The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Skit happens! Agency: DDB Tribal Group / Hamburg Client: IKEA Category: Magazine / Full Page or Spread - Campaign
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Magazine / Full Page or Spread - Campaign
Boat Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Hidden Dangers Agency: guertlerbachmann / Hamburg Client: KIA Motors Europe GmbH Category: Magazine / Full Page or Spread - Campaign
Get closer Agency: Jan Steinhilber / Hamburg + Jung von Matt / Hamburg Client: Panasonic Marketing Europe GmbH Category: Magazine / Full Page or Spread - Campaign
Stains Happen Agency: Lapiz / Chicago Client: P&G Category: Magazine / Full Page or Spread - Campaign
Nothing Comes Easy Agency: Leo Burnett / Beirut Client: Virgin Radio Category: Magazine / Full Page or Spread - Campaign
Trailers Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Upside Down Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Mini World Agency: Ogilvy Germany Client: Coca-Cola Category: Magazine / Full Page or Spread - Campaign
The Newspaper Effect Agency: Ogilvy Germany Client: ZMG (Newspaper Marketing Association) Category: Magazine / Full Page or Spread - Campaign
Splash Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Campaign
Right The Wrong Agency: TBWA / Kuala Lumpur Client: Newell Rubbermaid Category: Magazine / Full Page or Spread - Campaign
Impressionnism Agency: Y&R Paris / Boulogne-Billancourt Client: Keloptic Category: Magazine / Full Page or Spread - Campaign
Little Holes Agency: Y&R Paris / Boulogne-Billancourt Client: Smallable Category: Magazine / Full Page or Spread - Campaign
Jigglevision Agency: CP+B Client: JELLO Category: Magazine / Full Page or Spread - Single
Axe Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Magazine / Full Page or Spread - Single
McD Fries Hands Agency: Heye / Munich Client: McDonald's Germany Category: Magazine / Full Page or Spread - Single
Wrestler Bear Agency: JWT / Shanghai Client: Wrestler Bear Category: Magazine / Full Page or Spread - Single
Bike Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Horse float Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Doe & Sea-lion Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Elephant & Swan Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Giraffe & Penguin Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Hands: Jimi Hendrix Agency: Leo Burnett Tailor Made / Sao Paulo Client: Guitar Player Category: Magazine / Full Page or Spread - Single
Samurai Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Category: Magazine / Full Page or Spread - Single
Nascar Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Category: Magazine / Full Page or Spread - Single
Meat Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Salmon Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Green Onion Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Wizard VS Witch Agency: TBWA / Kuala Lumpur Client: Newell Rubbermaid Category: Magazine / Full Page or Spread - Single
Webtropolis Agency: Y&R South Africa / Cape Town Client: Land Rover Category: Magazine / Full Page or Spread - Single

2014 Advertising Silver Pencil

DDB Tribal Group / Hamburg

IKEA

Skit happens!

Magazine / Full Page or Spread - Campaign

140316A

2014 Advertising Bronze Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Magazine / Full Page or Spread - Campaign

140931A

2014 Advertising Bronze Pencil

Leo Burnett France / Saint-Denis

Jeep

Boat

Magazine / Full Page or Spread - Single

140678A

2014 Advertising Merit Award

guertlerbachmann / Hamburg

KIA Motors Europe GmbH

Hidden Dangers

Magazine / Full Page or Spread - Campaign

140506A

2014 Advertising Merit Award

Jan Steinhilber / Hamburg + Jung von Matt / Hamburg

Panasonic Marketing Europe GmbH

Get closer

Magazine / Full Page or Spread - Campaign

140591A

2014 Advertising Merit Award

Lapiz / Chicago

P&G

Stains Happen

Magazine / Full Page or Spread - Campaign

140640A

2014 Advertising Merit Award

Leo Burnett / Beirut

Virgin Radio

Nothing Comes Easy

Magazine / Full Page or Spread - Campaign

140673A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Trailers

Magazine / Full Page or Spread - Campaign

140684A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Upside Down

Magazine / Full Page or Spread - Campaign

140685A

2014 Advertising Merit Award

Ogilvy Germany

Coca-Cola

Mini World

Magazine / Full Page or Spread - Campaign

140941A

2014 Advertising Merit Award

Ogilvy Germany

ZMG (Newspaper Marketing Association)

The Newspaper Effect

Magazine / Full Page or Spread - Campaign

140942A

2014 Advertising Merit Award

Sancho BBDO / Bogota

Exito Supermarkets

Splash

Magazine / Full Page or Spread - Campaign

141120A

2014 Advertising Merit Award

TBWA / Kuala Lumpur

Newell Rubbermaid

Right The Wrong

Magazine / Full Page or Spread - Campaign

141173A

2014 Advertising Merit Award

Y&R Paris / Boulogne-Billancourt

Keloptic

Impressionnism

Magazine / Full Page or Spread - Campaign

141300A

2014 Advertising Merit Award

Y&R Paris / Boulogne-Billancourt

Smallable

Little Holes

Magazine / Full Page or Spread - Campaign

141301A

2014 Advertising Merit Award

CP+B

JELLO

Jigglevision

Magazine / Full Page or Spread - Single

140246A

2014 Advertising Merit Award

DDB Tribal Group / Berlin

Volkswagen

Axe

Magazine / Full Page or Spread - Single

140306A

2014 Advertising Merit Award

Heye / Munich

McDonald's Germany

McD Fries Hands

Magazine / Full Page or Spread - Single

140553A

2014 Advertising Merit Award

JWT / Shanghai

Wrestler Bear

Wrestler Bear

Magazine / Full Page or Spread - Single

140621A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Bike

Magazine / Full Page or Spread - Single

140679A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Horse float

Magazine / Full Page or Spread - Single

140680A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Doe & Sea-lion

Magazine / Full Page or Spread - Single

140681A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Elephant & Swan

Magazine / Full Page or Spread - Single

140682A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Giraffe & Penguin

Magazine / Full Page or Spread - Single

140683A

2014 Advertising Merit Award

Leo Burnett Tailor Made / Sao Paulo

Guitar Player

Hands: Jimi Hendrix

Magazine / Full Page or Spread - Single

140718A

2014 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel

Samurai

Magazine / Full Page or Spread - Single

140948A

2014 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel

Nascar

Magazine / Full Page or Spread - Single

140949A

2014 Advertising Merit Award

Sancho BBDO / Bogota

Exito Supermarkets

Meat

Magazine / Full Page or Spread - Single

141117A

2014 Advertising Merit Award

Sancho BBDO / Bogota

Exito Supermarkets

Salmon

Magazine / Full Page or Spread - Single

141118A

2014 Advertising Merit Award

Sancho BBDO / Bogota

Exito Supermarkets

Green Onion

Magazine / Full Page or Spread - Single

141119A

2014 Advertising Merit Award

TBWA / Kuala Lumpur

Newell Rubbermaid

Wizard VS Witch

Magazine / Full Page or Spread - Single

141172A

2014 Advertising Merit Award

Y&R South Africa / Cape Town

Land Rover

Webtropolis

Magazine / Full Page or Spread - Single

141306A

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