The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

ASOBERU-T ("Playable T-Shirts")
Agency: DENTSU / Tokyo
Client: BEAMS Category: Use of Technology / Product & Mobile Integration


Citi Bike
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Use of Technology / Product & Mobile Integration


Win the Hour
Agency: R/GA / New York
Client: Nike Category: Use of Technology / Product & Mobile Integration


Recalling 1993
Agency: Droga5 / New York
Client: New Museum Category: Use of Technology / Location-Based Services or Proximity Marketing


Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble Category: Use of Technology / Location-Based Services or Proximity Marketing


Pelikan Word Finder
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Pelikan Americas Category: Use of Technology / Augmented Experience


Video Stamp
Agency: Clemenger BBDO / Melbourne
Client: Australia Post Category: Use of Technology / Product & Mobile Integration


Youtube Playlist Store
Agency: R/GA / Sao Paulo
Client: Google Brasil Internet Category: Use of Technology / Product & Mobile Integration


Shade Cinema
Agency: GPY&R / Brisbane
Client: Brisbane City Council Category: Use of Technology / Location-Based Services or Proximity Marketing


World's Most Valuable Check-In
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Use of Technology / Location-Based Services or Proximity Marketing


PENGUIN NAVI
Agency: HAKUHODO / Tokyo
Client: Sunshine City Corporation Category: Use of Technology / Augmented Experience


ColorSnap Glass™
Agency: Resource / Columbus
Client: Sherwin-Williams Category: Use of Technology / Augmented Experience


Award:
2014 Interactive Gold Pencil
Agency:
DENTSU / Tokyo
Client:
BEAMS
Title:
ASOBERU-T ("Playable T-Shirts")
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
140324N

Award:
2014 Interactive Silver Pencil
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Citi Bike
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
141052N

Award:
2014 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Win the Hour
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
141069N

Award:
2014 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
New Museum
Title:
Recalling 1993
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
140375N

Award:
2014 Interactive Gold Pencil
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
140977N

Award:
2014 Interactive Silver Pencil
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
Pelikan Americas
Title:
Pelikan Word Finder
Category:
Use of Technology / Augmented Experience
Annual ID:
140896N

Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Australia Post
Title:
Video Stamp
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
140216N

Award:
2014 Interactive Merit Award
Agency:
R/GA / Sao Paulo
Client:
Google Brasil Internet
Title:
Youtube Playlist Store
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
141073N

Award:
2014 Interactive Merit Award
Agency:
GPY&R / Brisbane
Client:
Brisbane City Council
Title:
Shade Cinema
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
140464N

Award:
2014 Interactive Merit Award
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Check-In
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
140491N

Award:
2014 Interactive Merit Award
Agency:
HAKUHODO / Tokyo
Client:
Sunshine City Corporation
Title:
PENGUIN NAVI
Category:
Use of Technology / Augmented Experience
Annual ID:
140520N
