The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Advertising
- Branded Entertainment
- Design
- Intellectual Property
- Interactive
Award
Category
-
Category
Select Category
- Select Category
- Advertising on Mobile Devices
- Banners & Interactive Advertising
- Brand Identity
- Brand Transformation
- Broadcast and Moving Image
- Cinema Advertising
- Collateral
- Collateral Design
- Consumer Television
- Craft
- Craft / Technique
- Custom Content
- Data and Human Experience
- Data Visualization
- Design for the Greater Good
- Digital Direct Marketing
- Direct Marketing
- Documentaries
- E-Publication Ads
- Experiential
- Experiential Advertising
- Film
- Gaming
- Innovation in Outdoor
- Innovation in Print
- Innovation in Radio
- Innovation in Video
- Integrated Branding
- Intellectual Property & Products
- Magazine
- Mobile
- Mobile Applications/Sites
- Municipal Design
- Music
- Newspaper
- Non-Broadcast
- Online
- Online Films & Video
- Other Digital Solutions
- Outdoor
- Package Design
- Print Craft
- Product Design
- Public Service
- Public Service - Outdoor
- Public Service / Political - Print
- Public Service / Political - Video
- Public Service Experiential Advertising
- Public Service Integrated Branding
- Publication Design
- Radio
- Radio Craft
- Self-Promotion
- Social Media
- Spatial Design
- Television
- Trade
- Use of Technology
- User Experience Design - Mobile
- User Experience Design - Web
- User Generated Content
- Video Craft
- Websites
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Hidden Dangers
Agency: guertlerbachmann / Hamburg
Client: KIA Motors Europe GmbH Category: Magazine / Full Page or Spread - Campaign
Get closer
Agency: Jan Steinhilber / Hamburg + Jung von Matt / Hamburg
Client: Panasonic Marketing Europe GmbH Category: Magazine / Full Page or Spread - Campaign
Stains Happen
Agency: Lapiz / Chicago
Client: P&G Category: Magazine / Full Page or Spread - Campaign
Nothing Comes Easy
Agency: Leo Burnett / Beirut
Client: Virgin Radio Category: Magazine / Full Page or Spread - Campaign
Trailers
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Upside Down
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Mini World
Agency: Ogilvy Germany
Client: Coca-Cola Category: Magazine / Full Page or Spread - Campaign
The Newspaper Effect
Agency: Ogilvy Germany
Client: ZMG (Newspaper Marketing Association) Category: Magazine / Full Page or Spread - Campaign
Splash
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Campaign
Right The Wrong
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Magazine / Full Page or Spread - Campaign
Impressionnism
Agency: Y&R Paris / Boulogne-Billancourt
Client: Keloptic Category: Magazine / Full Page or Spread - Campaign
Little Holes
Agency: Y&R Paris / Boulogne-Billancourt
Client: Smallable Category: Magazine / Full Page or Spread - Campaign
Let's Do That / Nature Painting / The Date
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America Category: Consumer Television / 60 Second - Campaign
Write it in your own voice
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands Category: Consumer Television / 60 Second - Campaign
Every story has a beginning
Agency: guertlerbachmann / Hamburg
Client: Roland Berger Category: Collateral Design / Booklets and Brochures
Moormann Single Pieces
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann GmbH Category: Collateral Design / Booklets and Brochures
Maison Gerard- Zigor
Agency: Mother / New York
Client: Maison Gerard Category: Collateral Design / Booklets and Brochures
Playful Chinese - Materials for Chinese Class
Agency: PEN. / Tokyo
Client: Chie's Chinese School Category: Collateral Design / Booklets and Brochures
Oreo Wonderfilled Book
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Collateral Design / Booklets and Brochures
Space Camp
Agency: BBH / London
Client: Unilever Category: Experiential Advertising / Events and Competitions
Footify FM
Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne
Client: The National Australia Bank Category: Experiential Advertising / Events and Competitions
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Experiential Advertising / Events and Competitions
Cabvertising
Agency: Droga5 / New York
Client: Newcastle Category: Experiential Advertising / Events and Competitions
All eyes on S4
Agency: HEIMAT / Berlin
Client: Swisscom Category: Experiential Advertising / Events and Competitions
Road to Recovery
Agency: Leo Burnett / Sydney
Client: Diageo Category: Experiential Advertising / Events and Competitions
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Experiential Advertising / Events and Competitions
ASICS Treadmill Challenge
Agency: VITRO / San Diego
Client: ASICS America Category: Experiential Advertising / Events and Competitions
Journal resource for cancer patients
Agency: .99 / Auckland
Client: Leukaemia & Blood Cancer New Zealand Category: Public Service / Promotional Items
ADCC Membership Brochure
Agency: Blok Design / Toronto
Client: Advertising & Design Club of Canada Category: Public Service / Promotional Items
Kustom Kulture Posters
Agency: INNOCEAN USA / Huntington Beach
Client: Vans Category: Public Service / Promotional Items
Every Text Helps
Agency: DDB Canada / Vancouver
Client: Crime Stoppers BC Category: Radio / Public Service - Campaign
Lunch is on Me - Radio Campaign
Agency: FCB / Cape Town
Client: Peninsula School Feeding Association Category: Radio / Public Service - Campaign
Cafiaspirin - Phrases
Agency: AlmapBBDO / Sao Paulo
Client: BAYER Category: Newspaper / Full Page or Spread - Campaign
Dogs
Agency: AlmapBBDO / Sao Paulo
Client: Effem Category: Newspaper / Full Page or Spread - Campaign
Schemes
Agency: AlmapBBDO / Sao Paulo
Client: Getty Images Category: Newspaper / Full Page or Spread - Campaign
Thoughts
Agency: DDB / New York
Client: NY Lottery Category: Newspaper / Full Page or Spread - Campaign
Reality vs Fiction
Agency: DDB / Paris
Client: National Geographic Category: Newspaper / Full Page or Spread - Campaign
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Newspaper / Full Page or Spread - Campaign
Endless Energy
Agency: Grey Group / Singapore
Client: Procter & Gamble Category: Newspaper / Full Page or Spread - Campaign
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
Shoelace Monuments
Agency: McCann Worldgroup India / Mumbai
Client: YATRA ONLINE INDIA PRIVATE LIMITED Category: Newspaper / Full Page or Spread - Campaign
Bad Heath Habits Awareness Campaign
Agency: McCann Spain / Madrid
Client: Nisa Hospitals Category: Newspaper / Full Page or Spread - Campaign
Class
Agency: Prolam Y&R / Santiago
Client: Unicef Category: Newspaper / Full Page or Spread - Campaign
Thin Men
Agency: Publicis / Brussels
Client: Stihl Category: Newspaper / Full Page or Spread - Campaign
Fear Made Fun - Dentist, Snake, Torture
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Full Page or Spread - Campaign
Footify FM
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Social Media / Best Integrated Campaign Led by Social
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland
Client: Samsung New Zealand Category: Social Media / Best Integrated Campaign Led by Social