The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Blazed Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made Agency: Droga5 / New York + Smuggler / New York Client: Newcastle Category: Video Craft / Scriptwriting
Documenting the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Documentaries / Television
The Will to Win Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Documentaries / Television
For the Love of Music Agency: VML / Kansas City Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television
THE HAND - GIRL Agency: Herezie / Paris Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
The Social Swipe Agency: Kolle Rebbe / Hamburg Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - War Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
ZZZ RADIO Agency: Ace Saatchi & Saatchi Manila / Makati Client: P&G PHILIPPINES Category: Innovation in Radio / Radio
Project English Agency: Joe Public / Johannesburg Client: One School at a Time Category: Innovation in Radio / Radio
Rescue Radio, The Rescue Continues Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Innovation in Radio / Radio
Back to Vinyl - The Office Turntable Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt Client: Kontor Records Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Jay Z Magna Carta Holy Grail App Agency: R/GA / New York + 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Online Films & Video / Event or Live Webcast - Single
Deforested Field Agency: Grey Brasil / Sao Paulo Client: WWF Category: Television / Branded Content
Air Rescue Agency: MediaCom / Sydney Client: Westpac Category: Television / Branded Content
The Beer Fridge Agency: Rethink / Toronto Client: Molson Canadian Category: Banners & Interactive Advertising / Other Interactive Media - Single
Easy Way Subtitles Agency: LDC / São Paulo Client: Easy Way Language Center Category: Websites / Services
Letters: F, N, R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service / Collateral Design
TAMABI Agency: MR_DESIGN / Tokyo Client: Tama Art University Category: Public Service / Collateral Design
Frozen Bullets Agency: shineworks / shanghai Client: Peace One Day Category: Spatial Design / Not-for-Profit
Live Test Series Integrated Campaign Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Integrated Branding / Integrated Branding Campaign - Online
Cityscapes Agency: FCB / Chicago Client: Valspar Category: Collateral / Posters - Campaign
Letters: F, N, R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Campaign
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Integrated Branding / Integrated Branding Campaign - 360
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Integrated Branding Campaign - 360
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Integrated Branding / Integrated Branding Campaign - 360
Ron Burgundy Integrated Agency: Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360
The Chase Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Craft / Technique / Best Editing
Information is Ammunition Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Political - Print / Collateral - Campaign
PAPER CUTS LIFE Agency: Saatchi & Saatchi / Shanghai Client: Greenpeace Category: Public Service / Political - Print / Collateral - Campaign
Rescue Radio, The Rescue Continues - Filipino Pop Singer Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio Craft / Music and/or Sound Design
Renovated Billboards Agency: Jung von Matt / Hamburg Client: OBI GmbH & Co. Deutschland KG Category: Collateral Design / Outdoor - Series
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Collateral Design / Outdoor - Series
Harden Soul Integrated Campaign Agency: BBDO / New York Client: Foot Locker Category: Music / Creative Use of Music Supporting A Brand
Supergeil Agency: Jung von Matt / Hamburg Client: EDEKA Zentrale AG & Co. KG Category: Music / Creative Use of Music Supporting A Brand
Verso Skincare Agency: The Studio / Stockholm Client: Selego Category: Package Design / Product Line
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Gaming / Branded Content
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Gaming / Branded Content
Nike Run The City Agency: PostVisual / Seoul Client: Nike Category: Gaming / Branded Content
Hands On Ron Burgundy Game Agency: Wieden+Kennedy / Portland + Legwork / Denver Client: Dodge Category: Gaming / Branded Content
4 Emotions' Eye Agency: 601bisang / Seoul Client: Gallery IANG Category: Collateral Design / Posters - Series
Rolling Eggs Agency: CREATIVE POWER UNIT / Tokyo Client: Shiga Art School Category: Collateral Design / Posters - Series
140th Agency: DENTSU / Tokyo Client: Taisei corporation Category: Collateral Design / Posters - Series
The Beautiful Black List Agency: DENTSU / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
Sorry I Spent it on Myself Agency: adam&eveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Consumer Campaign
Live Test Series Integrated Campaign Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Integrated Branding / Consumer Campaign
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Integrated Branding / Consumer Campaign
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Digital Direct Marketing / Social Media & Viral Marketing

2014 Advertising Bronze Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Blazed

Video Craft / Scriptwriting

140219A

2014 Advertising Silver Pencil

Droga5 / New York + Smuggler / New York

Newcastle

Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made

Video Craft / Scriptwriting

140366A

2014 Branded Entertainment Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Documenting the 12th Man

Documentaries / Television

140822E

2014 Branded Entertainment Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

The Will to Win

Documentaries / Television

141164E

2014 Branded Entertainment Gold Pencil

VML / Kansas City

Nashville Convention and Visitors Corporation

For the Love of Music

Documentaries / Television

141237E

2014 Advertising Bronze Pencil

Herezie / Paris

INNOCENCE EN DANGER

THE HAND - GIRL

Public Service - Outdoor / Outdoor - Single

140547A

2014 Advertising Gold Pencil

Kolle Rebbe / Hamburg

Bischoefliches Hilfswerk MISEREOR

The Social Swipe

Public Service - Outdoor / Outdoor - Single

140633A

2014 Advertising Bronze Pencil

Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore

Crisis Relief Singapore

Liking Isn't Helping - War

Public Service - Outdoor / Outdoor - Single

141057A

2014 Advertising Silver Pencil

Ace Saatchi & Saatchi Manila / Makati

P&G PHILIPPINES

ZZZ RADIO

Innovation in Radio / Radio

140034A

2014 Advertising Gold Pencil

Joe Public / Johannesburg

One School at a Time

Project English

Innovation in Radio / Radio

140593A

2014 Advertising Gold Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues

Innovation in Radio / Radio

140807A

2014 Interactive Gold Pencil

Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt

Kontor Records

Back to Vinyl - The Office Turntable

Mobile Applications/Sites / Media, Entertainment & Leisure

140936N

2014 Interactive Gold Pencil

R/GA / New York + 72andSunny / Los Angeles

Samsung Telecommunications America

Jay Z Magna Carta Holy Grail App

Mobile Applications/Sites / Media, Entertainment & Leisure

141066N

2014 Interactive Gold Pencil

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Online Films & Video / Event or Live Webcast - Single

140976N

2014 Branded Entertainment Bronze Pencil

Grey Brasil / Sao Paulo

WWF

Deforested Field

Television / Branded Content

140484E

2014 Branded Entertainment Silver Pencil

MediaCom / Sydney

Westpac

Air Rescue

Television / Branded Content

140805E

2014 Interactive Bronze Pencil

Rethink / Toronto

Molson Canadian

The Beer Fridge

Banners & Interactive Advertising / Other Interactive Media - Single

141086N

2014 Interactive Silver Pencil

LDC / São Paulo

Easy Way Language Center

Easy Way Subtitles

Websites / Services

140745N

2014 Design Silver Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F, N, R

Public Service / Collateral Design

140710D

2014 Design Silver Pencil

MR_DESIGN / Tokyo

Tama Art University

TAMABI

Public Service / Collateral Design

140839D

2014 Design Bronze Pencil

shineworks / shanghai

Peace One Day

Frozen Bullets

Spatial Design / Not-for-Profit

141133D

2014 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Live Test Series Integrated Campaign

Integrated Branding / Integrated Branding Campaign - Online

140436N

2014 Advertising Bronze Pencil

FCB / Chicago

Valspar

Cityscapes

Collateral / Posters - Campaign

140409A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F, N, R

Collateral / Posters - Campaign

140708A

2014 Interactive Bronze Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Integrated Branding / Integrated Branding Campaign - 360

140099N

2014 Interactive Bronze Pencil

Droga5 / New York

Newcastle

If We Made It

Integrated Branding / Integrated Branding Campaign - 360

140374N

2014 Interactive Bronze Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Integrated Branding / Integrated Branding Campaign - 360

141053N

2014 Interactive Bronze Pencil

Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver

Dodge

Ron Burgundy Integrated

Integrated Branding / Integrated Branding Campaign - 360

141267N

2014 Branded Entertainment Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Chase

Craft / Technique / Best Editing

140435E

2014 Advertising Bronze Pencil

Juniper Park / Toronto

Canadian Journalists for Free Expression

Information is Ammunition

Public Service / Political - Print / Collateral - Campaign

140606A

2014 Advertising Silver Pencil

Saatchi & Saatchi / Shanghai

Greenpeace

PAPER CUTS LIFE

Public Service / Political - Print / Collateral - Campaign

141110A

2014 Advertising Silver Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Filipino Pop Singer

Radio Craft / Music and/or Sound Design

140810A

2014 Design Silver Pencil

Jung von Matt / Hamburg

OBI GmbH & Co. Deutschland KG

Renovated Billboards

Collateral Design / Outdoor - Series

140599D

2014 Design Gold Pencil

Ogilvy / Paris

IBM

Smarter Outdoor

Collateral Design / Outdoor - Series

140975D

2014 Branded Entertainment Bronze Pencil

BBDO / New York

Foot Locker

Harden Soul Integrated Campaign

Music / Creative Use of Music Supporting A Brand

140112E

2014 Branded Entertainment Silver Pencil

Jung von Matt / Hamburg

EDEKA Zentrale AG & Co. KG

Supergeil

Music / Creative Use of Music Supporting A Brand

140598E

2014 Design Silver Pencil

The Studio / Stockholm

Selego

Verso Skincare

Package Design / Product Line

141217D

2014 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Gaming / Branded Content

140250E

2014 Branded Entertainment Silver Pencil

Ogilvy / Paris

Scrabble

Scrabble WiFi

Gaming / Branded Content

140980E

2014 Branded Entertainment Bronze Pencil

PostVisual / Seoul

Nike

Nike Run The City

Gaming / Branded Content

141035E

2014 Branded Entertainment Silver Pencil

Wieden+Kennedy / Portland + Legwork / Denver

Dodge

Hands On Ron Burgundy Game

Gaming / Branded Content

141263E

2014 Design Gold Pencil

601bisang / Seoul

Gallery IANG

4 Emotions' Eye

Collateral Design / Posters - Series

140009D

2014 Design Bronze Pencil

CREATIVE POWER UNIT / Tokyo

Shiga Art School

Rolling Eggs

Collateral Design / Posters - Series

140258D

2014 Design Silver Pencil

DENTSU / Tokyo

Taisei corporation

140th

Collateral Design / Posters - Series

140325D

2014 Design Silver Pencil

DENTSU / Tokyo

Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo

The Beautiful Black List

Collateral Design / Posters - Series

140326D

2014 Advertising Bronze Pencil

adam&eveDDB / London

Harvey Nichols

Sorry I Spent it on Myself

Integrated Branding / Consumer Campaign

140042A

2014 Advertising Silver Pencil

Droga5 / New York

Newcastle

If We Made It

Integrated Branding / Consumer Campaign

140367A

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Live Test Series Integrated Campaign

Integrated Branding / Consumer Campaign

140431A

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Integrated Branding / Consumer Campaign

140926A

2014 Advertising Silver Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Digital Direct Marketing / Social Media & Viral Marketing

140108A

Follow Us