The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Hands On Ron Burgundy Game Agency: Wieden+Kennedy / Portland + Legwork / Denver Client: Dodge Category: Websites / Branded Games
4 Emotions' Eye Agency: 601bisang / Seoul Client: Gallery IANG Category: Collateral Design / Posters - Series
Rolling Eggs Agency: CREATIVE POWER UNIT / Tokyo Client: Shiga Art School Category: Collateral Design / Posters - Series
140th Agency: DENTSU / Tokyo Client: Taisei corporation Category: Collateral Design / Posters - Series
The Beautiful Black List Agency: DENTSU / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
The Developer Agency: Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles Client: Samsung Category: Online Films & Video / Short Form - Single
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Online Films & Video / Short Form - Single
The Born Friends Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online Films & Video / Short Form - Single
Mobilizing the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Mobile Applications/Sites / Social Networks/Community
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Craft / Animation/Motion Graphics
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Craft / Technique / Best Direction
A Ticket to Visit Mum Agency: Ogilvy / New York Client: British Airways Category: Craft / Technique / Best Direction
Beck Reimagine David Bowie's "Sound and Vision" Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: Online Films & Video / Music Videos
THE HAND - GIRL Agency: Herezie / Paris Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
The Social Swipe Agency: Kolle Rebbe / Hamburg Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - War Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
Squarespace Logo Agency: Squarespace / New York Client: Squarespace Category: User Experience Design - Web / Utility
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Online Films & Video / Event or Live Webcast - Single
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Outdoor / Billboards and Transit - Single
Working Not Working Agency: Working Not Working / New York Client: Working Not Working Category: Websites / Social Networks/Community
The Rolex Daytona Experience Agency: Firstborn / New York Client: Rolex Category: User Experience Design - Mobile / Design Craft
A Journey Through Middle-earth Agency: North Kingdom / Skelleftea Client: Google & Warner Bros. Category: User Experience Design - Mobile / Design Craft
UNIQLO RECIPE Agency: Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York Client: Uniqlo Category: User Experience Design - Mobile / Design Craft
Bentley Burial Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Public Service Experiential Advertising / Experiential
Days Of Hope Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Public Service Experiential Advertising / Experiential
Graffiti General Agency: BETC Digital / Paris Client: BETC Category: User Experience Design - Web / Design Craft
Into the Arctic Agency: Hello Monday / Aarhus Client: Greenpeace Category: User Experience Design - Web / Design Craft
Names for Change Agency: McKinney / Durham Client: Urban Ministries of Durham Category: User Experience Design - Web / Design Craft
Killing Kennedy Agency: Mullen / Boston Client: National Geographic Category: User Experience Design - Web / Design Craft
30 Years of Mac Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica Client: Apple Category: User Experience Design - Web / Design Craft
LIFE SIZE MESSI Agency: Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland Client: ELECTRONIC ARTS Category: User Experience Design - Web / Design Craft
Mobilizing the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Digital Direct Marketing / Mobile
The World's First Really Live Pig Feed Agency: Elvis Communications / London Client: Compassion In World Farming Category: Experiential Advertising / Installations
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Experiential Advertising / Installations
4 Year old Bucket List Agency: DDB / New York Client: WATERisLIFE Category: Documentaries / Film
Sorry, I was eating a Milky Way Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Campaign
Driver Fatigue Technology Agency: DDB / Sydney Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
Write it in your own voice Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Tiger Brands Category: Radio / Consumer - Campaign
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service Integrated Branding / Public Service Integrated Campaign
Unique Breeds Agency: GarnierBBDO / San Jose Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign
Days Of Hope Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Public Service Integrated Branding / Public Service Integrated Campaign
Deforested Field Agency: Grey Brasil / Sao Paulo Client: WWF Category: Television / Branded Content
Air Rescue Agency: MediaCom / Sydney Client: Westpac Category: Television / Branded Content
Literacy Store Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential / Installations
A Loja Vazia Agency: LDC / São Paulo Client: Shopping VillaLobos Category: Experiential / Installations
Brand Identity Campaign for Bergen International Festival (Festspillene i Bergen) Agency: Anti / Bergen Client: Bergen International Festival Category: Brand Identity / Brand Identity - Campaign
Kigo Kitchen Branding Agency: Creature / Seattle Client: Kigo Kitchen Category: Brand Identity / Brand Identity - Campaign
Human Is Beautiful Agency: Nippon Design Center / Tokyo Client: The Tokyo Ballet Category: Brand Identity / Brand Identity - Campaign
Breaking Bad Agency: Mullen / Boston Client: Century 21 Category: Custom Content
Mikon Drywall Agency: Leo Burnett / Toronto Client: Mikon Drywall Category: Brand Identity / Logo Design

2014 Interactive Silver Pencil

Wieden+Kennedy / Portland + Legwork / Denver

Dodge

Hands On Ron Burgundy Game

Websites / Branded Games

141264N

2014 Design Gold Pencil

601bisang / Seoul

Gallery IANG

4 Emotions' Eye

Collateral Design / Posters - Series

140009D

2014 Design Bronze Pencil

CREATIVE POWER UNIT / Tokyo

Shiga Art School

Rolling Eggs

Collateral Design / Posters - Series

140258D

2014 Design Silver Pencil

DENTSU / Tokyo

Taisei corporation

140th

Collateral Design / Posters - Series

140325D

2014 Design Silver Pencil

DENTSU / Tokyo

Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo

The Beautiful Black List

Collateral Design / Posters - Series

140326D

2014 Interactive Bronze Pencil

Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles

Samsung

The Developer

Online Films & Video / Short Form - Single

140646N

2014 Interactive Silver Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Online Films & Video / Short Form - Single

140955N

2014 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

Skype

The Born Friends Family Portrait

Online Films & Video / Short Form - Single

141027N

2014 Interactive Gold Pencil

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Mobilizing the 12th Man

Mobile Applications/Sites / Social Networks/Community

140820N

2014 Interactive Silver Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Craft / Animation/Motion Graphics

140253N

2014 Branded Entertainment Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Craft / Technique / Best Direction

140433E

2014 Branded Entertainment Silver Pencil

Ogilvy / New York

British Airways

A Ticket to Visit Mum

Craft / Technique / Best Direction

140953E

2014 Interactive Bronze Pencil

Hudson Rouge / New York

The Lincoln Motor Company

Beck Reimagine David Bowie's "Sound and Vision"

Online Films & Video / Music Videos

140557N

2014 Advertising Bronze Pencil

Herezie / Paris

INNOCENCE EN DANGER

THE HAND - GIRL

Public Service - Outdoor / Outdoor - Single

140547A

2014 Advertising Gold Pencil

Kolle Rebbe / Hamburg

Bischoefliches Hilfswerk MISEREOR

The Social Swipe

Public Service - Outdoor / Outdoor - Single

140633A

2014 Advertising Bronze Pencil

Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore

Crisis Relief Singapore

Liking Isn't Helping - War

Public Service - Outdoor / Outdoor - Single

141057A

2014 Interactive Gold Pencil

Squarespace / New York

Squarespace

Squarespace Logo

User Experience Design - Web / Utility

141150N

2014 Interactive Gold Pencil

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Online Films & Video / Event or Live Webcast - Single

140976N

2014 Advertising Silver Pencil

OgilvyOne / London

British Airways

Magic of Flying

Outdoor / Billboards and Transit - Single

141000A

2014 Interactive Bronze Pencil

Working Not Working / New York

Working Not Working

Working Not Working

Websites / Social Networks/Community

141280N

2014 Interactive Silver Pencil

Firstborn / New York

Rolex

The Rolex Daytona Experience

User Experience Design - Mobile / Design Craft

140426N

2014 Interactive Silver Pencil

North Kingdom / Skelleftea

Google & Warner Bros.

A Journey Through Middle-earth

User Experience Design - Mobile / Design Craft

140873N

2014 Interactive Gold Pencil

Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York

Uniqlo

UNIQLO RECIPE

User Experience Design - Mobile / Design Craft

141037N

2014 Advertising Bronze Pencil

Leo Burnett Tailor Made / Sao Paulo

Brazilian Association of Organ Transplantation

Bentley Burial

Public Service Experiential Advertising / Experiential

140713A

2014 Advertising Silver Pencil

Saatchi & Saatchi Germany / Berlin

Diakonie Frankfurt

Days Of Hope

Public Service Experiential Advertising / Experiential

141104A

2014 Interactive Bronze Pencil

BETC Digital / Paris

BETC

Graffiti General

User Experience Design - Web / Design Craft

140168N

2014 Interactive Gold Pencil

Hello Monday / Aarhus

Greenpeace

Into the Arctic

User Experience Design - Web / Design Craft

140542N

2014 Interactive Silver Pencil

McKinney / Durham

Urban Ministries of Durham

Names for Change

User Experience Design - Web / Design Craft

140804N

2014 Interactive Gold Pencil

Mullen / Boston

National Geographic

Killing Kennedy

User Experience Design - Web / Design Craft

140843N

2014 Interactive Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica

Apple

30 Years of Mac

User Experience Design - Web / Design Craft

141192N

2014 Interactive Silver Pencil

Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland

ELECTRONIC ARTS

LIFE SIZE MESSI

User Experience Design - Web / Design Craft

141250N

2014 Advertising Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Mobilizing the 12th Man

Digital Direct Marketing / Mobile

140821A

2014 Advertising Bronze Pencil

Elvis Communications / London

Compassion In World Farming

The World's First Really Live Pig Feed

Experiential Advertising / Installations

140391A

2014 Advertising Gold Pencil

Ogilvy / Paris

IBM

Smarter Outdoor

Experiential Advertising / Installations

140973A

2014 Branded Entertainment Silver Pencil

DDB / New York

WATERisLIFE

4 Year old Bucket List

Documentaries / Film

140274E

2014 Advertising Silver Pencil

DDB / Chicago

Mars, Inc./Milky Way

Sorry, I was eating a Milky Way

Radio / Consumer - Campaign

140270A

2014 Advertising Gold Pencil

DDB / Sydney

Volkswagen Group Australia

Driver Fatigue Technology

Radio / Consumer - Campaign

140291A

2014 Advertising Bronze Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Tiger Brands

Write it in your own voice

Radio / Consumer - Campaign

141186A

2014 Advertising Gold Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Public Service Integrated Branding / Public Service Integrated Campaign

140098A

2014 Advertising Bronze Pencil

GarnierBBDO / San Jose

Territorio de Zaguates

Unique Breeds

Public Service Integrated Branding / Public Service Integrated Campaign

140448A

2014 Advertising Silver Pencil

Saatchi & Saatchi Germany / Berlin

Diakonie Frankfurt

Days Of Hope

Public Service Integrated Branding / Public Service Integrated Campaign

141105A

2014 Branded Entertainment Bronze Pencil

Grey Brasil / Sao Paulo

WWF

Deforested Field

Television / Branded Content

140484E

2014 Branded Entertainment Silver Pencil

MediaCom / Sydney

Westpac

Air Rescue

Television / Branded Content

140805E

2014 Branded Entertainment Silver Pencil

Leo Burnett / Chicago + Arc Worldwide / Chicago

McDonald's

Literacy Store

Experiential / Installations

140643E

2014 Branded Entertainment Bronze Pencil

LDC / São Paulo

Shopping VillaLobos

A Loja Vazia

Experiential / Installations

140747E

2014 Design Gold Pencil

Anti / Bergen

Bergen International Festival

Brand Identity Campaign for Bergen International Festival (Festspillene i Bergen)

Brand Identity / Brand Identity - Campaign

140076D

2014 Design Bronze Pencil

Creature / Seattle

Kigo Kitchen

Kigo Kitchen Branding

Brand Identity / Brand Identity - Campaign

140261D

2014 Design Silver Pencil

Nippon Design Center / Tokyo

The Tokyo Ballet

Human Is Beautiful

Brand Identity / Brand Identity - Campaign

140865D

2014 Branded Entertainment Silver Pencil

Mullen / Boston

Century 21

Breaking Bad

Custom Content

140844E

2014 Design Bronze Pencil

Leo Burnett / Toronto

Mikon Drywall

Mikon Drywall

Brand Identity / Logo Design

140725D

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