The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

NuPulse "The Wait is Finally Over." Agency: Bailey Lauerman / Omaha Client: Cargill Category: Trade / Full Page or Spread - Single
Lumps of Coal Agency: BBDO / New York Client: FedEx Category: Trade / Full Page or Spread - Single
Pilot Camo Pen Agency: BRIGHT RED\TBWA / Tallahassee Client: Pilot Pen Category: Trade / Full Page or Spread - Single
Costa Rx Eye Chart Agency: McGarrah Jessee / Austin Client: Costa Sunglasses Category: Trade / Full Page or Spread - Single
Made From Cool - Making The Cut Agency: & Co. / Copenhagen + Bacon CPH / Copenhagen Client: Jack & Jones Category: Cinema Advertising / Short Form - :90 and Under - Single
Fox Crime: Cinema Crime Scene Agency: Ireland/Davenport / Johannesburg Client: Fox International Channels Category: Cinema Advertising / Short Form - :90 and Under - Single
A Lot Can Happen In 48 HRS Agency: mcgarrybowen / New York Client: Verizon Wireless Category: Cinema Advertising / Short Form - :90 and Under - Single
Coil Lamp Agency: Castor / Toronto Client: Castor Category: Product Design / Single or Series
adidas miCoach Smart Run Agency: Fjord - Accenture Interactive / Helsinki + adidas Interactive / Nurnberg Client: Adidas Category: Product Design / Single or Series
Minimal Bookshelf Agency: Grey Group China / Beijing Client: 50K Category: Product Design / Single or Series
THE JAPAN PILL-HARMONIC Agency: I&S BBDO / Tokyo Client: Japan Philharmonic Orchestra Category: Product Design / Single or Series
ASAHIMATSUHIKARI Agency: Sakura / Tokyo Client: Koike rice store Category: Product Design / Single or Series
Miss Agency: lg2 / Quebec Client: The Quebec Automobile Insurance Corporation Category: Radio / Public Service - Single
Press Cancer Radio Agency: McCann Worldgroup Philippines / Taguig Client: Philippine Cancer Society Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Filipino Pop Singer Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Nepalese Street Festival Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Kenyan Romantic Drama Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Single
National Anthem Agency: Ogilvy & Mather / Cape Town Client: Rape Wise Category: Radio / Public Service - Single
My Country Agency: Young & Rubicam / New York Client: Moms Demand Action for Gun Sense Category: Radio / Public Service - Single
Gun Control Athem Agency: Young & Rubicam / New York Client: Moms Demand Action for Gun Sense Category: Radio / Public Service - Single
Tom Agency: Y&R South Africa / Johannesburg Client: Gun Free South Africa Category: Radio / Public Service - Single
BMW Electronaut Effect Agency: kbs+ / New York Client: BMW Category: Data and Human Experience / Online Data Visualization & Info Graphics
Run That Town Agency: Leo Burnett / Sydney Client: Australian Bureau of Statistics Category: Data and Human Experience / Online Data Visualization & Info Graphics
McCormick FlavorPrint Agency: R/GA / New York Client: McCormick Category: Data and Human Experience / Online Data Visualization & Info Graphics
THE BRIGHTEST ONLINE AD Agency: Publicis Germany / Munich / Frankfurt Client: Lupine Lighting System/ BIKE digital Category: Banners & Interactive Advertising / Interactive Banners
Melbourne Remote Control Tourist Agency: Clemenger BBDO / Melbourne + TOOL / North America + EXIT Films / Melbourne Client: Tourism Victoria Category: Digital Direct Marketing / Websites, Microsites & Banners
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Digital Direct Marketing / Websites, Microsites & Banners
Sound Typeface Agency: DM9Sul / Porto Alegre/ RS Client: Club NME Brasil Category: Digital Direct Marketing / Websites, Microsites & Banners
The Challenge Lab Agency: Droga5 / New York Client: Prudential Category: Digital Direct Marketing / Websites, Microsites & Banners
40 years BNP Paribas - Roland Garros / We were there Agency: Sid Lee / Paris Client: BNP PARIBAS Category: Digital Direct Marketing / Websites, Microsites & Banners
FUNFAIR IN YOUR MOUTH Agency: Beacon/Leo Burnett / Tokyo Client: Ebara Foods Industry, Inc. Category: Websites / Branded Games
Heart of the Artic Agency: Cossette / Montreal Client: Royal Canadian Mint Category: Websites / Branded Games
The 12 cans of Christmas Agency: lg2 / Montreal + lg2fabrique / Montreal Client: lg2 Category: Websites / Branded Games
Cube Slam Agency: North Kingdom / Skelleftea Client: Google Category: Websites / Branded Games
Chrome Experiment: Ramakien Agency: Ogilvy & Mather / Singapore Client: Google Category: Websites / Branded Games
World Wide Maze Agency: PARTY / Tokyo Client: Google Japan Category: Websites / Branded Games
Love Agency: Bester Burke / Cape Town Client: DARG Category: Public Service / Political - Video / Television - Single
Blazed Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single
Mistakes Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single
Book Agency: DDB Canada / Vancouver Client: Big Brothers of Greater Vancouver Category: Public Service / Political - Video / Television - Single
Ed Agency: Grey / New York + Harvest / New York Client: States United to Prevent Gun Violence Category: Public Service / Political - Video / Television - Single
Nathalie Agency: Publicis Conseil / Paris Client: Institut de France Category: Public Service / Political - Video / Television - Single
Longer Merry Christmas Agency: JWT / San Juan Client: Heineken Category: User Generated Content / Short-Form
The Dishoom Story Plates Agency: OgilvyOne / London Client: Dishoom Bombay Cafe Category: User Generated Content / Short-Form
#LexusInstafilm Agency: Team One / El Segundo Client: Lexus Category: User Generated Content / Short-Form
Heavy Duty Sewing Agency: Ogilvy & Mather India / Gurgaon Client: Limbad Sewing Machine Co. Category: Collateral Design / Outdoor - Single
Sufi Rock Agency: Ogilvy & Mather India / Gurgaon Client: Pernod Ricard India Category: Collateral Design / Outdoor - Single
Mini World Agency: Ogilvy Germany Client: Coca-Cola Category: Collateral Design / Outdoor - Single
The Next Big Thing Is Here: MagnaCartaHolyGrail Agency: 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Online Films & Video / Short Form - Series/Episodes
Quietest Show On Earth Agency: McCann-Erickson / New York Client: General Mills Category: Online Films & Video / Short Form - Series/Episodes

2014 Advertising Merit Award

Bailey Lauerman / Omaha

Cargill

NuPulse "The Wait is Finally Over."

Trade / Full Page or Spread - Single

140095A

2014 Advertising Merit Award

BBDO / New York

FedEx

Lumps of Coal

Trade / Full Page or Spread - Single

140114A

2014 Advertising Merit Award

BRIGHT RED\TBWA / Tallahassee

Pilot Pen

Pilot Camo Pen

Trade / Full Page or Spread - Single

140192A

2014 Advertising Merit Award

McGarrah Jessee / Austin

Costa Sunglasses

Costa Rx Eye Chart

Trade / Full Page or Spread - Single

140800A

2014 Advertising Merit Award

& Co. / Copenhagen + Bacon CPH / Copenhagen

Jack & Jones

Made From Cool - Making The Cut

Cinema Advertising / Short Form - :90 and Under - Single

140002A

2014 Advertising Merit Award

Ireland/Davenport / Johannesburg

Fox International Channels

Fox Crime: Cinema Crime Scene

Cinema Advertising / Short Form - :90 and Under - Single

140582A

2014 Advertising Merit Award

mcgarrybowen / New York

Verizon Wireless

A Lot Can Happen In 48 HRS

Cinema Advertising / Short Form - :90 and Under - Single

140803A

2014 Design Merit Award

Castor / Toronto

Castor

Coil Lamp

Product Design / Single or Series

140197D

2014 Design Merit Award

Fjord - Accenture Interactive / Helsinki + adidas Interactive / Nurnberg

Adidas

adidas miCoach Smart Run

Product Design / Single or Series

140427D

2014 Design Merit Award

Grey Group China / Beijing

50K

Minimal Bookshelf

Product Design / Single or Series

140492D

2014 Design Merit Award

I&S BBDO / Tokyo

Japan Philharmonic Orchestra

THE JAPAN PILL-HARMONIC

Product Design / Single or Series

140563D

2014 Design Merit Award

Sakura / Tokyo

Koike rice store

ASAHIMATSUHIKARI

Product Design / Single or Series

141116D

2014 Advertising Merit Award

lg2 / Quebec

The Quebec Automobile Insurance Corporation

Miss

Radio / Public Service - Single

140740A

2014 Advertising Merit Award

McCann Worldgroup Philippines / Taguig

Philippine Cancer Society

Press Cancer Radio

Radio / Public Service - Single

140798A

2014 Advertising Merit Award

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Filipino Pop Singer

Radio / Public Service - Single

140813A

2014 Advertising Merit Award

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Nepalese Street Festival

Radio / Public Service - Single

140814A

2014 Advertising Merit Award

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Kenyan Romantic Drama

Radio / Public Service - Single

140815A

2014 Advertising Merit Award

Ogilvy & Mather / Cape Town

Rape Wise

National Anthem

Radio / Public Service - Single

140882A

2014 Advertising Merit Award

Young & Rubicam / New York

Moms Demand Action for Gun Sense

My Country

Radio / Public Service - Single

141294A

2014 Advertising Merit Award

Young & Rubicam / New York

Moms Demand Action for Gun Sense

Gun Control Athem

Radio / Public Service - Single

141295A

2014 Advertising Merit Award

Y&R South Africa / Johannesburg

Gun Free South Africa

Tom

Radio / Public Service - Single

141309A

2014 Interactive Merit Award

kbs+ / New York

BMW

BMW Electronaut Effect

Data and Human Experience / Online Data Visualization & Info Graphics

140624N

2014 Interactive Merit Award

Leo Burnett / Sydney

Australian Bureau of Statistics

Run That Town

Data and Human Experience / Online Data Visualization & Info Graphics

140666N

2014 Interactive Merit Award

R/GA / New York

McCormick

McCormick FlavorPrint

Data and Human Experience / Online Data Visualization & Info Graphics

141072N

2014 Interactive Merit Award

Publicis Germany / Munich / Frankfurt

Lupine Lighting System/ BIKE digital

THE BRIGHTEST ONLINE AD

Banners & Interactive Advertising / Interactive Banners

141048N

2014 Advertising Merit Award

Clemenger BBDO / Melbourne + TOOL / North America + EXIT Films / Melbourne

Tourism Victoria

Melbourne Remote Control Tourist

Digital Direct Marketing / Websites, Microsites & Banners

140210A

2014 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

Amnesty International

Trial by Timeline

Digital Direct Marketing / Websites, Microsites & Banners

140229A

2014 Advertising Merit Award

DM9Sul / Porto Alegre/ RS

Club NME Brasil

Sound Typeface

Digital Direct Marketing / Websites, Microsites & Banners

140354A

2014 Advertising Merit Award

Droga5 / New York

Prudential

The Challenge Lab

Digital Direct Marketing / Websites, Microsites & Banners

140379A

2014 Advertising Merit Award

Sid Lee / Paris

BNP PARIBAS

40 years BNP Paribas - Roland Garros / We were there

Digital Direct Marketing / Websites, Microsites & Banners

141138A

2014 Interactive Merit Award

Beacon/Leo Burnett / Tokyo

Ebara Foods Industry, Inc.

FUNFAIR IN YOUR MOUTH

Websites / Branded Games

140157N

2014 Interactive Merit Award

Cossette / Montreal

Royal Canadian Mint

Heart of the Artic

Websites / Branded Games

140244N

2014 Interactive Merit Award

lg2 / Montreal + lg2fabrique / Montreal

lg2

The 12 cans of Christmas

Websites / Branded Games

140739N

2014 Interactive Merit Award

North Kingdom / Skelleftea

Google

Cube Slam

Websites / Branded Games

140874N

2014 Interactive Merit Award

Ogilvy & Mather / Singapore

Google

Chrome Experiment: Ramakien

Websites / Branded Games

140910N

2014 Interactive Merit Award

PARTY / Tokyo

Google Japan

World Wide Maze

Websites / Branded Games

141020N

2014 Advertising Merit Award

Bester Burke / Cape Town

DARG

Love

Public Service / Political - Video / Television - Single

140166A

2014 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

Blazed

Public Service / Political - Video / Television - Single

140220A

2014 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

Mistakes

Public Service / Political - Video / Television - Single

140221A

2014 Advertising Merit Award

DDB Canada / Vancouver

Big Brothers of Greater Vancouver

Book

Public Service / Political - Video / Television - Single

140298A

2014 Advertising Merit Award

Grey / New York + Harvest / New York

States United to Prevent Gun Violence

Ed

Public Service / Political - Video / Television - Single

140475A

2014 Advertising Merit Award

Publicis Conseil / Paris

Institut de France

Nathalie

Public Service / Political - Video / Television - Single

141046A

2014 Branded Entertainment Merit Award

JWT / San Juan

Heineken

Longer Merry Christmas

User Generated Content / Short-Form

140620E

2014 Branded Entertainment Merit Award

OgilvyOne / London

Dishoom Bombay Cafe

The Dishoom Story Plates

User Generated Content / Short-Form

141003E

2014 Branded Entertainment Merit Award

Team One / El Segundo

Lexus

#LexusInstafilm

User Generated Content / Short-Form

141196E

2014 Design Merit Award

Ogilvy & Mather India / Gurgaon

Limbad Sewing Machine Co.

Heavy Duty Sewing

Collateral Design / Outdoor - Single

140902D

2014 Design Merit Award

Ogilvy & Mather India / Gurgaon

Pernod Ricard India

Sufi Rock

Collateral Design / Outdoor - Single

140903D

2014 Design Merit Award

Ogilvy Germany

Coca-Cola

Mini World

Collateral Design / Outdoor - Single

140945D

2014 Interactive Merit Award

72andSunny / Los Angeles

Samsung Telecommunications America

The Next Big Thing Is Here: MagnaCartaHolyGrail

Online Films & Video / Short Form - Series/Episodes

140020N

2014 Interactive Merit Award

McCann-Erickson / New York

General Mills

Quietest Show On Earth

Online Films & Video / Short Form - Series/Episodes

140795N

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