The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Written in the Stars Agency: AKQA / New York Client: AKQA Category: Mobile Applications/Sites / Self-Promotion
FIRST TRACKS Agency: Forsman & Bodenfors / Gothenburg Client: Helly Hansen Category: Mobile Applications/Sites / Consumer Goods
Phone Stack Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile Applications/Sites / Branded Games
Run That Town Agency: Leo Burnett / Sydney Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Branded Games
NFC Charity Stickers Agency: Cheil / Hong Kong Client: Unicef Category: Mobile Applications/Sites / Public Service/Non-Profit
MySmartEye Agency: DDB Group / Singapore Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
TXTBKS Agency: DDB DM9JaymeSyfu/Digit / Makati Client: Smart Communications Category: Mobile Applications/Sites / Public Service/Non-Profit
Mobilizing the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Mobile Applications/Sites / Social Networks/Community
Perfect Pop Agency: Deutsch / Los Angeles Client: Pop Secret Category: Mobile Applications/Sites / Services/Utilities
Birdseye Agency: De-De / New York Client: De-De Category: Mobile Applications/Sites / Services/Utilities
ZYRTEC AllergyCast App With Symptom Tracker Agency: JWT / New York Client: Johnson & Johnson Category: Mobile Applications/Sites / Services/Utilities
bookly Agency: NATIVE VML / South Africa Client: Modjaji Books Category: Mobile Applications/Sites / Services/Utilities
The Nike SB App Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services/Utilities
Chipotle Ordering App Agency: Rokkan / New York Client: Chipotle Mexican Grill Category: Mobile Applications/Sites / Services/Utilities
Back to Vinyl - The Office Turntable Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt Client: Kontor Records Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Jay Z Magna Carta Holy Grail App Agency: R/GA / New York + 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Star Canvas Agency: B-Reel / Stockholm Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
AT&T Digital Life Agency: BBDO / New York Client: AT&T Category: Mobile Applications/Sites / Consumer Goods
The Selfscan Report Agency: serviceplan / Munich Client: Auchan Category: Mobile Applications/Sites / Consumer Goods
Dumb Ways to Die Agency: McCann / Melbourne Client: Metro Trains Category: Mobile Applications/Sites / Branded Games
Free the Forced! Agency: Cheil Germany / Schwalbach am Taunus Client: United Nations Association of Germany Category: Mobile Applications/Sites / Public Service/Non-Profit
Donate-A-Tone Agency: DDB Group / Singapore Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
Lend An Eye Agency: Grey Group / Singapore Client: Eureka Call Centre System Category: Mobile Applications/Sites / Public Service/Non-Profit
Missing Children Agency: JWT / Beijing Client: BAOBEIHUIJIA.COM Category: Mobile Applications/Sites / Public Service/Non-Profit
Run That Town Agency: Leo Burnett / Sydney Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Public Service/Non-Profit
Voices Against Violence Agency: McCann-Erickson / New York Client: The Brady Campaign Category: Mobile Applications/Sites / Public Service/Non-Profit
SAVING YOUR FUTURE Agency: Yahoo Japan Corporation / Tokyo Client: Yahoo Japan Corporation Category: Mobile Applications/Sites / Public Service/Non-Profit
MySmartEye Agency: DDB Group / Singapore Client: StarHub Category: Mobile Applications/Sites / Social Networks/Community
Volkswagen SmileDrive: A Google Art, Copy & Code Project Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View Client: Google, Volkswagen Category: Mobile Applications/Sites / Social Networks/Community
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: Mobile Applications/Sites / Social Networks/Community
NATALIA PROJECT Agency: RBK Communication / Stockholm Client: Civil Rights Defenders Category: Mobile Applications/Sites / Social Networks/Community
Adobe Ideas Agency: Adobe Ideas Team / San Jose Client: Adobe Category: Mobile Applications/Sites / Services/Utilities
PERFECT PACE Agency: BORGHI/LOWE / Sao Paulo Client: ASICS Category: Mobile Applications/Sites / Services/Utilities
The GPS Tune-Up Bike Agency: Colle+McVoy / Minneapolis Client: Pedal Minnesota Category: Mobile Applications/Sites / Services/Utilities
The Pritzker Group iPad Wall & Handheld App Agency: Hartford Design / Chicago Client: The Pritzker Group Category: Mobile Applications/Sites / Services/Utilities
Easy Way Subtitles Agency: LDC / São Paulo Client: Easy Way Language Center Category: Mobile Applications/Sites / Services/Utilities
US Open Live Shazam Experience Agency: Ogilvy / New York Client: IBM Category: Mobile Applications/Sites / Services/Utilities
Citi Bike App Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Mobile Applications/Sites / Services/Utilities
Volkswagen SmileDrive: A Google Art, Copy & Code Project Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View Client: Google, Volkswagen Category: Mobile Applications/Sites / Durable Goods
The Local's Guide Agency: Akestam Holst / Stockholm Client: Stockholm Arlanda Aiport Category: Mobile Applications/Sites / Media, Entertainment & Leisure

2014 Interactive Silver Pencil

AKQA / New York

AKQA

Written in the Stars

Mobile Applications/Sites / Self-Promotion

140050N

2014 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Helly Hansen

FIRST TRACKS

Mobile Applications/Sites / Consumer Goods

140439N

2014 Interactive Silver Pencil

BBDO Proximity Malaysia / Kuala Lumpur

KFC

Phone Stack

Mobile Applications/Sites / Branded Games

140137N

2014 Interactive Gold Pencil

Leo Burnett / Sydney

Australian Bureau of Statistics

Run That Town

Mobile Applications/Sites / Branded Games

140662N

2014 Interactive Silver Pencil

Cheil / Hong Kong

Unicef

NFC Charity Stickers

Mobile Applications/Sites / Public Service/Non-Profit

140198N

2014 Interactive Bronze Pencil

DDB Group / Singapore

StarHub

MySmartEye

Mobile Applications/Sites / Public Service/Non-Profit

140287N

2014 Interactive Silver Pencil

DDB DM9JaymeSyfu/Digit / Makati

Smart Communications

TXTBKS

Mobile Applications/Sites / Public Service/Non-Profit

140302N

2014 Interactive Gold Pencil

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Mobilizing the 12th Man

Mobile Applications/Sites / Social Networks/Community

140820N

2014 Interactive Silver Pencil

Deutsch / Los Angeles

Pop Secret

Perfect Pop

Mobile Applications/Sites / Services/Utilities

140343N

2014 Interactive Gold Pencil

De-De / New York

De-De

Birdseye

Mobile Applications/Sites / Services/Utilities

140365N

2014 Interactive Bronze Pencil

JWT / New York

Johnson & Johnson

ZYRTEC AllergyCast App With Symptom Tracker

Mobile Applications/Sites / Services/Utilities

140618N

2014 Interactive Silver Pencil

NATIVE VML / South Africa

Modjaji Books

bookly

Mobile Applications/Sites / Services/Utilities

140858N

2014 Interactive Gold Pencil

R/GA / New York

Nike

The Nike SB App

Mobile Applications/Sites / Services/Utilities

141067N

2014 Interactive Bronze Pencil

Rokkan / New York

Chipotle Mexican Grill

Chipotle Ordering App

Mobile Applications/Sites / Services/Utilities

141092N

2014 Interactive Gold Pencil

Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt

Kontor Records

Back to Vinyl - The Office Turntable

Mobile Applications/Sites / Media, Entertainment & Leisure

140936N

2014 Interactive Gold Pencil

R/GA / New York + 72andSunny / Los Angeles

Samsung Telecommunications America

Jay Z Magna Carta Holy Grail App

Mobile Applications/Sites / Media, Entertainment & Leisure

141066N

2014 Interactive Merit Award

B-Reel / Stockholm

B-Reel

Star Canvas

Mobile Applications/Sites / Self-Promotion

140094N

2014 Interactive Merit Award

BBDO / New York

AT&T

AT&T Digital Life

Mobile Applications/Sites / Consumer Goods

140126N

2014 Interactive Merit Award

serviceplan / Munich

Auchan

The Selfscan Report

Mobile Applications/Sites / Consumer Goods

141129N

2014 Interactive Merit Award

McCann / Melbourne

Metro Trains

Dumb Ways to Die

Mobile Applications/Sites / Branded Games

140789N

2014 Interactive Merit Award

Cheil Germany / Schwalbach am Taunus

United Nations Association of Germany

Free the Forced!

Mobile Applications/Sites / Public Service/Non-Profit

140199N

2014 Interactive Merit Award

DDB Group / Singapore

StarHub

Donate-A-Tone

Mobile Applications/Sites / Public Service/Non-Profit

140289N

2014 Interactive Merit Award

Grey Group / Singapore

Eureka Call Centre System

Lend An Eye

Mobile Applications/Sites / Public Service/Non-Profit

140482N

2014 Interactive Merit Award

JWT / Beijing

BAOBEIHUIJIA.COM

Missing Children

Mobile Applications/Sites / Public Service/Non-Profit

140608N

2014 Interactive Merit Award

Leo Burnett / Sydney

Australian Bureau of Statistics

Run That Town

Mobile Applications/Sites / Public Service/Non-Profit

140667N

2014 Interactive Merit Award

McCann-Erickson / New York

The Brady Campaign

Voices Against Violence

Mobile Applications/Sites / Public Service/Non-Profit

140796N

2014 Interactive Merit Award

Yahoo Japan Corporation / Tokyo

Yahoo Japan Corporation

SAVING YOUR FUTURE

Mobile Applications/Sites / Public Service/Non-Profit

141310N

2014 Interactive Merit Award

DDB Group / Singapore

StarHub

MySmartEye

Mobile Applications/Sites / Social Networks/Community

140290N

2014 Interactive Merit Award

Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View

Google, Volkswagen

Volkswagen SmileDrive: A Google Art, Copy & Code Project

Mobile Applications/Sites / Social Networks/Community

140500N

2014 Interactive Merit Award

Mullen / Boston

Airbnb

Hollywood & Vines

Mobile Applications/Sites / Social Networks/Community

140854N

2014 Interactive Merit Award

RBK Communication / Stockholm

Civil Rights Defenders

NATALIA PROJECT

Mobile Applications/Sites / Social Networks/Community

141075N

2014 Interactive Merit Award

Adobe Ideas Team / San Jose

Adobe

Adobe Ideas

Mobile Applications/Sites / Services/Utilities

140045N

2014 Interactive Merit Award

BORGHI/LOWE / Sao Paulo

ASICS

PERFECT PACE

Mobile Applications/Sites / Services/Utilities

140185N

2014 Interactive Merit Award

Colle+McVoy / Minneapolis

Pedal Minnesota

The GPS Tune-Up Bike

Mobile Applications/Sites / Services/Utilities

140233N

2014 Interactive Merit Award

Hartford Design / Chicago

The Pritzker Group

The Pritzker Group iPad Wall & Handheld App

Mobile Applications/Sites / Services/Utilities

140529N

2014 Interactive Merit Award

LDC / São Paulo

Easy Way Language Center

Easy Way Subtitles

Mobile Applications/Sites / Services/Utilities

140751N

2014 Interactive Merit Award

Ogilvy / New York

IBM

US Open Live Shazam Experience

Mobile Applications/Sites / Services/Utilities

140971N

2014 Interactive Merit Award

Publicis Kaplan Thaler / New York

Citibank

Citi Bike App

Mobile Applications/Sites / Services/Utilities

141054N

2014 Interactive Merit Award

Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View

Google, Volkswagen

Volkswagen SmileDrive: A Google Art, Copy & Code Project

Mobile Applications/Sites / Durable Goods

140499N

2014 Interactive Merit Award

Akestam Holst / Stockholm

Stockholm Arlanda Aiport

The Local's Guide

Mobile Applications/Sites / Media, Entertainment & Leisure

140048N

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