The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Lecture Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Single
Perfect Day Agency: BBH / New York Client: Sony PlayStation Category: Consumer Television / :30/:25 - Single
Smart Dad Agency: Butler, Shine, Stern & Partners / Sausalito Client: Google Category: Consumer Television / :30/:25 - Single
Feeling Carefree Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Ship My Pants Agency: FCB / Chicago Client: Kmart Category: Consumer Television / :30/:25 - Single
The Phone Call Agency: GSD&M / Austin Client: RadioShack Category: Consumer Television / :30/:25 - Single
Bear Agency: Havas Worldwide / New York Client: Heineken Category: Consumer Television / :30/:25 - Single
"Dad's Sixth Sense" Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Consumer Television / :30/:25 - Single
Emma Agency: Leo Burnett France / Saint-Denis Client: Delipapier Category: Consumer Television / :30/:25 - Single
Noooo Agency: Leo Burnett / Lisboa Client: IndieLisboa Category: Consumer Television / :30/:25 - Single
Gracie Agency: Saatchi & Saatchi / New York Client: General Mills- Cheerios Category: Consumer Television / :30/:25 - Single
Martin Van Buren Agency: Venables Bell & Partners / San Francisco Client: Google Category: Consumer Television / :30/:25 - Single
Hair Care: Meeting :30 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
KLM Space Agency: DDB & Tribal Worldwide / Amsterdam + Rapp Netherlands / Amsterdam + MediaMonks / Hilversum Client: KLM Royal Dutch Airlines Category: Websites / Travel, Entertainment & Leisure
J-Dar Agency: DDB Canada / Toronto + Tribal Worldwide / Toronto Client: Toronto Jewish Film Festival Category: Websites / Travel, Entertainment & Leisure
Briefcase Agency: BBDO / New York Client: FedEx Category: Consumer Television / :20 and Under - Single
Hair Care: Boardwalk :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Bowl :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
OR Agency: BORGHI/LOWE / Sao Paulo Client: BOEHRINGER INGELHEIM DO BRASIL Category: Radio / Consumer - Campaign
Volkswagen Genuine Parts Agency: DDB / Sydney Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
Dollar Cravings Menu Agency: Deutsch / Los Angeles Client: Taco Bell Category: Radio / Consumer - Campaign
Toyota Genuine Parts Radio Agency: Draftcb South Africa / Johannesburg Client: Toyota South Africa Motors Category: Radio / Consumer - Campaign
The Geekiest Promo Agency: Marketforce / West Perth Client: Internode Category: Radio / Consumer - Campaign
Who knows what you're getting. Agency: Network BBDO / Johannesburg Client: Mercedes-Benz Category: Radio / Consumer - Campaign
Haunted Roads Agency: Ogilvy & Mather / Cape Town Client: Volkswagen Genuine Parts Category: Radio / Consumer - Campaign
Sound Pieces Agency: Ogilvy & Mather Guatemala / Guatemala Client: La Jugueteria Lego Category: Radio / Consumer - Campaign
Eyes On The Inside Agency: Ogilvy & Mather / London Client: Philips Category: Radio / Consumer - Campaign
TUI Dark Agency: Saatchi & Saatchi New Zealand / Auckland Client: DB Breweries - TUI Dark Beer Category: Radio / Consumer - Campaign
Who Am I Agency: The Brand Agency / Perth Client: Perth Zoo Category: Radio / Consumer - Campaign
Instant News Satire Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Samsung New Zealand Category: E-Publication Ads / Single
YCAM 10th Anniversary Agency: 10 inc. / Tokyo Client: Yamaguchi Center for Art and Media Category: Public Service / Brand Identity - Campaign
AMPAS BRANDING Agency: 180LA / Santa Monica Client: The Academy of Motion Picture Arts and Sciences Category: Public Service / Brand Identity - Campaign
Art With Heart Agency: Concrete Design Communications / Toronto Client: Casey House Category: Public Service / Brand Identity - Campaign
Pinacoteca's art library (Visual ID) Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca do Estado de S. Paulo Category: Public Service / Brand Identity - Campaign
Recipeace Agency: Leo Burnett / Chicago Client: Peace One Day Category: Public Service / Brand Identity - Campaign
The Local's Guide Agency: Akestam Holst / Stockholm Client: Stockholm Arlanda Aiport Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Uncarriable Carrier Bags Agency: Mother / London Client: Mother Category: Self-Promotion / Single or Series
Listen to David Agency: Ogilvy Germany Client: Ogilvy Germany Category: Self-Promotion / Single or Series
David Martin Poster Agency: The Martin Agency / Richmond Client: The Martin Agency Category: Self-Promotion / Single or Series
Made From Cool - Making The Cut Agency: & Co. / Copenhagen + Bacon CPH / Copenhagen Client: Jack & Jones Category: Cinema Advertising / Short Form - :90 and Under - Single
Fox Crime: Cinema Crime Scene Agency: Ireland/Davenport / Johannesburg Client: Fox International Channels Category: Cinema Advertising / Short Form - :90 and Under - Single
A Lot Can Happen In 48 HRS Agency: mcgarrybowen / New York Client: Verizon Wireless Category: Cinema Advertising / Short Form - :90 and Under - Single
Jigglevision Agency: CP+B Client: JELLO Category: Magazine / Full Page or Spread - Single
Axe Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Magazine / Full Page or Spread - Single
McD Fries Hands Agency: Heye / Munich Client: McDonald's Germany Category: Magazine / Full Page or Spread - Single
Wrestler Bear Agency: JWT / Shanghai Client: Wrestler Bear Category: Magazine / Full Page or Spread - Single
Bike Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Horse float Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Doe & Sea-lion Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Elephant & Swan Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single

2014 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Lecture

Consumer Television / :30/:25 - Single

140100A

2014 Advertising Merit Award

BBH / New York

Sony PlayStation

Perfect Day

Consumer Television / :30/:25 - Single

140151A

2014 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

Google

Smart Dad

Consumer Television / :30/:25 - Single

140193A

2014 Advertising Merit Award

Deutsch / Los Angeles

Volkswagen

Feeling Carefree

Consumer Television / :30/:25 - Single

140345A

2014 Advertising Merit Award

FCB / Chicago

Kmart

Ship My Pants

Consumer Television / :30/:25 - Single

140413A

2014 Advertising Merit Award

GSD&M / Austin

RadioShack

The Phone Call

Consumer Television / :30/:25 - Single

140503A

2014 Advertising Merit Award

Havas Worldwide / New York

Heineken

Bear

Consumer Television / :30/:25 - Single

140533A

2014 Advertising Merit Award

INNOCEAN USA / Huntington Beach

Hyundai Motor America

"Dad's Sixth Sense"

Consumer Television / :30/:25 - Single

140571A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Delipapier

Emma

Consumer Television / :30/:25 - Single

140689A

2014 Advertising Merit Award

Leo Burnett / Lisboa

IndieLisboa

Noooo

Consumer Television / :30/:25 - Single

140693A

2014 Advertising Merit Award

Saatchi & Saatchi / New York

General Mills- Cheerios

Gracie

Consumer Television / :30/:25 - Single

141107A

2014 Advertising Merit Award

Venables Bell & Partners / San Francisco

Google

Martin Van Buren

Consumer Television / :30/:25 - Single

141230A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Hair Care: Meeting :30

Consumer Television / :30/:25 - Single

141269A

2014 Interactive Merit Award

DDB & Tribal Worldwide / Amsterdam + Rapp Netherlands / Amsterdam + MediaMonks / Hilversum

KLM Royal Dutch Airlines

KLM Space

Websites / Travel, Entertainment & Leisure

140295N

2014 Interactive Merit Award

DDB Canada / Toronto + Tribal Worldwide / Toronto

Toronto Jewish Film Festival

J-Dar

Websites / Travel, Entertainment & Leisure

140301N

2014 Advertising Merit Award

BBDO / New York

FedEx

Briefcase

Consumer Television / :20 and Under - Single

140118A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Hair Care: Boardwalk :15

Consumer Television / :20 and Under - Single

141271A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Bowl :15

Consumer Television / :20 and Under - Single

141272A

2014 Advertising Merit Award

BORGHI/LOWE / Sao Paulo

BOEHRINGER INGELHEIM DO BRASIL

OR

Radio / Consumer - Campaign

140183A

2014 Advertising Merit Award

DDB / Sydney

Volkswagen Group Australia

Volkswagen Genuine Parts

Radio / Consumer - Campaign

140293A

2014 Advertising Merit Award

Deutsch / Los Angeles

Taco Bell

Dollar Cravings Menu

Radio / Consumer - Campaign

140346A

2014 Advertising Merit Award

Draftcb South Africa / Johannesburg

Toyota South Africa Motors

Toyota Genuine Parts Radio

Radio / Consumer - Campaign

140356A

2014 Advertising Merit Award

Marketforce / West Perth

Internode

The Geekiest Promo

Radio / Consumer - Campaign

140772A

2014 Advertising Merit Award

Network BBDO / Johannesburg

Mercedes-Benz

Who knows what you're getting.

Radio / Consumer - Campaign

140860A

2014 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen Genuine Parts

Haunted Roads

Radio / Consumer - Campaign

140881A

2014 Advertising Merit Award

Ogilvy & Mather Guatemala / Guatemala

La Jugueteria Lego

Sound Pieces

Radio / Consumer - Campaign

140899A

2014 Advertising Merit Award

Ogilvy & Mather / London

Philips

Eyes On The Inside

Radio / Consumer - Campaign

140908A

2014 Advertising Merit Award

Saatchi & Saatchi New Zealand / Auckland

DB Breweries - TUI Dark Beer

TUI Dark

Radio / Consumer - Campaign

141108A

2014 Advertising Merit Award

The Brand Agency / Perth

Perth Zoo

Who Am I

Radio / Consumer - Campaign

141199A

2014 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

Samsung New Zealand

Instant News Satire

E-Publication Ads / Single

140228A

2014 Design Merit Award

10 inc. / Tokyo

Yamaguchi Center for Art and Media

YCAM 10th Anniversary

Public Service / Brand Identity - Campaign

140004D

2014 Design Merit Award

180LA / Santa Monica

The Academy of Motion Picture Arts and Sciences

AMPAS BRANDING

Public Service / Brand Identity - Campaign

140007D

2014 Design Merit Award

Concrete Design Communications / Toronto

Casey House

Art With Heart

Public Service / Brand Identity - Campaign

140235D

2014 Design Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Pinacoteca do Estado de S. Paulo

Pinacoteca's art library (Visual ID)

Public Service / Brand Identity - Campaign

140404D

2014 Design Merit Award

Leo Burnett / Chicago

Peace One Day

Recipeace

Public Service / Brand Identity - Campaign

140650D

2014 Interactive Merit Award

Akestam Holst / Stockholm

Stockholm Arlanda Aiport

The Local's Guide

Mobile Applications/Sites / Media, Entertainment & Leisure

140048N

2014 Advertising Merit Award

Mother / London

Mother

Uncarriable Carrier Bags

Self-Promotion / Single or Series

140831A

2014 Advertising Merit Award

Ogilvy Germany

Ogilvy Germany

Listen to David

Self-Promotion / Single or Series

140943A

2014 Advertising Merit Award

The Martin Agency / Richmond

The Martin Agency

David Martin Poster

Self-Promotion / Single or Series

141204A

2014 Advertising Merit Award

& Co. / Copenhagen + Bacon CPH / Copenhagen

Jack & Jones

Made From Cool - Making The Cut

Cinema Advertising / Short Form - :90 and Under - Single

140002A

2014 Advertising Merit Award

Ireland/Davenport / Johannesburg

Fox International Channels

Fox Crime: Cinema Crime Scene

Cinema Advertising / Short Form - :90 and Under - Single

140582A

2014 Advertising Merit Award

mcgarrybowen / New York

Verizon Wireless

A Lot Can Happen In 48 HRS

Cinema Advertising / Short Form - :90 and Under - Single

140803A

2014 Advertising Merit Award

CP+B

JELLO

Jigglevision

Magazine / Full Page or Spread - Single

140246A

2014 Advertising Merit Award

DDB Tribal Group / Berlin

Volkswagen

Axe

Magazine / Full Page or Spread - Single

140306A

2014 Advertising Merit Award

Heye / Munich

McDonald's Germany

McD Fries Hands

Magazine / Full Page or Spread - Single

140553A

2014 Advertising Merit Award

JWT / Shanghai

Wrestler Bear

Wrestler Bear

Magazine / Full Page or Spread - Single

140621A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Bike

Magazine / Full Page or Spread - Single

140679A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Horse float

Magazine / Full Page or Spread - Single

140680A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Doe & Sea-lion

Magazine / Full Page or Spread - Single

140681A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Elephant & Swan

Magazine / Full Page or Spread - Single

140682A

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