The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Consumer Television / Over 60 second - Single
Misunderstood Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / Over 60 second - Single
Hands Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Over 60 second - Single
Pick Them Back Up Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single
Travel Yourself Interesting Agency: Ogilvy & Mather / London Client: Expedia Category: Consumer Television / :30/:25 - Campaign
Smellcome To Manhood Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Bellies Agency: Red Urban / Toronto Client: Volkswagen Category: Consumer Television / :20 and Under - Single
Tree :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Barnes Sisters Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single
NFL Campaign: Unnecessary Freshness Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Camera Shy Agency: Ogilvy & Mather / London Client: Unilever Category: Consumer Television / 60 Second - Single
Momsong :60 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Life Raft :45 Agency: Wieden+Kennedy / Portland Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single
MAN Agency: BORGHI/LOWE / Sao Paulo Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single
Devondale Dairy Soft - Stepdad Steve Agency: DDB / Melbourne Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single
Baby Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Rescue Agency: adam&eveDDB / London Client: Marmite Category: Consumer Television / Over 60 second - Single
Simon The Ogre Agency: BMB / London Client: TUI Travel UK & Ireland Category: Consumer Television / Over 60 second - Single
The Miraculous Hen Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer Television / Over 60 second - Single
Perfect daughter Agency: Fahrenheit DDB / Lima Client: Promart Homecenter Category: Consumer Television / Over 60 second - Single
Mistake Agency: Ogilvy & Mather Advertising Taiwan / Taipei + BOKU / Taipei Client: Far East Tone Category: Consumer Television / Over 60 second - Single
Giving Agency: Ogilvy & Mather Thailand / Bangkok Client: TrueMove H Category: Consumer Television / Over 60 second - Single
Beats by Dr. Dre - Hear What You Want with Colin Kaepernick Agency: R/GA / Los Angeles Client: Beats by Dr. Dre Category: Consumer Television / Over 60 second - Single
Body and Soul Agency: The Richards Group / Dallas Client: Chrysler SRT Category: Consumer Television / Over 60 second - Single
Possibilities Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over 60 second - Single
Ex Agency: Young & Rubicam Argentina / Buenos Aires Client: Alto Palermo Shopping Center Category: Consumer Television / Over 60 second - Single
Cable Effects Campaign Agency: MJZ / Los Angeles + Grey / New York Client: DirecTV Category: Consumer Television / :30/:25 - Campaign
Honor This Agency: Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles Client: Sprint Category: Consumer Television / :30/:25 - Campaign
ESPN "Potatoes", "Date", & "Dog" Agency: Uber Content / Los Angeles + 77 Ventures / Nashville Client: ESPN Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Play in the Now Agency: Wieden+Kennedy / Portland Client: Nike Golf Category: Consumer Television / :30/:25 - Campaign
Bar Soap Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Briefcase Agency: BBDO / New York Client: FedEx Category: Consumer Television / :20 and Under - Single
Hair Care: Boardwalk :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Bowl :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
The Lover Agency: BEING / Boulogne billancourt Client: Come4 Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Clam Kings Agency: CHI&Partners / New York + Sandwick Media / New York Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Meet the Tanners Agency: CHI&Partners NY / New York + Sandwick Media / New York Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
Vibration Free Washing Agency: Traktor Werbeagentur / Vienna Client: Samsung Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG Agency: CHI&Partners / New York + Sandwick Media / New York Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Campaign
Europeans Agency: Walton Isaacson / Culver City Client: American Cinematheque Category: Consumer Television / Under $80K Budget - Campaign
Man Vs Old Jamaica Agency: McCann Birmingham / Solihull Client: Old Jamaica Ginger Beer Category: Consumer Television / :20 and Under - Campaign
Bellies, Ice Cream, Delivery Agency: Red Urban / Toronto Client: Volkswagen Category: Consumer Television / :20 and Under - Campaign
SISTERS REMEET Agency: Ace Saatchi & Saatchi Manila / Makati Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
FATHER & SON REMEET Agency: Ace Saatchi & Saatchi Manila / Makati Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
Basketball Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / 60 Second - Single
All Is Right Agency: BBDO / New York Client: Foot Locker Category: Consumer Television / 60 Second - Single
Perfect Day Agency: BBH / New York Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
Clowns Agency: BETC / Paris Client: CANAL+ Category: Consumer Television / 60 Second - Single
Not Funny Agency: Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne Client: Melbourne International Comedy Festival Category: Consumer Television / 60 Second - Single

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Consumer Television / Over 60 second - Single

140924A

2014 Advertising Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Misunderstood

Consumer Television / Over 60 second - Single

141193A

2014 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Hands

Consumer Television / Over 60 second - Single

141251A

2014 Advertising Silver Pencil

Wieden+Kennedy / Portland

Procter & Gamble

Pick Them Back Up

Consumer Television / Over 60 second - Single

141262A

2014 Advertising Silver Pencil

Ogilvy & Mather / London

Expedia

Travel Yourself Interesting

Consumer Television / :30/:25 - Campaign

140883A

2014 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Smellcome To Manhood

Consumer Television / Commercials of Var. Length - Campaign

141260A

2014 Advertising Silver Pencil

Red Urban / Toronto

Volkswagen

Bellies

Consumer Television / :20 and Under - Single

141083A

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Tree :15

Consumer Television / :20 and Under - Single

141265A

2014 Advertising Bronze Pencil

BBDO / New York

Diageo / Guinness

Barnes Sisters

Consumer Television / Under $80K Budget - Single

140111A

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

NFL Campaign: Unnecessary Freshness

Consumer Television / :20 and Under - Campaign

141266A

2014 Advertising Bronze Pencil

Ogilvy & Mather / London

Unilever

Camera Shy

Consumer Television / 60 Second - Single

140886A

2014 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Momsong :60

Consumer Television / 60 Second - Single

141259A

2014 Advertising Silver Pencil

Wieden+Kennedy / Portland

Mondelez + OREO

Life Raft :45

Consumer Television / 60 Second - Single

141261A

2014 Advertising Silver Pencil

BORGHI/LOWE / Sao Paulo

BOEHRINGER INGELHEIM DO BRASIL

MAN

Consumer Television / :30/:25 - Single

140181A

2014 Advertising Bronze Pencil

DDB / Melbourne

Murray Goulburn Co-Operative Ltd

Devondale Dairy Soft - Stepdad Steve

Consumer Television / :30/:25 - Single

140272A

2014 Advertising Gold Pencil

Deutsch / Los Angeles

Volkswagen

Baby

Consumer Television / :30/:25 - Single

140342A

2014 Advertising Merit Award

adam&eveDDB / London

Marmite

Rescue

Consumer Television / Over 60 second - Single

140043A

2014 Advertising Merit Award

BMB / London

TUI Travel UK & Ireland

Simon The Ogre

Consumer Television / Over 60 second - Single

140178A

2014 Advertising Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

The Miraculous Hen

Consumer Television / Over 60 second - Single

140318A

2014 Advertising Merit Award

Fahrenheit DDB / Lima

Promart Homecenter

Perfect daughter

Consumer Television / Over 60 second - Single

140408A

2014 Advertising Merit Award

Ogilvy & Mather Advertising Taiwan / Taipei + BOKU / Taipei

Far East Tone

Mistake

Consumer Television / Over 60 second - Single

140892A

2014 Advertising Merit Award

Ogilvy & Mather Thailand / Bangkok

TrueMove H

Giving

Consumer Television / Over 60 second - Single

140914A

2014 Advertising Merit Award

R/GA / Los Angeles

Beats by Dr. Dre

Beats by Dr. Dre - Hear What You Want with Colin Kaepernick

Consumer Television / Over 60 second - Single

141064A

2014 Advertising Merit Award

The Richards Group / Dallas

Chrysler SRT

Body and Soul

Consumer Television / Over 60 second - Single

141214A

2014 Advertising Merit Award

MJZ / Los Angeles + Wieden+Kennedy / Portland

Nike

Possibilities

Consumer Television / Over 60 second - Single

141256A

2014 Advertising Merit Award

Young & Rubicam Argentina / Buenos Aires

Alto Palermo Shopping Center

Ex

Consumer Television / Over 60 second - Single

141281A

2014 Advertising Merit Award

MJZ / Los Angeles + Grey / New York

DirecTV

Cable Effects Campaign

Consumer Television / :30/:25 - Campaign

140474A

2014 Advertising Merit Award

Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles

Sprint

Honor This

Consumer Television / :30/:25 - Campaign

140647A

2014 Advertising Merit Award

Uber Content / Los Angeles + 77 Ventures / Nashville

ESPN

ESPN "Potatoes", "Date", & "Dog"

Consumer Television / :30/:25 - Campaign

141225A

2014 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

This is SportsCenter

Consumer Television / :30/:25 - Campaign

141253A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Nike Golf

Play in the Now

Consumer Television / :30/:25 - Campaign

141270A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Bar Soap Campaign

Consumer Television / Commercials of Var. Length - Campaign

141273A

2014 Advertising Merit Award

BBDO / New York

FedEx

Briefcase

Consumer Television / :20 and Under - Single

140118A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Hair Care: Boardwalk :15

Consumer Television / :20 and Under - Single

141271A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Bowl :15

Consumer Television / :20 and Under - Single

141272A

2014 Advertising Merit Award

BEING / Boulogne billancourt

Come4

The Lover

Consumer Television / Under $80K Budget - Single

140162A

2014 Advertising Merit Award

CHI&Partners / New York + Sandwick Media / New York

THIRTEEN

TV GONE WRONG-Clam Kings

Consumer Television / Under $80K Budget - Single

140203A

2014 Advertising Merit Award

CHI&Partners NY / New York + Sandwick Media / New York

THIRTEEN

TV GONE WRONG-Meet the Tanners

Consumer Television / Under $80K Budget - Single

140204A

2014 Advertising Merit Award

Traktor Werbeagentur / Vienna

Samsung

Vibration Free Washing

Consumer Television / Under $80K Budget - Single

141221A

2014 Advertising Merit Award

CHI&Partners / New York + Sandwick Media / New York

THIRTEEN

TV GONE WRONG

Consumer Television / Under $80K Budget - Campaign

140205A

2014 Advertising Merit Award

Walton Isaacson / Culver City

American Cinematheque

Europeans

Consumer Television / Under $80K Budget - Campaign

141244A

2014 Advertising Merit Award

McCann Birmingham / Solihull

Old Jamaica Ginger Beer

Man Vs Old Jamaica

Consumer Television / :20 and Under - Campaign

140775A

2014 Advertising Merit Award

Red Urban / Toronto

Volkswagen

Bellies, Ice Cream, Delivery

Consumer Television / :20 and Under - Campaign

141084A

2014 Advertising Merit Award

Ace Saatchi & Saatchi Manila / Makati

PJ LHUILLIER

SISTERS REMEET

Consumer Television / 60 Second - Single

140035A

2014 Advertising Merit Award

Ace Saatchi & Saatchi Manila / Makati

PJ LHUILLIER

FATHER & SON REMEET

Consumer Television / 60 Second - Single

140036A

2014 Advertising Merit Award

BBDO / New York

Diageo / Guinness

Basketball

Consumer Television / 60 Second - Single

140116A

2014 Advertising Merit Award

BBDO / New York

Foot Locker

All Is Right

Consumer Television / 60 Second - Single

140117A

2014 Advertising Merit Award

BBH / New York

Sony PlayStation

Perfect Day

Consumer Television / 60 Second - Single

140150A

2014 Advertising Merit Award

BETC / Paris

CANAL+

Clowns

Consumer Television / 60 Second - Single

140170A

2014 Advertising Merit Award

Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne

Melbourne International Comedy Festival

Not Funny

Consumer Television / 60 Second - Single

140217A

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