The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
KIKUCHI NARUYOSHI : JAZZ
Agency: Hakuhodo Inc. / Tokyo
Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
The 27th Architecture and Environment Design Competition
Agency: FLAME / Tokyo
Client: Tokyo Gas Category: Craft / Typography - Single or Series
Racer: A Chrome Experiment
Agency: Google Creative Lab / New York
Client: Google Category: Craft / Sound Design
MOTHER BOOK
Agency: DENTSU / Nagoya
Client: KISHOKAI Medical Corporation Category: Craft / Printing and Paper Craft - Single or Series
KIKUCHI NARUYOSHI : JAZZ
Agency: Hakuhodo Inc. / Tokyo
Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
Hudnotts
Agency: Taxi Studio Ltd / Bristol
Client: Kate Hudnott Category: Craft / Typography - Single or Series
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Craft / Animation/Motion Graphics
KAMIWAZA -Paper Craft Awards-
Agency: 6D-K co.,Ltd / Tokyo
Client: Tokusyu Tokai Paper Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion
Agency: Kigi / Tokyo
Client: Kigi Category: Craft / Printing and Paper Craft - Single or Series
Punk Corporate Identity
Agency: King James Group / Punk / Cape Town
Client: Punk Category: Craft / Typography
TAMABI
Agency: MR_DESIGN / Tokyo
Client: Tama Art University Category: Craft / Typography - Single or Series
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Craft / Sound Design
Get Back, Tohoku.
Agency: DENTSU / Tokyo
Client: East Japan Railway Company Category: Craft / Photography - Single or Series
Paper Pencile
Agency: 6D-K / Tokyo
Client: 6D-K Category: Craft / Printing and Paper Craft - Single or Series
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single or Series
Kigo Kitchen Typography
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Craft / Typography - Single or Series
Celebrating A Small World
Agency: Dentsu Malaysia / Kuala Lumpur
Client: Dentsu Malaysia Category: Craft / Typography - Single or Series
Football Type
Agency: Face37 / London
Client: Football Foundation Category: Craft / Typography - Single or Series
Beyond Rubik's Cube
Agency: Google Creative Lab / New York
Client: Google, Liberty Science Center Category: Craft / Typography - Single or Series
AMAMI HOME
Agency: Grand Deluxe / Matsuyama
Client: Amami Home Category: Craft / Typography - Single or Series
Letters: Alphabet
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Craft / Typography - Single or Series
JUDGE!
Agency: MR_DESIGN / Tokyo
Client: SHOCHIKU Co., Ltd Category: Craft / Typography - Single or Series
Musashino Art University
Agency: Nippon Design Center / Tokyo
Client: Musashino Art University Category: Craft / Typography - Single or Series
Think Patent x 20 Posters
Agency: Ogilvy / New York
Client: IBM Category: Craft / Typography - Single or Series
Tsuzuki's Golden Eraser for bad copywriters
Agency: Peace Graphics / Nagoya
Client: Sendenkaigi Co. Category: Craft / Typography - Single or Series
Five Phrase elements of Taoism
Agency: Studio M / Hong Kong
Client: Studio M Category: Craft / Typography - Single or Series
The Chase 360
Agency: B-Reel / Stockholm + Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Video / Direction
Singular Masterpiece
Agency: Ogilvy / Beijing
Client: Volkswagen Category: Craft / Video / Direction
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways Category: Craft / Video / Direction
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Craft / Copywriting
Epic Playdate / Hyundai Santa Fe
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Craft / Animation/Motion Graphics
The Art of Noise
Agency: M&C Saatchi/Mark / Sydney
Client: Noise International Category: Craft / Animation/Motion Graphics
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Craft / Animation/Motion Graphics
Find Your Way To Oz
Agency: UNIT9 / London + Google Chrome / Los Angeles
Client: Disney Category: Craft / Animation/Motion Graphics
SOUND WITH POWER
Agency: Abbott Mead Vickers BBDO / London
Client: Mercedes Category: Craft / Sound Design
SURGE
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo / Guinness Category: Craft / Photography - Single or Series
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo
Client: Shiga Art School Category: Craft / Photography - Single or Series
4 Year old Bucket List
Agency: DDB / New York
Client: WATERisLIFE Category: Craft / Photography - Single or Series
Brand Campaign
Agency: Marcel / Paris
Client: Ray-Ban Category: Craft / Photography - Single or Series
Share My Dabba
Agency: McCann Worldgroup India / Mumbai
Client: Happy Life Welfare & Dabbawala Foundation Category: Craft / Photography - Single or Series
Award:
2014 Design Best of Show Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Bureau KIKUCHI
Title:
KIKUCHI NARUYOSHI : JAZZ
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140513D
Award:
2014 Design Gold Pencil
Agency:
FLAME / Tokyo
Client:
Tokyo Gas
Title:
The 27th Architecture and Environment Design Competition
Category:
Craft / Typography - Single or Series
Annual ID:
140428D
Award:
2014 Interactive Gold Pencil
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Racer: A Chrome Experiment
Category:
Craft / Sound Design
Annual ID:
140458N
Award:
2014 Design Gold Pencil
Agency:
DENTSU / Nagoya
Client:
KISHOKAI Medical Corporation
Title:
MOTHER BOOK
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140321D
Award:
2014 Design Gold Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Bureau KIKUCHI
Title:
KIKUCHI NARUYOSHI : JAZZ
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140513D
Award:
2014 Design Silver Pencil
Agency:
Taxi Studio Ltd / Bristol
Client:
Kate Hudnott
Title:
Hudnotts
Category:
Craft / Typography - Single or Series
Annual ID:
141161D
Award:
2014 Interactive Silver Pencil
Agency:
Bot & Dolly / San Francisco
Client:
Bot & Dolly
Title:
Box
Category:
Craft / Video / Direction
Annual ID:
140187N
Award:
2014 Interactive Silver Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Craft / Animation/Motion Graphics
Annual ID:
140253N
Award:
2014 Design Silver Pencil
Agency:
6D-K co.,Ltd / Tokyo
Client:
Tokusyu Tokai Paper
Title:
KAMIWAZA -Paper Craft Awards-
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140011D
Award:
2014 Design Silver Pencil
Agency:
Kigi / Tokyo
Client:
Kigi
Title:
Implosion - Explosion
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140627D
Award:
2014 Interactive Silver Pencil
Agency:
King James Group / Punk / Cape Town
Client:
Punk
Title:
Punk Corporate Identity
Category:
Craft / Typography
Annual ID:
140632N
Award:
2014 Design Bronze Pencil
Agency:
MR_DESIGN / Tokyo
Client:
Tama Art University
Title:
TAMABI
Category:
Craft / Typography - Single or Series
Annual ID:
140840D
Award:
2014 Interactive Bronze Pencil
Agency:
DENTSU / Tokyo
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Craft / Sound Design
Annual ID:
140332N
Award:
2014 Design Bronze Pencil
Agency:
DENTSU / Tokyo
Client:
East Japan Railway Company
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Series
Annual ID:
140330D
Award:
2014 Design Bronze Pencil
Agency:
6D-K / Tokyo
Client:
6D-K
Title:
Paper Pencile
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140012D
Award:
2014 Design Bronze Pencil
Agency:
DENTSU / Tokyo
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140329D
Award:
2014 Design Merit Award
Agency:
Creature / Seattle
Client:
Kigo Kitchen
Title:
Kigo Kitchen Typography
Category:
Craft / Typography - Single or Series
Annual ID:
140263D
Award:
2014 Design Merit Award
Agency:
Dentsu Malaysia / Kuala Lumpur
Client:
Dentsu Malaysia
Title:
Celebrating A Small World
Category:
Craft / Typography - Single or Series
Annual ID:
140320D
Award:
2014 Design Merit Award
Agency:
Face37 / London
Client:
Football Foundation
Title:
Football Type
Category:
Craft / Typography - Single or Series
Annual ID:
140405D
Award:
2014 Design Merit Award
Agency:
Google Creative Lab / New York
Client:
Google, Liberty Science Center
Title:
Beyond Rubik's Cube
Category:
Craft / Typography - Single or Series
Annual ID:
140459D
Award:
2014 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Amami Home
Title:
AMAMI HOME
Category:
Craft / Typography - Single or Series
Annual ID:
140469D
Award:
2014 Design Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: Alphabet
Category:
Craft / Typography - Single or Series
Annual ID:
140721D
Award:
2014 Design Merit Award
Agency:
MR_DESIGN / Tokyo
Client:
SHOCHIKU Co., Ltd
Title:
JUDGE!
Category:
Craft / Typography - Single or Series
Annual ID:
140841D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Musashino Art University
Title:
Musashino Art University
Category:
Craft / Typography - Single or Series
Annual ID:
140871D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Think Patent x 20 Posters
Category:
Craft / Typography - Single or Series
Annual ID:
140959D
Award:
2014 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
Sendenkaigi Co.
Title:
Tsuzuki's Golden Eraser for bad copywriters
Category:
Craft / Typography - Single or Series
Annual ID:
141021D
Award:
2014 Design Merit Award
Agency:
Studio M / Hong Kong
Client:
Studio M
Title:
Five Phrase elements of Taoism
Category:
Craft / Typography - Single or Series
Annual ID:
141155D
Award:
2014 Interactive Merit Award
Agency:
B-Reel / Stockholm + Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Chase 360
Category:
Craft / Video / Direction
Annual ID:
140089N
Award:
2014 Interactive Merit Award
Agency:
BEING / Boulogne billancourt
Client:
Come4
Title:
The Lover
Category:
Craft / Video / Direction
Annual ID:
140164N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / Beijing
Client:
Volkswagen
Title:
Singular Masterpiece
Category:
Craft / Video / Direction
Annual ID:
140923N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Craft / Video / Direction
Annual ID:
140970N
Award:
2014 Interactive Merit Award
Agency:
Young & Rubicam / New York
Client:
Land Rover
Title:
Roam Free
Category:
Craft / Video / Direction
Annual ID:
141297N
Award:
2014 Interactive Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
350 Action
Title:
Climate Name Change
Category:
Craft / Copywriting
Annual ID:
140102N
Award:
2014 Interactive Merit Award
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
A 4 YEAR OLDS BUCKET LIST
Category:
Craft / Copywriting
Annual ID:
140282N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
BITC
Title:
Second Chance
Category:
Craft / Copywriting
Annual ID:
140697N
Award:
2014 Interactive Merit Award
Agency:
Marmalade / Melbourne
Client:
beyondblue
Title:
I Am Anxiety
Category:
Craft / Copywriting
Annual ID:
140773N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
Epic Playdate / Hyundai Santa Fe
Category:
Craft / Animation/Motion Graphics
Annual ID:
140575N
Award:
2014 Interactive Merit Award
Agency:
Jam3 / Toronto
Client:
Fathom Films
Title:
Defector
Category:
Craft / Animation/Motion Graphics
Annual ID:
140590N
Award:
2014 Interactive Merit Award
Agency:
M&C Saatchi/Mark / Sydney
Client:
Noise International
Title:
The Art of Noise
Category:
Craft / Animation/Motion Graphics
Annual ID:
140766N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Craft / Animation/Motion Graphics
Annual ID:
140966N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
IBM Datagrams
Category:
Craft / Animation/Motion Graphics
Annual ID:
140967N
Award:
2014 Interactive Merit Award
Agency:
UNIT9 / London + Google Chrome / Los Angeles
Client:
Disney
Title:
Find Your Way To Oz
Category:
Craft / Animation/Motion Graphics
Annual ID:
141229N
Award:
2014 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Mercedes
Title:
SOUND WITH POWER
Category:
Craft / Sound Design
Annual ID:
140031N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Craft / Sound Design
Annual ID:
140968N
Award:
2014 Interactive Merit Award
Agency:
The Monkeys / Sydney
Client:
Intel
Title:
Intelligent Sounds
Category:
Craft / Sound Design
Annual ID:
141212N
Award:
2014 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Diageo / Guinness
Title:
SURGE
Category:
Craft / Photography - Single or Series
Annual ID:
140029D
Award:
2014 Design Merit Award
Agency:
CREATIVE POWER UNIT / Tokyo
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Craft / Photography - Single or Series
Annual ID:
140259D
Award:
2014 Design Merit Award
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Craft / Photography - Single or Series
Annual ID:
140280D
Award:
2014 Design Merit Award
Agency:
Marcel / Paris
Client:
Ray-Ban
Title:
Brand Campaign
Category:
Craft / Photography - Single or Series
Annual ID:
140770D
Award:
2014 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Happy Life Welfare & Dabbawala Foundation
Title:
Share My Dabba
Category:
Craft / Photography - Single or Series
Annual ID:
140787D
