The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Not So Pedestrian Lanes
Agency: IdeasXMachina (IXM) / Pasig City
Client: Pasig City Government Philippines Category: Municipal Design / Single or Series
LX Type
Agency: Leo Burnett / Lisboa
Client: Lisbon City Council Category: Municipal Design / Single or Series
Dietz & Watson: LaserHam
Agency: allen & gerritsen / Philadelphia
Client: Dietz & Watson Category: Social Media / Branded Social Post
Super Bowl Newsjack
Agency: Colangelo / Darien
Client: Red Stripe Category: Social Media / Branded Social Post
0-60 In Less Than a Vine
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Social Media / Branded Social Post
Wendy's Bacon Portabella Melt on Brioche Campaign
Agency: VML / Kansas City
Client: Wendy's Category: Social Media / Branded Social Post
A Loja Vazia
Agency: LDC / São Paulo
Client: Shopping VillaLobos Category: Design for the Greater Good / Designer Initiated
:{to:) CleftToSmile
Agency: Ogilvy & Mather India / Mumbai
Client: Operation Smile India Category: Design for the Greater Good / Designer Initiated
Free Arts NYC Brand Identity
Agency: Red Peak / New York
Client: Free Arts NYC Category: Design for the Greater Good / Designer Initiated
Skol Design - Blisters (1 to 5)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol Category: Collateral / Promotional Materials - Single or Campaign
Cityscape Calendar
Agency: FCB / Chicago
Client: Valspar Category: Collateral / Promotional Materials - Single or Campaign
Gianvito Rossi Origami Invites
Agency: FP7/DXB / Dubai
Client: Harvey Nichols Category: Collateral / Promotional Materials - Single or Campaign
My biggest mistake
Agency: Grabarz & Partner / Hamburg
Client: Wieners + Wieners Category: Collateral / Promotional Materials - Single or Campaign
Double Straw
Agency: GSD&M / Austin
Client: Jarritos Category: Collateral / Promotional Materials - Single or Campaign
Every story has a beginning
Agency: guertlerbachmann / Hamburg
Client: Roland Berger Category: Collateral / Promotional Materials - Single or Campaign
A Homeless Success Story - on a Receipt
Agency: Hakuhodo Inc. / Tokyo
Client: THE BIG ISSUE JAPAN Category: Collateral / Promotional Materials - Single or Campaign
The Hornbach Hammer
Agency: HEIMAT / Berlin
Client: Hornbach Category: Collateral / Promotional Materials - Single or Campaign
OPTICAL ILLUSION
Agency: BORGHI/LOWE / Sao Paulo
Client: Unilever Category: Collateral Design / Point of Purchase and In-Store - Series
Smart Heads
Agency: Kolle Rebbe / Hamburg
Client: Hansgrohe SE Category: Collateral Design / Point of Purchase and In-Store - Series
Children
Agency: Newsun/Ogilvy Guangzhou / Guangzhou
Client: Cablite Category: Collateral Design / Point of Purchase and In-Store - Series
Make Perfect Even Better
Agency: DDB Canada / Vancouver + Karacters / Vancouver
Client: BC Egg Marketing Board Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Facebook: The Annual 2013
Agency: Human After All / London
Client: Facebook Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
WESSA Annual Review 2013
Agency: human.kind / Johannesburg
Client: The Wildlife & Environment Society of South Africa Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
IAG Reconciliation Action Plan
Agency: Re / Sydney
Client: IAG Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Axe
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
McD Fries Hands
Agency: Heye / Munich
Client: McDonald's Germany Category: Magazine / Full Page or Spread - Single
Wrestler Bear
Agency: JWT / Shanghai
Client: Wrestler Bear Category: Magazine / Full Page or Spread - Single
Bike
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Horse float
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Doe & Sea-lion
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Elephant & Swan
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Giraffe & Penguin
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Hands: Jimi Hendrix
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Guitar Player Category: Magazine / Full Page or Spread - Single
Samurai
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Category: Magazine / Full Page or Spread - Single
Nascar
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Category: Magazine / Full Page or Spread - Single
Meat
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Salmon
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Green Onion
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Wizard VS Witch
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Magazine / Full Page or Spread - Single
Webtropolis
Agency: Y&R South Africa / Cape Town
Client: Land Rover Category: Magazine / Full Page or Spread - Single
Stockholm House Equalizer
Agency: Akestam Holst / Stockholm
Client: Pause Home Entertainment Stores Category: Websites / Durable Goods
Epic Playdate / Hyundai Santa Fe
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Websites / Durable Goods
Love
Agency: Bester Burke / Cape Town
Client: DARG Category: Public Service / Political - Video / Television - Single
Blazed
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single
Mistakes
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single
Award:
2014 Design Merit Award
Agency:
IdeasXMachina (IXM) / Pasig City
Client:
Pasig City Government Philippines
Title:
Not So Pedestrian Lanes
Category:
Municipal Design / Single or Series
Annual ID:
140564D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Lisbon City Council
Title:
LX Type
Category:
Municipal Design / Single or Series
Annual ID:
140694D
Award:
2014 Interactive Merit Award
Agency:
allen & gerritsen / Philadelphia
Client:
Dietz & Watson
Title:
Dietz & Watson: LaserHam
Category:
Social Media / Branded Social Post
Annual ID:
140054N
Award:
2014 Interactive Merit Award
Agency:
Colangelo / Darien
Client:
Red Stripe
Title:
Super Bowl Newsjack
Category:
Social Media / Branded Social Post
Annual ID:
140226N
Award:
2014 Interactive Merit Award
Agency:
CP+B / LA
Client:
Grey Poupon
Title:
Pride
Category:
Social Media / Branded Social Post
Annual ID:
140248N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
0-60 In Less Than a Vine
Category:
Social Media / Branded Social Post
Annual ID:
140576N
Award:
2014 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Wendy's
Title:
Wendy's Bacon Portabella Melt on Brioche Campaign
Category:
Social Media / Branded Social Post
Annual ID:
141240N
Award:
2014 Design Merit Award
Agency:
LDC / São Paulo
Client:
Shopping VillaLobos
Title:
A Loja Vazia
Category:
Design for the Greater Good / Designer Initiated
Annual ID:
140749D
Award:
2014 Design Merit Award
Agency:
Ogilvy & Mather India / Mumbai
Client:
Operation Smile India
Title:
:{to:) CleftToSmile
Category:
Design for the Greater Good / Designer Initiated
Annual ID:
140906D
Award:
2014 Design Merit Award
Agency:
Red Peak / New York
Client:
Free Arts NYC
Title:
Free Arts NYC Brand Identity
Category:
Design for the Greater Good / Designer Initiated
Annual ID:
141082D
Award:
2014 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Skol
Title:
Skol Design - Blisters (1 to 5)
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140399A
Award:
2014 Advertising Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Cityscape Calendar
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140411A
Award:
2014 Advertising Merit Award
Agency:
FP7/DXB / Dubai
Client:
Harvey Nichols
Title:
Gianvito Rossi Origami Invites
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140446A
Award:
2014 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Wieners + Wieners
Title:
My biggest mistake
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140465A
Award:
2014 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Jarritos
Title:
Double Straw
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140501A
Award:
2014 Advertising Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
Roland Berger
Title:
Every story has a beginning
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140507A
Award:
2014 Advertising Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
THE BIG ISSUE JAPAN
Title:
A Homeless Success Story - on a Receipt
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140515A
Award:
2014 Advertising Merit Award
Agency:
HEIMAT / Berlin
Client:
Hornbach
Title:
The Hornbach Hammer
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140538A
Award:
2014 Design Merit Award
Agency:
BORGHI/LOWE / Sao Paulo
Client:
Unilever
Title:
OPTICAL ILLUSION
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
140184D
Award:
2014 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Hansgrohe SE
Title:
Smart Heads
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
140635D
Award:
2014 Design Merit Award
Agency:
Newsun/Ogilvy Guangzhou / Guangzhou
Client:
Cablite
Title:
Children
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
140862D
Award:
2014 Design Merit Award
Agency:
DDB Canada / Vancouver + Karacters / Vancouver
Client:
BC Egg Marketing Board
Title:
Make Perfect Even Better
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
140300D
Award:
2014 Design Merit Award
Agency:
Human After All / London
Client:
Facebook
Title:
Facebook: The Annual 2013
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
140558D
Award:
2014 Design Merit Award
Agency:
human.kind / Johannesburg
Client:
The Wildlife & Environment Society of South Africa
Title:
WESSA Annual Review 2013
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
140559D
Award:
2014 Design Merit Award
Agency:
Re / Sydney
Client:
IAG
Title:
IAG Reconciliation Action Plan
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
141076D
Award:
2014 Interactive Merit Award
Agency:
herraiz soto & co / Barcelona
Client:
Notegraphy
Title:
Notegraphy
Category:
Craft / Typography
Annual ID:
140552N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Lisbon City Council
Title:
Lx Type
Category:
Craft / Typography
Annual ID:
140695N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Think Patent x 20 Posters
Category:
Craft / Typography
Annual ID:
140969N
Award:
2014 Advertising Merit Award
Agency:
CP+B
Client:
JELLO
Title:
Jigglevision
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140246A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Axe
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140306A
Award:
2014 Advertising Merit Award
Agency:
Heye / Munich
Client:
McDonald's Germany
Title:
McD Fries Hands
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140553A
Award:
2014 Advertising Merit Award
Agency:
JWT / Shanghai
Client:
Wrestler Bear
Title:
Wrestler Bear
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140621A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Bike
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140679A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Horse float
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140680A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Doe & Sea-lion
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140681A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Elephant & Swan
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140682A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Giraffe & Penguin
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140683A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Guitar Player
Title:
Hands: Jimi Hendrix
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140718A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel
Title:
Samurai
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140948A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel
Title:
Nascar
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140949A
Award:
2014 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Supermarkets
Title:
Meat
Category:
Magazine / Full Page or Spread - Single
Annual ID:
141117A
Award:
2014 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Supermarkets
Title:
Salmon
Category:
Magazine / Full Page or Spread - Single
Annual ID:
141118A
Award:
2014 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Supermarkets
Title:
Green Onion
Category:
Magazine / Full Page or Spread - Single
Annual ID:
141119A
Award:
2014 Advertising Merit Award
Agency:
TBWA / Kuala Lumpur
Client:
Newell Rubbermaid
Title:
Wizard VS Witch
Category:
Magazine / Full Page or Spread - Single
Annual ID:
141172A
Award:
2014 Advertising Merit Award
Agency:
Y&R South Africa / Cape Town
Client:
Land Rover
Title:
Webtropolis
Category:
Magazine / Full Page or Spread - Single
Annual ID:
141306A
Award:
2014 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pause Home Entertainment Stores
Title:
Stockholm House Equalizer
Category:
Websites / Durable Goods
Annual ID:
140047N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
Epic Playdate / Hyundai Santa Fe
Category:
Websites / Durable Goods
Annual ID:
140574N
Award:
2014 Advertising Merit Award
Agency:
Bester Burke / Cape Town
Client:
DARG
Title:
Love
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140166A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Blazed
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140220A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140221A
