The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
BATTLESHIP/AIRCRAFT/TANK
Agency: Creative Juice / Bangkok
Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
Author Headphones
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Campaign
Freedom is Knowing
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Mail&Guardian Category: Newspaper / Full Page or Spread - Campaign
Headless Chickens
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
Network
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Newspaper / Full Page or Spread - Single
The Pencil - Architecture
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Newspaper / Full Page or Spread - Single
MARK TWAIN
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Single
Cafiaspirin - Phrases
Agency: AlmapBBDO / Sao Paulo
Client: BAYER Category: Newspaper / Full Page or Spread - Campaign
Dogs
Agency: AlmapBBDO / Sao Paulo
Client: Effem Category: Newspaper / Full Page or Spread - Campaign
Schemes
Agency: AlmapBBDO / Sao Paulo
Client: Getty Images Category: Newspaper / Full Page or Spread - Campaign
Thoughts
Agency: DDB / New York
Client: NY Lottery Category: Newspaper / Full Page or Spread - Campaign
Reality vs Fiction
Agency: DDB / Paris
Client: National Geographic Category: Newspaper / Full Page or Spread - Campaign
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Newspaper / Full Page or Spread - Campaign
Endless Energy
Agency: Grey Group / Singapore
Client: Procter & Gamble Category: Newspaper / Full Page or Spread - Campaign
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
Shoelace Monuments
Agency: McCann Worldgroup India / Mumbai
Client: YATRA ONLINE INDIA PRIVATE LIMITED Category: Newspaper / Full Page or Spread - Campaign
Bad Heath Habits Awareness Campaign
Agency: McCann Spain / Madrid
Client: Nisa Hospitals Category: Newspaper / Full Page or Spread - Campaign
Class
Agency: Prolam Y&R / Santiago
Client: Unicef Category: Newspaper / Full Page or Spread - Campaign
Thin Men
Agency: Publicis / Brussels
Client: Stihl Category: Newspaper / Full Page or Spread - Campaign
Fear Made Fun - Dentist, Snake, Torture
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Full Page or Spread - Campaign
Dental Floss Art Campaign
Agency: TBWA / Istanbul
Client: TEPE DENTAL FLOSS Category: Newspaper / Small Space Print - Campaign
Newspaper
Agency: AlmapBBDO / Sao Paulo
Client: Man Latin America Category: Newspaper / Full Page or Spread - Single
Danger - Dog
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Signs - 40
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
It May Fit - Fish
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Sings - Stop
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Elephants
Agency: BBDO / New York
Client: Foot Locker Category: Newspaper / Full Page or Spread - Single
Mc Do Halloween
Agency: Cossette / Montreal
Client: McDonald's Category: Newspaper / Full Page or Spread - Single
Moon
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Newspaper / Full Page or Spread - Single
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Newspaper / Full Page or Spread - Single
Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Newspaper / Full Page or Spread - Single
Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Newspaper / Full Page or Spread - Single
OSCAR WILDE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Single
Car
Agency: Ogilvy and Mather / Chicago
Client: Kimberly Clark Category: Newspaper / Full Page or Spread - Single
Renault rear-view mirror Offroad
Agency: Publicis Communications Schweiz AG / Zurich
Client: Renault Suisse Category: Newspaper / Full Page or Spread - Single
Fear Made Fun - Snake
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Full Page or Spread - Single
THE LIGHTEST AD EVER
Agency: Talent / Sao Paulo
Client: Alpargatas Category: Newspaper / Full Page or Spread - Single
Samurai
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Category: Newspaper / Small Space Print - Single
Award:
2014 Advertising Bronze Pencil
Agency:
Creative Juice / Bangkok
Client:
Siam Tamiya
Title:
BATTLESHIP/AIRCRAFT/TANK
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140257A
Award:
2014 Advertising Gold Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Penguin Group (India)
Title:
Author Headphones
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140777A
Award:
2014 Advertising Silver Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Mail&Guardian
Title:
Freedom is Knowing
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
141185A
Award:
2014 Advertising Bronze Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Headless Chickens
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
140041A
Award:
2014 Advertising Bronze Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Network
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140416A
Award:
2014 Advertising Silver Pencil
Agency:
Leo Burnett / Hong Kong
Client:
Staedtler
Title:
The Pencil - Architecture
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140658A
Award:
2014 Advertising Gold Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Penguin Group (India)
Title:
MARK TWAIN
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140776A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
BAYER
Title:
Cafiaspirin - Phrases
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140063A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Effem
Title:
Dogs
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140064A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Getty Images
Title:
Schemes
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140065A
Award:
2014 Advertising Merit Award
Agency:
DDB / New York
Client:
NY Lottery
Title:
Thoughts
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140276A
Award:
2014 Advertising Merit Award
Agency:
DDB / Paris
Client:
National Geographic
Title:
Reality vs Fiction
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140284A
Award:
2014 Advertising Merit Award
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Points
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140420A
Award:
2014 Advertising Merit Award
Agency:
Grey Group / Singapore
Client:
Procter & Gamble
Title:
Endless Energy
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140479A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: F, N, R
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140717A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
YATRA ONLINE INDIA PRIVATE LIMITED
Title:
Shoelace Monuments
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140783A
Award:
2014 Advertising Merit Award
Agency:
McCann Spain / Madrid
Client:
Nisa Hospitals
Title:
Bad Heath Habits Awareness Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140797A
Award:
2014 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Unicef
Title:
Class
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
141039A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Brussels
Client:
Stihl
Title:
Thin Men
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
141043A
Award:
2014 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Fear Made Fun - Dentist, Snake, Torture
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
141090A
Award:
2014 Advertising Merit Award
Agency:
TBWA / Istanbul
Client:
TEPE DENTAL FLOSS
Title:
Dental Floss Art Campaign
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
141189A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Man Latin America
Title:
Newspaper
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140057A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
Danger - Dog
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140058A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140059A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
Signs - 40
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140060A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
It May Fit - Fish
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140061A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
Sings - Stop
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140062A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Elephants
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140113A
Award:
2014 Advertising Merit Award
Agency:
Cossette / Montreal
Client:
McDonald's
Title:
Mc Do Halloween
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140241A
Award:
2014 Advertising Merit Award
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Moon
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140419A
Award:
2014 Advertising Merit Award
Agency:
Lapiz / Chicago
Client:
P&G
Title:
Soccer
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140639A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: F
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140714A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: N
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140715A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: R
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140716A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Penguin Group (India)
Title:
OSCAR WILDE
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140782A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy and Mather / Chicago
Client:
Kimberly Clark
Title:
Car
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140921A
Award:
2014 Advertising Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
Renault Suisse
Title:
Renault rear-view mirror Offroad
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
141044A
Award:
2014 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Fear Made Fun - Snake
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
141089A
Award:
2014 Advertising Merit Award
Agency:
Talent / Sao Paulo
Client:
Alpargatas
Title:
THE LIGHTEST AD EVER
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
141157A