The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Bud Light - Ian Up for Whatever Film Agency: Energy BBDO / Chicago + BBDO / New York Client: Anheuser-Busch/Bud Light Category: Craft / Technique / Best Direction
The Ant Rally Agency: BBDO Proximity / Duesseldorf Client: WWF Category: Innovation in Outdoor / Outdoor
Renovated Billboards Agency: Jung von Matt / Hamburg Client: OBI GmbH & Co. Deutschland KG Category: Innovation in Outdoor / Outdoor
Life Signs Agency: Ogilvy & Mather Argentina / Buenos Aires Client: La Voz del Interior Category: Innovation in Outdoor / Outdoor
Every Text Helps Agency: DDB Canada / Vancouver Client: Crime Stoppers BC Category: Radio / Public Service - Campaign
Lunch is on Me - Radio Campaign Agency: FCB / Cape Town Client: Peninsula School Feeding Association Category: Radio / Public Service - Campaign
Assassin's Creed IV Black Flag - Defy History Agency: Sid Lee / Paris Client: UBISOFT EMEA Category: Websites / Other Consumer Goods
Guinness Draught in a Bottle Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Print Craft / Art Direction - Single or Campaign
Animals Agency: BBDO Mexico / Mexico City Client: BAYER Category: Print Craft / Art Direction - Single or Campaign
Skit happens! Agency: DDB Tribal Group / Hamburg Client: IKEA Category: Print Craft / Art Direction - Single or Campaign
Endless Energy Agency: Grey Group / Singapore Client: Procter & Gamble Category: Print Craft / Art Direction - Single or Campaign
A Homeless Success Story - on a Receipt Agency: HAKUHODO / Tokyo Client: THE BIG ISSUE JAPAN Category: Print Craft / Art Direction - Single or Campaign
Wi-Fi Agency: kbs+ / Toronto Client: SurfEasy Category: Print Craft / Art Direction - Single or Campaign
Stains Happen Agency: Lapiz / Chicago Client: P&G Category: Print Craft / Art Direction - Single or Campaign
The Pencil - Architecture Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Print Craft / Art Direction - Single or Campaign
Trailers Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Print Craft / Art Direction - Single or Campaign
Animal Tabs Agency: Leo Burnett Schweiz / Zurich Client: Slow Food Category: Print Craft / Art Direction - Single or Campaign
Jenny Agency: Lew'Lara\TBWA / Sao Paulo Client: Nissan do Brasil Category: Print Craft / Art Direction - Single or Campaign
Harvey Agency: Lew'Lara\TBWA / Sao Paulo Client: Nissan do Brasil Category: Print Craft / Art Direction - Single or Campaign
Sufi Rock Agency: Ogilvy & Mather India / Gurgaon Client: Pernod Ricard India Category: Print Craft / Art Direction - Single or Campaign
Human Croquis Agency: Revolution Brasil / Lauro de Freitas Client: Star Models Category: Print Craft / Art Direction - Single or Campaign
PAPER CUTS LIFE Agency: Saatchi & Saatchi / Shanghai Client: GREENPEACE Category: Print Craft / Art Direction - Single or Campaign
Splash Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Print Craft / Art Direction - Single or Campaign
Farmer Suicide Agency: Taproot India / Mumbai Client: Times Of India Category: Print Craft / Art Direction - Single or Campaign
Perseus VS Medusa Agency: TBWA / Kuala Lumpur Client: Newell Rubbermaid Category: Print Craft / Art Direction - Single or Campaign
Eating Out Agency: Y&R / Dubai Client: Land Rover Category: Print Craft / Art Direction - Single or Campaign
Biolit Agency: Young & Rubicam / Prague Client: Bochemie a.s. Category: Print Craft / Art Direction - Single or Campaign
4 Year Old Bucket List Agency: DDB / New York Client: WATERisLIFE Category: Public Service / Political - Video / Non-Broadcast
BIAAG - DAUGHTER Agency: Lowe China / Shanghai Client: Plan International Category: Public Service / Political - Video / Non-Broadcast
116000 Agency: Ogilvy / Dublin + Assembly / Dublin + Blinder / Dublin Client: The Irish Society for the Prevention of Cruelty to Children Category: Public Service / Political - Video / Non-Broadcast
Mannequins Agency: Jung von Matt / Limmat / Zurich Client: Pro Infirmis Category: Public Service Experiential Advertising / Ambient and Guerilla
Hope Soap Agency: Y&R South Africa / Cape Town Client: Safety Lab and Blikkiesdorp4Hope Category: Public Service Experiential Advertising / Ambient and Guerilla
Domino's Pizza Disc Agency: Artplan / Sao Paulo Client: Domino's Category: Innovation in Print / Print
Jigglevision Agency: CP+B Client: JELLO Category: Innovation in Print / Print
Instant Millionaire Agency: George Patterson Y&R / Brisbane Client: Tatts Lotteries Category: Innovation in Print / Print
The Walking Dead Chop Shop Comic Book Prints Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Innovation in Print / Print
Gutter Agency: Y&R South Africa / Cape Town Client: Playboy South Africa Category: Innovation in Print / Print
Epic Playdate / Hyundai Santa Fe Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Craft / Animation/Motion Graphics
Defector Agency: Jam3 / Toronto Client: Fathom Films Category: Craft / Animation/Motion Graphics
The Art of Noise Agency: M&C Saatchi/Mark / Sydney Client: Noise International Category: Craft / Animation/Motion Graphics
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Craft / Animation/Motion Graphics
IBM Datagrams Agency: Ogilvy / New York Client: IBM Category: Craft / Animation/Motion Graphics
Find Your Way To Oz Agency: UNIT9 / London + Google Chrome / Los Angeles Client: Disney Category: Craft / Animation/Motion Graphics
Missing Kids Stamps Agency: Lowe Roche / Toronto Client: Missing Children's Network / Enfant-Retour Quebec Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
ANX Agency: Ogilvy & Mather Guatemala / Guatemala Client: Corporacion Batarse Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Lecture Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Single
Perfect Day Agency: BBH / New York Client: Sony PlayStation Category: Consumer Television / :30/:25 - Single
Smart Dad Agency: Butler, Shine, Stern & Partners / Sausalito Client: Google Category: Consumer Television / :30/:25 - Single
Feeling Carefree Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Ship My Pants Agency: FCB / Chicago Client: Kmart Category: Consumer Television / :30/:25 - Single

2014 Branded Entertainment Merit Award

Energy BBDO / Chicago + BBDO / New York

Anheuser-Busch/Bud Light

Bud Light - Ian Up for Whatever Film

Craft / Technique / Best Direction

140395E

2014 Advertising Merit Award

BBDO Proximity / Duesseldorf

WWF

The Ant Rally

Innovation in Outdoor / Outdoor

140140A

2014 Advertising Merit Award

Jung von Matt / Hamburg

OBI GmbH & Co. Deutschland KG

Renovated Billboards

Innovation in Outdoor / Outdoor

140600A

2014 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

La Voz del Interior

Life Signs

Innovation in Outdoor / Outdoor

140895A

2014 Advertising Merit Award

DDB Canada / Vancouver

Crime Stoppers BC

Every Text Helps

Radio / Public Service - Campaign

140299A

2014 Advertising Merit Award

FCB / Cape Town

Peninsula School Feeding Association

Lunch is on Me - Radio Campaign

Radio / Public Service - Campaign

140359A

2014 Interactive Merit Award

Sid Lee / Paris

UBISOFT EMEA

Assassin's Creed IV Black Flag - Defy History

Websites / Other Consumer Goods

141139N

2014 Advertising Merit Award

BBDO / Singapore

Asia Pacific Breweries Singapore

Guinness Draught in a Bottle

Print Craft / Art Direction - Single or Campaign

140130A

2014 Advertising Merit Award

BBDO Mexico / Mexico City

BAYER

Animals

Print Craft / Art Direction - Single or Campaign

140136A

2014 Advertising Merit Award

DDB Tribal Group / Hamburg

IKEA

Skit happens!

Print Craft / Art Direction - Single or Campaign

140317A

2014 Advertising Merit Award

Grey Group / Singapore

Procter & Gamble

Endless Energy

Print Craft / Art Direction - Single or Campaign

140480A

2014 Advertising Merit Award

HAKUHODO / Tokyo

THE BIG ISSUE JAPAN

A Homeless Success Story - on a Receipt

Print Craft / Art Direction - Single or Campaign

140516A

2014 Advertising Merit Award

kbs+ / Toronto

SurfEasy

Wi-Fi

Print Craft / Art Direction - Single or Campaign

140625A

2014 Advertising Merit Award

Lapiz / Chicago

P&G

Stains Happen

Print Craft / Art Direction - Single or Campaign

140641A

2014 Advertising Merit Award

Leo Burnett / Hong Kong

Staedtler

The Pencil - Architecture

Print Craft / Art Direction - Single or Campaign

140660A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Trailers

Print Craft / Art Direction - Single or Campaign

140687A

2014 Advertising Merit Award

Leo Burnett Schweiz / Zurich

Slow Food

Animal Tabs

Print Craft / Art Direction - Single or Campaign

140702A

2014 Advertising Merit Award

Lew'Lara\TBWA / Sao Paulo

Nissan do Brasil

Jenny

Print Craft / Art Direction - Single or Campaign

140737A

2014 Advertising Merit Award

Lew'Lara\TBWA / Sao Paulo

Nissan do Brasil

Harvey

Print Craft / Art Direction - Single or Campaign

140738A

2014 Advertising Merit Award

Ogilvy & Mather India / Gurgaon

Pernod Ricard India

Sufi Rock

Print Craft / Art Direction - Single or Campaign

140900A

2014 Advertising Merit Award

Revolution Brasil / Lauro de Freitas

Star Models

Human Croquis

Print Craft / Art Direction - Single or Campaign

141091A

2014 Advertising Merit Award

Saatchi & Saatchi / Shanghai

GREENPEACE

PAPER CUTS LIFE

Print Craft / Art Direction - Single or Campaign

141112A

2014 Advertising Merit Award

Sancho BBDO / Bogota

Exito Supermarkets

Splash

Print Craft / Art Direction - Single or Campaign

141121A

2014 Advertising Merit Award

Taproot India / Mumbai

Times Of India

Farmer Suicide

Print Craft / Art Direction - Single or Campaign

141160A

2014 Advertising Merit Award

TBWA / Kuala Lumpur

Newell Rubbermaid

Perseus VS Medusa

Print Craft / Art Direction - Single or Campaign

141175A

2014 Advertising Merit Award

Y&R / Dubai

Land Rover

Eating Out

Print Craft / Art Direction - Single or Campaign

141290A

2014 Advertising Merit Award

Young & Rubicam / Prague

Bochemie a.s.

Biolit

Print Craft / Art Direction - Single or Campaign

141302A

2014 Advertising Merit Award

DDB / New York

WATERisLIFE

4 Year Old Bucket List

Public Service / Political - Video / Non-Broadcast

140279A

2014 Advertising Merit Award

Lowe China / Shanghai

Plan International

BIAAG - DAUGHTER

Public Service / Political - Video / Non-Broadcast

140758A

2014 Advertising Merit Award

Ogilvy / Dublin + Assembly / Dublin + Blinder / Dublin

The Irish Society for the Prevention of Cruelty to Children

116000

Public Service / Political - Video / Non-Broadcast

140877A

2014 Advertising Merit Award

Jung von Matt / Limmat / Zurich

Pro Infirmis

Mannequins

Public Service Experiential Advertising / Ambient and Guerilla

140602A

2014 Advertising Merit Award

Y&R South Africa / Cape Town

Safety Lab and Blikkiesdorp4Hope

Hope Soap

Public Service Experiential Advertising / Ambient and Guerilla

141308A

2014 Advertising Merit Award

Artplan / Sao Paulo

Domino's

Domino's Pizza Disc

Innovation in Print / Print

140085A

2014 Advertising Merit Award

CP+B

JELLO

Jigglevision

Innovation in Print / Print

140247A

2014 Advertising Merit Award

George Patterson Y&R / Brisbane

Tatts Lotteries

Instant Millionaire

Innovation in Print / Print

140449A

2014 Advertising Merit Award

INNOCEAN USA / Huntington Beach

Hyundai Motor America

The Walking Dead Chop Shop Comic Book Prints

Innovation in Print / Print

140570A

2014 Advertising Merit Award

Y&R South Africa / Cape Town

Playboy South Africa

Gutter

Innovation in Print / Print

141307A

2014 Interactive Merit Award

INNOCEAN USA / Huntington Beach

Hyundai Motor America

Epic Playdate / Hyundai Santa Fe

Craft / Animation/Motion Graphics

140575N

2014 Interactive Merit Award

Jam3 / Toronto

Fathom Films

Defector

Craft / Animation/Motion Graphics

140590N

2014 Interactive Merit Award

M&C Saatchi/Mark / Sydney

Noise International

The Art of Noise

Craft / Animation/Motion Graphics

140766N

2014 Interactive Merit Award

Ogilvy / New York

IBM

A Boy and His Atom

Craft / Animation/Motion Graphics

140966N

2014 Interactive Merit Award

Ogilvy / New York

IBM

IBM Datagrams

Craft / Animation/Motion Graphics

140967N

2014 Interactive Merit Award

UNIT9 / London + Google Chrome / Los Angeles

Disney

Find Your Way To Oz

Craft / Animation/Motion Graphics

141229N

2014 Advertising Merit Award

Lowe Roche / Toronto

Missing Children's Network / Enfant-Retour Quebec

Missing Kids Stamps

Public Service / Political - Print / Promotional Materials - Single or Campaign

140759A

2014 Advertising Merit Award

Ogilvy & Mather Guatemala / Guatemala

Corporacion Batarse

ANX

Public Service / Political - Print / Promotional Materials - Single or Campaign

140897A

2014 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Lecture

Consumer Television / :30/:25 - Single

140100A

2014 Advertising Merit Award

BBH / New York

Sony PlayStation

Perfect Day

Consumer Television / :30/:25 - Single

140151A

2014 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

Google

Smart Dad

Consumer Television / :30/:25 - Single

140193A

2014 Advertising Merit Award

Deutsch / Los Angeles

Volkswagen

Feeling Carefree

Consumer Television / :30/:25 - Single

140345A

2014 Advertising Merit Award

FCB / Chicago

Kmart

Ship My Pants

Consumer Television / :30/:25 - Single

140413A

Follow Us