The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Art, Copy & Code Website (Phase 2)
Agency: 72andSunny / Los Angeles
Client: Google Advertising Arts Category: Websites / Corporate Website
SHARE OPENING
Agency: FRIENDS AGENCY MOSCOW / Moscow
Client: Pompeya Category: Websites / Corporate Website
TOKYO CITY SYMPHONY
Agency: SIX / Tokyo + Bascule / Tokyo
Client: Mori Building Co. Category: Websites / Corporate Website
Brand Experience Site
Agency: Wieden+Kennedy / Portland
Client: Sony Category: Websites / Corporate Website
The Tomorrow Project
Agency: CHI & Partners / London
Client: The Prince's Trust Category: Experiential / Installations
SADDLE BLOSSOMS
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: COGOO Clean City Organization Category: Experiential / Installations
Nature Valley Trail View 2.0
Agency: McCann-Erickson / New York
Client: General Mills Category: Websites / Food & Drinks
Axe
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
McD Fries Hands
Agency: Heye / Munich
Client: McDonald's Germany Category: Magazine / Full Page or Spread - Single
Wrestler Bear
Agency: JWT / Shanghai
Client: Wrestler Bear Category: Magazine / Full Page or Spread - Single
Bike
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Horse float
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Doe & Sea-lion
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Elephant & Swan
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Giraffe & Penguin
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Hands: Jimi Hendrix
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Guitar Player Category: Magazine / Full Page or Spread - Single
Samurai
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Category: Magazine / Full Page or Spread - Single
Nascar
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Category: Magazine / Full Page or Spread - Single
Meat
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Salmon
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Green Onion
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Wizard VS Witch
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Magazine / Full Page or Spread - Single
Webtropolis
Agency: Y&R South Africa / Cape Town
Client: Land Rover Category: Magazine / Full Page or Spread - Single
Moto Maker
Agency: Digitas / New York
Client: Motorola Category: User Experience Design - Web / User Experience
Into the Arctic
Agency: Hello Monday / Aarhus
Client: Greenpeace Category: User Experience Design - Web / User Experience
FORGETMENOT
Agency: Kinetic / Singapore
Client: FORGETMENOT.SG Category: User Experience Design - Web / User Experience
Blinkwashing
Agency: Mother / New York
Client: Virgin Mobile Category: User Experience Design - Web / User Experience
Killing Kennedy
Agency: Mullen / Boston
Client: National Geographic Category: User Experience Design - Web / User Experience
The joker's job interview
Agency: Sid Lee / Paris
Client: Warner Bros Entertainment Category: User Experience Design - Web / User Experience
Squarespace Logo
Agency: Squarespace / New York
Client: Squarespace Category: User Experience Design - Web / User Experience
DuncanHines.com: Inspiration
Agency: Tenthwave / New York
Client: Pinnacle Foods Category: User Experience Design - Web / User Experience
Commbank Relaunch
Agency: VML / Sydney
Client: Commonwealth Bank Category: User Experience Design - Web / User Experience
Nike Cross Nationals - Run NXN
Agency: Wieden+Kennedy / Portland
Client: Nike Category: User Experience Design - Web / User Experience
Dumb Ways to Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Mobile Applications/Sites / Branded Games
Shade Cinema
Agency: GPY&R / Brisbane
Client: Brisbane City Council Category: Use of Technology / Location-Based Services or Proximity Marketing
World's Most Valuable Check-In
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Use of Technology / Location-Based Services or Proximity Marketing
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Craft / Technique / Best Editing
Mandible
Agency: RPA / Santa Monica
Client: Newport Beach Film Festival Category: Craft / Technique / Best Editing
Arts Maebashi
Agency: EIGHT BRANDING DESIGN / Tokyo
Client: Maebashi City Category: Spatial Design / Not-for-Profit
A Loja Vazia
Agency: LDC / São Paulo
Client: Shopping VillaLobos Category: Spatial Design / Not-for-Profit
SADDLE BLOSSOMS
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: COGOO clean city organization Category: Spatial Design / Not-for-Profit
Miss
Agency: lg2 / Quebec
Client: The Quebec Automobile Insurance Corporation Category: Radio / Public Service - Single
Press Cancer Radio
Agency: McCann Worldgroup Philippines / Taguig
Client: Philippine Cancer Society Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Filipino Pop Singer
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single