The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Travel Yourself Interesting Agency: Ogilvy & Mather / London Client: Expedia Category: Consumer Television / :30/:25 - Campaign
CHRISTMAS IN A DAY Agency: Abbott Mead Vickers BBDO / London Client: Sainsnury's Category: User Generated Content / Long-Form
Mobilizing the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Digital Direct Marketing / Mobile
Rescue Radio, The Rescue Continues - Filipino Pop Singer Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio Craft / Music and/or Sound Design
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Online / Short-Form
New Beginnings Agency: DDB / New York Client: NYC Ballet Category: Online / Short-Form
Trojan Mailing Agency: Jung von Matt / Stuttgart Client: DHL Category: Online / Short-Form
Searching for hearts Agency: Mayo DraftFCB / Lima Client: Peruvian Cancer Foundation Category: Online / Short-Form
NEWS BOTTLE! Agency: DENTSU / Tokyo Client: The Mainichi Newspapers Category: Package Design / Single or Series
Dolina Agency: Moruba / Spain Client: Brebajes del Norte SL Category: Package Design / Single or Series
The Sharing Can Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore Client: Coca-Cola Category: Package Design / Single or Series
Brand Identity Campaign for Bergen International Festival (Festspillene i Bergen) Agency: Anti / Bergen Client: Bergen International Festival Category: Brand Identity / Brand Identity - Campaign
Kigo Kitchen Branding Agency: Creature / Seattle Client: Kigo Kitchen Category: Brand Identity / Brand Identity - Campaign
Human Is Beautiful Agency: Nippon Design Center / Tokyo Client: The Tokyo Ballet Category: Brand Identity / Brand Identity - Campaign
Kigo Kitchen Promotional Items Agency: Creature / Seattle Client: Kigo Kitchen Category: Collateral Design / Promotional Items - Single or Series
A Guide to the Flora and Fauna of the World Agency: H55 / Singapore Client: Robert Zhao / Institute of Critical Zoologists Category: Collateral Design / Promotional Items - Single or Series
Chameleon Cabin Agency: Happy F&B / Gothenburg Client: Goteborgstryckeriet Category: Collateral Design / Promotional Items - Single or Series
Canadian CEO Olympic Invite Agency: Leo Burnett / Toronto Client: Bell Category: Collateral Design / Promotional Items - Single or Series
The Sharing Can Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore Client: Coca-Cola Category: Collateral Design / Promotional Items - Single or Series
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Slender Vender Agency: Ogilvy / Paris Client: Diet Coke Category: Outdoor / Outdoor Installations and Ambient - Single
123w meets fiverr Agency: One Twenty Three West / Vancouver Client: One Twenty Three West Category: Websites / Self-Promotion
PETA '98% Human' Agency: BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York Client: PETA Category: Craft / Technique / Best Animation
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Craft / Technique / Best Animation
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Experiential / Events
Road to Recovery Agency: Leo Burnett / Sydney Client: Diageo Category: Experiential / Events
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Experiential / Events
Stylescape: Phillip Lim for Target Agency: Mother / New York Client: Target Category: Experiential / Events
Box Agency: Bot & Dolly / San Francisco Client: Bot & Dolly Category: Broadcast and Moving Image / Short Films and Videos
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Short Films and Videos
The Modern Frontiier Agency: Levi Strauss & Co. / San Francisco + The Custom Family / New York Client: Levi Strauss & Co. Category: Broadcast and Moving Image / Short Films and Videos
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Broadcast and Moving Image / Short Films and Videos
The Poster Exam Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting Category: Public Service / Political - Print / Collateral - Single
Superformula to fight cancer Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo Client: A.C.Camargo Cancer Center Category: Design for the Greater Good / For-Profit Initiated
LEGO. BLIND ART PROJECT Agency: serviceplan / Munich Client: LEGO Category: Design for the Greater Good / For-Profit Initiated
Breaking Bad Agency: Mullen / Boston Client: Century 21 Category: Custom Content
Mailbooks For Good Agency: BMF / Sydney Client: The Footpath Library / Random House Australia Category: Design for the Greater Good / Government/Non-profit Initiated
Live Test Series Integrated Campaign Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Integrated Branding / Integrated Branding Campaign - Online
Pelikan Word Finder Agency: Ogilvy & Mather Guatemala / Guatemala Client: Pelikan Americas Category: Use of Technology / Augmented Experience
Gravity Mode on DOTS Agency: Betaworks / New York Client: GE Category: Advertising on Mobile Devices / In-App
Birdseye Agency: Droga5 / New York Client: De-De Category: Intellectual Property & Products / Digital Product
Backseat Driver Agency: PARTY / Tokyo Client: Toyota Motor Sales & Marketing Corporation Category: Intellectual Property & Products / Digital Product
The Nike SB App - Tilt Control Agency: R/GA / New York Client: Nike Category: Intellectual Property & Products / Digital Product
Melbourne Remote Control Tourist Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne Client: Tourism Victoria Category: Websites / Travel, Entertainment & Leisure
Facebook 1914 Agency: DDB / Paris Client: Musee de la Grande Guerre Category: Social Media / Best Social Media Page by a Brand
General Social Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Social Media / Best Social Media Page by a Brand
Instagram Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Social Media / Best Social Media Page by a Brand
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network
Lip-Game Agency: BBDO Proximity / Duesseldorf Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Social Media / Best Use of A Social Network

2014 Advertising Silver Pencil

Ogilvy & Mather / London

Expedia

Travel Yourself Interesting

Consumer Television / :30/:25 - Campaign

140883A

2014 Branded Entertainment Silver Pencil

Abbott Mead Vickers BBDO / London

Sainsnury's

CHRISTMAS IN A DAY

User Generated Content / Long-Form

140023E

2014 Advertising Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Mobilizing the 12th Man

Digital Direct Marketing / Mobile

140821A

2014 Advertising Silver Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Filipino Pop Singer

Radio Craft / Music and/or Sound Design

140810A

2014 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Online / Short-Form

140251E

2014 Branded Entertainment Bronze Pencil

DDB / New York

NYC Ballet

New Beginnings

Online / Short-Form

140275E

2014 Branded Entertainment Silver Pencil

Jung von Matt / Stuttgart

DHL

Trojan Mailing

Online / Short-Form

140604E

2014 Branded Entertainment Bronze Pencil

Mayo DraftFCB / Lima

Peruvian Cancer Foundation

Searching for hearts

Online / Short-Form

140774E

2014 Design Bronze Pencil

DENTSU / Tokyo

The Mainichi Newspapers

NEWS BOTTLE!

Package Design / Single or Series

140331D

2014 Design Silver Pencil

Moruba / Spain

Brebajes del Norte SL

Dolina

Package Design / Single or Series

140829D

2014 Design Silver Pencil

Ogilvy / Paris + Ogilvy & Mather / Singapore

Coca-Cola

The Sharing Can

Package Design / Single or Series

140995D

2014 Design Gold Pencil

Anti / Bergen

Bergen International Festival

Brand Identity Campaign for Bergen International Festival (Festspillene i Bergen)

Brand Identity / Brand Identity - Campaign

140076D

2014 Design Bronze Pencil

Creature / Seattle

Kigo Kitchen

Kigo Kitchen Branding

Brand Identity / Brand Identity - Campaign

140261D

2014 Design Silver Pencil

Nippon Design Center / Tokyo

The Tokyo Ballet

Human Is Beautiful

Brand Identity / Brand Identity - Campaign

140865D

2014 Design Gold Pencil

Creature / Seattle

Kigo Kitchen

Kigo Kitchen Promotional Items

Collateral Design / Promotional Items - Single or Series

140260D

2014 Design Gold Pencil

H55 / Singapore

Robert Zhao / Institute of Critical Zoologists

A Guide to the Flora and Fauna of the World

Collateral Design / Promotional Items - Single or Series

140511D

2014 Design Bronze Pencil

Happy F&B / Gothenburg

Goteborgstryckeriet

Chameleon Cabin

Collateral Design / Promotional Items - Single or Series

140525D

2014 Design Bronze Pencil

Leo Burnett / Toronto

Bell

Canadian CEO Olympic Invite

Collateral Design / Promotional Items - Single or Series

140724D

2014 Design Silver Pencil

Ogilvy / Paris + Ogilvy & Mather / Singapore

Coca-Cola

The Sharing Can

Collateral Design / Promotional Items - Single or Series

140994D

2014 Advertising Bronze Pencil

Leo Burnett / Sydney + Leo Burnett / Chicago

Coca-Cola

Small World Machines

Outdoor / Outdoor Installations and Ambient - Single

140670A

2014 Advertising Bronze Pencil

Ogilvy / Paris

Diet Coke

Slender Vender

Outdoor / Outdoor Installations and Ambient - Single

140981A

2014 Interactive Silver Pencil

One Twenty Three West / Vancouver

One Twenty Three West

123w meets fiverr

Websites / Self-Promotion

141007N

2014 Branded Entertainment Silver Pencil

BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York

PETA

PETA '98% Human'

Craft / Technique / Best Animation

140110E

2014 Branded Entertainment Bronze Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Craft / Technique / Best Animation

140957E

2014 Branded Entertainment Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Experiential / Events

140373E

2014 Branded Entertainment Gold Pencil

Leo Burnett / Sydney

Diageo

Road to Recovery

Experiential / Events

140661E

2014 Branded Entertainment Silver Pencil

Leo Burnett / Sydney + Leo Burnett / Chicago

Coca-Cola

Small World Machines

Experiential / Events

140669E

2014 Branded Entertainment Bronze Pencil

Mother / New York

Target

Stylescape: Phillip Lim for Target

Experiential / Events

140833E

2014 Design Gold Pencil

Bot & Dolly / San Francisco

Bot & Dolly

Box

Broadcast and Moving Image / Short Films and Videos

140186D

2014 Design Bronze Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Broadcast and Moving Image / Short Films and Videos

140254D

2014 Design Silver Pencil

Levi Strauss & Co. / San Francisco + The Custom Family / New York

Levi Strauss & Co.

The Modern Frontiier

Broadcast and Moving Image / Short Films and Videos

140732D

2014 Design Silver Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Broadcast and Moving Image / Short Films and Videos

140954D

2014 Advertising Silver Pencil

George Patterson Y&R / Melbourne

Defence Force Recruiting

The Poster Exam

Public Service / Political - Print / Collateral - Single

140450A

2014 Design Silver Pencil

JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo

A.C.Camargo Cancer Center

Superformula to fight cancer

Design for the Greater Good / For-Profit Initiated

140610D

2014 Design Bronze Pencil

serviceplan / Munich

LEGO

LEGO. BLIND ART PROJECT

Design for the Greater Good / For-Profit Initiated

141127D

2014 Branded Entertainment Silver Pencil

Mullen / Boston

Century 21

Breaking Bad

Custom Content

140844E

2014 Design Bronze Pencil

BMF / Sydney

The Footpath Library / Random House Australia

Mailbooks For Good

Design for the Greater Good / Government/Non-profit Initiated

140179D

2014 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Live Test Series Integrated Campaign

Integrated Branding / Integrated Branding Campaign - Online

140436N

2014 Interactive Silver Pencil

Ogilvy & Mather Guatemala / Guatemala

Pelikan Americas

Pelikan Word Finder

Use of Technology / Augmented Experience

140896N

2014 Interactive Silver Pencil

Betaworks / New York

GE

Gravity Mode on DOTS

Advertising on Mobile Devices / In-App

140167N

2014 Intellectual Property Gold Pencil

Droga5 / New York

De-De

Birdseye

Intellectual Property & Products / Digital Product

140362P

2014 Intellectual Property Silver Pencil

PARTY / Tokyo

Toyota Motor Sales & Marketing Corporation

Backseat Driver

Intellectual Property & Products / Digital Product

141016P

2014 Intellectual Property Bronze Pencil

R/GA / New York

Nike

The Nike SB App - Tilt Control

Intellectual Property & Products / Digital Product

141068P

2014 Interactive Bronze Pencil

Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne

Tourism Victoria

Melbourne Remote Control Tourist

Websites / Travel, Entertainment & Leisure

140207N

2014 Interactive Silver Pencil

DDB / Paris

Musee de la Grande Guerre

Facebook 1914

Social Media / Best Social Media Page by a Brand

140283N

2014 Interactive Gold Pencil

Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Newcastle

General Social

Social Media / Best Social Media Page by a Brand

140363N

2014 Interactive Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Instagram

Social Media / Best Social Media Page by a Brand

141268N

2014 Interactive Gold Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Best Use of A Social Network

140107N

2014 Interactive Bronze Pencil

BBDO Proximity / Duesseldorf

Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.

Lip-Game

Social Media / Best Use of A Social Network

140138N

2014 Interactive Bronze Pencil

Colenso BBDO/Proximity New Zealand / Auckland

Amnesty International

Trial by Timeline

Social Media / Best Use of A Social Network

140227N

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