The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

HOT WHEELS SAFARI SERIES Agency: Ogilvy & Mather / Mumbai Client: Mattel Category: Collateral / Posters - Single
Bucharest not Budapest Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners
Mikon Drywall Agency: Leo Burnett / Toronto Client: Mikon Drywall Category: Brand Identity / Logo Design
New logo for the Montréal Olympic Park Agency: lg2boutique / Montreal Client: Parc Olympique Category: Brand Identity / Logo Design
Lip-Game Agency: BBDO Proximity / Duesseldorf Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Social Media / Best Use of A Social Network
World's Most Valuable Check-In Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Best Use of A Social Network
THE HAND - GIRL Agency: Herezie / Paris Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - War Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
mt ex awashima Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co. Category: Spatial Design / Outdoor Spaces
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Innovation in Outdoor / Outdoor
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Public Service Experiential Advertising / Ambient and Guerilla
Notabilia Agency: Paprika / Montreal Client: Les Editions Noir sur Blanc Category: Publication Design / Book Cover Design
The Impossible Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online / Long-Form
Foursquare Time Machine Agency: B-Reel / New York Client: Foursquare Category: Data and Human Experience / Online Data Visualization & Info Graphics
The Walking Dead Chop Shop Journal Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Custom Content / Co-Promotions
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Short Films and Videos
Tree :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Get Back, Tohoku. Agency: DENTSU / Tokyo Client: East Japan Railway Company Category: Craft / Photography - Single or Series
The Most Powerful Arm Ever Invented Agency: Havas Worldwide Australia / Sydney Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
The Inevitable News Agency: john st. / Toronto Client: WWF Category: Social Media / Branded Social Campaign
Tiny Costumes: A Sour Patch Kids Halloween Agency: Mother / New York Client: Mondelez International Category: Social Media / Branded Social Campaign
Pretzel Bacon Cheeseburger Love Songs Agency: VML / Kansas City Client: Wendy's Category: Social Media / Branded Social Campaign
Documenting the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Documentaries / Television
The Will to Win Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Documentaries / Television
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York Client: Chipotle Mexican Grill Category: Video Craft / Direction
Pick Them Back Up Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland Client: Procter & Gamble Category: Video Craft / Direction
The Nike SB App - Tilt Control Agency: R/GA / New York Client: Nike Category: Intellectual Property & Products / Digital Product
Camera Shy Agency: Ogilvy & Mather / London Client: Unilever Category: Consumer Television / 60 Second - Single
A Loja Vazia Agency: LDC / São Paulo Client: Shopping VillaLobos Category: Experiential / Installations
ZYRTEC AllergyCast App With Symptom Tracker Agency: JWT / New York Client: Johnson & Johnson Category: Mobile Applications/Sites / Services/Utilities
Chipotle Ordering App Agency: Rokkan / New York Client: Chipotle Mexican Grill Category: Mobile Applications/Sites / Services/Utilities
Sound of Honda / Ayrton Senna 1989 Agency: DENTSU / Tokyo Client: Honda Category: Craft / Sound Design
Blazed Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Liking Isn't Helping - Flood Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Graffiti General Agency: BETC Digital / Paris Client: BETC Category: User Experience Design - Web / Design Craft
Burberry Kisses: A Google Art, Copy & Code Project Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View Client: Google, Burberry Category: Websites / Cosmetics, Toiletries and Personal Care
OMOTE 3D SHASHIN KAN Agency: PARTY / Tokyo Client: IJET Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Ping Pong Agency: Hans Seeger / Wauwatosa Client: Little Brown Mushroom Category: Publication Design / Book Layout Design
Really Friends ? Agency: Publicis Conseil / Paris Client: Nescafe Category: Online Films & Video / Long Form - Series/Episodes
Bentley Burial Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Public Service Experiential Advertising / Experiential
Information is Ammunition Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Political - Print / Collateral - Campaign
MySmartEye Agency: DDB Group / Singapore Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
Enjoy Your Privacy Agency: Leo Burnett / Chicago Client: Norton by Symantec Category: Websites / Other Consumer Goods
Kit Kat Tic Tac Tweet Agency: JWT / London Client: Nestle Category: Social Media / Branded Social Post
Wee You-Things Blocks Agency: Office / San Francisco Client: Wee Society Category: Product Design / Single or Series
The World's First Really Live Pig Feed Agency: Elvis Communications / London Client: Compassion In World Farming Category: Experiential Advertising / Installations
Attention-Powered Car Agency: Finch / Sydney + JWT / Sydney Client: Royal Automobile Club of Western Australia Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Experiential / Events
Stylescape: Phillip Lim for Target Agency: Mother / New York Client: Target Category: Experiential / Events

2014 Advertising Bronze Pencil

Ogilvy & Mather / Mumbai

Mattel

HOT WHEELS SAFARI SERIES

Collateral / Posters - Single

140905A

2014 Advertising Bronze Pencil

Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest

Kandia Dulce

Bucharest not Budapest

Digital Direct Marketing / Websites, Microsites & Banners

140195A

2014 Design Bronze Pencil

Leo Burnett / Toronto

Mikon Drywall

Mikon Drywall

Brand Identity / Logo Design

140725D

2014 Design Bronze Pencil

lg2boutique / Montreal

Parc Olympique

New logo for the Montréal Olympic Park

Brand Identity / Logo Design

140741D

2014 Interactive Bronze Pencil

BBDO Proximity / Duesseldorf

Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.

Lip-Game

Social Media / Best Use of A Social Network

140138N

2014 Interactive Bronze Pencil

Colenso BBDO/Proximity New Zealand / Auckland

Amnesty International

Trial by Timeline

Social Media / Best Use of A Social Network

140227N

2014 Interactive Bronze Pencil

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Check-In

Social Media / Best Use of A Social Network

140487N

2014 Advertising Bronze Pencil

Herezie / Paris

INNOCENCE EN DANGER

THE HAND - GIRL

Public Service - Outdoor / Outdoor - Single

140547A

2014 Advertising Bronze Pencil

Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore

Crisis Relief Singapore

Liking Isn't Helping - War

Public Service - Outdoor / Outdoor - Single

141057A

2014 Design Bronze Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi Co.

mt ex awashima

Spatial Design / Outdoor Spaces

140586D

2014 Advertising Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Innovation in Outdoor / Outdoor

140370A

2014 Advertising Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Public Service Experiential Advertising / Ambient and Guerilla

140371A

2014 Design Bronze Pencil

Paprika / Montreal

Les Editions Noir sur Blanc

Notabilia

Publication Design / Book Cover Design

141013D

2014 Branded Entertainment Bronze Pencil

Pereira & O'Dell / San Francisco

Skype

The Impossible Family Portrait

Online / Long-Form

141026E

2014 Interactive Bronze Pencil

B-Reel / New York

Foursquare

Foursquare Time Machine

Data and Human Experience / Online Data Visualization & Info Graphics

140090N

2014 Branded Entertainment Bronze Pencil

INNOCEAN USA / Huntington Beach

Hyundai Motor America

The Walking Dead Chop Shop Journal

Custom Content / Co-Promotions

140569E

2014 Design Bronze Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Broadcast and Moving Image / Short Films and Videos

140254D

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Tree :15

Consumer Television / :20 and Under - Single

141265A

2014 Design Bronze Pencil

DENTSU / Tokyo

East Japan Railway Company

Get Back, Tohoku.

Craft / Photography - Single or Series

140330D

2014 Advertising Bronze Pencil

Havas Worldwide Australia / Sydney

Save Our Sons + Duchenne Foundation

The Most Powerful Arm Ever Invented

Digital Direct Marketing / Social Media & Viral Marketing

140530A

2014 Interactive Bronze Pencil

john st. / Toronto

WWF

The Inevitable News

Social Media / Branded Social Campaign

140595N

2014 Interactive Bronze Pencil

Mother / New York

Mondelez International

Tiny Costumes: A Sour Patch Kids Halloween

Social Media / Branded Social Campaign

140834N

2014 Interactive Bronze Pencil

VML / Kansas City

Wendy's

Pretzel Bacon Cheeseburger Love Songs

Social Media / Branded Social Campaign

141238N

2014 Branded Entertainment Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Documenting the 12th Man

Documentaries / Television

140822E

2014 Branded Entertainment Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

The Will to Win

Documentaries / Television

141164E

2014 Advertising Bronze Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York

Chipotle Mexican Grill

The Scarecrow

Video Craft / Direction

140256A

2014 Advertising Bronze Pencil

Park Pictures / NY & LA + Wieden + Kennedy / Portland

Procter & Gamble

Pick Them Back Up

Video Craft / Direction

141258A

2014 Intellectual Property Bronze Pencil

R/GA / New York

Nike

The Nike SB App - Tilt Control

Intellectual Property & Products / Digital Product

141068P

2014 Advertising Bronze Pencil

Ogilvy & Mather / London

Unilever

Camera Shy

Consumer Television / 60 Second - Single

140886A

2014 Branded Entertainment Bronze Pencil

LDC / São Paulo

Shopping VillaLobos

A Loja Vazia

Experiential / Installations

140747E

2014 Interactive Bronze Pencil

JWT / New York

Johnson & Johnson

ZYRTEC AllergyCast App With Symptom Tracker

Mobile Applications/Sites / Services/Utilities

140618N

2014 Interactive Bronze Pencil

Rokkan / New York

Chipotle Mexican Grill

Chipotle Ordering App

Mobile Applications/Sites / Services/Utilities

141092N

2014 Interactive Bronze Pencil

DENTSU / Tokyo

Honda

Sound of Honda / Ayrton Senna 1989

Craft / Sound Design

140332N

2014 Advertising Bronze Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Blazed

Video Craft / Scriptwriting

140219A

2014 Advertising Bronze Pencil

Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore

Crisis Relief Singapore

Liking Isn't Helping - Flood

Public Service / Political - Print / Newspaper or Magazine - Single

141056A

2014 Interactive Bronze Pencil

BETC Digital / Paris

BETC

Graffiti General

User Experience Design - Web / Design Craft

140168N

2014 Interactive Bronze Pencil

Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View

Google, Burberry

Burberry Kisses: A Google Art, Copy & Code Project

Websites / Cosmetics, Toiletries and Personal Care

140496N

2014 Intellectual Property Bronze Pencil

PARTY / Tokyo

IJET

OMOTE 3D SHASHIN KAN

Intellectual Property & Products / Software, Services, Programs & Platforms

141019P

2014 Design Bronze Pencil

Hans Seeger / Wauwatosa

Little Brown Mushroom

Ping Pong

Publication Design / Book Layout Design

140524D

2014 Interactive Bronze Pencil

Publicis Conseil / Paris

Nescafe

Really Friends ?

Online Films & Video / Long Form - Series/Episodes

141045N

2014 Advertising Bronze Pencil

Leo Burnett Tailor Made / Sao Paulo

Brazilian Association of Organ Transplantation

Bentley Burial

Public Service Experiential Advertising / Experiential

140713A

2014 Advertising Bronze Pencil

Juniper Park / Toronto

Canadian Journalists for Free Expression

Information is Ammunition

Public Service / Political - Print / Collateral - Campaign

140606A

2014 Interactive Bronze Pencil

DDB Group / Singapore

StarHub

MySmartEye

Mobile Applications/Sites / Public Service/Non-Profit

140287N

2014 Interactive Bronze Pencil

Leo Burnett / Chicago

Norton by Symantec

Enjoy Your Privacy

Websites / Other Consumer Goods

140645N

2014 Interactive Bronze Pencil

JWT / London

Nestle

Kit Kat Tic Tac Tweet

Social Media / Branded Social Post

140617N

2014 Design Bronze Pencil

Office / San Francisco

Wee Society

Wee You-Things Blocks

Product Design / Single or Series

140875D

2014 Advertising Bronze Pencil

Elvis Communications / London

Compassion In World Farming

The World's First Really Live Pig Feed

Experiential Advertising / Installations

140391A

2014 Intellectual Property Bronze Pencil

Finch / Sydney + JWT / Sydney

Royal Automobile Club of Western Australia

Attention-Powered Car

Intellectual Property & Products / Experimental / Internal Projects / R&D

140613P

2014 Branded Entertainment Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Experiential / Events

140373E

2014 Branded Entertainment Bronze Pencil

Mother / New York

Target

Stylescape: Phillip Lim for Target

Experiential / Events

140833E

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