The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Color + City Agency: CUBOCC / Sao Paulo + Google Brasil / Sao Paulo Client: Google Brasil/ Google + Category: User Experience Design - Web / Utility
Map My Retirement Agency: Droga5 / New York Client: Prudential Category: User Experience Design - Web / Utility
The Tomorrow Project Agency: CHI & Partners / London Client: The Prince's Trust Category: Experiential / Installations
All eyes on S4 Agency: Heimat / Berlin Client: Swisscom Category: Experiential / Installations
Baggage Claim Game Agency: Mullen / Boston Client: Zappos Category: Experiential / Installations
SADDLE BLOSSOMS Agency: TBWA HAKUHODO / Tokyo Client: COGOO Clean City Organization Category: Experiential / Installations
If only for a second Agency: Leo Burnett France / Saint-Denis Client: Mimi Foundation Category: Public Service / Political - Video / Cinema
Domino's Pizza Disc Agency: Artplan / Sao Paulo Client: Domino's Category: Innovation in Print / Print
Jigglevision Agency: CP+B Client: JELLO Category: Innovation in Print / Print
Instant Millionaire Agency: George Patterson Y&R / Brisbane Client: Tatts Lotteries Category: Innovation in Print / Print
The Walking Dead Chop Shop Comic Book Prints Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Innovation in Print / Print
Gutter Agency: Y&R South Africa / Cape Town Client: Playboy South Africa Category: Innovation in Print / Print
Back to Vinyl - The Office Turntable Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt Client: Kontor Records Category: Mobile / Branded Content
BMW "Become Electric" Agency: WCRS / London + Tool / Santa Monica + Mustard / London Client: BMW Category: Mobile / Branded Content
Art, Copy & Code Website (Phase 2) Agency: 72andSunny / Los Angeles Client: Google Advertising Arts Category: Websites / Corporate Website
SHARE OPENING Agency: FRIENDS AGENCY MOSCOW / Moscow Client: Pompeya Category: Websites / Corporate Website
TOKYO CITY SYMPHONY Agency: SIX / Tokyo + Bascule / Tokyo Client: Mori Building Co. Category: Websites / Corporate Website
Brand Experience Site Agency: Wieden+Kennedy / Portland Client: Sony Category: Websites / Corporate Website
Skol Design - Blisters (1 to 5) Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Skol Category: Collateral / Promotional Materials - Single or Campaign
Cityscape Calendar Agency: FCB / Chicago Client: Valspar Category: Collateral / Promotional Materials - Single or Campaign
Gianvito Rossi Origami Invites Agency: FP7/DXB / Dubai Client: Harvey Nichols Category: Collateral / Promotional Materials - Single or Campaign
My biggest mistake Agency: Grabarz & Partner / Hamburg Client: Wieners + Wieners Category: Collateral / Promotional Materials - Single or Campaign
Double Straw Agency: GSD&M / Austin Client: Jarritos Category: Collateral / Promotional Materials - Single or Campaign
Every story has a beginning Agency: guertlerbachmann / Hamburg Client: Roland Berger Category: Collateral / Promotional Materials - Single or Campaign
A Homeless Success Story - on a Receipt Agency: HAKUHODO / Tokyo Client: THE BIG ISSUE JAPAN Category: Collateral / Promotional Materials - Single or Campaign
The Hornbach Hammer Agency: Heimat / Berlin Client: Hornbach Category: Collateral / Promotional Materials - Single or Campaign
SOUND WITH POWER Agency: Abbott Mead Vickers BBDO / London Client: Mercedes Category: Craft / Sound Design
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Craft / Sound Design
Intelligent Sounds Agency: The Monkeys / Sydney Client: Intel Category: Craft / Sound Design
THE JAPAN PILL-HARMONIC Agency: I&S BBDO / Tokyo Client: Japan Philharmonic Orchestra Category: Self-Promotion / Single or Series
7 Days Poster Series Agency: Kevin Cantrell Design / Murray +++ Hint Creative / Salt Lake City Client: Gruppo Cordenons Category: Self-Promotion / Single or Series
Uu 3D CUSTOM FIGURINES Agency: Kinetic / Singapore Client: Kinetic + Scotts Square + Mikanbako Category: Self-Promotion / Single or Series
Divide & Rule Agency: Out of the Box / New Delhi Client: Out of the Box / Marvel Group Category: Self-Promotion / Single or Series
Small cards for great characters Agency: Paprika / Montreal Client: Wayward Arts Category: Self-Promotion / Single or Series
Mt. Fuji Notebook, TV tower Notebook Agency: Peace Graphics / Nagoya Client: Peace Piece Category: Self-Promotion / Single or Series
Re Sketchbooks Agency: Re / Sydney Client: Re Category: Self-Promotion / Single or Series
Typeflakes* Agency: The Partners / London Client: The Partners Category: Self-Promotion / Single or Series
A Google Art, Copy & Code Project: Dynamic Film Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View + Tool of North America / Los Angeles Client: Google Category: Innovation in Video / Video
Blinkwashing Agency: Mother / New York Client: Virgin Mobile Category: Innovation in Video / Video
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: Innovation in Video / Video
OPTICAL ILLUSION Agency: BORGHI/LOWE / Sao Paulo Client: Unilever Category: Collateral Design / Point of Purchase and In-Store - Series
Smart Heads Agency: Kolle Rebbe / Hamburg Client: Hansgrohe SE Category: Collateral Design / Point of Purchase and In-Store - Series
Children Agency: Newsun/Ogilvy Guangzhou / Guangzhou Client: Cablite Category: Collateral Design / Point of Purchase and In-Store - Series
From One Second to the Next Agency: BBDO / New York Client: AT&T Category: Online Films & Video / Long Form - Single
Uncle Drew: Chapter 3 Agency: Davie Brown Entertainment / The Marketing Arm / Los Angeles + PepsiCo / White Plains Client: Pepsi Category: Online Films & Video / Long Form - Single
The Power Inside - Episode 3 Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Single
The Power Inside - Episode 4 Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Single
The "Born Friends" Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online Films & Video / Long Form - Single
Mandible Agency: RPA / Santa Moinca Client: Newport Beach Film Festival Category: Online Films & Video / Long Form - Single
Test Drive Agency: TBWA\Chiat\Day / Los Angeles Client: Pepsi Category: Online Films & Video / Long Form - Single

2014 Interactive Merit Award

CUBOCC / Sao Paulo + Google Brasil / Sao Paulo

Google Brasil/ Google +

Color + City

User Experience Design - Web / Utility

140265N

2014 Interactive Merit Award

Droga5 / New York

Prudential

Map My Retirement

User Experience Design - Web / Utility

140383N

2014 Branded Entertainment Merit Award

CHI & Partners / London

The Prince's Trust

The Tomorrow Project

Experiential / Installations

140202E

2014 Branded Entertainment Merit Award

Heimat / Berlin

Swisscom

All eyes on S4

Experiential / Installations

140540E

2014 Branded Entertainment Merit Award

Mullen / Boston

Zappos

Baggage Claim Game

Experiential / Installations

140850E

2014 Branded Entertainment Merit Award

TBWA HAKUHODO / Tokyo

COGOO Clean City Organization

SADDLE BLOSSOMS

Experiential / Installations

141168E

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Mimi Foundation

If only for a second

Public Service / Political - Video / Cinema

140690A

2014 Advertising Merit Award

Artplan / Sao Paulo

Domino's

Domino's Pizza Disc

Innovation in Print / Print

140085A

2014 Advertising Merit Award

CP+B

JELLO

Jigglevision

Innovation in Print / Print

140247A

2014 Advertising Merit Award

George Patterson Y&R / Brisbane

Tatts Lotteries

Instant Millionaire

Innovation in Print / Print

140449A

2014 Advertising Merit Award

INNOCEAN USA / Huntington Beach

Hyundai Motor America

The Walking Dead Chop Shop Comic Book Prints

Innovation in Print / Print

140570A

2014 Advertising Merit Award

Y&R South Africa / Cape Town

Playboy South Africa

Gutter

Innovation in Print / Print

141307A

2014 Branded Entertainment Merit Award

Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt

Kontor Records

Back to Vinyl - The Office Turntable

Mobile / Branded Content

140939E

2014 Branded Entertainment Merit Award

WCRS / London + Tool / Santa Monica + Mustard / London

BMW

BMW "Become Electric"

Mobile / Branded Content

141246E

2014 Interactive Merit Award

72andSunny / Los Angeles

Google Advertising Arts

Art, Copy & Code Website (Phase 2)

Websites / Corporate Website

140015N

2014 Interactive Merit Award

FRIENDS AGENCY MOSCOW / Moscow

Pompeya

SHARE OPENING

Websites / Corporate Website

140447N

2014 Interactive Merit Award

SIX / Tokyo + Bascule / Tokyo

Mori Building Co.

TOKYO CITY SYMPHONY

Websites / Corporate Website

141142N

2014 Interactive Merit Award

Wieden+Kennedy / Portland

Sony

Brand Experience Site

Websites / Corporate Website

141274N

2014 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Skol

Skol Design - Blisters (1 to 5)

Collateral / Promotional Materials - Single or Campaign

140399A

2014 Advertising Merit Award

FCB / Chicago

Valspar

Cityscape Calendar

Collateral / Promotional Materials - Single or Campaign

140411A

2014 Advertising Merit Award

FP7/DXB / Dubai

Harvey Nichols

Gianvito Rossi Origami Invites

Collateral / Promotional Materials - Single or Campaign

140446A

2014 Advertising Merit Award

Grabarz & Partner / Hamburg

Wieners + Wieners

My biggest mistake

Collateral / Promotional Materials - Single or Campaign

140465A

2014 Advertising Merit Award

GSD&M / Austin

Jarritos

Double Straw

Collateral / Promotional Materials - Single or Campaign

140501A

2014 Advertising Merit Award

guertlerbachmann / Hamburg

Roland Berger

Every story has a beginning

Collateral / Promotional Materials - Single or Campaign

140507A

2014 Advertising Merit Award

HAKUHODO / Tokyo

THE BIG ISSUE JAPAN

A Homeless Success Story - on a Receipt

Collateral / Promotional Materials - Single or Campaign

140515A

2014 Advertising Merit Award

Heimat / Berlin

Hornbach

The Hornbach Hammer

Collateral / Promotional Materials - Single or Campaign

140538A

2014 Interactive Merit Award

Abbott Mead Vickers BBDO / London

Mercedes

SOUND WITH POWER

Craft / Sound Design

140031N

2014 Interactive Merit Award

Ogilvy / New York

IBM

A Boy and His Atom

Craft / Sound Design

140968N

2014 Interactive Merit Award

The Monkeys / Sydney

Intel

Intelligent Sounds

Craft / Sound Design

141212N

2014 Design Merit Award

I&S BBDO / Tokyo

Japan Philharmonic Orchestra

THE JAPAN PILL-HARMONIC

Self-Promotion / Single or Series

140561D

2014 Design Merit Award

Kevin Cantrell Design / Murray +++ Hint Creative / Salt Lake City

Gruppo Cordenons

7 Days Poster Series

Self-Promotion / Single or Series

140626D

2014 Design Merit Award

Kinetic / Singapore

Kinetic + Scotts Square + Mikanbako

Uu 3D CUSTOM FIGURINES

Self-Promotion / Single or Series

140630D

2014 Design Merit Award

Out of the Box / New Delhi

Out of the Box / Marvel Group

Divide & Rule

Self-Promotion / Single or Series

141011D

2014 Design Merit Award

Paprika / Montreal

Wayward Arts

Small cards for great characters

Self-Promotion / Single or Series

141015D

2014 Design Merit Award

Peace Graphics / Nagoya

Peace Piece

Mt. Fuji Notebook, TV tower Notebook

Self-Promotion / Single or Series

141022D

2014 Design Merit Award

Re / Sydney

Re

Re Sketchbooks

Self-Promotion / Single or Series

141079D

2014 Design Merit Award

The Partners / London

The Partners

Typeflakes*

Self-Promotion / Single or Series

141213D

2014 Advertising Merit Award

72andSunny / Los Angeles + Google Creative Partnerships / Mountain View + Tool of North America / Los Angeles

Google

A Google Art, Copy & Code Project: Dynamic Film

Innovation in Video / Video

140014A

2014 Advertising Merit Award

Mother / New York

Virgin Mobile

Blinkwashing

Innovation in Video / Video

140835A

2014 Advertising Merit Award

Mullen / Boston

Airbnb

Hollywood & Vines

Innovation in Video / Video

140847A

2014 Design Merit Award

BORGHI/LOWE / Sao Paulo

Unilever

OPTICAL ILLUSION

Collateral Design / Point of Purchase and In-Store - Series

140184D

2014 Design Merit Award

Kolle Rebbe / Hamburg

Hansgrohe SE

Smart Heads

Collateral Design / Point of Purchase and In-Store - Series

140635D

2014 Design Merit Award

Newsun/Ogilvy Guangzhou / Guangzhou

Cablite

Children

Collateral Design / Point of Purchase and In-Store - Series

140862D

2014 Interactive Merit Award

BBDO / New York

AT&T

From One Second to the Next

Online Films & Video / Long Form - Single

140123N

2014 Interactive Merit Award

Davie Brown Entertainment / The Marketing Arm / Los Angeles + PepsiCo / White Plains

Pepsi

Uncle Drew: Chapter 3

Online Films & Video / Long Form - Single

140266N

2014 Interactive Merit Award

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Power Inside - Episode 3

Online Films & Video / Long Form - Single

141030N

2014 Interactive Merit Award

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Power Inside - Episode 4

Online Films & Video / Long Form - Single

141031N

2014 Interactive Merit Award

Pereira & O'Dell / San Francisco

Skype

The "Born Friends" Family Portrait

Online Films & Video / Long Form - Single

141032N

2014 Interactive Merit Award

RPA / Santa Moinca

Newport Beach Film Festival

Mandible

Online Films & Video / Long Form - Single

141097N

2014 Interactive Merit Award

TBWA\Chiat\Day / Los Angeles

Pepsi

Test Drive

Online Films & Video / Long Form - Single

141166N

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