The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Next Big Thing Is Here: MagnaCartaHolyGrail Agency: 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Online Films & Video / Short Form - Series/Episodes
Quietest Show On Earth Agency: McCann-Erickson / New York Client: General Mills Category: Online Films & Video / Short Form - Series/Episodes
IBM Datagrams Agency: Ogilvy / New York Client: IBM Category: Online Films & Video / Short Form - Series/Episodes
The Local's Guide Agency: Akestam Holst / Stockholm Client: Stockholm Arlanda Aiport Category: Mobile Applications/Sites / Media, Entertainment & Leisure
The Chase 360 Agency: B-Reel / Stockholm + Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Craft / Video / Direction
The Lover Agency: BEING / Boulogne billancourt Client: Come4 Category: Craft / Video / Direction
Singular Masterpiece Agency: Ogilvy / Beijing Client: Volkswagen Category: Craft / Video / Direction
A Ticket to Visit Mum Agency: Ogilvy / New York Client: British Airways Category: Craft / Video / Direction
Roam Free Agency: Young & Rubicam / New York Client: Land Rover Category: Craft / Video / Direction
Footify FM Agency: Clemenger BBDO / Melbourne Client: National Australia Bank Category: Social Media / Best Integrated Campaign Led by Social
The Smart Phone Line Agency: Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland Client: Samsung New Zealand Category: Social Media / Best Integrated Campaign Led by Social
I See Fries Agency: DDB / Sydney + DDB / Shanghai Client: McDonald's Australia Category: Social Media / Best Integrated Campaign Led by Social
Lay's Do Us A Flavor Agency: Energy BBDO / Chicago + Xi Chicago / Chicago Client: Frito Lay Category: Social Media / Best Integrated Campaign Led by Social
Taco Bell Eat your Words Agency: Grip Limited / Toronto Client: Yum! Brands International Category: Social Media / Best Integrated Campaign Led by Social
Cancertweets Agency: Leo Burnett Colombia / Bogota Client: League Against Cancer - Bogota Category: Social Media / Best Integrated Campaign Led by Social
#theworldneedsmore Agency: Leo Burnett / New York Client: United Nations, Office for the Coordination of Humanitarian Affairs Category: Social Media / Best Integrated Campaign Led by Social
Bentley Burial Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Social Media / Best Integrated Campaign Led by Social
Adopt a pothole Agency: Publicis India / Gurgaon Client: Apollo Tyres Category: Social Media / Best Integrated Campaign Led by Social
If only for a second Agency: Leo Burnett France / Saint-Denis Client: Mimi Foundation Category: Public Service / Political - Video / Cinema
Shade Cinema Agency: GPY&R / Brisbane Client: Brisbane City Council Category: Use of Technology / Location-Based Services or Proximity Marketing
World's Most Valuable Check-In Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Use of Technology / Location-Based Services or Proximity Marketing
THE BRIGHTEST ONLINE AD Agency: Publicis Germany / Munich / Frankfurt Client: Lupine Lighting System/ BIKE digital Category: Banners & Interactive Advertising / Interactive Banners
WFP Food Link Agency: Grabarz & Partner / Hamburg Client: World Food Programme/Gourmantis Category: Public Service - Outdoor / Outdoor - Single
THE HAND - BOY Agency: Herezie / Paris Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
AMIA Booth Agency: Ogilvy & Mather Argentina / Buenos Aires Client: AMIA Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - Earthquake Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - Flood Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
Pub Finder Agency: breensmith / Atlanta Client: Diageo / Guinness Category: Collateral / P.O.P. and In-store - Single
Mc Do Halloween Agency: Cossette / Montreal Client: McDonald's Category: Collateral / P.O.P. and In-store - Single
Cable Effects Campaign Agency: MJZ / Los Angeles + Grey / New York Client: DirecTV Category: Consumer Television / :30/:25 - Campaign
Honor This Agency: Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles Client: Sprint Category: Consumer Television / :30/:25 - Campaign
ESPN "Potatoes", "Date", & "Dog" Agency: Uber Content / Los Angeles + 77 Ventures / Nashville Client: ESPN Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Play in the Now Agency: Wieden+Kennedy / Portland Client: Nike Golf Category: Consumer Television / :30/:25 - Campaign
Stockholm House Equalizer Agency: Akestam Holst / Stockholm Client: Pause Home Entertainment Stores Category: Websites / Durable Goods
Epic Playdate / Hyundai Santa Fe Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Websites / Durable Goods
CHRISTMAS IN A DAY Agency: Abbott Mead Vickers BBDO / London Client: Sainsbury's Category: Documentaries / Film
KAZ: Pushing the Virtual Divide Agency: Moscovici/Proulx / Toronto Client: PlayStation (Sony Computer Entertainment) Category: Documentaries / Film
Bar Soap Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Guinness Draught in a Bottle Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Collateral / P.O.P. and In-store - Campaign
No Bollocks Agency: BBDO / Toronto Client: Molson Coors Canada Category: Collateral / P.O.P. and In-store - Campaign
Pub Finder Agency: breensmith / Atlanta Client: Diageo / Guinness Category: Collateral / P.O.P. and In-store - Campaign
Origami Agency: McCann Worldgroup India / Mumbai Client: PREMIER TISSUES INDIA LTD Category: Collateral / P.O.P. and In-store - Campaign
L'OREAL REVITALIFT UPSIDE DOWN CAMPAIGN Agency: McCann Worldgroup / Singapore Client: L'Oreal Category: Collateral / P.O.P. and In-store - Campaign
A campaign in pieces Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Collateral / P.O.P. and In-store - Campaign
KLM Space Agency: DDB & Tribal Worldwide / Amsterdam + Rapp Netherlands / Amsterdam + MediaMonks / Hilversum Client: KLM Royal Dutch Airlines Category: Websites / Travel, Entertainment & Leisure
J-Dar Agency: DDB Canada / Toronto + Tribal Worldwide / Toronto Client: Toronto Jewish Film Festival Category: Websites / Travel, Entertainment & Leisure
Football Type Agency: Face37 / London Client: Football Foundation Category: Publication Design / Book Cover Design
Movable Type Agency: hanqingtang design / Nanjing Client: Jiang Su Education Press Category: Publication Design / Book Cover Design
Ceviche - Peruvian Kitchen Agency: Here Design / London Client: Weidenfeld & Nicolson Category: Publication Design / Book Cover Design

2014 Interactive Merit Award

72andSunny / Los Angeles

Samsung Telecommunications America

The Next Big Thing Is Here: MagnaCartaHolyGrail

Online Films & Video / Short Form - Series/Episodes

140020N

2014 Interactive Merit Award

McCann-Erickson / New York

General Mills

Quietest Show On Earth

Online Films & Video / Short Form - Series/Episodes

140795N

2014 Interactive Merit Award

Ogilvy / New York

IBM

IBM Datagrams

Online Films & Video / Short Form - Series/Episodes

140965N

2014 Interactive Merit Award

Akestam Holst / Stockholm

Stockholm Arlanda Aiport

The Local's Guide

Mobile Applications/Sites / Media, Entertainment & Leisure

140048N

2014 Interactive Merit Award

B-Reel / Stockholm + Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Chase 360

Craft / Video / Direction

140089N

2014 Interactive Merit Award

BEING / Boulogne billancourt

Come4

The Lover

Craft / Video / Direction

140164N

2014 Interactive Merit Award

Ogilvy / Beijing

Volkswagen

Singular Masterpiece

Craft / Video / Direction

140923N

2014 Interactive Merit Award

Ogilvy / New York

British Airways

A Ticket to Visit Mum

Craft / Video / Direction

140970N

2014 Interactive Merit Award

Young & Rubicam / New York

Land Rover

Roam Free

Craft / Video / Direction

141297N

2014 Interactive Merit Award

Clemenger BBDO / Melbourne

National Australia Bank

Footify FM

Social Media / Best Integrated Campaign Led by Social

140215N

2014 Interactive Merit Award

Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland

Samsung New Zealand

The Smart Phone Line

Social Media / Best Integrated Campaign Led by Social

140231N

2014 Interactive Merit Award

DDB / Sydney + DDB / Shanghai

McDonald's Australia

I See Fries

Social Media / Best Integrated Campaign Led by Social

140305N

2014 Interactive Merit Award

Energy BBDO / Chicago + Xi Chicago / Chicago

Frito Lay

Lay's Do Us A Flavor

Social Media / Best Integrated Campaign Led by Social

140396N

2014 Interactive Merit Award

Grip Limited / Toronto

Yum! Brands International

Taco Bell Eat your Words

Social Media / Best Integrated Campaign Led by Social

140495N

2014 Interactive Merit Award

Leo Burnett Colombia / Bogota

League Against Cancer - Bogota

Cancertweets

Social Media / Best Integrated Campaign Led by Social

140676N

2014 Interactive Merit Award

Leo Burnett / New York

United Nations, Office for the Coordination of Humanitarian Affairs

#theworldneedsmore

Social Media / Best Integrated Campaign Led by Social

140700N

2014 Interactive Merit Award

Leo Burnett Tailor Made / Sao Paulo

Brazilian Association of Organ Transplantation

Bentley Burial

Social Media / Best Integrated Campaign Led by Social

140723N

2014 Interactive Merit Award

Publicis India / Gurgaon

Apollo Tyres

Adopt a pothole

Social Media / Best Integrated Campaign Led by Social

141049N

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Mimi Foundation

If only for a second

Public Service / Political - Video / Cinema

140690A

2014 Interactive Merit Award

GPY&R / Brisbane

Brisbane City Council

Shade Cinema

Use of Technology / Location-Based Services or Proximity Marketing

140464N

2014 Interactive Merit Award

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Check-In

Use of Technology / Location-Based Services or Proximity Marketing

140491N

2014 Interactive Merit Award

Publicis Germany / Munich / Frankfurt

Lupine Lighting System/ BIKE digital

THE BRIGHTEST ONLINE AD

Banners & Interactive Advertising / Interactive Banners

141048N

2014 Advertising Merit Award

Grabarz & Partner / Hamburg

World Food Programme/Gourmantis

WFP Food Link

Public Service - Outdoor / Outdoor - Single

140467A

2014 Advertising Merit Award

Herezie / Paris

INNOCENCE EN DANGER

THE HAND - BOY

Public Service - Outdoor / Outdoor - Single

140550A

2014 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

AMIA

AMIA Booth

Public Service - Outdoor / Outdoor - Single

140894A

2014 Advertising Merit Award

Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore

Crisis Relief Singapore

Liking Isn't Helping - Earthquake

Public Service - Outdoor / Outdoor - Single

141061A

2014 Advertising Merit Award

Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore

Crisis Relief Singapore

Liking Isn't Helping - Flood

Public Service - Outdoor / Outdoor - Single

141062A

2014 Advertising Merit Award

breensmith / Atlanta

Diageo / Guinness

Pub Finder

Collateral / P.O.P. and In-store - Single

140190A

2014 Advertising Merit Award

Cossette / Montreal

McDonald's

Mc Do Halloween

Collateral / P.O.P. and In-store - Single

140242A

2014 Advertising Merit Award

MJZ / Los Angeles + Grey / New York

DirecTV

Cable Effects Campaign

Consumer Television / :30/:25 - Campaign

140474A

2014 Advertising Merit Award

Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles

Sprint

Honor This

Consumer Television / :30/:25 - Campaign

140647A

2014 Advertising Merit Award

Uber Content / Los Angeles + 77 Ventures / Nashville

ESPN

ESPN "Potatoes", "Date", & "Dog"

Consumer Television / :30/:25 - Campaign

141225A

2014 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

This is SportsCenter

Consumer Television / :30/:25 - Campaign

141253A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Nike Golf

Play in the Now

Consumer Television / :30/:25 - Campaign

141270A

2014 Interactive Merit Award

Akestam Holst / Stockholm

Pause Home Entertainment Stores

Stockholm House Equalizer

Websites / Durable Goods

140047N

2014 Interactive Merit Award

INNOCEAN USA / Huntington Beach

Hyundai Motor America

Epic Playdate / Hyundai Santa Fe

Websites / Durable Goods

140574N

2014 Branded Entertainment Merit Award

Abbott Mead Vickers BBDO / London

Sainsbury's

CHRISTMAS IN A DAY

Documentaries / Film

140027E

2014 Branded Entertainment Merit Award

Moscovici/Proulx / Toronto

PlayStation (Sony Computer Entertainment)

KAZ: Pushing the Virtual Divide

Documentaries / Film

140830E

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Bar Soap Campaign

Consumer Television / Commercials of Var. Length - Campaign

141273A

2014 Advertising Merit Award

BBDO / Singapore

Asia Pacific Breweries Singapore

Guinness Draught in a Bottle

Collateral / P.O.P. and In-store - Campaign

140129A

2014 Advertising Merit Award

BBDO / Toronto

Molson Coors Canada

No Bollocks

Collateral / P.O.P. and In-store - Campaign

140133A

2014 Advertising Merit Award

breensmith / Atlanta

Diageo / Guinness

Pub Finder

Collateral / P.O.P. and In-store - Campaign

140191A

2014 Advertising Merit Award

McCann Worldgroup India / Mumbai

PREMIER TISSUES INDIA LTD

Origami

Collateral / P.O.P. and In-store - Campaign

140786A

2014 Advertising Merit Award

McCann Worldgroup / Singapore

L'Oreal

L'OREAL REVITALIFT UPSIDE DOWN CAMPAIGN

Collateral / P.O.P. and In-store - Campaign

140799A

2014 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

A campaign in pieces

Collateral / P.O.P. and In-store - Campaign

140880A

2014 Interactive Merit Award

DDB & Tribal Worldwide / Amsterdam + Rapp Netherlands / Amsterdam + MediaMonks / Hilversum

KLM Royal Dutch Airlines

KLM Space

Websites / Travel, Entertainment & Leisure

140295N

2014 Interactive Merit Award

DDB Canada / Toronto + Tribal Worldwide / Toronto

Toronto Jewish Film Festival

J-Dar

Websites / Travel, Entertainment & Leisure

140301N

2014 Design Merit Award

Face37 / London

Football Foundation

Football Type

Publication Design / Book Cover Design

140406D

2014 Design Merit Award

hanqingtang design / Nanjing

Jiang Su Education Press

Movable Type

Publication Design / Book Cover Design

140522D

2014 Design Merit Award

Here Design / London

Weidenfeld & Nicolson

Ceviche - Peruvian Kitchen

Publication Design / Book Cover Design

140545D

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