The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The OREO Blackout Tweet Agency: 360i / New York Client: Mondelez International + OREO Category: Social Media / Branded Social Post
adidas All Blacks all undefeated in 2013 Agency: Iris Worldwide / Sydney Client: Adidas Category: Social Media / Branded Social Post
Kit Kat Tic Tac Tweet Agency: JWT / London Client: Nestle Category: Social Media / Branded Social Post
Eli's BMW Agency: kbs+ / New York Client: BMW Category: Social Media / Branded Social Post
Breaking Bad Agency: Mullen / Boston Client: Century 21 Category: Social Media / Branded Social Post
Facebook 1914 Agency: DDB / Paris Client: Musee de la Grande Guerre Category: Social Media / Best Social Media Page by a Brand
General Social Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Social Media / Best Social Media Page by a Brand
Instagram Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Social Media / Best Social Media Page by a Brand
Passion Project Agency: DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York Client: American Express Category: Social Media / Best Integrated Campaign Led by Social
No Bollocks Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Social Media / Best Integrated Campaign Led by Social
The Hornbach Hammer Agency: Heimat / Berlin Client: Hornbach Category: Social Media / Best Integrated Campaign Led by Social
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Social Media / Best Integrated Campaign Led by Social
The Most Powerful Arm Ever Invented Agency: Reactive / Sydney Client: Save Our Sons Category: Social Media / Best Integrated Campaign Led by Social
Project Drive-in Agency: RPA / Santa Monica Client: American Honda Motor Co., Inc Category: Social Media / Best Integrated Campaign Led by Social
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network
Lip-Game Agency: BBDO Proximity / Duesseldorf Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Social Media / Best Use of A Social Network
World's Most Valuable Check-In Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Best Use of A Social Network
Celeb Grammar Cops Agency: Ogilvy Brasil / Sao Paulo Client: Red Balloon Category: Social Media / Best Use of A Social Network
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Branded Social Campaign
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made Agency: Droga5 / New York Client: Newcastle Category: Social Media / Branded Social Campaign
Milk Carton 2.0 Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Branded Social Campaign
The Inevitable News Agency: john st. / Toronto Client: WWF Category: Social Media / Branded Social Campaign
Bentley Burial Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Social Media / Branded Social Campaign
Tiny Costumes: A Sour Patch Kids Halloween Agency: Mother / New York Client: Mondelez International Category: Social Media / Branded Social Campaign
Pretzel Bacon Cheeseburger Love Songs Agency: VML / Kansas City Client: Wendy's Category: Social Media / Branded Social Campaign
Dietz & Watson: LaserHam Agency: allen & gerritsen / Philadelphia Client: Dietz & Watson Category: Social Media / Branded Social Post
Super Bowl Newsjack Agency: Colangelo / Darien Client: Red Stripe Category: Social Media / Branded Social Post
Pride Agency: CP+B / LA Client: Grey Poupon Category: Social Media / Branded Social Post
0-60 In Less Than a Vine Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Social Media / Branded Social Post
Wendy's Bacon Portabella Melt on Brioche Campaign Agency: VML / Kansas City Client: Wendy's Category: Social Media / Branded Social Post
Facebook Mayhem Agency: Leo Burnett / Chicago Client: Allstate Category: Social Media / Best Social Media Page by a Brand
Doc Pemberton Twitter Agency: Wieden+Kennedy / Portland Client: Coca-Cola Category: Social Media / Best Social Media Page by a Brand
Footify FM Agency: Clemenger BBDO / Melbourne Client: National Australia Bank Category: Social Media / Best Integrated Campaign Led by Social
The Smart Phone Line Agency: Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland Client: Samsung New Zealand Category: Social Media / Best Integrated Campaign Led by Social
I See Fries Agency: DDB / Sydney + DDB / Shanghai Client: McDonald's Australia Category: Social Media / Best Integrated Campaign Led by Social
Lay's Do Us A Flavor Agency: Energy BBDO / Chicago + Xi Chicago / Chicago Client: Frito Lay Category: Social Media / Best Integrated Campaign Led by Social
Taco Bell Eat your Words Agency: Grip Limited / Toronto Client: Yum! Brands International Category: Social Media / Best Integrated Campaign Led by Social
Cancertweets Agency: Leo Burnett Colombia / Bogota Client: League Against Cancer - Bogota Category: Social Media / Best Integrated Campaign Led by Social
#theworldneedsmore Agency: Leo Burnett / New York Client: United Nations, Office for the Coordination of Humanitarian Affairs Category: Social Media / Best Integrated Campaign Led by Social
Bentley Burial Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Social Media / Best Integrated Campaign Led by Social
Adopt a pothole Agency: Publicis India / Gurgaon Client: Apollo Tyres Category: Social Media / Best Integrated Campaign Led by Social
Perfect güd Morning Campaign Agency: Baldwin& / Raleigh Client: gud Category: Social Media / Best Use of A Social Network
Harden's Entourage Integrated Campaign Agency: BBDO / New York Client: Foot Locker Category: Social Media / Best Use of A Social Network
Censored Tweet Agency: DDB Brasil / Sao Paulo Client: Amnesty Intrenational Category: Social Media / Best Use of A Social Network
Mob City Twitter Script Agency: Deutsch / New York Client: TNT Category: Social Media / Best Use of A Social Network
Denny's Diner Conversations Agency: Erwin Penland Advertising / Greenville Client: Denny's Category: Social Media / Best Use of A Social Network
Maker Camp Agency: Google Creative Lab / New York + Maker Lab / New York Client: Google, Maker Lab Category: Social Media / Best Use of A Social Network
The Google Map demonstration Agency: Herezie / Paris Client: Amnesty International Turkey Category: Social Media / Best Use of A Social Network
#Tweethearts Agency: Hill Holliday / Boston Client: Necco Category: Social Media / Best Use of A Social Network

2014 Interactive Gold Pencil

360i / New York

Mondelez International + OREO

The OREO Blackout Tweet

Social Media / Branded Social Post

140008N

2014 Interactive Silver Pencil

Iris Worldwide / Sydney

Adidas

adidas All Blacks all undefeated in 2013

Social Media / Branded Social Post

140584N

2014 Interactive Bronze Pencil

JWT / London

Nestle

Kit Kat Tic Tac Tweet

Social Media / Branded Social Post

140617N

2014 Interactive Silver Pencil

kbs+ / New York

BMW

Eli's BMW

Social Media / Branded Social Post

140623N

2014 Interactive Gold Pencil

Mullen / Boston

Century 21

Breaking Bad

Social Media / Branded Social Post

140842N

2014 Interactive Silver Pencil

DDB / Paris

Musee de la Grande Guerre

Facebook 1914

Social Media / Best Social Media Page by a Brand

140283N

2014 Interactive Gold Pencil

Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Newcastle

General Social

Social Media / Best Social Media Page by a Brand

140363N

2014 Interactive Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Instagram

Social Media / Best Social Media Page by a Brand

141268N

2014 Interactive Silver Pencil

DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York

American Express

Passion Project

Social Media / Best Integrated Campaign Led by Social

140350N

2014 Interactive Silver Pencil

Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Newcastle

No Bollocks

Social Media / Best Integrated Campaign Led by Social

140369N

2014 Interactive Bronze Pencil

Heimat / Berlin

Hornbach

The Hornbach Hammer

Social Media / Best Integrated Campaign Led by Social

140537N

2014 Interactive Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Social Media / Best Integrated Campaign Led by Social

140928N

2014 Interactive Bronze Pencil

Reactive / Sydney

Save Our Sons

The Most Powerful Arm Ever Invented

Social Media / Best Integrated Campaign Led by Social

141080N

2014 Interactive Bronze Pencil

RPA / Santa Monica

American Honda Motor Co., Inc

Project Drive-in

Social Media / Best Integrated Campaign Led by Social

141098N

2014 Interactive Gold Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Best Use of A Social Network

140107N

2014 Interactive Bronze Pencil

BBDO Proximity / Duesseldorf

Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.

Lip-Game

Social Media / Best Use of A Social Network

140138N

2014 Interactive Bronze Pencil

Colenso BBDO/Proximity New Zealand / Auckland

Amnesty International

Trial by Timeline

Social Media / Best Use of A Social Network

140227N

2014 Interactive Bronze Pencil

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Check-In

Social Media / Best Use of A Social Network

140487N

2014 Interactive Silver Pencil

Ogilvy Brasil / Sao Paulo

Red Balloon

Celeb Grammar Cops

Social Media / Best Use of A Social Network

140930N

2014 Interactive Gold Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Branded Social Campaign

140106N

2014 Interactive Gold Pencil

Droga5 / New York

Newcastle

If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made

Social Media / Branded Social Campaign

140364N

2014 Interactive Silver Pencil

Grey Canada / Toronto

Missing Children Society of Canada

Milk Carton 2.0

Social Media / Branded Social Campaign

140486N

2014 Interactive Bronze Pencil

john st. / Toronto

WWF

The Inevitable News

Social Media / Branded Social Campaign

140595N

2014 Interactive Silver Pencil

Leo Burnett Tailor Made / Sao Paulo

Brazilian Association of Organ Transplantation

Bentley Burial

Social Media / Branded Social Campaign

140711N

2014 Interactive Bronze Pencil

Mother / New York

Mondelez International

Tiny Costumes: A Sour Patch Kids Halloween

Social Media / Branded Social Campaign

140834N

2014 Interactive Bronze Pencil

VML / Kansas City

Wendy's

Pretzel Bacon Cheeseburger Love Songs

Social Media / Branded Social Campaign

141238N

2014 Interactive Merit Award

allen & gerritsen / Philadelphia

Dietz & Watson

Dietz & Watson: LaserHam

Social Media / Branded Social Post

140054N

2014 Interactive Merit Award

Colangelo / Darien

Red Stripe

Super Bowl Newsjack

Social Media / Branded Social Post

140226N

2014 Interactive Merit Award

CP+B / LA

Grey Poupon

Pride

Social Media / Branded Social Post

140248N

2014 Interactive Merit Award

INNOCEAN USA / Huntington Beach

Hyundai Motor America

0-60 In Less Than a Vine

Social Media / Branded Social Post

140576N

2014 Interactive Merit Award

VML / Kansas City

Wendy's

Wendy's Bacon Portabella Melt on Brioche Campaign

Social Media / Branded Social Post

141240N

2014 Interactive Merit Award

Leo Burnett / Chicago

Allstate

Facebook Mayhem

Social Media / Best Social Media Page by a Brand

140654N

2014 Interactive Merit Award

Wieden+Kennedy / Portland

Coca-Cola

Doc Pemberton Twitter

Social Media / Best Social Media Page by a Brand

141276N

2014 Interactive Merit Award

Clemenger BBDO / Melbourne

National Australia Bank

Footify FM

Social Media / Best Integrated Campaign Led by Social

140215N

2014 Interactive Merit Award

Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland

Samsung New Zealand

The Smart Phone Line

Social Media / Best Integrated Campaign Led by Social

140231N

2014 Interactive Merit Award

DDB / Sydney + DDB / Shanghai

McDonald's Australia

I See Fries

Social Media / Best Integrated Campaign Led by Social

140305N

2014 Interactive Merit Award

Energy BBDO / Chicago + Xi Chicago / Chicago

Frito Lay

Lay's Do Us A Flavor

Social Media / Best Integrated Campaign Led by Social

140396N

2014 Interactive Merit Award

Grip Limited / Toronto

Yum! Brands International

Taco Bell Eat your Words

Social Media / Best Integrated Campaign Led by Social

140495N

2014 Interactive Merit Award

Leo Burnett Colombia / Bogota

League Against Cancer - Bogota

Cancertweets

Social Media / Best Integrated Campaign Led by Social

140676N

2014 Interactive Merit Award

Leo Burnett / New York

United Nations, Office for the Coordination of Humanitarian Affairs

#theworldneedsmore

Social Media / Best Integrated Campaign Led by Social

140700N

2014 Interactive Merit Award

Leo Burnett Tailor Made / Sao Paulo

Brazilian Association of Organ Transplantation

Bentley Burial

Social Media / Best Integrated Campaign Led by Social

140723N

2014 Interactive Merit Award

Publicis India / Gurgaon

Apollo Tyres

Adopt a pothole

Social Media / Best Integrated Campaign Led by Social

141049N

2014 Interactive Merit Award

Baldwin& / Raleigh

gud

Perfect güd Morning Campaign

Social Media / Best Use of A Social Network

140096N

2014 Interactive Merit Award

BBDO / New York

Foot Locker

Harden's Entourage Integrated Campaign

Social Media / Best Use of A Social Network

140125N

2014 Interactive Merit Award

DDB Brasil / Sao Paulo

Amnesty Intrenational

Censored Tweet

Social Media / Best Use of A Social Network

140297N

2014 Interactive Merit Award

Deutsch / New York

TNT

Mob City Twitter Script

Social Media / Best Use of A Social Network

140348N

2014 Interactive Merit Award

Erwin Penland Advertising / Greenville

Denny's

Denny's Diner Conversations

Social Media / Best Use of A Social Network

140397N

2014 Interactive Merit Award

Google Creative Lab / New York + Maker Lab / New York

Google, Maker Lab

Maker Camp

Social Media / Best Use of A Social Network

140461N

2014 Interactive Merit Award

Herezie / Paris

Amnesty International Turkey

The Google Map demonstration

Social Media / Best Use of A Social Network

140551N

2014 Interactive Merit Award

Hill Holliday / Boston

Necco

#Tweethearts

Social Media / Best Use of A Social Network

140554N

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