The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Momsong :60
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Consumer Television / Over 60 second - Single
Hands
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Over 60 second - Single
Baby
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Life Raft :45
Agency: Wieden+Kennedy / Portland
Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single
Misunderstood
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / Over 60 second - Single
Pick Them Back Up
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single
MAN
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single
Travel Yourself Interesting
Agency: Ogilvy & Mather / London
Client: Expedia Category: Consumer Television / :30/:25 - Campaign
Bellies
Agency: Red Urban / Toronto
Client: Volkswagen Category: Consumer Television / :20 and Under - Single
Camera Shy
Agency: Ogilvy & Mather / London
Client: Unilever Category: Consumer Television / 60 Second - Single
Barnes Sisters
Agency: BBDO / New York
Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single
Devondale Dairy Soft - Stepdad Steve
Agency: DDB / Melbourne
Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single
Tree :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Let's Do That / Nature Painting / The Date
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America Category: Consumer Television / 60 Second - Campaign
Write it in your own voice
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands Category: Consumer Television / 60 Second - Campaign
SISTERS REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
FATHER & SON REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
Basketball
Agency: BBDO / New York
Client: Diageo / Guinness Category: Consumer Television / 60 Second - Single
All Is Right
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Perfect Day
Agency: BBH / New York
Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
Not Funny
Agency: Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne
Client: Melbourne International Comedy Festival Category: Consumer Television / 60 Second - Single
Be the Artist
Agency: DDB Group New Zealand / Auckland
Client: Lion Category: Consumer Television / 60 Second - Single
Pedro
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Mask
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / 60 Second - Single
The Phone Call
Agency: GSD&M / Austin
Client: RadioShack Category: Consumer Television / 60 Second - Single
Gif Guy
Agency: Ogilvy Brasil / Sao Paulo
Client: Globalbev Category: Consumer Television / 60 Second - Single
La Donna e Mobile
Agency: Ponce / Buenos Aires
Client: Axe Category: Consumer Television / 60 Second - Single
Breakdown
Agency: Clemenger Proximity / Brisbane + Colenso BBDO / Colenso
Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Vet
Agency: Proximity Brisbane / Brisbane + Colenso BBDO / Colenso
Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Strongbow 'Moments of Truth'
Agency: St Luke's / London
Client: Heineken Category: Consumer Television / 60 Second - Single
The Lover
Agency: BEING / Boulogne billancourt
Client: Come4 Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Clam Kings
Agency: CHI&Partners / New York + Sandwick Media / New York
Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Meet the Tanners
Agency: CHI&Partners NY / New York + Sandwick Media / New York
Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
Vibration Free Washing
Agency: Traktor Werbeagentur / Vienna
Client: Samsung Category: Consumer Television / Under $80K Budget - Single
Rescue
Agency: adam&eveDDB / London
Client: Marmite Category: Consumer Television / Over 60 second - Single
Simon The Ogre
Agency: BMB / London
Client: TUI Travel UK & Ireland Category: Consumer Television / Over 60 second - Single
The Miraculous Hen
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer Television / Over 60 second - Single
Perfect daughter
Agency: Fahrenheit DDB / Lima
Client: Promart Homecenter Category: Consumer Television / Over 60 second - Single
Mistake
Agency: Ogilvy & Mather Advertising Taiwan / Taipei + BOKU / Taipei
Client: Far East Tone Category: Consumer Television / Over 60 second - Single
Giving
Agency: Ogilvy & Mather Thailand / Bangkok
Client: TrueMove H Category: Consumer Television / Over 60 second - Single
Beats by Dr. Dre - Hear What You Want with Colin Kaepernick
Agency: R/GA / Los Angeles
Client: Beats by Dr. Dre Category: Consumer Television / Over 60 second - Single
Body and Soul
Agency: The Richards Group / Dallas
Client: Chrysler SRT Category: Consumer Television / Over 60 second - Single
Possibilities
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over 60 second - Single
Ex
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Alto Palermo Shopping Center Category: Consumer Television / Over 60 second - Single
Lecture
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single