The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Cable Effects Campaign Agency: MJZ / Los Angeles + Grey / New York Client: DirecTV Category: Consumer Television / :30/:25 - Campaign
Honor This Agency: Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles Client: Sprint Category: Consumer Television / :30/:25 - Campaign
ESPN "Potatoes", "Date", & "Dog" Agency: Uber Content / Los Angeles + 77 Ventures / Nashville Client: ESPN Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Play in the Now Agency: Wieden+Kennedy / Portland Client: Nike Golf Category: Consumer Television / :30/:25 - Campaign
Science of Music Agency: DDB Tribal Group / Duesseldorf Client: Popakademie Baden-Wuerttemberg Category: Public Service - Outdoor / Outdoor - Campaign
THE ARCHITECTURE MUSEUM Agency: Havas Worldwide Paris / Puteaux Client: The Architecture Museum Category: Public Service - Outdoor / Outdoor - Campaign
CV Campaign Agency: INGO / Stockholm Client: Situation Stockholm - Magazine sold by homeless Category: Public Service - Outdoor / Outdoor - Campaign
If only for a second Agency: Leo Burnett France / Saint-Denis Client: Mimi Foundation Category: Public Service - Outdoor / Outdoor - Campaign
Animal Tabs Agency: Leo Burnett Schweiz / Zurich Client: Slow Food Category: Public Service - Outdoor / Outdoor - Campaign
The Autocomplete Truth Agency: Memac Ogilvy / Dubai Client: UN Women Category: Public Service - Outdoor / Outdoor - Campaign
Class Agency: Prolam Y&R / Santiago Client: Unicef Category: Public Service - Outdoor / Outdoor - Campaign
Liking Isn't Helping Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Campaign
Video Stamp Agency: Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne Client: Australia Post Category: Digital Direct Marketing / Mobile
MySmartEye Agency: DDB Group / Singapore Client: StarHub Category: Digital Direct Marketing / Mobile
TrackMyMacca's Agency: DDB / Sydney Client: McDonald's Australia Category: Digital Direct Marketing / Mobile
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Digital Direct Marketing / Mobile
Spindling Spider Agency: DDB FZ / Dubai Client: Al Ghandi Electronics - Whirlpool T50 Washing Machine Category: Radio Craft / Music and/or Sound Design
Toyota Genuine Parts Radio "In the Hall of the Mountain King" Agency: FCB South Africa / Johannesburg Client: Toyota South Africa Motors Category: Radio Craft / Music and/or Sound Design
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio Craft / Music and/or Sound Design
Rescue Radio, The Rescue Continues - Nepalese Street Festival Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio Craft / Music and/or Sound Design
Rescue Radio, The Rescue Continues - Kenyan Romantic Drama Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio Craft / Music and/or Sound Design
Typewriter Agency: TBWA Espana / Madrid Client: MONDO SONORO Category: Radio Craft / Music and/or Sound Design
UMEAOI Agency: 10 inc. / Tokyo Client: Hotman Co. Category: Package Design / Single or Series
Mac Pro Packaging Agency: Apple / Cupertino Client: Apple Category: Package Design / Single or Series
Shichihonyari Agency: cosmos / Tokyo Client: Tomitashuzo Category: Package Design / Single or Series
lll works [FUTAE GAUZE & PILE] Agency: EIGHT BRANDING DESIGN / Tokyo Client: Nissen Shoko Co. Category: Package Design / Single or Series
Gauze Muffler Agency: Grand Deluxe / Matsuyama Client: Colorsville Co. Category: Package Design / Single or Series
Our/Vodka Agency: Great Works / Stockholm Client: Our/Vodka Category: Package Design / Single or Series
Cup SAKE Agency: HAKUHODO / Tokyo Client: Asabiraki Co., Ltd. + Tomita Shuzo Inc. Category: Package Design / Single or Series
THE JAPAN PILL-HARMONIC Agency: I&S BBDO / Tokyo Client: Japan Philharmonic Orchestra Category: Package Design / Single or Series
The Electric Translator Agency: JWT / Shanghai Client: Samsonite Category: Package Design / Single or Series
Recipeace Olive Oil Tin Agency: Leo Burnett / Chicago Client: Peace One Day Category: Package Design / Single or Series
Twist the Label Agency: Scholz & Friends / Berlin Client: MA.Ri Int. SARL Category: Package Design / Single or Series
Uproot Wine Packaging Agency: Turner Duckworth Design: London & San Francisco / San Francisco Client: Uproot Wine Category: Package Design / Single or Series
Midorino Dental Clinic Agency: 10 inc. / Tokyo Client: Midorino Dental Clinic Category: Brand Identity / Brand Identity - Campaign
New Zealand Opera Agency: Alt Group / Auckland Client: New Zealand Opera Category: Brand Identity / Brand Identity - Campaign
Hoi Bo Agency: Blok Design / Toronto Client: Hoi Bo Category: Brand Identity / Brand Identity - Campaign
Vuhl Agency: Blok Design / Toronto Client: Vuhl Category: Brand Identity / Brand Identity - Campaign
The Shirt Factory redesign Agency: Bold / Stockholm Client: The Shirt Factory Category: Brand Identity / Brand Identity - Campaign
24th Macao Arts Festival Agency: ChiiiDesign / Macau Client: Instituto Cultural do Governo da R.A.E de Macau Category: Brand Identity / Brand Identity - Campaign
Great Northern Hotel Agency: Here Design / London Client: Great Northern Hotel Category: Brand Identity / Brand Identity - Campaign
The New Way To Do Agency: Interbrand / New York Client: YP Category: Brand Identity / Brand Identity - Campaign
Uu 3D CUSTOM FIGURINES Agency: Kinetic / Singapore Client: Kinetic + Scotts Square + Mikanbako Category: Brand Identity / Brand Identity - Campaign
TRO Corporate Design Agency: KW43 BRANDDESIGN / Duesseldorf Client: TRO Category: Brand Identity / Brand Identity - Campaign
Smith Oyster Bar Agency: Leo Burnett / Toronto Client: Smith Restaurant + Bar Category: Brand Identity / Brand Identity - Campaign
A new identity for the Montréal Olympic Park Agency: lg2boutique / Montreal Client: Parc Olympique Category: Brand Identity / Brand Identity - Campaign
XINLIN TEAHOUSE-1793 Chaoshan old port Gongfu tea culture Agency: Linshaobin design / Shantou Client: XINLIN TEAHOUSE Category: Brand Identity / Brand Identity - Campaign
Studio XO: Power up Agency: Magpie Studio / London Client: Nancy Tilbury & Benjamin Males Category: Brand Identity / Brand Identity - Campaign
Playful Chinese - Materials for Chinese Class Agency: PEN. / Tokyo Client: Chie's Chinese School Category: Brand Identity / Brand Identity - Campaign

2014 Advertising Merit Award

MJZ / Los Angeles + Grey / New York

DirecTV

Cable Effects Campaign

Consumer Television / :30/:25 - Campaign

140474A

2014 Advertising Merit Award

Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles

Sprint

Honor This

Consumer Television / :30/:25 - Campaign

140647A

2014 Advertising Merit Award

Uber Content / Los Angeles + 77 Ventures / Nashville

ESPN

ESPN "Potatoes", "Date", & "Dog"

Consumer Television / :30/:25 - Campaign

141225A

2014 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

This is SportsCenter

Consumer Television / :30/:25 - Campaign

141253A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Nike Golf

Play in the Now

Consumer Television / :30/:25 - Campaign

141270A

2014 Advertising Merit Award

DDB Tribal Group / Duesseldorf

Popakademie Baden-Wuerttemberg

Science of Music

Public Service - Outdoor / Outdoor - Campaign

140310A

2014 Advertising Merit Award

Havas Worldwide Paris / Puteaux

The Architecture Museum

THE ARCHITECTURE MUSEUM

Public Service - Outdoor / Outdoor - Campaign

140536A

2014 Advertising Merit Award

INGO / Stockholm

Situation Stockholm - Magazine sold by homeless

CV Campaign

Public Service - Outdoor / Outdoor - Campaign

140565A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Mimi Foundation

If only for a second

Public Service - Outdoor / Outdoor - Campaign

140688A

2014 Advertising Merit Award

Leo Burnett Schweiz / Zurich

Slow Food

Animal Tabs

Public Service - Outdoor / Outdoor - Campaign

140703A

2014 Advertising Merit Award

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth

Public Service - Outdoor / Outdoor - Campaign

140812A

2014 Advertising Merit Award

Prolam Y&R / Santiago

Unicef

Class

Public Service - Outdoor / Outdoor - Campaign

141040A

2014 Advertising Merit Award

Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore

Crisis Relief Singapore

Liking Isn't Helping

Public Service - Outdoor / Outdoor - Campaign

141063A

2014 Advertising Merit Award

Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne

Australia Post

Video Stamp

Digital Direct Marketing / Mobile

140211A

2014 Advertising Merit Award

DDB Group / Singapore

StarHub

MySmartEye

Digital Direct Marketing / Mobile

140288A

2014 Advertising Merit Award

DDB / Sydney

McDonald's Australia

TrackMyMacca's

Digital Direct Marketing / Mobile

140294A

2014 Advertising Merit Award

Ogilvy / Paris

Scrabble

Scrabble WiFi

Digital Direct Marketing / Mobile

140988A

2014 Advertising Merit Award

DDB FZ / Dubai

Al Ghandi Electronics - Whirlpool T50 Washing Machine

Spindling Spider

Radio Craft / Music and/or Sound Design

140304A

2014 Advertising Merit Award

FCB South Africa / Johannesburg

Toyota South Africa Motors

Toyota Genuine Parts Radio "In the Hall of the Mountain King"

Radio Craft / Music and/or Sound Design

140357A

2014 Advertising Merit Award

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Sri Lankan Health Spa

Radio Craft / Music and/or Sound Design

140816A

2014 Advertising Merit Award

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Nepalese Street Festival

Radio Craft / Music and/or Sound Design

140817A

2014 Advertising Merit Award

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Kenyan Romantic Drama

Radio Craft / Music and/or Sound Design

140818A

2014 Advertising Merit Award

TBWA Espana / Madrid

MONDO SONORO

Typewriter

Radio Craft / Music and/or Sound Design

141167A

2014 Design Merit Award

10 inc. / Tokyo

Hotman Co.

UMEAOI

Package Design / Single or Series

140005D

2014 Design Merit Award

Apple / Cupertino

Apple

Mac Pro Packaging

Package Design / Single or Series

140079D

2014 Design Merit Award

cosmos / Tokyo

Tomitashuzo

Shichihonyari

Package Design / Single or Series

140237D

2014 Design Merit Award

EIGHT BRANDING DESIGN / Tokyo

Nissen Shoko Co.

lll works [FUTAE GAUZE & PILE]

Package Design / Single or Series

140389D

2014 Design Merit Award

Grand Deluxe / Matsuyama

Colorsville Co.

Gauze Muffler

Package Design / Single or Series

140470D

2014 Design Merit Award

Great Works / Stockholm

Our/Vodka

Our/Vodka

Package Design / Single or Series

140472D

2014 Design Merit Award

HAKUHODO / Tokyo

Asabiraki Co., Ltd. + Tomita Shuzo Inc.

Cup SAKE

Package Design / Single or Series

140517D

2014 Design Merit Award

I&S BBDO / Tokyo

Japan Philharmonic Orchestra

THE JAPAN PILL-HARMONIC

Package Design / Single or Series

140562D

2014 Design Merit Award

JWT / Shanghai

Samsonite

The Electric Translator

Package Design / Single or Series

140622D

2014 Design Merit Award

Leo Burnett / Chicago

Peace One Day

Recipeace Olive Oil Tin

Package Design / Single or Series

140651D

2014 Design Merit Award

Scholz & Friends / Berlin

MA.Ri Int. SARL

Twist the Label

Package Design / Single or Series

141126D

2014 Design Merit Award

Turner Duckworth Design: London & San Francisco / San Francisco

Uproot Wine

Uproot Wine Packaging

Package Design / Single or Series

141224D

2014 Design Merit Award

10 inc. / Tokyo

Midorino Dental Clinic

Midorino Dental Clinic

Brand Identity / Brand Identity - Campaign

140003D

2014 Design Merit Award

Alt Group / Auckland

New Zealand Opera

New Zealand Opera

Brand Identity / Brand Identity - Campaign

140073D

2014 Design Merit Award

Blok Design / Toronto

Hoi Bo

Hoi Bo

Brand Identity / Brand Identity - Campaign

140173D

2014 Design Merit Award

Blok Design / Toronto

Vuhl

Vuhl

Brand Identity / Brand Identity - Campaign

140174D

2014 Design Merit Award

Bold / Stockholm

The Shirt Factory

The Shirt Factory redesign

Brand Identity / Brand Identity - Campaign

140180D

2014 Design Merit Award

ChiiiDesign / Macau

Instituto Cultural do Governo da R.A.E de Macau

24th Macao Arts Festival

Brand Identity / Brand Identity - Campaign

140206D

2014 Design Merit Award

Here Design / London

Great Northern Hotel

Great Northern Hotel

Brand Identity / Brand Identity - Campaign

140544D

2014 Design Merit Award

Interbrand / New York

YP

The New Way To Do

Brand Identity / Brand Identity - Campaign

140580D

2014 Design Merit Award

Kinetic / Singapore

Kinetic + Scotts Square + Mikanbako

Uu 3D CUSTOM FIGURINES

Brand Identity / Brand Identity - Campaign

140628D

2014 Design Merit Award

KW43 BRANDDESIGN / Duesseldorf

TRO

TRO Corporate Design

Brand Identity / Brand Identity - Campaign

140638D

2014 Design Merit Award

Leo Burnett / Toronto

Smith Restaurant + Bar

Smith Oyster Bar

Brand Identity / Brand Identity - Campaign

140730D

2014 Design Merit Award

lg2boutique / Montreal

Parc Olympique

A new identity for the Montréal Olympic Park

Brand Identity / Brand Identity - Campaign

140743D

2014 Design Merit Award

Linshaobin design / Shantou

XINLIN TEAHOUSE

XINLIN TEAHOUSE-1793 Chaoshan old port Gongfu tea culture

Brand Identity / Brand Identity - Campaign

140744D

2014 Design Merit Award

Magpie Studio / London

Nancy Tilbury & Benjamin Males

Studio XO: Power up

Brand Identity / Brand Identity - Campaign

140768D

2014 Design Merit Award

PEN. / Tokyo

Chie's Chinese School

Playful Chinese - Materials for Chinese Class

Brand Identity / Brand Identity - Campaign

141024D

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