The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Integrated Branding / Integrated Branding Campaign - 360
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Integrated Branding Campaign - 360
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Integrated Branding / Integrated Branding Campaign - 360
Ron Burgundy Integrated Agency: Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360
Live Test Series Integrated Campaign Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Integrated Branding / Integrated Branding Campaign - Online
Sorry I Spent it on Myself Agency: adam&eveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Consumer Campaign
Live Test Series Integrated Campaign Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Integrated Branding / Consumer Campaign
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Integrated Branding / Consumer Campaign
The Next Big Thing Is Here with Samsung + Jay Z Agency: 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Integrated Branding / Integrated Branding Campaign - 360
ugly truth Agency: Arnold Worldwide / Boston Client: truth Category: Integrated Branding / Integrated Branding Campaign - 360
Milka last square Agency: Buzzman / Paris Client: Mondelez Internatioal Category: Integrated Branding / Integrated Branding Campaign - 360
The Challenge Lab Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Integrated Branding Campaign - 360
Got Sleep? Agency: Goodby Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Integrated Branding / Integrated Branding Campaign - 360
Project Imaginat10n Agency: Grey / New York Client: Canon Category: Integrated Branding / Integrated Branding Campaign - 360
Volunteer to promote volunteering Agency: Leo Burnett Melbourne / Southbank Client: SEEK Volunteer Category: Integrated Branding / Integrated Branding Campaign - 360
THE SECOND HAND CAMPAIGN Agency: SMFB / Oslo Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - 360
Brooklyn Film Festival Agency: TBWA\Chiat\Day / New York Client: Brooklyn Film Festival Category: Integrated Branding / Integrated Branding Campaign - 360
Google Street View Treks Agency: B-Reel / New York Client: Google Maps Category: Integrated Branding / Integrated Branding Campaign - Online
The Azerbaijani Olympic Digital Story Agency: Grey / New York Client: Febreze Category: Integrated Branding / Integrated Branding Campaign - Online
Burberry Kisses: A Google Art, Copy & Code Project Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View Client: Google, Burberry Category: Integrated Branding / Integrated Branding Campaign - Online
Internetervention Agency: Wieden+Kennedy / Portland + Stinkdigital / New York + Skunk / Los Angeles + Arcade Edit / Los Angeles Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - Online
Axe Apollo Space Academy Agency: BBH / London Client: Unilever Category: Integrated Branding / Consumer Campaign
Footify FM Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
80's Integrated Case Study Agency: GSD&M / Austin Client: RadioShack Category: Integrated Branding / Consumer Campaign
Honor This Agency: Leo Burnett / Chicago Client: Sprint Category: Integrated Branding / Consumer Campaign
Road to Recovery Agency: Leo Burnett / Sydney Client: Diageo Category: Integrated Branding / Consumer Campaign
THE SECOND HAND CAMPAIGN Agency: SMFB / Oslo Client: IKEA Category: Integrated Branding / Consumer Campaign
D Rose Jumpstore Agency: TBWA / London Client: Adidas Category: Integrated Branding / Consumer Campaign

2014 Interactive Bronze Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Integrated Branding / Integrated Branding Campaign - 360

140099N

2014 Interactive Bronze Pencil

Droga5 / New York

Newcastle

If We Made It

Integrated Branding / Integrated Branding Campaign - 360

140374N

2014 Interactive Bronze Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Integrated Branding / Integrated Branding Campaign - 360

141053N

2014 Interactive Bronze Pencil

Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver

Dodge

Ron Burgundy Integrated

Integrated Branding / Integrated Branding Campaign - 360

141267N

2014 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Live Test Series Integrated Campaign

Integrated Branding / Integrated Branding Campaign - Online

140436N

2014 Advertising Bronze Pencil

adam&eveDDB / London

Harvey Nichols

Sorry I Spent it on Myself

Integrated Branding / Consumer Campaign

140042A

2014 Advertising Silver Pencil

Droga5 / New York

Newcastle

If We Made It

Integrated Branding / Consumer Campaign

140367A

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Live Test Series Integrated Campaign

Integrated Branding / Consumer Campaign

140431A

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Integrated Branding / Consumer Campaign

140926A

2014 Interactive Merit Award

72andSunny / Los Angeles

Samsung Telecommunications America

The Next Big Thing Is Here with Samsung + Jay Z

Integrated Branding / Integrated Branding Campaign - 360

140021N

2014 Interactive Merit Award

Arnold Worldwide / Boston

truth

ugly truth

Integrated Branding / Integrated Branding Campaign - 360

140084N

2014 Interactive Merit Award

Buzzman / Paris

Mondelez Internatioal

Milka last square

Integrated Branding / Integrated Branding Campaign - 360

140194N

2014 Interactive Merit Award

Droga5 / New York

Prudential

The Challenge Lab

Integrated Branding / Integrated Branding Campaign - 360

140381N

2014 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

California Milk Processor Board

Got Sleep?

Integrated Branding / Integrated Branding Campaign - 360

140457N

2014 Interactive Merit Award

Grey / New York

Canon

Project Imaginat10n

Integrated Branding / Integrated Branding Campaign - 360

140476N

2014 Interactive Merit Award

Leo Burnett Melbourne / Southbank

SEEK Volunteer

Volunteer to promote volunteering

Integrated Branding / Integrated Branding Campaign - 360

140699N

2014 Interactive Merit Award

SMFB / Oslo

IKEA

THE SECOND HAND CAMPAIGN

Integrated Branding / Integrated Branding Campaign - 360

141146N

2014 Interactive Merit Award

TBWA\Chiat\Day / New York

Brooklyn Film Festival

Brooklyn Film Festival

Integrated Branding / Integrated Branding Campaign - 360

141163N

2014 Interactive Merit Award

B-Reel / New York

Google Maps

Google Street View Treks

Integrated Branding / Integrated Branding Campaign - Online

140092N

2014 Interactive Merit Award

Grey / New York

Febreze

The Azerbaijani Olympic Digital Story

Integrated Branding / Integrated Branding Campaign - Online

140477N

2014 Interactive Merit Award

Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View

Google, Burberry

Burberry Kisses: A Google Art, Copy & Code Project

Integrated Branding / Integrated Branding Campaign - Online

140497N

2014 Interactive Merit Award

Wieden+Kennedy / Portland + Stinkdigital / New York + Skunk / Los Angeles + Arcade Edit / Los Angeles

Old Spice

Internetervention

Integrated Branding / Integrated Branding Campaign - Online

141275N

2014 Advertising Merit Award

BBH / London

Unilever

Axe Apollo Space Academy

Integrated Branding / Consumer Campaign

140147A

2014 Advertising Merit Award

Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne

National Australia Bank

Footify FM

Integrated Branding / Consumer Campaign

140209A

2014 Advertising Merit Award

GSD&M / Austin

RadioShack

80's Integrated Case Study

Integrated Branding / Consumer Campaign

140504A

2014 Advertising Merit Award

Leo Burnett / Chicago

Sprint

Honor This

Integrated Branding / Consumer Campaign

140649A

2014 Advertising Merit Award

Leo Burnett / Sydney

Diageo

Road to Recovery

Integrated Branding / Consumer Campaign

140665A

2014 Advertising Merit Award

SMFB / Oslo

IKEA

THE SECOND HAND CAMPAIGN

Integrated Branding / Consumer Campaign

141143A

2014 Advertising Merit Award

TBWA / London

Adidas

D Rose Jumpstore

Integrated Branding / Consumer Campaign

141191A

Follow Us