The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
YOU ARE MY SON
Agency: LOWE/SSP3 / Bogota D. C.
Client: Ministry of Defense Category: Public Service / Political - Print / Collateral - Campaign
Liking Isn't Helping
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Collateral - Campaign
Farmer Suicide
Agency: Taproot India / Mumbai
Client: The Times Of India Category: Public Service / Political - Print / Collateral - Campaign
Rescue Pets
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Collateral - Campaign
Dietz & Watson: LaserHam
Agency: allen & gerritsen / Philadelphia
Client: Dietz & Watson Category: Social Media / Branded Social Post
Super Bowl Newsjack
Agency: Colangelo / Darien
Client: Red Stripe Category: Social Media / Branded Social Post
0-60 In Less Than a Vine
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Social Media / Branded Social Post
Wendy's Bacon Portabella Melt on Brioche Campaign
Agency: VML / Kansas City
Client: Wendy's Category: Social Media / Branded Social Post
Nothing Beats a Jingle
Agency: Clemenger BBDO / Wellington
Client: Wellington International Ukulele Orchestra Category: Innovation in Radio / Radio
The brodcast made for you
Agency: DDB Brasil / Sao Paulo
Client: Itau Bank Category: Innovation in Radio / Radio
Air Force FM
Agency: George Patterson Y&R / Melbourne
Client: Australian Defence Force Category: Innovation in Radio / Radio
Anti Stigma
Agency: Y&R Israel / Herzliya
Client: Israeli AIDS Task Force Category: Innovation in Radio / Radio
Left Hand Radio
Agency: Y&R New Zealand / Auckland
Client: Avis Budget Category: Innovation in Radio / Radio
Dogs
Agency: AlmapBBDO / Sao Paulo
Client: Effem Category: Outdoor / Billboards and Transit - Campaign
Schemes
Agency: AlmapBBDO / Sao Paulo
Client: Getty Images Category: Outdoor / Billboards and Transit - Campaign
Cityscapes
Agency: FCB / Chicago
Client: Valspar Category: Outdoor / Billboards and Transit - Campaign
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Outdoor / Billboards and Transit - Campaign
Impossible view
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Outdoor / Billboards and Transit - Campaign
There's a Page for That
Agency: Leo Burnett / Toronto
Client: IKEA Category: Outdoor / Billboards and Transit - Campaign
Eco Friendly Billboards
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Outdoor / Billboards and Transit - Campaign
Splash
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Outdoor / Billboards and Transit - Campaign
A Journal of Insomnia
Agency: National Film Board of Canada / Montreal + Akufen / Montreal
Client: The National Film Board of Canada - Akufen Category: Online Films & Video / User Generated Content
WFP Food Link
Agency: Grabarz & Partner / Hamburg
Client: World Food Programme/Gourmantis Category: Public Service - Outdoor / Outdoor - Single
THE HAND - BOY
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
AMIA Booth
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: AMIA Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - Earthquake
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - Flood
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo
Client: Puma Japan Category: User Experience Design - Mobile / User Experience
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry Category: User Experience Design - Mobile / User Experience
VIBETUNES
Agency: Y&R Colombia / Bogota
Client: Fundacion Salvi Category: User Experience Design - Mobile / User Experience
Punchface
Agency: Y&R / Sao Paulo
Client: Grupo Petropolis - TNT Category: User Experience Design - Mobile / User Experience
CIR Brand Identity - Title Sequence
Agency: Goodby Silverstein & Partners / San Francisco
Client: Center for Investigative Reporting Category: Broadcast and Moving Image / Title Sequences
The Internship End Credits
Agency: Google Creative Lab / New York
Client: Twentieth Century Fox Category: Broadcast and Moving Image / Title Sequences
Longer Merry Christmas
Agency: JWT / San Juan
Client: Heineken Category: Music / Creative Use of Music Supporting A Brand
The Coca-Cola Remix Bottle
Agency: Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client: Coca-Cola Category: Music / Creative Use of Music Supporting A Brand
BREMONT WATCHES PRINT CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London
Client: Bremont Watches Category: Print Craft / Writing - Single or Campaign
Unintroducing
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Print Craft / Writing - Single or Campaign
Thoughts
Agency: DDB / New York
Client: NY Lottery Category: Print Craft / Writing - Single or Campaign
5 easy ways to kill an elephant
Agency: Ogilvy & Mather Africa / Nairobi
Client: East African Wildlife Society Category: Print Craft / Writing - Single or Campaign
Disclaimer
Agency: Y&R / Dubai
Client: American Garden Category: Print Craft / Writing - Single or Campaign
Grandma
Agency: BBH India / Mumbai
Client: Skoda Rapid Leisure Category: Broadcast and Moving Image / Craft Animation
Music Unleashed
Agency: Being / Boulogne-Billancourt, France + WIZZdesign / Paris, France
Client: Deezer Category: Broadcast and Moving Image / Craft Animation
Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Craft Animation
Ninja Polymers
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Craft Animation
Unite All Originals Run DMC + A-Trak
Agency: Sid Lee / Montreal
Client: Adidas Category: Broadcast and Moving Image / Craft Animation
Daydream
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
Bedtime
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
Box
Agency: Bot & Dolly / San Francisco
Client: Bot & Dolly Category: Online Films & Video / Self-Promotion - Single
Award:
2014 Advertising Merit Award
Agency:
LOWE/SSP3 / Bogota D. C.
Client:
Ministry of Defense
Title:
YOU ARE MY SON
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
140763A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
141060A
Award:
2014 Advertising Merit Award
Agency:
Taproot India / Mumbai
Client:
The Times Of India
Title:
Farmer Suicide
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
141159A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Rescue Pets
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
141180A
Award:
2014 Interactive Merit Award
Agency:
allen & gerritsen / Philadelphia
Client:
Dietz & Watson
Title:
Dietz & Watson: LaserHam
Category:
Social Media / Branded Social Post
Annual ID:
140054N
Award:
2014 Interactive Merit Award
Agency:
Colangelo / Darien
Client:
Red Stripe
Title:
Super Bowl Newsjack
Category:
Social Media / Branded Social Post
Annual ID:
140226N
Award:
2014 Interactive Merit Award
Agency:
CP+B / LA
Client:
Grey Poupon
Title:
Pride
Category:
Social Media / Branded Social Post
Annual ID:
140248N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
0-60 In Less Than a Vine
Category:
Social Media / Branded Social Post
Annual ID:
140576N
Award:
2014 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Wendy's
Title:
Wendy's Bacon Portabella Melt on Brioche Campaign
Category:
Social Media / Branded Social Post
Annual ID:
141240N
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Wellington International Ukulele Orchestra
Title:
Nothing Beats a Jingle
Category:
Innovation in Radio / Radio
Annual ID:
140223A
Award:
2014 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Itau Bank
Title:
The brodcast made for you
Category:
Innovation in Radio / Radio
Annual ID:
140296A
Award:
2014 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Defence Force
Title:
Air Force FM
Category:
Innovation in Radio / Radio
Annual ID:
140451A
Award:
2014 Advertising Merit Award
Agency:
Y&R Israel / Herzliya
Client:
Israeli AIDS Task Force
Title:
Anti Stigma
Category:
Innovation in Radio / Radio
Annual ID:
141293A
Award:
2014 Advertising Merit Award
Agency:
Y&R New Zealand / Auckland
Client:
Avis Budget
Title:
Left Hand Radio
Category:
Innovation in Radio / Radio
Annual ID:
141299A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Effem
Title:
Dogs
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140069A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Getty Images
Title:
Schemes
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140070A
Award:
2014 Advertising Merit Award
Agency:
BETC / Paris
Client:
evian
Title:
Baby&Me
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140169A
Award:
2014 Advertising Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Cityscapes
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140412A
Award:
2014 Advertising Merit Award
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Points
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140423A
Award:
2014 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
Impossible view
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140466A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
There's a Page for That
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140727A
Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation Australia
Title:
Eco Friendly Billboards
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
141114A
Award:
2014 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Supermarkets
Title:
Splash
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
141122A
Award:
2014 Interactive Merit Award
Agency:
National Film Board of Canada / Montreal + Akufen / Montreal
Client:
The National Film Board of Canada - Akufen
Title:
A Journal of Insomnia
Category:
Online Films & Video / User Generated Content
Annual ID:
140856N
Award:
2014 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
World Food Programme/Gourmantis
Title:
WFP Food Link
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140467A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - BOY
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140550A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
AMIA
Title:
AMIA Booth
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140894A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Earthquake
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
141061A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Flood
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
141062A
Award:
2014 Interactive Merit Award
Agency:
Beacon/Leo Burnett / Tokyo
Client:
Puma Japan
Title:
RUN NAVI
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140158N
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client:
Google, Burberry
Title:
Burberry Kisses: A Google Art, Copy & Code Project
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140498N
Award:
2014 Interactive Merit Award
Agency:
Y&R Colombia / Bogota
Client:
Fundacion Salvi
Title:
VIBETUNES
Category:
User Experience Design - Mobile / User Experience
Annual ID:
141286N
Award:
2014 Interactive Merit Award
Agency:
Y&R / Sao Paulo
Client:
Grupo Petropolis - TNT
Title:
Punchface
Category:
User Experience Design - Mobile / User Experience
Annual ID:
141305N
Award:
2014 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Center for Investigative Reporting
Title:
CIR Brand Identity - Title Sequence
Category:
Broadcast and Moving Image / Title Sequences
Annual ID:
140455D
Award:
2014 Design Merit Award
Agency:
Google Creative Lab / New York
Client:
Twentieth Century Fox
Title:
The Internship End Credits
Category:
Broadcast and Moving Image / Title Sequences
Annual ID:
140460D
Award:
2014 Branded Entertainment Merit Award
Agency:
JWT / San Juan
Client:
Heineken
Title:
Longer Merry Christmas
Category:
Music / Creative Use of Music Supporting A Brand
Annual ID:
140619E
Award:
2014 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client:
Coca-Cola
Title:
The Coca-Cola Remix Bottle
Category:
Music / Creative Use of Music Supporting A Brand
Annual ID:
140911E
Award:
2014 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Bremont Watches
Title:
BREMONT WATCHES PRINT CAMPAIGN
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140024A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
Unintroducing
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140066A
Award:
2014 Advertising Merit Award
Agency:
DDB / New York
Client:
NY Lottery
Title:
Thoughts
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140278A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Africa / Nairobi
Client:
East African Wildlife Society
Title:
5 easy ways to kill an elephant
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140893A
Award:
2014 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
American Garden
Title:
Disclaimer
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
141289A
Award:
2014 Design Merit Award
Agency:
BBH India / Mumbai
Client:
Skoda Rapid Leisure
Title:
Grandma
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140155D
Award:
2014 Design Merit Award
Agency:
Being / Boulogne-Billancourt, France + WIZZdesign / Paris, France
Client:
Deezer
Title:
Music Unleashed
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140165D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Datagrams
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140961D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Ninja Polymers
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140962D
Award:
2014 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Adidas
Title:
Unite All Originals Run DMC + A-Trak
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
141137D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Daydream
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
141208D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Bedtime
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
141209D
Award:
2014 Interactive Merit Award
Agency:
Bot & Dolly / San Francisco
Client:
Bot & Dolly
Title:
Box
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
140188N