The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Every story has a beginning
Agency: guertlerbachmann / Hamburg
Client: Roland Berger Category: Collateral Design / Booklets and Brochures
Moormann Single Pieces
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann GmbH Category: Collateral Design / Booklets and Brochures
Maison Gerard- Zigor
Agency: Mother / New York
Client: Maison Gerard Category: Collateral Design / Booklets and Brochures
Playful Chinese - Materials for Chinese Class
Agency: PEN. / Tokyo
Client: Chie's Chinese School Category: Collateral Design / Booklets and Brochures
Oreo Wonderfilled Book
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Collateral Design / Booklets and Brochures
SURGE
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo / Guinness Category: Craft / Photography - Single or Series
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo
Client: Shiga Art School Category: Craft / Photography - Single or Series
4 Year old Bucket List
Agency: DDB / New York
Client: WATERisLIFE Category: Craft / Photography - Single or Series
Brand Campaign
Agency: Marcel / Paris
Client: Ray-Ban Category: Craft / Photography - Single or Series
Share My Dabba
Agency: McCann Worldgroup India / Mumbai
Client: Happy Life Welfare & Dabbawala Foundation Category: Craft / Photography - Single or Series
Tissue Animals
Agency: DENTSU / Tokyo
Client: Oji Nepia Co. Category: Craft / Technique / Best Animation
Google Talking Shoe
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts Category: Banners & Interactive Advertising / Other Interactive Media - Single
The Coca-Cola Remix Bottle
Agency: Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client: Coca-Cola Category: Banners & Interactive Advertising / Other Interactive Media - Single
Wearable Movie
Agency: Ogilvy / New York
Client: Coca-Cola Category: Banners & Interactive Advertising / Other Interactive Media - Single
US Open Live Shazam Experience
Agency: Ogilvy / New York
Client: IBM Category: Banners & Interactive Advertising / Other Interactive Media - Single
Thought Before Action
Agency: OgilvyOne Worldwide / Toronto
Client: Unilever Category: Banners & Interactive Advertising / Other Interactive Media - Single
SELF HEALING PAINT
Agency: TBWA\G1 / BOULOGNE BILLANCOURT
Client: Nissan Category: Banners & Interactive Advertising / Other Interactive Media - Single
Bud Light - Whatever Happens Stunt
Agency: Energy BBDO / Chicago + BBDO / New York
Client: Anheuser-Busch/Bud Light Category: Experiential / Events
NT sfu:l
Agency: 6D-K co.,Ltd / Tokyo
Client: Takeo Category: Collateral Design / Promotional Items - Single or Series
Marimekko, With Love
Agency: Concrete Design Communications / Toronto
Client: Textile Museum of Canada Category: Collateral Design / Promotional Items - Single or Series
Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty Category: Collateral Design / Promotional Items - Single or Series
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V. Category: Collateral Design / Promotional Items - Single or Series
Every story has a beginning
Agency: guertlerbachmann / Hamburg
Client: Roland Berger Category: Collateral Design / Promotional Items - Single or Series
Mohawk Culture of Craft
Agency: Hybrid Design / San Francisco
Client: Mohawk Fine Papers Category: Collateral Design / Promotional Items - Single or Series
DryWall Book Shelf
Agency: Its a Go Communications / Johannesburg
Client: Saint-Gobain Gyproc Category: Collateral Design / Promotional Items - Single or Series
TinTin
Agency: Leo Burnett / Toronto
Client: TheTinTinCanCompany Category: Collateral Design / Promotional Items - Single or Series
Assassin's Creed IV Black Flag - Defy History
Agency: Sid Lee / Paris
Client: UBISOFT EMEA Category: Websites / Other Consumer Goods
PENGUIN NAVI
Agency: Hakuhodo Inc. / Tokyo
Client: Sunshine City Corporation Category: Use of Technology / Augmented Experience
ColorSnap Glass™
Agency: Resource / Columbus
Client: Sherwin-Williams Category: Use of Technology / Augmented Experience
Star Canvas
Agency: B-Reel / Stockholm
Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
Science of Music - Rapsong
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Public Service / Political - Print / Collateral - Single
Worm
Agency: Talent / Sao Paulo
Client: Partnership Against Drugs Category: Public Service / Political - Print / Collateral - Single
Monette
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Collateral - Single
rice-code
Agency: Hakuhodo Inc. / Tokyo
Client: Inakadate Village Category: Design for the Greater Good / For-Profit Initiated
Literacy Store
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Design for the Greater Good / For-Profit Initiated
Unity Paper
Agency: Leo Burnett Solutions Inc / Colombo 3
Client: Wijeya Newspapers Limited Category: Design for the Greater Good / For-Profit Initiated
Seeds of Truth
Agency: NATIVE VML / South Africa
Client: Truth Coffee Category: Design for the Greater Good / For-Profit Initiated
Dupe
Agency: Ogilvy / Melbourne
Client: Yarra Valley Water Category: Design for the Greater Good / For-Profit Initiated
Science of Music
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Public Service - Outdoor / Outdoor - Campaign
THE ARCHITECTURE MUSEUM
Agency: Havas Worldwide Paris / Puteaux
Client: The Architecture Museum Category: Public Service - Outdoor / Outdoor - Campaign
CV Campaign
Agency: INGO / Stockholm
Client: Situation Stockholm - Magazine sold by homeless Category: Public Service - Outdoor / Outdoor - Campaign
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation Category: Public Service - Outdoor / Outdoor - Campaign
Animal Tabs
Agency: Leo Burnett Schweiz / Zurich
Client: Slow Food Category: Public Service - Outdoor / Outdoor - Campaign
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Public Service - Outdoor / Outdoor - Campaign
Class
Agency: Prolam Y&R / Santiago
Client: Unicef Category: Public Service - Outdoor / Outdoor - Campaign
Liking Isn't Helping
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Campaign
Walked on Water / 40 days / Friendships / Life-Saving Techniques / After-Life
Agency: Arnold Worldwide / Boston
Client: Greek Orthodox Metropolis of Chicago Category: Public Service / Political - Print / Collateral - Campaign
Flag of the refugees
Agency: FCB Spain / Madrid
Client: Accem Category: Public Service / Political - Print / Collateral - Campaign
Award:
2014 Design Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
Roland Berger
Title:
Every story has a beginning
Category:
Collateral Design / Booklets and Brochures
Annual ID:
140510D
Award:
2014 Design Merit Award
Agency:
jaeger & jaeger / Ueberlingen
Client:
Nils Holger Moormann GmbH
Title:
Moormann Single Pieces
Category:
Collateral Design / Booklets and Brochures
Annual ID:
140589D
Award:
2014 Design Merit Award
Agency:
Mother / New York
Client:
Maison Gerard
Title:
Maison Gerard- Zigor
Category:
Collateral Design / Booklets and Brochures
Annual ID:
140836D
Award:
2014 Design Merit Award
Agency:
PEN. / Tokyo
Client:
Chie's Chinese School
Title:
Playful Chinese - Materials for Chinese Class
Category:
Collateral Design / Booklets and Brochures
Annual ID:
141023D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Oreo Wonderfilled Book
Category:
Collateral Design / Booklets and Brochures
Annual ID:
141206D
Award:
2014 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Diageo / Guinness
Title:
SURGE
Category:
Craft / Photography - Single or Series
Annual ID:
140029D
Award:
2014 Design Merit Award
Agency:
CREATIVE POWER UNIT / Tokyo
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Craft / Photography - Single or Series
Annual ID:
140259D
Award:
2014 Design Merit Award
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Craft / Photography - Single or Series
Annual ID:
140280D
Award:
2014 Design Merit Award
Agency:
Marcel / Paris
Client:
Ray-Ban
Title:
Brand Campaign
Category:
Craft / Photography - Single or Series
Annual ID:
140770D
Award:
2014 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Happy Life Welfare & Dabbawala Foundation
Title:
Share My Dabba
Category:
Craft / Photography - Single or Series
Annual ID:
140787D
Award:
2014 Design Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Eating Out
Category:
Craft / Photography - Single or Series
Annual ID:
141292D
Award:
2014 Branded Entertainment Merit Award
Agency:
DENTSU / Tokyo
Client:
Oji Nepia Co.
Title:
Tissue Animals
Category:
Craft / Technique / Best Animation
Annual ID:
140335E
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google Advertising Arts
Title:
Google Talking Shoe
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140017N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client:
Coca-Cola
Title:
The Coca-Cola Remix Bottle
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140912N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
Coca-Cola
Title:
Wearable Movie
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140963N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
US Open Live Shazam Experience
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140964N
Award:
2014 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Toronto
Client:
Unilever
Title:
Thought Before Action
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
141004N
Award:
2014 Interactive Merit Award
Agency:
TBWA\G1 / BOULOGNE BILLANCOURT
Client:
Nissan
Title:
SELF HEALING PAINT
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
141184N
Award:
2014 Branded Entertainment Merit Award
Agency:
BBH / London
Client:
Unilever
Title:
Space Camp
Category:
Experiential / Events
Annual ID:
140148E
Award:
2014 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago + BBDO / New York
Client:
Anheuser-Busch/Bud Light
Title:
Bud Light - Whatever Happens Stunt
Category:
Experiential / Events
Annual ID:
140394E
Award:
2014 Design Merit Award
Agency:
6D-K co.,Ltd / Tokyo
Client:
Takeo
Title:
NT sfu:l
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140013D
Award:
2014 Design Merit Award
Agency:
Concrete Design Communications / Toronto
Client:
Textile Museum of Canada
Title:
Marimekko, With Love
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140234D
Award:
2014 Design Merit Award
Agency:
Droga5 Australia / Sydney
Client:
Qantas Loyalty
Title:
Stories For Every Journey
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140387D
Award:
2014 Design Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
Pro Wildlife e.V.
Title:
Stamping down on poaching
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140508D
Award:
2014 Design Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
Roland Berger
Title:
Every story has a beginning
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140509D
Award:
2014 Design Merit Award
Agency:
Hybrid Design / San Francisco
Client:
Mohawk Fine Papers
Title:
Mohawk Culture of Craft
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140560D
Award:
2014 Design Merit Award
Agency:
Its a Go Communications / Johannesburg
Client:
Saint-Gobain Gyproc
Title:
DryWall Book Shelf
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140585D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
TheTinTinCanCompany
Title:
TinTin
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140729D
Award:
2014 Interactive Merit Award
Agency:
Sid Lee / Paris
Client:
UBISOFT EMEA
Title:
Assassin's Creed IV Black Flag - Defy History
Category:
Websites / Other Consumer Goods
Annual ID:
141139N
Award:
2014 Interactive Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Sunshine City Corporation
Title:
PENGUIN NAVI
Category:
Use of Technology / Augmented Experience
Annual ID:
140520N
Award:
2014 Interactive Merit Award
Agency:
Resource / Columbus
Client:
Sherwin-Williams
Title:
ColorSnap Glass™
Category:
Use of Technology / Augmented Experience
Annual ID:
141085N
Award:
2014 Interactive Merit Award
Agency:
B-Reel / Stockholm
Client:
B-Reel
Title:
Star Canvas
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
140094N
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music - Rapsong
Category:
Public Service / Political - Print / Collateral - Single
Annual ID:
140309A
Award:
2014 Advertising Merit Award
Agency:
Talent / Sao Paulo
Client:
Partnership Against Drugs
Title:
Worm
Category:
Public Service / Political - Print / Collateral - Single
Annual ID:
141158A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Monette
Category:
Public Service / Political - Print / Collateral - Single
Annual ID:
141179A
Award:
2014 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Inakadate Village
Title:
rice-code
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140518D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
Literacy Store
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140652D
Award:
2014 Design Merit Award
Agency:
Leo Burnett Solutions Inc / Colombo 3
Client:
Wijeya Newspapers Limited
Title:
Unity Paper
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140704D
Award:
2014 Design Merit Award
Agency:
NATIVE VML / South Africa
Client:
Truth Coffee
Title:
Seeds of Truth
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140859D
Award:
2014 Design Merit Award
Agency:
Ogilvy / Melbourne
Client:
Yarra Valley Water
Title:
Dupe
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140878D
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140310A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide Paris / Puteaux
Client:
The Architecture Museum
Title:
THE ARCHITECTURE MUSEUM
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140536A
Award:
2014 Advertising Merit Award
Agency:
INGO / Stockholm
Client:
Situation Stockholm - Magazine sold by homeless
Title:
CV Campaign
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140565A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Mimi Foundation
Title:
If only for a second
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140688A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Schweiz / Zurich
Client:
Slow Food
Title:
Animal Tabs
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140703A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140812A
Award:
2014 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Unicef
Title:
Class
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
141040A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
141063A
Award:
2014 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Greek Orthodox Metropolis of Chicago
Title:
Walked on Water / 40 days / Friendships / Life-Saving Techniques / After-Life
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
140080A
Award:
2014 Advertising Merit Award
Agency:
FCB Spain / Madrid
Client:
Accem
Title:
Flag of the refugees
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
140361A
