The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Sorry, I was eating a Milky Way Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Campaign
Driver Fatigue Technology Agency: DDB / Sydney Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
Write it in your own voice Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Tiger Brands Category: Radio / Consumer - Campaign
Project English Agency: Joe Public / Johannesburg Client: One School at a Time Category: Radio / Public Service - Campaign
Rescue Radio, The Rescue Continues Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Campaign
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Single
Sorry, I was eating a Milky Way - Wife Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Auto-Tune Agency: Ogilvy & Mather / London Client: Unilever Category: Radio / Consumer - Single
OR Agency: BORGHI/LOWE / Sao Paulo Client: BOEHRINGER INGELHEIM DO BRASIL Category: Radio / Consumer - Campaign
Volkswagen Genuine Parts Agency: DDB / Sydney Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
Dollar Cravings Menu Agency: Deutsch / Los Angeles Client: Taco Bell Category: Radio / Consumer - Campaign
Toyota Genuine Parts Radio Agency: Draftcb South Africa / Johannesburg Client: Toyota South Africa Motors Category: Radio / Consumer - Campaign
The Geekiest Promo Agency: Marketforce / West Perth Client: Internode Category: Radio / Consumer - Campaign
Who knows what you're getting. Agency: Network BBDO / Johannesburg Client: Mercedes-Benz Category: Radio / Consumer - Campaign
Haunted Roads Agency: Ogilvy & Mather / Cape Town Client: Volkswagen Genuine Parts Category: Radio / Consumer - Campaign
Sound Pieces Agency: Ogilvy & Mather Guatemala / Guatemala Client: La Jugueteria Lego Category: Radio / Consumer - Campaign
Eyes On The Inside Agency: Ogilvy & Mather / London Client: Philips Category: Radio / Consumer - Campaign
TUI Dark Agency: Saatchi & Saatchi New Zealand / Auckland Client: DB Breweries - TUI Dark Beer Category: Radio / Consumer - Campaign
Who Am I Agency: The Brand Agency / Perth Client: Perth Zoo Category: Radio / Consumer - Campaign
Every Text Helps Agency: DDB Canada / Vancouver Client: Crime Stoppers BC Category: Radio / Public Service - Campaign
Lunch is on Me - Radio Campaign Agency: FCB / Cape Town Client: Peninsula School Feeding Association Category: Radio / Public Service - Campaign
Miss Agency: lg2 / Quebec Client: The Quebec Automobile Insurance Corporation Category: Radio / Public Service - Single
Press Cancer Radio Agency: McCann Worldgroup Philippines / Taguig Client: Philippine Cancer Society Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Filipino Pop Singer Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Nepalese Street Festival Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Kenyan Romantic Drama Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Single
National Anthem Agency: Ogilvy & Mather / Cape Town Client: Rape Wise Category: Radio / Public Service - Single
My Country Agency: Young & Rubicam / New York Client: Moms Demand Action for Gun Sense Category: Radio / Public Service - Single
Gun Control Athem Agency: Young & Rubicam / New York Client: Moms Demand Action for Gun Sense Category: Radio / Public Service - Single
Tom Agency: Y&R South Africa / Johannesburg Client: Gun Free South Africa Category: Radio / Public Service - Single
Warning Agency: AnyEver / Eschweiler Client: Audi Category: Radio / Consumer - Single
WOMAN Agency: BORGHI/LOWE / Sao Paulo Client: BOEHRINGER INGELHEIM DO BRASIL Category: Radio / Consumer - Single
Sorry, I was eating a Milky Way - Spray Tan Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Volkswagen Genuine Parts - Canon Agency: DDB / Sydney Client: Volkswagen Group Australia Category: Radio / Consumer - Single
Seven Steps - Meeting Agency: DDB Tribal Group / Duesseldorf Client: Volkswagen Category: Radio / Consumer - Single
Best Dressed Agency: Havas Worldwide / New York Client: Heineken Category: Radio / Consumer - Single
Spelling - Movie Agency: Lapiz / Chicago Client: P&G Category: Radio / Consumer - Single
DA Leader Helen Zille Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Radio / Consumer - Single
Former ANCYL President Julius Malema Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Radio / Consumer - Single
The Geekiest Promo - Klingon Agency: Marketforce / West Perth Client: Internode Category: Radio / Consumer - Single
Smile Agency: Ogilvy & Mather / London Client: Unilever Category: Radio / Consumer - Single
Shi... Agency: Ogilvy Malaysia / Kuala Lumpur Client: BMW Category: Radio / Consumer - Single
VEAL Agency: Y&R Colombia / Bogota Client: LA POLAR Category: Radio / Consumer - Single
SHRIMP Agency: Y&R Colombia / Bogota Client: LA POLAR Category: Radio / Consumer - Single

2014 Advertising Silver Pencil

DDB / Chicago

Mars, Inc./Milky Way

Sorry, I was eating a Milky Way

Radio / Consumer - Campaign

140270A

2014 Advertising Gold Pencil

DDB / Sydney

Volkswagen Group Australia

Driver Fatigue Technology

Radio / Consumer - Campaign

140291A

2014 Advertising Bronze Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Tiger Brands

Write it in your own voice

Radio / Consumer - Campaign

141186A

2014 Advertising Gold Pencil

Joe Public / Johannesburg

One School at a Time

Project English

Radio / Public Service - Campaign

140592A

2014 Advertising Silver Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues

Radio / Public Service - Campaign

140809A

2014 Advertising Gold Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Sri Lankan Health Spa

Radio / Public Service - Single

140806A

2014 Advertising Silver Pencil

DDB / Chicago

Mars, Inc./Milky Way

Sorry, I was eating a Milky Way - Wife

Radio / Consumer - Single

140269A

2014 Advertising Silver Pencil

Ogilvy & Mather / London

Unilever

Auto-Tune

Radio / Consumer - Single

140884A

2014 Advertising Merit Award

BORGHI/LOWE / Sao Paulo

BOEHRINGER INGELHEIM DO BRASIL

OR

Radio / Consumer - Campaign

140183A

2014 Advertising Merit Award

DDB / Sydney

Volkswagen Group Australia

Volkswagen Genuine Parts

Radio / Consumer - Campaign

140293A

2014 Advertising Merit Award

Deutsch / Los Angeles

Taco Bell

Dollar Cravings Menu

Radio / Consumer - Campaign

140346A

2014 Advertising Merit Award

Draftcb South Africa / Johannesburg

Toyota South Africa Motors

Toyota Genuine Parts Radio

Radio / Consumer - Campaign

140356A

2014 Advertising Merit Award

Marketforce / West Perth

Internode

The Geekiest Promo

Radio / Consumer - Campaign

140772A

2014 Advertising Merit Award

Network BBDO / Johannesburg

Mercedes-Benz

Who knows what you're getting.

Radio / Consumer - Campaign

140860A

2014 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen Genuine Parts

Haunted Roads

Radio / Consumer - Campaign

140881A

2014 Advertising Merit Award

Ogilvy & Mather Guatemala / Guatemala

La Jugueteria Lego

Sound Pieces

Radio / Consumer - Campaign

140899A

2014 Advertising Merit Award

Ogilvy & Mather / London

Philips

Eyes On The Inside

Radio / Consumer - Campaign

140908A

2014 Advertising Merit Award

Saatchi & Saatchi New Zealand / Auckland

DB Breweries - TUI Dark Beer

TUI Dark

Radio / Consumer - Campaign

141108A

2014 Advertising Merit Award

The Brand Agency / Perth

Perth Zoo

Who Am I

Radio / Consumer - Campaign

141199A

2014 Advertising Merit Award

DDB Canada / Vancouver

Crime Stoppers BC

Every Text Helps

Radio / Public Service - Campaign

140299A

2014 Advertising Merit Award

FCB / Cape Town

Peninsula School Feeding Association

Lunch is on Me - Radio Campaign

Radio / Public Service - Campaign

140359A

2014 Advertising Merit Award

lg2 / Quebec

The Quebec Automobile Insurance Corporation

Miss

Radio / Public Service - Single

140740A

2014 Advertising Merit Award

McCann Worldgroup Philippines / Taguig

Philippine Cancer Society

Press Cancer Radio

Radio / Public Service - Single

140798A

2014 Advertising Merit Award

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Filipino Pop Singer

Radio / Public Service - Single

140813A

2014 Advertising Merit Award

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Nepalese Street Festival

Radio / Public Service - Single

140814A

2014 Advertising Merit Award

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Kenyan Romantic Drama

Radio / Public Service - Single

140815A

2014 Advertising Merit Award

Ogilvy & Mather / Cape Town

Rape Wise

National Anthem

Radio / Public Service - Single

140882A

2014 Advertising Merit Award

Young & Rubicam / New York

Moms Demand Action for Gun Sense

My Country

Radio / Public Service - Single

141294A

2014 Advertising Merit Award

Young & Rubicam / New York

Moms Demand Action for Gun Sense

Gun Control Athem

Radio / Public Service - Single

141295A

2014 Advertising Merit Award

Y&R South Africa / Johannesburg

Gun Free South Africa

Tom

Radio / Public Service - Single

141309A

2014 Advertising Merit Award

AnyEver / Eschweiler

Audi

Warning

Radio / Consumer - Single

140077A

2014 Advertising Merit Award

BORGHI/LOWE / Sao Paulo

BOEHRINGER INGELHEIM DO BRASIL

WOMAN

Radio / Consumer - Single

140182A

2014 Advertising Merit Award

DDB / Chicago

Mars, Inc./Milky Way

Sorry, I was eating a Milky Way - Spray Tan

Radio / Consumer - Single

140271A

2014 Advertising Merit Award

DDB / Sydney

Volkswagen Group Australia

Volkswagen Genuine Parts - Canon

Radio / Consumer - Single

140292A

2014 Advertising Merit Award

DDB Tribal Group / Duesseldorf

Volkswagen

Seven Steps - Meeting

Radio / Consumer - Single

140311A

2014 Advertising Merit Award

Havas Worldwide / New York

Heineken

Best Dressed

Radio / Consumer - Single

140534A

2014 Advertising Merit Award

Lapiz / Chicago

P&G

Spelling - Movie

Radio / Consumer - Single

140642A

2014 Advertising Merit Award

Lowe and Partners / Cape Town

Independent Newspapers

DA Leader Helen Zille

Radio / Consumer - Single

140756A

2014 Advertising Merit Award

Lowe and Partners / Cape Town

Independent Newspapers

Former ANCYL President Julius Malema

Radio / Consumer - Single

140757A

2014 Advertising Merit Award

Marketforce / West Perth

Internode

The Geekiest Promo - Klingon

Radio / Consumer - Single

140771A

2014 Advertising Merit Award

Ogilvy & Mather / London

Unilever

Smile

Radio / Consumer - Single

140907A

2014 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

BMW

Shi...

Radio / Consumer - Single

140950A

2014 Advertising Merit Award

Y&R Colombia / Bogota

LA POLAR

VEAL

Radio / Consumer - Single

141282A

2014 Advertising Merit Award

Y&R Colombia / Bogota

LA POLAR

SHRIMP

Radio / Consumer - Single

141283A

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