Supporting A Brand
Nike Run The City Agency: PostVisual / Seoul Client: Nike Category: Gaming / Branded Content
Rolling Eggs Agency: CREATIVE POWER UNIT / Tokyo Client: Shiga Art School Category: Collateral Design / Posters - Series
Sorry I Spent it on Myself Agency: adam&eveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
The Most Powerful Arm Ever Invented Agency: Havas Worldwide Australia / Sydney Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
mt ex awashima Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co. Category: Spatial Design / Outdoor Spaces
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Banners & Interactive Advertising / Environmental/Experiential - Single
RUN NAVI Agency: Beacon/Leo Burnett / Tokyo Client: Puma Japan Category: User Experience Design - Mobile / Utility
Beck Reimagine David Bowie's "Sound and Vision" Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: Online Films & Video / Music Videos
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Slender Vender Agency: Ogilvy / Paris Client: Diet Coke Category: Outdoor / Outdoor Installations and Ambient - Single
THE GOOD GUYS CHRISTMAS Agency: Forsman & Bodenfors / Gothenburg Client: Unicef Category: Public Service / Political - Video / Television - Campaign
Mobilizing the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Digital Direct Marketing / Mobile
Network Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Newspaper / Full Page or Spread - Single
UNIQLO HairDo Agency: Projector / New York + White / Tokyo + mini title / London + smallgiants inc. / New York Client: Uniqlo Category: Websites / Footwear, Clothing and Accessories
Mind and Movement Agency: Magpie Studio / London Client: Wayne McGregor & The Wellcome Trust Category: Public Service / Brand Identity - Campaign
Really Friends ? Agency: Publicis Conseil / Paris Client: Nescafe Category: Online Films & Video / Long Form - Series/Episodes
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Online Films & Video / Long Form - Single
OMOTE 3D SHASHIN KAN Agency: PARTY / Tokyo Client: IJET Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Chameleon Cabin Agency: Happy F&B / Gothenburg Client: Goteborgstryckeriet Category: Collateral Design / Promotional Items - Single or Series
Canadian CEO Olympic Invite Agency: Leo Burnett / Toronto Client: Bell Category: Collateral Design / Promotional Items - Single or Series
BATTLESHIP/AIRCRAFT/TANK Agency: Creative Juice / Bangkok Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
Barnes Sisters Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single
The Autocomplete Truth Agency: Memac Ogilvy / Dubai Client: UN Women Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Enablis effect Agency: Cossette / Montreal Client: Enablis Category: Collateral Design / Booklets and Brochures
MOTHER BOOK Agency: DENTSU / Nagoya Client: KISHOKAI Medical Corporation Category: Collateral Design / Booklets and Brochures
Moto X Interactive Print Agency: Digitas / New York Client: Motorola Category: Innovation in Print / Print
Melbourne Remote Control Tourist Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne Client: Tourism Victoria Category: Websites / Travel, Entertainment & Leisure
HOT WHEELS SAFARI SERIES Agency: Ogilvy & Mather / Mumbai Client: Mattel Category: Collateral / Posters - Single
Nike+ Training Club app Agency: AKQA / London Client: Nike Category: User Experience Design - Mobile / User Experience
Instagram Time Machine Agency: Cossette / Toronto Client: Toronto Silent Film Festival Category: User Experience Design - Mobile / User Experience
Bucharest not Budapest Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners
Burberry Kisses: A Google Art, Copy & Code Project Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View Client: Google, Burberry Category: Websites / Cosmetics, Toiletries and Personal Care
NFL Campaign: Unnecessary Freshness Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Mikon Drywall Agency: Leo Burnett / Toronto Client: Mikon Drywall Category: Brand Identity / Logo Design
New logo for the Montréal Olympic Park Agency: lg2boutique / Montreal Client: Parc Olympique Category: Brand Identity / Logo Design

2014 Advertising Bronze Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Blazed

Video Craft / Scriptwriting

140219A

2014 Branded Entertainment Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Documenting the 12th Man

Documentaries / Television

140822E

2014 Branded Entertainment Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

The Will to Win

Documentaries / Television

141164E

2014 Advertising Bronze Pencil

Herezie / Paris

INNOCENCE EN DANGER

THE HAND - GIRL

Public Service - Outdoor / Outdoor - Single

140547A

2014 Advertising Bronze Pencil

Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore

Crisis Relief Singapore

Liking Isn't Helping - War

Public Service - Outdoor / Outdoor - Single

141057A

2014 Branded Entertainment Bronze Pencil

Grey Brasil / Sao Paulo

WWF

Deforested Field

Television / Branded Content

140484E

2014 Interactive Bronze Pencil

Rethink / Toronto

Molson Canadian

The Beer Fridge

Banners & Interactive Advertising / Other Interactive Media - Single

141086N

2014 Design Bronze Pencil

shineworks / shanghai

Peace One Day

Frozen Bullets

Spatial Design / Not-for-Profit

141133D

2014 Advertising Bronze Pencil

FCB / Chicago

Valspar

Cityscapes

Collateral / Posters - Campaign

140409A

2014 Interactive Bronze Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Integrated Branding / Integrated Branding Campaign - 360

140099N

2014 Interactive Bronze Pencil

Droga5 / New York

Newcastle

If We Made It

Integrated Branding / Integrated Branding Campaign - 360

140374N

2014 Interactive Bronze Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Integrated Branding / Integrated Branding Campaign - 360

141053N

2014 Interactive Bronze Pencil

Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver

Dodge

Ron Burgundy Integrated

Integrated Branding / Integrated Branding Campaign - 360

141267N

2014 Advertising Bronze Pencil

Juniper Park / Toronto

Canadian Journalists for Free Expression

Information is Ammunition

Public Service / Political - Print / Collateral - Campaign

140606A

2014 Branded Entertainment Bronze Pencil

BBDO / New York

Foot Locker

Harden Soul Integrated Campaign

Music / Creative Use of Music Supporting A Brand

140112E

2014 Branded Entertainment Bronze Pencil

PostVisual / Seoul

Nike

Nike Run The City

Gaming / Branded Content

141035E

2014 Design Bronze Pencil

CREATIVE POWER UNIT / Tokyo

Shiga Art School

Rolling Eggs

Collateral Design / Posters - Series

140258D

2014 Advertising Bronze Pencil

adam&eveDDB / London

Harvey Nichols

Sorry I Spent it on Myself

Integrated Branding / Consumer Campaign

140042A

2014 Advertising Bronze Pencil

Havas Worldwide Australia / Sydney

Save Our Sons + Duchenne Foundation

The Most Powerful Arm Ever Invented

Digital Direct Marketing / Social Media & Viral Marketing

140530A

2014 Design Bronze Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi Co.

mt ex awashima

Spatial Design / Outdoor Spaces

140586D

2014 Interactive Bronze Pencil

OgilvyOne / London

British Airways

Magic of Flying

Banners & Interactive Advertising / Environmental/Experiential - Single

141002N

2014 Interactive Bronze Pencil

Beacon/Leo Burnett / Tokyo

Puma Japan

RUN NAVI

User Experience Design - Mobile / Utility

140156N

2014 Interactive Bronze Pencil

Hudson Rouge / New York

The Lincoln Motor Company

Beck Reimagine David Bowie's "Sound and Vision"

Online Films & Video / Music Videos

140557N

2014 Advertising Bronze Pencil

Leo Burnett / Sydney + Leo Burnett / Chicago

Coca-Cola

Small World Machines

Outdoor / Outdoor Installations and Ambient - Single

140670A

2014 Advertising Bronze Pencil

Ogilvy / Paris

Diet Coke

Slender Vender

Outdoor / Outdoor Installations and Ambient - Single

140981A

2014 Advertising Bronze Pencil

Forsman & Bodenfors / Gothenburg

Unicef

THE GOOD GUYS CHRISTMAS

Public Service / Political - Video / Television - Campaign

140438A

2014 Advertising Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Mobilizing the 12th Man

Digital Direct Marketing / Mobile

140821A

2014 Advertising Bronze Pencil

FCB Brasil / Sao Paulo

Sharpie

Network

Newspaper / Full Page or Spread - Single

140416A

2014 Interactive Bronze Pencil

Projector / New York + White / Tokyo + mini title / London + smallgiants inc. / New York

Uniqlo

UNIQLO HairDo

Websites / Footwear, Clothing and Accessories

141038N

2014 Design Bronze Pencil

Magpie Studio / London

Wayne McGregor & The Wellcome Trust

Mind and Movement

Public Service / Brand Identity - Campaign

140767D

2014 Interactive Bronze Pencil

Publicis Conseil / Paris

Nescafe

Really Friends ?

Online Films & Video / Long Form - Series/Episodes

141045N

2014 Interactive Bronze Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Online Films & Video / Long Form - Single

140932N

2014 Intellectual Property Bronze Pencil

PARTY / Tokyo

IJET

OMOTE 3D SHASHIN KAN

Intellectual Property & Products / Software, Services, Programs & Platforms

141019P

2014 Design Bronze Pencil

Happy F&B / Gothenburg

Goteborgstryckeriet

Chameleon Cabin

Collateral Design / Promotional Items - Single or Series

140525D

2014 Design Bronze Pencil

Leo Burnett / Toronto

Bell

Canadian CEO Olympic Invite

Collateral Design / Promotional Items - Single or Series

140724D

2014 Advertising Bronze Pencil

Creative Juice / Bangkok

Siam Tamiya

BATTLESHIP/AIRCRAFT/TANK

Newspaper / Full Page or Spread - Campaign

140257A

2014 Advertising Bronze Pencil

BBDO / New York

Diageo / Guinness

Barnes Sisters

Consumer Television / Under $80K Budget - Single

140111A

2014 Advertising Bronze Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth

Public Service / Political - Print / Newspaper or Magazine - Campaign

140811A

2014 Design Bronze Pencil

Cossette / Montreal

Enablis

Enablis effect

Collateral Design / Booklets and Brochures

140240D

2014 Design Bronze Pencil

DENTSU / Nagoya

KISHOKAI Medical Corporation

MOTHER BOOK

Collateral Design / Booklets and Brochures

140322D

2014 Advertising Bronze Pencil

Digitas / New York

Motorola

Moto X Interactive Print

Innovation in Print / Print

140351A

2014 Interactive Bronze Pencil

Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne

Tourism Victoria

Melbourne Remote Control Tourist

Websites / Travel, Entertainment & Leisure

140207N

2014 Advertising Bronze Pencil

Ogilvy & Mather / Mumbai

Mattel

HOT WHEELS SAFARI SERIES

Collateral / Posters - Single

140905A

2014 Interactive Bronze Pencil

AKQA / London

Nike

Nike+ Training Club app

User Experience Design - Mobile / User Experience

140049N

2014 Interactive Bronze Pencil

Cossette / Toronto

Toronto Silent Film Festival

Instagram Time Machine

User Experience Design - Mobile / User Experience

140245N

2014 Advertising Bronze Pencil

Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest

Kandia Dulce

Bucharest not Budapest

Digital Direct Marketing / Websites, Microsites & Banners

140195A

2014 Interactive Bronze Pencil

Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View

Google, Burberry

Burberry Kisses: A Google Art, Copy & Code Project

Websites / Cosmetics, Toiletries and Personal Care

140496N

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

NFL Campaign: Unnecessary Freshness

Consumer Television / :20 and Under - Campaign

141266A

2014 Design Bronze Pencil

Leo Burnett / Toronto

Mikon Drywall

Mikon Drywall

Brand Identity / Logo Design

140725D

2014 Design Bronze Pencil

lg2boutique / Montreal

Parc Olympique

New logo for the Montréal Olympic Park

Brand Identity / Logo Design

140741D

Follow Us