The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Boat Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Mailbooks For Good Agency: BMF / Sydney Client: The Footpath Library / Random House Australia Category: Design for the Greater Good / Government/Non-profit Initiated
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Online Films & Video / Long Form - Single
The Hamster Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Non-Broadcast / Online
Points Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Print Craft / Art Direction - Single or Campaign
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Innovation in Outdoor / Outdoor
Opposites Agency: DDB Group / Singapore Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Use of Technology / Location-Based Services or Proximity Marketing
Kigo Kitchen Branding Agency: Creature / Seattle Client: Kigo Kitchen Category: Brand Identity / Brand Identity - Campaign
NFL Campaign: Unnecessary Freshness Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Foursquare Time Machine Agency: B-Reel / New York Client: Foursquare Category: Data and Human Experience / Online Data Visualization & Info Graphics
Cityscapes Agency: FCB / Chicago Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series
The Inevitable News Agency: john st. / Toronto Client: WWF Category: Social Media / Branded Social Campaign
Tiny Costumes: A Sour Patch Kids Halloween Agency: Mother / New York Client: Mondelez International Category: Social Media / Branded Social Campaign
Pretzel Bacon Cheeseburger Love Songs Agency: VML / Kansas City Client: Wendy's Category: Social Media / Branded Social Campaign
Bucharest not Budapest Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners
BATTLESHIP/AIRCRAFT/TANK Agency: Creative Juice / Bangkok Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
Mobilizing the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Digital Direct Marketing / Mobile
Rolling Eggs Agency: CREATIVE POWER UNIT / Tokyo Client: Shiga Art School Category: Collateral Design / Posters - Series
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York Client: Chipotle Mexican Grill Category: Video Craft / Direction
Pick Them Back Up Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland Client: Procter & Gamble Category: Video Craft / Direction
Nike+ Training Club app Agency: AKQA / London Client: Nike Category: User Experience Design - Mobile / User Experience
Instagram Time Machine Agency: Cossette / Toronto Client: Toronto Silent Film Festival Category: User Experience Design - Mobile / User Experience
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Slender Vender Agency: Ogilvy / Paris Client: Diet Coke Category: Outdoor / Outdoor Installations and Ambient - Single
If We Made It Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Brand Transformation / Single
Ping Pong Agency: Hans Seeger / Wauwatosa Client: Little Brown Mushroom Category: Publication Design / Book Layout Design
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Craft / Technique / Best Animation
The World's First Really Live Pig Feed Agency: Elvis Communications / London Client: Compassion In World Farming Category: Experiential Advertising / Installations
TAMABI Agency: MR_DESIGN / Tokyo Client: Tama Art University Category: Craft / Typography - Single or Series
Harden Soul Integrated Campaign Agency: BBDO / New York Client: Foot Locker Category: Music / Creative Use of Music Supporting A Brand
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Public Service Experiential Advertising / Ambient and Guerilla
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Film / Branded Content
MySmartEye Agency: DDB Group / Singapore Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
Barnes Sisters Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single
Win the Hour Agency: R/GA / New York Client: Nike Category: Use of Technology / Product & Mobile Integration
Kit Kat Tic Tac Tweet Agency: JWT / London Client: Nestle Category: Social Media / Branded Social Post
HOT WHEELS SAFARI SERIES Agency: Ogilvy & Mather / Mumbai Client: Mattel Category: Collateral / Posters - Single
Attention-Powered Car Agency: Finch / Sydney + JWT / Sydney Client: Royal Automobile Club of Western Australia Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Deforested Field Agency: Grey Brasil / Sao Paulo Client: WWF Category: Television / Branded Content
The Walking Dead Chop Shop Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Mobile / Branded Content
The Beer Fridge Agency: Rethink / Toronto Client: Molson Canadian Category: Banners & Interactive Advertising / Other Interactive Media - Single
The Most Powerful Arm Ever Invented Agency: Havas Worldwide Australia / Sydney Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Integrated Branding / Integrated Branding Campaign - 360
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Integrated Branding Campaign - 360
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Integrated Branding / Integrated Branding Campaign - 360
Ron Burgundy Integrated Agency: Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360
mt ex awashima Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co. Category: Spatial Design / Outdoor Spaces
The Nike SB App - Tilt Control Agency: R/GA / New York Client: Nike Category: Intellectual Property & Products / Digital Product

2014 Advertising Bronze Pencil

Leo Burnett France / Saint-Denis

Jeep

Boat

Magazine / Full Page or Spread - Single

140678A

2014 Design Bronze Pencil

BMF / Sydney

The Footpath Library / Random House Australia

Mailbooks For Good

Design for the Greater Good / Government/Non-profit Initiated

140179D

2014 Interactive Bronze Pencil

OgilvyOne / London

British Airways

Magic of Flying

Banners & Interactive Advertising / Environmental/Experiential - Single

141002N

2014 Interactive Bronze Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Online Films & Video / Long Form - Single

140932N

2014 Advertising Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Hamster

Non-Broadcast / Online

140437A

2014 Advertising Bronze Pencil

FCB Brasil / Sao Paulo

Sharpie

Points

Print Craft / Art Direction - Single or Campaign

140417A

2014 Advertising Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Innovation in Outdoor / Outdoor

140370A

2014 Advertising Bronze Pencil

DDB Group / Singapore

Selleys

Opposites

Collateral / P.O.P. and In-store - Campaign

140286A

2014 Interactive Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Use of Technology / Location-Based Services or Proximity Marketing

140375N

2014 Design Bronze Pencil

Creature / Seattle

Kigo Kitchen

Kigo Kitchen Branding

Brand Identity / Brand Identity - Campaign

140261D

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

NFL Campaign: Unnecessary Freshness

Consumer Television / :20 and Under - Campaign

141266A

2014 Interactive Bronze Pencil

B-Reel / New York

Foursquare

Foursquare Time Machine

Data and Human Experience / Online Data Visualization & Info Graphics

140090N

2014 Design Bronze Pencil

FCB / Chicago

Valspar

Cityscapes

Collateral Design / Point of Purchase and In-Store - Series

140410D

2014 Interactive Bronze Pencil

john st. / Toronto

WWF

The Inevitable News

Social Media / Branded Social Campaign

140595N

2014 Interactive Bronze Pencil

Mother / New York

Mondelez International

Tiny Costumes: A Sour Patch Kids Halloween

Social Media / Branded Social Campaign

140834N

2014 Interactive Bronze Pencil

VML / Kansas City

Wendy's

Pretzel Bacon Cheeseburger Love Songs

Social Media / Branded Social Campaign

141238N

2014 Advertising Bronze Pencil

Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest

Kandia Dulce

Bucharest not Budapest

Digital Direct Marketing / Websites, Microsites & Banners

140195A

2014 Advertising Bronze Pencil

Creative Juice / Bangkok

Siam Tamiya

BATTLESHIP/AIRCRAFT/TANK

Newspaper / Full Page or Spread - Campaign

140257A

2014 Advertising Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Mobilizing the 12th Man

Digital Direct Marketing / Mobile

140821A

2014 Design Bronze Pencil

CREATIVE POWER UNIT / Tokyo

Shiga Art School

Rolling Eggs

Collateral Design / Posters - Series

140258D

2014 Advertising Bronze Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York

Chipotle Mexican Grill

The Scarecrow

Video Craft / Direction

140256A

2014 Advertising Bronze Pencil

Park Pictures / NY & LA + Wieden + Kennedy / Portland

Procter & Gamble

Pick Them Back Up

Video Craft / Direction

141258A

2014 Interactive Bronze Pencil

AKQA / London

Nike

Nike+ Training Club app

User Experience Design - Mobile / User Experience

140049N

2014 Interactive Bronze Pencil

Cossette / Toronto

Toronto Silent Film Festival

Instagram Time Machine

User Experience Design - Mobile / User Experience

140245N

2014 Advertising Bronze Pencil

Leo Burnett / Sydney + Leo Burnett / Chicago

Coca-Cola

Small World Machines

Outdoor / Outdoor Installations and Ambient - Single

140670A

2014 Advertising Bronze Pencil

Ogilvy / Paris

Diet Coke

Slender Vender

Outdoor / Outdoor Installations and Ambient - Single

140981A

2014 Advertising Bronze Pencil

Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Newcastle

If We Made It

Brand Transformation / Single

140372A

2014 Design Bronze Pencil

Hans Seeger / Wauwatosa

Little Brown Mushroom

Ping Pong

Publication Design / Book Layout Design

140524D

2014 Branded Entertainment Bronze Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Craft / Technique / Best Animation

140957E

2014 Advertising Bronze Pencil

Elvis Communications / London

Compassion In World Farming

The World's First Really Live Pig Feed

Experiential Advertising / Installations

140391A

2014 Design Bronze Pencil

MR_DESIGN / Tokyo

Tama Art University

TAMABI

Craft / Typography - Single or Series

140840D

2014 Branded Entertainment Bronze Pencil

BBDO / New York

Foot Locker

Harden Soul Integrated Campaign

Music / Creative Use of Music Supporting A Brand

140112E

2014 Advertising Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Public Service Experiential Advertising / Ambient and Guerilla

140371A

2014 Branded Entertainment Bronze Pencil

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Film / Branded Content

140983E

2014 Interactive Bronze Pencil

DDB Group / Singapore

StarHub

MySmartEye

Mobile Applications/Sites / Public Service/Non-Profit

140287N

2014 Advertising Bronze Pencil

BBDO / New York

Diageo / Guinness

Barnes Sisters

Consumer Television / Under $80K Budget - Single

140111A

2014 Interactive Bronze Pencil

R/GA / New York

Nike

Win the Hour

Use of Technology / Product & Mobile Integration

141069N

2014 Interactive Bronze Pencil

JWT / London

Nestle

Kit Kat Tic Tac Tweet

Social Media / Branded Social Post

140617N

2014 Advertising Bronze Pencil

Ogilvy & Mather / Mumbai

Mattel

HOT WHEELS SAFARI SERIES

Collateral / Posters - Single

140905A

2014 Intellectual Property Bronze Pencil

Finch / Sydney + JWT / Sydney

Royal Automobile Club of Western Australia

Attention-Powered Car

Intellectual Property & Products / Experimental / Internal Projects / R&D

140613P

2014 Branded Entertainment Bronze Pencil

Grey Brasil / Sao Paulo

WWF

Deforested Field

Television / Branded Content

140484E

2014 Branded Entertainment Bronze Pencil

INNOCEAN USA / Huntington Beach

Hyundai Motor America

The Walking Dead Chop Shop

Mobile / Branded Content

140568E

2014 Interactive Bronze Pencil

Rethink / Toronto

Molson Canadian

The Beer Fridge

Banners & Interactive Advertising / Other Interactive Media - Single

141086N

2014 Advertising Bronze Pencil

Havas Worldwide Australia / Sydney

Save Our Sons + Duchenne Foundation

The Most Powerful Arm Ever Invented

Digital Direct Marketing / Social Media & Viral Marketing

140530A

2014 Interactive Bronze Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Integrated Branding / Integrated Branding Campaign - 360

140099N

2014 Interactive Bronze Pencil

Droga5 / New York

Newcastle

If We Made It

Integrated Branding / Integrated Branding Campaign - 360

140374N

2014 Interactive Bronze Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Integrated Branding / Integrated Branding Campaign - 360

141053N

2014 Interactive Bronze Pencil

Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver

Dodge

Ron Burgundy Integrated

Integrated Branding / Integrated Branding Campaign - 360

141267N

2014 Design Bronze Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi Co.

mt ex awashima

Spatial Design / Outdoor Spaces

140586D

2014 Intellectual Property Bronze Pencil

R/GA / New York

Nike

The Nike SB App - Tilt Control

Intellectual Property & Products / Digital Product

141068P

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