The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Melbourne Remote Control Tourist Agency: Clemenger BBDO / Melbourne + TOOL / North America + EXIT Films / Melbourne Client: Tourism Victoria Category: Digital Direct Marketing / Websites, Microsites & Banners
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Digital Direct Marketing / Websites, Microsites & Banners
Sound Typeface Agency: DM9Sul / Porto Alegre/ RS Client: Club NME Brasil Category: Digital Direct Marketing / Websites, Microsites & Banners
The Challenge Lab Agency: Droga5 / New York Client: Prudential Category: Digital Direct Marketing / Websites, Microsites & Banners
40 years BNP Paribas - Roland Garros / We were there Agency: Sid Lee / Paris Client: BNP PARIBAS Category: Digital Direct Marketing / Websites, Microsites & Banners
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Digital Direct Marketing / Social Media & Viral Marketing
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Digital Direct Marketing / Social Media & Viral Marketing
Food Photos Save Lives Agency: DraftFCB New Zealand / Auckland Client: Unicef Category: Digital Direct Marketing / Social Media & Viral Marketing
Cabvertising Agency: Droga5 / New York Client: Newcastle Category: Digital Direct Marketing / Social Media & Viral Marketing
Live Test Series Agency: Forsman & Bodenfors / Gothenburg + Spoon / Gothenburg Client: Volvo Trucks Category: Digital Direct Marketing / Social Media & Viral Marketing
Milk Carton 2.0 Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Digital Direct Marketing / Social Media & Viral Marketing
If only for a second Agency: Leo Burnett France / Saint-Denis Client: Mimi Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
Phubbing - A Word Is Born Agency: McCann / Melbourne Client: Macquarie Dictionary Category: Digital Direct Marketing / Social Media & Viral Marketing
The Autocomplete Truth Agency: Memac Ogilvy / Dubai Client: UN Women Category: Digital Direct Marketing / Social Media & Viral Marketing
Celeb Grammar Cops Agency: Ogilvy Brasil / Sao Paulo Client: Red Balloon Category: Digital Direct Marketing / Social Media & Viral Marketing
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Digital Direct Marketing / Social Media & Viral Marketing
TUI Beer Plumber Agency: Saatchi & Saatchi New Zealand / Auckland Client: DB Breweries - TUI Beer Category: Digital Direct Marketing / Social Media & Viral Marketing
Departure Roulette Roadshow Agency: Wieden+Kennedy / New York Client: Heineken Category: Digital Direct Marketing / Social Media & Viral Marketing
Video Stamp Agency: Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne Client: Australia Post Category: Digital Direct Marketing / Mobile
MySmartEye Agency: DDB Group / Singapore Client: StarHub Category: Digital Direct Marketing / Mobile
TrackMyMacca's Agency: DDB / Sydney Client: McDonald's Australia Category: Digital Direct Marketing / Mobile
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Digital Direct Marketing / Mobile

2014 Advertising Merit Award

Clemenger BBDO / Melbourne + TOOL / North America + EXIT Films / Melbourne

Tourism Victoria

Melbourne Remote Control Tourist

Digital Direct Marketing / Websites, Microsites & Banners

140210A

2014 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

Amnesty International

Trial by Timeline

Digital Direct Marketing / Websites, Microsites & Banners

140229A

2014 Advertising Merit Award

DM9Sul / Porto Alegre/ RS

Club NME Brasil

Sound Typeface

Digital Direct Marketing / Websites, Microsites & Banners

140354A

2014 Advertising Merit Award

Droga5 / New York

Prudential

The Challenge Lab

Digital Direct Marketing / Websites, Microsites & Banners

140379A

2014 Advertising Merit Award

Sid Lee / Paris

BNP PARIBAS

40 years BNP Paribas - Roland Garros / We were there

Digital Direct Marketing / Websites, Microsites & Banners

141138A

2014 Advertising Merit Award

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Digital Direct Marketing / Social Media & Viral Marketing

140101A

2014 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

Amnesty International

Trial by Timeline

Digital Direct Marketing / Social Media & Viral Marketing

140230A

2014 Advertising Merit Award

DraftFCB New Zealand / Auckland

Unicef

Food Photos Save Lives

Digital Direct Marketing / Social Media & Viral Marketing

140360A

2014 Advertising Merit Award

Droga5 / New York

Newcastle

Cabvertising

Digital Direct Marketing / Social Media & Viral Marketing

140380A

2014 Advertising Merit Award

Forsman & Bodenfors / Gothenburg + Spoon / Gothenburg

Volvo Trucks

Live Test Series

Digital Direct Marketing / Social Media & Viral Marketing

140441A

2014 Advertising Merit Award

Grey Canada / Toronto

Missing Children Society of Canada

Milk Carton 2.0

Digital Direct Marketing / Social Media & Viral Marketing

140490A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Mimi Foundation

If only for a second

Digital Direct Marketing / Social Media & Viral Marketing

140691A

2014 Advertising Merit Award

McCann / Melbourne

Macquarie Dictionary

Phubbing - A Word Is Born

Digital Direct Marketing / Social Media & Viral Marketing

140788A

2014 Advertising Merit Award

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth

Digital Direct Marketing / Social Media & Viral Marketing

140819A

2014 Advertising Merit Award

Ogilvy Brasil / Sao Paulo

Red Balloon

Celeb Grammar Cops

Digital Direct Marketing / Social Media & Viral Marketing

140935A

2014 Advertising Merit Award

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Digital Direct Marketing / Social Media & Viral Marketing

140989A

2014 Advertising Merit Award

Saatchi & Saatchi New Zealand / Auckland

DB Breweries - TUI Beer

TUI Beer Plumber

Digital Direct Marketing / Social Media & Viral Marketing

141109A

2014 Advertising Merit Award

Wieden+Kennedy / New York

Heineken

Departure Roulette Roadshow

Digital Direct Marketing / Social Media & Viral Marketing

141254A

2014 Advertising Merit Award

Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne

Australia Post

Video Stamp

Digital Direct Marketing / Mobile

140211A

2014 Advertising Merit Award

DDB Group / Singapore

StarHub

MySmartEye

Digital Direct Marketing / Mobile

140288A

2014 Advertising Merit Award

DDB / Sydney

McDonald's Australia

TrackMyMacca's

Digital Direct Marketing / Mobile

140294A

2014 Advertising Merit Award

Ogilvy / Paris

Scrabble

Scrabble WiFi

Digital Direct Marketing / Mobile

140988A

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