The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike+ Training Club app
Agency: AKQA / London
Client: Nike Category: User Experience Design - Mobile / User Experience
Instagram Time Machine
Agency: Cossette / Toronto
Client: Toronto Silent Film Festival Category: User Experience Design - Mobile / User Experience
The Nike SB App
Agency: R/GA / New York
Client: Nike Category: User Experience Design - Mobile / User Experience
Travel Yourself Interesting
Agency: Ogilvy & Mather / London
Client: Expedia Category: Consumer Television / :30/:25 - Campaign
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty Category: Publication Design / Book Cover Design
Notabilia
Agency: Paprika / Montreal
Client: Les Editions Noir sur Blanc Category: Publication Design / Book Cover Design
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Consumer Television / Over 60 second - Single
Misunderstood
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / Over 60 second - Single
Hands
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Over 60 second - Single
Pick Them Back Up
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V. Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
SolarAd Charger
Agency: FCB Brasil / Sao Paulo
Client: Nivea Category: Direct Marketing / Flat Mailing
Personal Extinction Prevention Book
Agency: Y&R / Dubai
Client: Land Rover Category: Direct Marketing / Flat Mailing
Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty Category: Direct Marketing / Dimensional Mailing
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Direct Marketing / Dimensional Mailing
Recalling 1993
Agency: Droga5 / New York
Client: New Museum Category: Public Service Experiential Advertising / Ambient and Guerilla
The Poster Exam
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Public Service / Political - Print / Collateral - Single
NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Thunderclap
Agency: Droga5 / New York + De-De / New York
Client: De-De Category: Intellectual Property & Products / Software, Services, Programs & Platforms
OMOTE 3D SHASHIN KAN
Agency: PARTY / Tokyo
Client: IJET Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Cinder
Agency: The Barbarian Group / New York
Client: N/A Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Get Back, Tohoku.
Agency: DENTSU / Tokyo
Client: East Japan Railway Company Category: Craft / Photography - Single or Series
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry Category: Websites / Cosmetics, Toiletries and Personal Care
Liking Isn't Helping - Earthquake
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Liking Isn't Helping - Flood
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Mobile / Branded Content
The Walking Dead Chop Shop
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Mobile / Branded Content
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Print Craft / Writing - Single or Campaign
Camera Shy
Agency: Ogilvy & Mather / London
Client: Unilever Category: Consumer Television / 60 Second - Single
Momsong :60
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single
Life Raft :45
Agency: Wieden+Kennedy / Portland
Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Best Use of A Social Network
Lip-Game
Agency: BBDO Proximity / Duesseldorf
Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International Category: Social Media / Best Use of A Social Network
World's Most Valuable Check-In
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Best Use of A Social Network
Celeb Grammar Cops
Agency: Ogilvy Brasil / Sao Paulo
Client: Red Balloon Category: Social Media / Best Use of A Social Network
rice-code
Agency: HAKUHODO / Tokyo
Client: Inakadate Village Category: Spatial Design / Outdoor Spaces
mt ex awashima
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co. Category: Spatial Design / Outdoor Spaces
Memory gaps
Agency: Paprika / Montreal
Client: Societe du Village Category: Spatial Design / Outdoor Spaces
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: Websites / Services
ASOBERU-T ("Playable T-Shirts")
Agency: DENTSU / Tokyo
Client: BEAMS Category: Use of Technology / Product & Mobile Integration
Citi Bike
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Use of Technology / Product & Mobile Integration
Win the Hour
Agency: R/GA / New York
Client: Nike Category: Use of Technology / Product & Mobile Integration
Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
If We Made It
Agency: Droga5 / New York
Client: Newcastle Category: Integrated Branding / Consumer Campaign
Live Test Series Integrated Campaign
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Integrated Branding / Consumer Campaign
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Integrated Branding / Consumer Campaign
Award:
2014 Interactive Bronze Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Nike+ Training Club app
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140049N
Award:
2014 Interactive Bronze Pencil
Agency:
Cossette / Toronto
Client:
Toronto Silent Film Festival
Title:
Instagram Time Machine
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140245N
Award:
2014 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
The Nike SB App
Category:
User Experience Design - Mobile / User Experience
Annual ID:
141065N
Award:
2014 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Travel Yourself Interesting
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140883A
Award:
2014 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smellcome To Manhood
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
141260A
Award:
2014 Design Gold Pencil
Agency:
Droga5 Australia / Sydney
Client:
Qantas Loyalty
Title:
Stories For Every Journey
Category:
Publication Design / Book Cover Design
Annual ID:
140385D
Award:
2014 Design Bronze Pencil
Agency:
Paprika / Montreal
Client:
Les Editions Noir sur Blanc
Title:
Notabilia
Category:
Publication Design / Book Cover Design
Annual ID:
141013D
Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140924A
Award:
2014 Advertising Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Misunderstood
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141193A
Award:
2014 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Hands
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141251A
Award:
2014 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Pick Them Back Up
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141262A
Award:
2014 Advertising Bronze Pencil
Agency:
guertlerbachmann / Hamburg
Client:
Pro Wildlife e.V.
Title:
Stamping down on poaching
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Annual ID:
140505A
Award:
2014 Advertising Silver Pencil
Agency:
Leo Burnett / Frankfurt
Client:
Reporters Without Borders
Title:
Newspaper Sticks
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Annual ID:
140656A
Award:
2014 Advertising Bronze Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Nivea
Title:
SolarAd Charger
Category:
Direct Marketing / Flat Mailing
Annual ID:
140418A
Award:
2014 Advertising Bronze Pencil
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Personal Extinction Prevention Book
Category:
Direct Marketing / Flat Mailing
Annual ID:
141287A
Award:
2014 Advertising Silver Pencil
Agency:
Droga5 Australia / Sydney
Client:
Qantas Loyalty
Title:
Stories For Every Journey
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140386A
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
A campaign in pieces
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140879A
Award:
2014 Advertising Bronze Pencil
Agency:
Droga5 / New York
Client:
New Museum
Title:
Recalling 1993
Category:
Public Service Experiential Advertising / Ambient and Guerilla
Annual ID:
140371A
Award:
2014 Advertising Silver Pencil
Agency:
George Patterson Y&R / Melbourne
Client:
Defence Force Recruiting
Title:
The Poster Exam
Category:
Public Service / Political - Print / Collateral - Single
Annual ID:
140450A
Award:
2014 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
NFL Campaign: Unnecessary Freshness
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
141266A
Award:
2014 Intellectual Property Silver Pencil
Agency:
Droga5 / New York + De-De / New York
Client:
De-De
Title:
Thunderclap
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
140368P
Award:
2014 Intellectual Property Bronze Pencil
Agency:
PARTY / Tokyo
Client:
IJET
Title:
OMOTE 3D SHASHIN KAN
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
141019P
Award:
2014 Intellectual Property Gold Pencil
Agency:
The Barbarian Group / New York
Client:
N/A
Title:
Cinder
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
141198P
Award:
2014 Design Bronze Pencil
Agency:
DENTSU / Tokyo
Client:
East Japan Railway Company
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Series
Annual ID:
140330D
Award:
2014 Interactive Bronze Pencil
Agency:
Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client:
Google, Burberry
Title:
Burberry Kisses: A Google Art, Copy & Code Project
Category:
Websites / Cosmetics, Toiletries and Personal Care
Annual ID:
140496N
Award:
2014 Advertising Silver Pencil
Agency:
Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Earthquake
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141055A
Award:
2014 Advertising Bronze Pencil
Agency:
Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Flood
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141056A
Award:
2014 Branded Entertainment Silver Pencil
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
Phone Stack
Category:
Mobile / Branded Content
Annual ID:
140143E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
The Walking Dead Chop Shop
Category:
Mobile / Branded Content
Annual ID:
140568E
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Mobile / Branded Content
Annual ID:
140974E
Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh
Client:
Global Alliance Asia-Pacific
Title:
Nanking
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140918A
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Camera Shy
Category:
Consumer Television / 60 Second - Single
Annual ID:
140886A
Award:
2014 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Momsong :60
Category:
Consumer Television / 60 Second - Single
Annual ID:
141259A
Award:
2014 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Mondelez + OREO
Title:
Life Raft :45
Category:
Consumer Television / 60 Second - Single
Annual ID:
141261A
Award:
2014 Interactive Gold Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Best Use of A Social Network
Annual ID:
140107N
Award:
2014 Interactive Bronze Pencil
Agency:
BBDO Proximity / Duesseldorf
Client:
Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.
Title:
Lip-Game
Category:
Social Media / Best Use of A Social Network
Annual ID:
140138N
Award:
2014 Interactive Bronze Pencil
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Social Media / Best Use of A Social Network
Annual ID:
140227N
Award:
2014 Interactive Bronze Pencil
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Check-In
Category:
Social Media / Best Use of A Social Network
Annual ID:
140487N
Award:
2014 Interactive Silver Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Red Balloon
Title:
Celeb Grammar Cops
Category:
Social Media / Best Use of A Social Network
Annual ID:
140930N
Award:
2014 Design Silver Pencil
Agency:
HAKUHODO / Tokyo
Client:
Inakadate Village
Title:
rice-code
Category:
Spatial Design / Outdoor Spaces
Annual ID:
140514D
Award:
2014 Design Bronze Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co.
Title:
mt ex awashima
Category:
Spatial Design / Outdoor Spaces
Annual ID:
140586D
Award:
2014 Design Gold Pencil
Agency:
Paprika / Montreal
Client:
Societe du Village
Title:
Memory gaps
Category:
Spatial Design / Outdoor Spaces
Annual ID:
141012D
Award:
2014 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
Websites / Services
Annual ID:
140745N
Award:
2014 Interactive Gold Pencil
Agency:
DENTSU / Tokyo
Client:
BEAMS
Title:
ASOBERU-T ("Playable T-Shirts")
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
140324N
Award:
2014 Interactive Silver Pencil
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Citi Bike
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
141052N
Award:
2014 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Win the Hour
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
141069N
Award:
2014 Advertising Bronze Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Sorry I Spent it on Myself
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140042A
Award:
2014 Advertising Silver Pencil
Agency:
Droga5 / New York
Client:
Newcastle
Title:
If We Made It
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140367A
Award:
2014 Advertising Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
Live Test Series Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140431A
Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140926A
