The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Bellies
Agency: Red Urban / Toronto
Client: Volkswagen Category: Consumer Television / :20 and Under - Single


Tree :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single


MAN
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single


Devondale Dairy Soft - Stepdad Steve
Agency: DDB / Melbourne
Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single


Baby
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single


NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Campaign


Travel Yourself Interesting
Agency: Ogilvy & Mather / London
Client: Expedia Category: Consumer Television / :30/:25 - Campaign


Camera Shy
Agency: Ogilvy & Mather / London
Client: Unilever Category: Consumer Television / 60 Second - Single


Momsong :60
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single


Life Raft :45
Agency: Wieden+Kennedy / Portland
Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single


Smellcome To Manhood
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign


Barnes Sisters
Agency: BBDO / New York
Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single


Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Consumer Television / Over 60 second - Single


Misunderstood
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / Over 60 second - Single


Hands
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Over 60 second - Single


Pick Them Back Up
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single


Briefcase
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :20 and Under - Single


Hair Care: Boardwalk :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single


Bowl :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single


Lecture
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single


Perfect Day
Agency: BBH / New York
Client: Sony PlayStation Category: Consumer Television / :30/:25 - Single


Smart Dad
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Google Category: Consumer Television / :30/:25 - Single


Feeling Carefree
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single


The Phone Call
Agency: GSD&M / Austin
Client: RadioShack Category: Consumer Television / :30/:25 - Single


Bear
Agency: Havas Worldwide / New York
Client: Heineken Category: Consumer Television / :30/:25 - Single


"Dad's Sixth Sense"
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Consumer Television / :30/:25 - Single


Emma
Agency: Leo Burnett France / Saint-Denis
Client: Delipapier Category: Consumer Television / :30/:25 - Single


Noooo
Agency: Leo Burnett / Lisboa
Client: IndieLisboa Category: Consumer Television / :30/:25 - Single


Gracie
Agency: Saatchi & Saatchi / New York
Client: General Mills- Cheerios Category: Consumer Television / :30/:25 - Single


Martin Van Buren
Agency: Venables Bell & Partners / San Francisco
Client: Google Category: Consumer Television / :30/:25 - Single


Hair Care: Meeting :30
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single


Man Vs Old Jamaica
Agency: McCann Birmingham / Solihull
Client: Old Jamaica Ginger Beer Category: Consumer Television / :20 and Under - Campaign


Bellies, Ice Cream, Delivery
Agency: Red Urban / Toronto
Client: Volkswagen Category: Consumer Television / :20 and Under - Campaign


Cable Effects Campaign
Agency: MJZ / Los Angeles + Grey / New York
Client: DirecTV Category: Consumer Television / :30/:25 - Campaign


Honor This
Agency: Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles
Client: Sprint Category: Consumer Television / :30/:25 - Campaign


ESPN "Potatoes", "Date", & "Dog"
Agency: Uber Content / Los Angeles + 77 Ventures / Nashville
Client: ESPN Category: Consumer Television / :30/:25 - Campaign


This is SportsCenter
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign


Play in the Now
Agency: Wieden+Kennedy / Portland
Client: Nike Golf Category: Consumer Television / :30/:25 - Campaign


SISTERS REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single


FATHER & SON REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single


Basketball
Agency: BBDO / New York
Client: Diageo / Guinness Category: Consumer Television / 60 Second - Single


All Is Right
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single


Perfect Day
Agency: BBH / New York
Client: Sony PlayStation Category: Consumer Television / 60 Second - Single


Not Funny
Agency: Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne
Client: Melbourne International Comedy Festival Category: Consumer Television / 60 Second - Single


Be the Artist
Agency: DDB Group New Zealand / Auckland
Client: Lion Category: Consumer Television / 60 Second - Single


Pedro
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Consumer Television / 60 Second - Single


Mask
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / 60 Second - Single


Award:
2014 Advertising Silver Pencil
Agency:
Red Urban / Toronto
Client:
Volkswagen
Title:
Bellies
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141083A

Award:
2014 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Tree :15
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141265A

Award:
2014 Advertising Silver Pencil
Agency:
BORGHI/LOWE / Sao Paulo
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
MAN
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140181A

Award:
2014 Advertising Bronze Pencil
Agency:
DDB / Melbourne
Client:
Murray Goulburn Co-Operative Ltd
Title:
Devondale Dairy Soft - Stepdad Steve
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140272A

Award:
2014 Advertising Gold Pencil
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Baby
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140342A

Award:
2014 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
NFL Campaign: Unnecessary Freshness
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
141266A

Award:
2014 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Travel Yourself Interesting
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140883A

Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Camera Shy
Category:
Consumer Television / 60 Second - Single
Annual ID:
140886A

Award:
2014 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Momsong :60
Category:
Consumer Television / 60 Second - Single
Annual ID:
141259A

Award:
2014 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Mondelez + OREO
Title:
Life Raft :45
Category:
Consumer Television / 60 Second - Single
Annual ID:
141261A

Award:
2014 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smellcome To Manhood
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
141260A

Award:
2014 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Diageo / Guinness
Title:
Barnes Sisters
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
140111A

Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140924A

Award:
2014 Advertising Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Misunderstood
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141193A

Award:
2014 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Hands
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141251A

Award:
2014 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Pick Them Back Up
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141262A

Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Briefcase
Category:
Consumer Television / :20 and Under - Single
Annual ID:
140118A

Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Hair Care: Boardwalk :15
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141271A

Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Bowl :15
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141272A

Award:
2014 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Lecture
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140100A

Award:
2014 Advertising Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Perfect Day
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140151A

Award:
2014 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Google
Title:
Smart Dad
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140193A

Award:
2014 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Feeling Carefree
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140345A

Award:
2014 Advertising Merit Award
Agency:
FCB / Chicago
Client:
Kmart
Title:
Ship My Pants
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140413A

Award:
2014 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
RadioShack
Title:
The Phone Call
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140503A

Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Heineken
Title:
Bear
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140533A

Award:
2014 Advertising Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
"Dad's Sixth Sense"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140571A

Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Delipapier
Title:
Emma
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140689A

Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Lisboa
Client:
IndieLisboa
Title:
Noooo
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140693A

Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
General Mills- Cheerios
Title:
Gracie
Category:
Consumer Television / :30/:25 - Single
Annual ID:
141107A

Award:
2014 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Google
Title:
Martin Van Buren
Category:
Consumer Television / :30/:25 - Single
Annual ID:
141230A

Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Hair Care: Meeting :30
Category:
Consumer Television / :30/:25 - Single
Annual ID:
141269A

Award:
2014 Advertising Merit Award
Agency:
McCann Birmingham / Solihull
Client:
Old Jamaica Ginger Beer
Title:
Man Vs Old Jamaica
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
140775A

Award:
2014 Advertising Merit Award
Agency:
Red Urban / Toronto
Client:
Volkswagen
Title:
Bellies, Ice Cream, Delivery
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
141084A

Award:
2014 Advertising Merit Award
Agency:
MJZ / Los Angeles + Grey / New York
Client:
DirecTV
Title:
Cable Effects Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140474A

Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles
Client:
Sprint
Title:
Honor This
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140647A

Award:
2014 Advertising Merit Award
Agency:
Uber Content / Los Angeles + 77 Ventures / Nashville
Client:
ESPN
Title:
ESPN "Potatoes", "Date", & "Dog"
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141225A

Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141253A

Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike Golf
Title:
Play in the Now
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141270A

Award:
2014 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
PJ LHUILLIER
Title:
SISTERS REMEET
Category:
Consumer Television / 60 Second - Single
Annual ID:
140035A

Award:
2014 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
PJ LHUILLIER
Title:
FATHER & SON REMEET
Category:
Consumer Television / 60 Second - Single
Annual ID:
140036A

Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
Diageo / Guinness
Title:
Basketball
Category:
Consumer Television / 60 Second - Single
Annual ID:
140116A

Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
All Is Right
Category:
Consumer Television / 60 Second - Single
Annual ID:
140117A

Award:
2014 Advertising Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Perfect Day
Category:
Consumer Television / 60 Second - Single
Annual ID:
140150A

Award:
2014 Advertising Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
Clowns
Category:
Consumer Television / 60 Second - Single
Annual ID:
140170A

Award:
2014 Advertising Merit Award
Agency:
Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne
Client:
Melbourne International Comedy Festival
Title:
Not Funny
Category:
Consumer Television / 60 Second - Single
Annual ID:
140217A

Award:
2014 Advertising Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lion
Title:
Be the Artist
Category:
Consumer Television / 60 Second - Single
Annual ID:
140268A

Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Pedro
Category:
Consumer Television / 60 Second - Single
Annual ID:
140308A

Award:
2014 Advertising Merit Award
Agency:
DENTSU / Tokyo
Client:
SAVOY
Title:
Fight
Category:
Consumer Television / 60 Second - Single
Annual ID:
140333A
