The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Space Camp Agency: BBH / London Client: Unilever Category: Experiential / Events
Bud Light - Whatever Happens Stunt Agency: Energy BBDO / Chicago + BBDO / New York Client: Anheuser-Busch/Bud Light Category: Experiential / Events
Space Camp Agency: BBH / London Client: Unilever Category: Experiential Advertising / Events and Competitions
Footify FM Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne Client: The National Australia Bank Category: Experiential Advertising / Events and Competitions
Sound of Honda / Ayrton Senna 1989 Agency: DENTSU / Tokyo Client: Honda Category: Experiential Advertising / Events and Competitions
Cabvertising Agency: Droga5 / New York Client: Newcastle Category: Experiential Advertising / Events and Competitions
All eyes on S4 Agency: Heimat / Berlin Client: Swisscom Category: Experiential Advertising / Events and Competitions
Road to Recovery Agency: Leo Burnett / Sydney Client: Diageo Category: Experiential Advertising / Events and Competitions
Mobilizing the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Experiential Advertising / Events and Competitions
ASICS Treadmill Challenge Agency: VITRO / San Diego Client: ASICS America Category: Experiential Advertising / Events and Competitions
A Journal of Insomnia Agency: National Film Board of Canada / Montreal + Akufen / Montreal Client: The National Film Board of Canada - Akufen Category: Online Films & Video / User Generated Content
The Ant Rally Agency: BBDO Proximity / Duesseldorf Client: WWF Category: Public Service Experiential Advertising / Experiential
TXTBKS Agency: DDB DM9JaymeSyfu/Digit / Makati Client: Smart Communications Category: Public Service Experiential Advertising / Experiential
The Social Swipe Agency: Kolle Rebbe / Hamburg Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service Experiential Advertising / Experiential
Same Sex Marriage Agency: Ogilvy Paris / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Public Service Experiential Advertising / Experiential
Longer Merry Christmas Agency: JWT / San Juan Client: Heineken Category: Music / Creative Use of Music Supporting A Brand
The Coca-Cola Remix Bottle Agency: Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore Client: Coca-Cola Category: Music / Creative Use of Music Supporting A Brand
Briefcase Agency: BBDO / New York Client: FedEx Category: Consumer Television / :20 and Under - Single
Hair Care: Boardwalk :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Bowl :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Voices Against Violence Agency: McCann-Erickson / New York Client: The Brady Campaign Category: Intellectual Property & Products / Digital Product
Purina Pro Plan P5 Dog Training App Agency: Zeus Jones / Minneapolis Client: Purina Pro Plan Category: Intellectual Property & Products / Digital Product
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Craft / Technique / Best Editing
Mandible Agency: RPA / Santa Monica Client: Newport Beach Film Festival Category: Craft / Technique / Best Editing
Google Talking Shoe Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View Client: Google Advertising Arts Category: Banners & Interactive Advertising / Other Interactive Media - Single
The Coca-Cola Remix Bottle Agency: Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore Client: Coca-Cola Category: Banners & Interactive Advertising / Other Interactive Media - Single
Wearable Movie Agency: Ogilvy / New York Client: Coca-Cola Category: Banners & Interactive Advertising / Other Interactive Media - Single
US Open Live Shazam Experience Agency: Ogilvy / New York Client: IBM Category: Banners & Interactive Advertising / Other Interactive Media - Single
Thought Before Action Agency: OgilvyOne Worldwide / Toronto Client: Unilever Category: Banners & Interactive Advertising / Other Interactive Media - Single
SELF HEALING PAINT Agency: TBWA\G1 / BOULOGNE BILLANCOURT Client: Nissan Category: Banners & Interactive Advertising / Other Interactive Media - Single
SOUND WITH POWER Agency: Abbott Mead Vickers BBDO / London Client: Mercedes Category: Craft / Sound Design
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Craft / Sound Design
Intelligent Sounds Agency: The Monkeys / Sydney Client: Intel Category: Craft / Sound Design
Color + City Agency: CUBOCC / Sao Paulo + Google Brasil / Sao Paulo Client: Google Brasil/ Google + Category: User Experience Design - Web / Utility
Map My Retirement Agency: Droga5 / New York Client: Prudential Category: User Experience Design - Web / Utility
Photoshop Live-Street Retouch Prank Agency: Abby Norm / Stockholm Client: Adobe Category: Online Films & Video / Event or Live Webcast - Single
Melbourne Remote Control Tourist Agency: Clemenger BBDO Melbourne / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne Client: Tourism Victoria Category: Online Films & Video / Event or Live Webcast - Single
The Living Piano Agency: Lowe Roche / Toronto Client: Groupe Media TFO Category: Online Films & Video / Event or Live Webcast - Single
#virtualpride Agency: M&C Saatchi / New York Client: Heritage of Pride Category: Online Films & Video / Event or Live Webcast - Single
Tweet-to-Runway Live Event Agency: mono / Minneapolis Client: Target Grocery Category: Online Films & Video / Event or Live Webcast - Single
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Digital Direct Marketing / Social Media & Viral Marketing
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Digital Direct Marketing / Social Media & Viral Marketing
Food Photos Save Lives Agency: DraftFCB New Zealand / Auckland Client: Unicef Category: Digital Direct Marketing / Social Media & Viral Marketing
Cabvertising Agency: Droga5 / New York Client: Newcastle Category: Digital Direct Marketing / Social Media & Viral Marketing
Live Test Series Agency: Forsman & Bodenfors / Gothenburg + Spoon / Gothenburg Client: Volvo Trucks Category: Digital Direct Marketing / Social Media & Viral Marketing
Milk Carton 2.0 Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Digital Direct Marketing / Social Media & Viral Marketing
If only for a second Agency: Leo Burnett France / Saint-Denis Client: Mimi Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
Phubbing - A Word Is Born Agency: McCann / Melbourne Client: Macquarie Dictionary Category: Digital Direct Marketing / Social Media & Viral Marketing
The Autocomplete Truth Agency: Memac Ogilvy / Dubai Client: UN Women Category: Digital Direct Marketing / Social Media & Viral Marketing
Celeb Grammar Cops Agency: Ogilvy Brasil / Sao Paulo Client: Red Balloon Category: Digital Direct Marketing / Social Media & Viral Marketing

2014 Branded Entertainment Merit Award

BBH / London

Unilever

Space Camp

Experiential / Events

140148E

2014 Branded Entertainment Merit Award

Energy BBDO / Chicago + BBDO / New York

Anheuser-Busch/Bud Light

Bud Light - Whatever Happens Stunt

Experiential / Events

140394E

2014 Advertising Merit Award

BBH / London

Unilever

Space Camp

Experiential Advertising / Events and Competitions

140146A

2014 Advertising Merit Award

Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne

The National Australia Bank

Footify FM

Experiential Advertising / Events and Competitions

140208A

2014 Advertising Merit Award

DENTSU / Tokyo

Honda

Sound of Honda / Ayrton Senna 1989

Experiential Advertising / Events and Competitions

140334A

2014 Advertising Merit Award

Droga5 / New York

Newcastle

Cabvertising

Experiential Advertising / Events and Competitions

140378A

2014 Advertising Merit Award

Heimat / Berlin

Swisscom

All eyes on S4

Experiential Advertising / Events and Competitions

140539A

2014 Advertising Merit Award

Leo Burnett / Sydney

Diageo

Road to Recovery

Experiential Advertising / Events and Competitions

140664A

2014 Advertising Merit Award

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Mobilizing the 12th Man

Experiential Advertising / Events and Competitions

140823A

2014 Advertising Merit Award

VITRO / San Diego

ASICS America

ASICS Treadmill Challenge

Experiential Advertising / Events and Competitions

141236A

2014 Interactive Merit Award

National Film Board of Canada / Montreal + Akufen / Montreal

The National Film Board of Canada - Akufen

A Journal of Insomnia

Online Films & Video / User Generated Content

140856N

2014 Advertising Merit Award

BBDO Proximity / Duesseldorf

WWF

The Ant Rally

Public Service Experiential Advertising / Experiential

140141A

2014 Advertising Merit Award

DDB DM9JaymeSyfu/Digit / Makati

Smart Communications

TXTBKS

Public Service Experiential Advertising / Experiential

140303A

2014 Advertising Merit Award

Kolle Rebbe / Hamburg

Bischoefliches Hilfswerk MISEREOR

The Social Swipe

Public Service Experiential Advertising / Experiential

140634A

2014 Advertising Merit Award

Ogilvy Paris / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Public Service Experiential Advertising / Experiential

140986A

2014 Branded Entertainment Merit Award

JWT / San Juan

Heineken

Longer Merry Christmas

Music / Creative Use of Music Supporting A Brand

140619E

2014 Branded Entertainment Merit Award

Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore

Coca-Cola

The Coca-Cola Remix Bottle

Music / Creative Use of Music Supporting A Brand

140911E

2014 Advertising Merit Award

BBDO / New York

FedEx

Briefcase

Consumer Television / :20 and Under - Single

140118A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Hair Care: Boardwalk :15

Consumer Television / :20 and Under - Single

141271A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Bowl :15

Consumer Television / :20 and Under - Single

141272A

2014 Intellectual Property Merit Award

McCann-Erickson / New York

The Brady Campaign

Voices Against Violence

Intellectual Property & Products / Digital Product

140791P

2014 Intellectual Property Merit Award

Zeus Jones / Minneapolis

Purina Pro Plan

Purina Pro Plan P5 Dog Training App

Intellectual Property & Products / Digital Product

141311P

2014 Branded Entertainment Merit Award

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Craft / Technique / Best Editing

140171E

2014 Branded Entertainment Merit Award

RPA / Santa Monica

Newport Beach Film Festival

Mandible

Craft / Technique / Best Editing

141100E

2014 Interactive Merit Award

72andSunny / Los Angeles + Google Creative Partnerships / Mountain View

Google Advertising Arts

Google Talking Shoe

Banners & Interactive Advertising / Other Interactive Media - Single

140017N

2014 Interactive Merit Award

Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore

Coca-Cola

The Coca-Cola Remix Bottle

Banners & Interactive Advertising / Other Interactive Media - Single

140912N

2014 Interactive Merit Award

Ogilvy / New York

Coca-Cola

Wearable Movie

Banners & Interactive Advertising / Other Interactive Media - Single

140963N

2014 Interactive Merit Award

Ogilvy / New York

IBM

US Open Live Shazam Experience

Banners & Interactive Advertising / Other Interactive Media - Single

140964N

2014 Interactive Merit Award

OgilvyOne Worldwide / Toronto

Unilever

Thought Before Action

Banners & Interactive Advertising / Other Interactive Media - Single

141004N

2014 Interactive Merit Award

TBWA\G1 / BOULOGNE BILLANCOURT

Nissan

SELF HEALING PAINT

Banners & Interactive Advertising / Other Interactive Media - Single

141184N

2014 Interactive Merit Award

Abbott Mead Vickers BBDO / London

Mercedes

SOUND WITH POWER

Craft / Sound Design

140031N

2014 Interactive Merit Award

Ogilvy / New York

IBM

A Boy and His Atom

Craft / Sound Design

140968N

2014 Interactive Merit Award

The Monkeys / Sydney

Intel

Intelligent Sounds

Craft / Sound Design

141212N

2014 Interactive Merit Award

CUBOCC / Sao Paulo + Google Brasil / Sao Paulo

Google Brasil/ Google +

Color + City

User Experience Design - Web / Utility

140265N

2014 Interactive Merit Award

Droga5 / New York

Prudential

Map My Retirement

User Experience Design - Web / Utility

140383N

2014 Interactive Merit Award

Abby Norm / Stockholm

Adobe

Photoshop Live-Street Retouch Prank

Online Films & Video / Event or Live Webcast - Single

140032N

2014 Interactive Merit Award

Clemenger BBDO Melbourne / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne

Tourism Victoria

Melbourne Remote Control Tourist

Online Films & Video / Event or Live Webcast - Single

140212N

2014 Interactive Merit Award

Lowe Roche / Toronto

Groupe Media TFO

The Living Piano

Online Films & Video / Event or Live Webcast - Single

140762N

2014 Interactive Merit Award

M&C Saatchi / New York

Heritage of Pride

#virtualpride

Online Films & Video / Event or Live Webcast - Single

140765N

2014 Interactive Merit Award

mono / Minneapolis

Target Grocery

Tweet-to-Runway Live Event

Online Films & Video / Event or Live Webcast - Single

140826N

2014 Advertising Merit Award

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Digital Direct Marketing / Social Media & Viral Marketing

140101A

2014 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

Amnesty International

Trial by Timeline

Digital Direct Marketing / Social Media & Viral Marketing

140230A

2014 Advertising Merit Award

DraftFCB New Zealand / Auckland

Unicef

Food Photos Save Lives

Digital Direct Marketing / Social Media & Viral Marketing

140360A

2014 Advertising Merit Award

Droga5 / New York

Newcastle

Cabvertising

Digital Direct Marketing / Social Media & Viral Marketing

140380A

2014 Advertising Merit Award

Forsman & Bodenfors / Gothenburg + Spoon / Gothenburg

Volvo Trucks

Live Test Series

Digital Direct Marketing / Social Media & Viral Marketing

140441A

2014 Advertising Merit Award

Grey Canada / Toronto

Missing Children Society of Canada

Milk Carton 2.0

Digital Direct Marketing / Social Media & Viral Marketing

140490A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Mimi Foundation

If only for a second

Digital Direct Marketing / Social Media & Viral Marketing

140691A

2014 Advertising Merit Award

McCann / Melbourne

Macquarie Dictionary

Phubbing - A Word Is Born

Digital Direct Marketing / Social Media & Viral Marketing

140788A

2014 Advertising Merit Award

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth

Digital Direct Marketing / Social Media & Viral Marketing

140819A

2014 Advertising Merit Award

Ogilvy Brasil / Sao Paulo

Red Balloon

Celeb Grammar Cops

Digital Direct Marketing / Social Media & Viral Marketing

140935A

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