The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Win the Hour
Agency: R/GA / New York
Client: Nike Category: Use of Technology / Product & Mobile Integration
Beck Reimagine David Bowie's "Sound and Vision"
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company Category: Online Films & Video / Music Videos
Write it in your own voice
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands Category: Radio / Consumer - Campaign
Nike+ Training Club app
Agency: AKQA / London
Client: Nike Category: User Experience Design - Mobile / User Experience
Instagram Time Machine
Agency: Cossette / Toronto
Client: Toronto Silent Film Festival Category: User Experience Design - Mobile / User Experience
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Craft / Technique / Best Animation
LEGO. BLIND ART PROJECT
Agency: serviceplan / Munich
Client: LEGO Category: Design for the Greater Good / For-Profit Initiated
Instagram
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Social Media / Best Social Media Page by a Brand
Cityscapes
Agency: FCB / Chicago
Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series
Working Not Working
Agency: Working Not Working / New York
Client: Working Not Working Category: Websites / Social Networks/Community
Opposites
Agency: DDB Group / Singapore
Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
Tools for the Modern Frontier: Reinventing vintage devices to inspire global creativity
Agency: AKQA / San Francisco
Client: Levi Strauss & Co. Category: Other Digital Solutions
Digital Newspaper Holder
Agency: Jung von Matt / Limmat / Zurich
Client: Neue Zuercher Zeitung Category: Other Digital Solutions
Enablis effect
Agency: Cossette / Montreal
Client: Enablis Category: Collateral Design / Booklets and Brochures
MOTHER BOOK
Agency: DENTSU / Nagoya
Client: KISHOKAI Medical Corporation Category: Collateral Design / Booklets and Brochures
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF Category: Public Service / Political - Video / Television - Single
Unplug + Play
Agency: Leo Burnett / Toronto
Client: Leo Burnett, Toronto Category: Self-Promotion / Single or Series
The Beer Fridge
Agency: Rethink / Toronto
Client: Molson Canadian Category: Banners & Interactive Advertising / Other Interactive Media - Single
SolarAd Charger
Agency: FCB Brasil / Sao Paulo
Client: Nivea Category: Direct Marketing / Flat Mailing
Personal Extinction Prevention Book
Agency: Y&R / Dubai
Client: Land Rover Category: Direct Marketing / Flat Mailing
Searching for hearts
Agency: Mayo DraftFCB / Lima
Client: Peruvian Cancer Foundation Category: Online / Short-Form
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Direct Marketing / Dimensional Mailing
The Walking Dead Chop Shop
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Mobile / Branded Content
Mind and Movement
Agency: Magpie Studio / London
Client: Wayne McGregor & The Wellcome Trust Category: Public Service / Brand Identity - Campaign
If We Made It
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle Category: Brand Transformation / Single
Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The AdCouncil Category: User Generated Content / Short-Form
Frozen Bullets
Agency: shineworks / shanghai
Client: Peace One Day Category: Spatial Design / Not-for-Profit
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V. Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Unique Breeds
Agency: GarnierBBDO / San Jose
Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo
Client: Puma Japan Category: User Experience Design - Mobile / Utility
Barnes Sisters
Agency: BBDO / New York
Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single
Mailbooks For Good
Agency: BMF / Sydney
Client: The Footpath Library / Random House Australia Category: Design for the Greater Good / Government/Non-profit Initiated
Light Poles Projectors
Agency: Dim&Canzian / Sao Paulo
Client: AES Eletropaulo Category: Intellectual Property & Products / Physical Product
Retrospektive Heinz Beier
Agency: beierarbeit / Bielefeld
Client: Haus Wellensiek Category: Collateral Design / Posters - Single
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Digital Direct Marketing / Mobile
NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
THE GOOD GUYS CHRISTMAS
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Political - Video / Television - Campaign
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: Online Films & Video / User Generated Content
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Harden Soul Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Music / Creative Use of Music Supporting A Brand
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo
Client: Shiga Art School Category: Collateral Design / Posters - Series
Kigo Kitchen Branding
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Brand Identity / Brand Identity - Campaign
TAMABI
Agency: MR_DESIGN / Tokyo
Client: Tama Art University Category: Craft / Typography - Single or Series
Honda Illusions
Agency: mcgarrybowen / London
Client: Honda Category: Cinema Advertising / Short Form - :90 and Under - Single
Chameleon Cabin
Agency: Happy F&B / Gothenburg
Client: Goteborgstryckeriet Category: Collateral Design / Promotional Items - Single or Series
Canadian CEO Olympic Invite
Agency: Leo Burnett / Toronto
Client: Bell Category: Collateral Design / Promotional Items - Single or Series
Devondale Dairy Soft - Stepdad Steve
Agency: DDB / Melbourne
Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single